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I think branding is like advertising something or putting it out there.

Branding for Upward Bound could be promoting the program in order to draw in more members and potential investors.

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Promoting a product. What branding looks like for Upward Bound: showcasing what it has to offer, benefits, and those who were satisfied with the program(alumni).

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Branding means to promote a business so others can join or invest in it. Branding for Upward Bound would be advertising what the program has to offer.

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I believe branding building a foundation on something and advertising it to the public.

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I think branding means giving something an official purpose or meaning by giving it something to represent and then by promoting this something. Branding Upward Bound looks like promoting since it already has an official meaning and/or something to represent.

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Branding is creating an image or name for the company you promoting.

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Branding is like establishing your name, who you are, and what you wish to accomplish on a large scale of some sort.

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I think branding is like advertising or promoting something

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Promoting the company image

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2. we need more students shouting out the program, to increase the amount of exposure the program gets.
3. And we need a main idea of the program.

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1. Apply for ad placements.
2. Have more people share event flyers or just make posts that advertise the program.
3. Have people write reviews on the website

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1. Using Instagram Features such as polls, quizzes, etc. to interact.
2. Utilize CUB Students pages to reach out and raise awareness about the program.
3. Implementing creative, colorful, and quality posts, flyers, etc.

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Instagram is very popular and is easy to use and spread info.

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We could create a flyer type of presentation to show around. Or even like a video of us in the morning describing how our day will go and then at the end of the day talk about how upward bound is great tool for kids who are trying to take their career to the next level.

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-Maybe have the account ran by some trustworthy students.
-Slogan
-Advertise more events to the general public.

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Get the program to make an account on social media and let students in the program share it.

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- interactive polls
- online social events
- shout out successful alumni

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Umbc students share their experience and opinions on the program. #summer2021

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Don't take it from us take it from our students #UpwardBoundStudentChronicles

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Upward Bound Students share their first week experiences for the Summer Component.
#umbc #upwardbound #summercamp #collegebound #baltimore #upwardboundstudentchronicles

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"Hear from our Upward Bound Students Chronicles and their first week!"

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It has to be good.#umbcupwardbound#studentssayitall#youheardithere

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We got some of our students to share their feelings about the program! Check it out! #livelovelaugh #upwardbound #checkthegram

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COME JOIN THE UPWARD BOUND PROGRAM!!!!!!!!! #Joinupwardboundprogram
#UpwardBoundStudentChronicles

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upper bound students experiences during the program  

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upper bound students experiences during the program  

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Don't take it from us take it from the students here at upward bound!! #UpwardBoundStudentChronicles

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Get some personal insight on the summer time chronicles of UMBC's upward bound

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English 10 because the teacher is cool and down to earth and the work is interactive so instead of reading a book we're using an application where we can watch it and answer questions without it being boring.

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SAT Verbal. This class is very helpful with preparing you for the SAT. Also, it helps you with proper grammar and helps you realize certain things that you didn't notice before when writing.

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College Admissions because I'm a senior; so I'll be applying to various different colleges this year. Also because it's a very interactive and educational class, which I think will truly portray upward bound in a positive light.

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College Admissions. Ms. Davis is a really cool teacher and very helpful. It's also an interactive class.

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I would say the college readiness class, because there's a lot of information to be learned from the class.

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English A because Ms. Harris likes to talk to us and tell us stories and she's not hard on us about work.

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I'd say SAT math because as a rising junior the SAT's are on the list of things to ace.

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english and sat verbal they are both informative and will help with the upcoming school year. 

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english and sat verbal they are both informative and will help with the upcoming school year. 

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College Administration - we're learning what to expect for colleges and how to approach them

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I can screen record what I want to display on my phone, with my voice in the background. I can talk about the difference between colleges and universities, tuitions , basically a quick summary of the stuff I have learned so far.

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I'd want to describe CA as an informative class, where every piece of information is vital. In terms of graphics I'd showcase maybe the websites(Common App and CommonBlackCollege) we've have introduced too. As capturing content I don't know. Maybe screen recording a lesson in intervals(ex: recording different parts of the college admission process)

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1) I would describe what happened so far in The Crucible and how I feel about it.
2) I would include a picture of The Crucible  and a picture of the author (Arthur Miller).
3) Some course content that I could include is a scene from the movie.
4) I would capture the content by screen recording some of the movie.

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I'm not sure how to include graphics but I can show the SAT book and describe the websites we use. Like the website Magoosh which we use to watch videos on certain topics like word choices and subject verb agreements. The website also gives us practice test and actual quiz's on what we learned.

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- I would talk about college information, tips and advice that I learn from the class. Including deadlines for applications, opportunities, scholarships. etc.
- I could get graphics from class materials and work, use apps like Canva or Instagram to edit and create creative content.
- I would capture the course content by screen-recording, taking pictures, taking notes for captions, etc. I would really like to depict how interactive and self-paced it is. How students can take control of their learning and education through applying to college.

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College Admissions
-College Essays
-Deadlines
-Scholarships
-Common App
-Application fee’s
Content:
Seeing how doing all of this can ease the stress for students when applying in the fall.

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what the teachers love about teaching, and also what motivates them to teach.
The styles and the way they teach.
Their personality, and their goals in this program.

