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I will try to create my credibility to make the audience believe in my presentation. Besides that, emotions and metaphor are also necessary to make my presentation more attractive.

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I will try to create my credibility to make the audience believe in my presentation. Besides that, emotions and metaphor are also necessary to make my presentation more attractive.

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It is important because I will understand the thoughts of people on how to persuade them. Despite the change in environment and situation, people are still convinced by the same way as who in 2000 years ago. Therefore, if I can apply the 5 rhetorical device well, it can help me to persuade people in different environment and backround.

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It is important because I will understand the thoughts of people on how to persuade them. Despite the change in environment and situation, people are still convinced by the same way as who in 2000 years ago. Therefore, if I can apply the 5 rhetorical device well, it can help me to persuade people in different environment and backround.

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My AHA moment is when I found that Aristotle already outlined a formula 2000 years ago that we still can apply till today. It seems that his work is not out of date and people are usually convinced by the same way despite the time.

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My AHA moment is when I found that Aristotle already outlined a formula 2000 years ago that we still can apply till today. It seems that his work is not out of date and people are usually convinced by the same way despite the time.

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To engage my audience, I would use relevant and important metaphors and also be more specific and present the right information.

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I found those AHA moments important because learning anything has a limitation. Hence, learning skills of persuasion is always important to achieve goals and objectives in all fields

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My "AHA" moment(s) about persuasion when reading these two articles

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My "AHA" moment(s) about persuasion when reading these two articles

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I have two AHA moments one which is, Aristotle had discovered that human can absorb and retain limited amount of information. Hence, it indicates that when it comes to persuasion, less is always more. While the second is communicating with care and willingness to revaluate your point of view builds trust among the stakeholders while learning and growing with them.

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I will use a prop to begin my presentation. First I will show a new product that I will be selling to my audience. I will talk about the attributes that I am benefiting from my new product. This is how audience will be more interested in my presentation.

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In order to persuade my audience, I need to have a moral consciousness about the topic I am presenting. I need to project my stance about the topic sincerely and wholeheartedly. The audience is much like the modern customers who can identify hypocrisy in no time. Hence I have to maintain consistency in my stance. For topics in which I don't have sufficient expertise, I would look for outside help. I need to understand the perspective of my audience and prepare my presentation in a way that they can connect easily.

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The above moments felt important because there is an underlining technique for how companies can be persuasive towards the customer. They need to persuade customers for a variety of reasons. For instance getting them to buy a new product, advertise an existing product, and most importantly standing up and supporting the right ones is in any social unrest. The tips section is also important as it highlights how companies should act during their campaigns. Integrating and maintaining the said points is a real challenge however, if done correctly, these will definitely bring a positive impact

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From this article, it is evident the companies need a lot of persuasions to attract and retain customers. Consumer and their perspective have evolved. As a result, product quality is not their only concern. They want to see how much their favorite brands and their corporation are taking part in their corporate social responsibilities. My aha moments were when I got to know how consumers react to persuasion messages from a company and checks the validity of the claim. The second aha moment is when I went over the tips section for effective and authentic campaigns.

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Empath!
I would make sure to spice up my stories and presentations with empathy. This would help me connect with my audience emotionally too.

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From the knowledge gained reading these articles and to be more persuasive in my upcoming presentations I will be very authentic in passing information. I will avoid sharing generic, hollow, or hypocritical sentiments. The use of metaphors is believed by some scholars to give language its verbal beauty. I will ensure to utilize more metaphors in my presentation as these can be seen to turn words to images to help others gain a clearer understanding of their ideas.	

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From the knowledge gained reading these articles and to be more persuasive in my upcoming presentations I will be very authentic in passing information. I will avoid sharing generic, hollow, or hypocritical sentiments. The use of metaphors is believed by some scholars to give language its verbal beauty. I will ensure to utilize more metaphors in my presentation as these can be seen to turn words to images to help others gain a clearer understanding of their ideas.	

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I see how even the most successful people in the world value persuasion as not just an act of levity but a fundamental skill that takes special devices and techniques to be successful. Entrepreneurs persuade investors to back their startups, job candidate persuade recruiters to hire them and so on. The process requires technique to master, and this as to be done with practice.

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I see how even the most successful people in the world value persuasion as not just an act of levity but a fundamental skill that takes special devices and techniques to be successful. Entrepreneurs persuade investors to back their startups, job candidate persuade recruiters to hire them and so on. The process requires technique to master, and this as to be done with practice.

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It is clear that persuasion is a skill that can help you attract investors, build brands, sell a product, and trigger a movement. But my intriguing moment was the realization of how important it is to even billionaires. Warren Buffet is a businessman who must have achieved a lot, given his status but the only diploma he proudly displays in his office is a public-speaking certificate from a Dale Carnage course. He stated that improving communication skills would boost professional value by 50%, instantly. These points alone struck the great importance of persuasion and communication to me.

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It is clear that persuasion is a skill that can help you attract investors, build brands, sell a product, and trigger a movement. But my intriguing moment was the realization of how important it is to even billionaires. Warren Buffet is a businessman who must have achieved a lot, given his status but the only diploma he proudly displays in his office is a public-speaking certificate from a Dale Carnage course. He stated that improving communication skills would boost professional value by 50%, instantly. These points alone struck the great importance of persuasion and communication to me.

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My AHA moment was remembering some of my past presentation and how I did not include the element of empathy.

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The article made me realized what exactly my daily conversation, speech, or presentation lacked. This realization is important for me as now I can find room for improvement. Improvements are achievable if I work on my lackings by incorporating the guiding tools provided by Aristotle. I will be able to master the art of persuasion after having a good grasp of the following techniques. The techniques are establishing ethos, sharing logos, portraying pathos, adding metaphor, and showing Brevity.

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Trying to adhere and relate to what I would like to communicate to the audience by giving them real life scenarios.

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The article made me realized what exactly my daily conversation, speech, or presentation lacked. This realization is important for me as now I can find room for improvement. Improvements are achievable if I work on my lackings by incorporating the guiding tools provided by Aristotle. I will be able to master the art of persuasion after having a good grasp of the following techniques. The techniques are establishing ethos, sharing logos, portraying pathos, adding metaphor, and showing Brevity.

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The 'AHA' moment for me was the fact that the persuasion has been practiced over 2000 years and the fundamentals has hardly been changed. Also in today's digitized world 'Practice what you preach' has become more relevant than the previous ages as with just small amount of leg work, an entire history of an organization can be summarized to prove a statement wrong.

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Being genuine to your prospects and ideals is a very important aspect to have a sustainable business environment.

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I want to use real life story or ethos to pursue my audience. Bryan Stevenson's use of prison term and death row to persuade an audience shows us that you can also exploit your weaknesses to garner attention.

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My Aha moment was when I realized that companies can use trends to promotes themselves. The trend itself doesn’t have to be good or bad as long as the company can gain audience.

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My aha moment is when I realized the importance of persuasion in every life activity.  Persuasion abilities, both oral and written, is an instrumental part of business communication. In article 2 he says how amazon used theie wrokers to gain frame. Amazon has determined that now is the moment to demonstrate front-line employees how much they are valued for their efforts throughout the epidemic and used their work as an example to gain recognition.

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I will be using the methods which I have learned through reading the articles and I will make sure that my audience are getting my points. 

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I will be using the methods which I have learned through reading the articles and I will make sure that my audience are getting my points. 

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Knowing that people make decisions based on how they feel struck me because i noticed that people tend to buy when you tell a story that can connect to them. Even on social media, posts with stories tend to have the highest engagement

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Based on my todays learning, I will try to focus on fewer skills of persuasion as in learning persuasion less is always more. I will focus on my strongest points to start with so that I can do really well in my upcoming presentation.

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The AHA moment is important for me because from now on I will use a proper persuasion method to communicate and grab the attention of the opposite person. It is a crucial method to portray the ideas in the customers' minds.