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If you believe their teaching is affective, what ethics they use to teach, and what you can conclude about them based on how they teach.

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I would include how they help me to improve my learning skills, how long they have been teaching me, and how they helped improve my education.

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Work Ethic, Personality, How well they connect with students.

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I would include their teaching style, years of experience, favorite thing about teaching, kind of in an interview format.

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Their teaching style
How they handle students with different learning styles
Their ethics and reasons they up hold in the class

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Either Dr.Ryal or Ms.Davis. Dr. Ryal while can be lenient, is serious about work completion. As for personality, she's very nice and I think that is what allows her to connect with students. She's clearly passionate about english and loves discussions and boosts morale to participate. As for Ms. Davis she's very empathetic and engaging.

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Ms. Davis from College Admissions, she is a very optimistic person and encourages students to put their best foot forward. Very resourceful, kind, and understanding...all important characteristics in teaching. She also involves us in her lessons, and at times--let's us teach our peers.

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Ms.Davis is really friendly and her voice is soothing so the class just feels like a open environment. One thing I like about her class is that one day we could be working together as a class and the next day she just directs us and we work by ourselves.

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Ms.Johnson or Dr.Ryal

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My chemistry teacher, I think her name is Ms. Shires, she has a very positive and kind personality, and I like how passionate she is about chemistry and other disciplines in science like Biology and environmental science for example, she also has a lot of experience, teaching every single science class you could possibly teach in highschool. we also play games that increase our interaction with the lesson.

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Ms.Shires from chemistry. I usually can't stand any class related to science but she makes the class fun. She has a very positive attitude to all students. Ms. Shires also, makes sure we are all on task and actually enjoying the lesson.

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The teacher being spotlighted today is *insert teacher name*.

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Chemistry is always fun with

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*insert name* is our upward bound teacher of the week.

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Shout out to our Teacher Spotlight this week! *Teacher's Name* He/She teaches *class*, with a vibrant smile! :)

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MEET ONE OF OUR AMAZING SCIENCE TEACHER!!!!

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Shoutout the teachers and give them the spotlight.

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I'd like to give a shout out to the English A teacher Ms.Harris!

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Teens, and adults
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They would probably want to see the impacts the program as on our lives, and our achievements ..stuff like that.

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Mostly CUB Alumni.
They want see nostalgic moments or events that invoke nostalgia. Ex: College pictures.
-Group photos/Trip photos
-Shoutouts

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They probably want to see the accomplishments of all the students.
Maybe more videos like mini vlogs of our day or trips. Also, with the throwback subject you could make slideshows of the memories.

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Definitely an older generation, upward bound admin, parents of students.

- They want to see the successes of cub students, (graduations, school decisions), videos, etc.)
Maybe skits, informational posts about upcoming events

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Staff Members , Parents , Past Students

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CUB alumni, current students, parents, teachers,
I think they want to see an idea of what we are gaining from the program and how much we enjoy it so they might encourage their family anf friends to join.

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UMBC Upwardbound students tell about their awesome experiences in our program. #summer2021

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Alumni
Staff
Sponsor
Parents
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College grads photo / care packages
Trip photos
Alumni shoutouts
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Call outs to the next graduating class from college
Video of summer program (like brother to brother)

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Hard to tell but maybe alumni?/staff/other org
-I think personality/personable/relatability
-Princeton Review/Collegeboard/fafsa/Educational "Influencers"

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Other Schools (colleges and other school programs), fake accounts, and mixed ages.
They probably want to see more of the students and what this program has offer that is different compared to other programs that follow us.
We could retweet things about school systems.

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other school accounts, teachers, some past students

- information about whats going on in the program.
- trip photos
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A mix of student and teachers
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Progress in students (Saturday classes)
Trips photos
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Other upward bound

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Lots of academic organizations, teachers, alumni, and staff members.

- informational tweets, student quotes and input maybe, advice

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Past students
we could write some short poems relating to the program.

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what we are doing, how we do our activities, the different classes

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I would like too see more about college admissions. I will capture course conent by taking notes.

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students and staffs . academic  organizations.

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students and staffs . academic  organizations.

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i think we have shared a lot of videos which is good, i think maybe sharing more writing posts

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Audience is teens
They see what the program is about as far as education and helping kids with college.
We would retweet our member of the community.

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A funny image with a funny caption

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a funny video or picture including text that makes the post funny

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A funny simple form used to entertain or relate

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It is usually a funny or weird looking picture with a funny caption.

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A meme is a funny picture or with a funny caption

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Me tomorrow at dave and busters trying to have fun but still isolate myself

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*us sitting in the morning meeting as Ms.Brittney yells goodmorning*

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Us waiting to if we going the friday trips

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Me after losing a game in Dave and busters.

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us when we actually have a field trip thats gonna happen

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My face when they said we going to Virginia

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When i see that check in the mail

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Me when I heard we are going to Dave and busters.

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When you beat your friend at the ball throwing game.

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Me 10 minutes ago during that SAT practice test

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Me when the ruth Chris trip got canceled .

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When

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When the teacher pull out the SAT V test

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Before- not much will be going on besides me getting ready
During- We can capture us leaving the UMBC campus and doing activities at Dave and Busters
After- We can share our experiences on what we did and if it was fun