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The AHA moment is important for me because from now on I will use a proper persuasion method to communicate and grab the attention of the opposite person. It is a crucial method to portray the ideas in the customers' minds.

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Moving forward, I will definitely incorporate all the five elements identified by Aristotle to becoming a master of persuasion especially metaphors. I will add metaphors while trying to be persuasive. When Metaphors are used to compare a new idea to something that is familiar to my audience it clarifies my idea by turning the abstract into something concrete.

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I am quite amazed at the level of persuasion we have integrated into our daily lives. Like many others, I have also considered persuasion as a soft skill. However, after reading this article, I have realized how fundamental this skill is and the importance of regularly brushing this skill up. Another piece of information that astounded me was the fact that Aristotle literally gave us the complete guideline on effective persuasion 2000 years ago. The amazing part is his articulation of the five essential elements that we need to include in our speech and presentation. Those articulations are the actual AHA moments for me, as I realized how much better my presentation and speech could be if I have included them.

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Joy Aguwa.                                to be able to draw the attention of my listeners.

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Joy Aguwa.                                to be able to draw the attention of my listeners.

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To be a master of metaphor, Aristotle believed that metaphor gives language its verbal beauty, he also mentioned that when you use a metaphor or analogy to compare a new idea to something that is familiar to audience.

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For my upcoming presentations, I will try to be more focused and specific to that I can manage to deliver the appropriate information I want to deliver.

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Knowing that people make buying decisions based on how they feel struck me as important because i noticed that people tend to buy more when you are able to tell stories that relate to them or connect with them. Even on social media, the post  with emotional stories always drive the highest engagement. 

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Knowing that people make buying decisions based on how they feel struck me as important because i noticed that people tend to buy more when you are able to tell stories that relate to them or connect with them. Even on social media, the post  with emotional stories always drive the highest engagement. 

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Personally, I don't appreciate when people don't stand true to their words or when people say one thing and act another way. It makes them lose respect and credibility and shows they can't by trusted. For this reason, my aha moments struck me as important.

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My aha moment was learning that people are moved to take action by how a speaker makes them feel.

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The aha moments struck me as important because it is what is relevant to me personally. I can use the aha moments in improving my weaknesses in persuasion skills. That is really important because persuasion is not considered a soft skill anymore but a fundamental skill.

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I found those AHA moments important to me is because learning anything has a limitation. Hence, learning skills of persuasion is always important to achieve goals and targets in order to succeed in business.

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The most conscious moment for me was knowing that people are still using the same formula to communicate ideas they used to use hundred years back. 

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The most conscious moment for me was knowing that people are still using the same formula to communicate ideas they used to use hundred years back. 

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By enumerating some data and facts, I can make my presentation more credible. And by showing the content in a logical way can make the audience more convinced.

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I think my first 'AHA' moment about using metaphors struck me because I don't usually do so in any form of my communication. My second 'AHA' moment about the importance of having an outsider's perspective impacted me because in the past I have barely used consumer feedback to craft my organization's marketing campaigns. These two factors clearly pointed out my personal scope of improvement.

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I think my first 'AHA' moment about using metaphors struck me because I don't usually do so in any form of my communication. My second 'AHA' moment about the importance of having an outsider's perspective impacted me because in the past I have barely used consumer feedback to craft my organization's marketing campaigns. These two factors clearly pointed out my personal scope of improvement.

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To be more persuasive in my upcoming presentations I will create an emotional connection with the listeners and speak with conviction.

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To be more persuasive in my upcoming presentations I will create an emotional connection with the listeners and speak with conviction.

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As Aristotle pointed out, persuasion can not occur in the absence of emotion. To improve my upcoming presentation, I will try to connect with my audience emotionally rather than just talking about the facts. People become loyal to a company when they are emotionally attached to that particular organization.

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Persuasion plays an important role in our life and work. For example, we need to persuade customers to buy products in our work. When we master this skill, it will make it easier for us to achieve our goals.

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If we cannot reach our target audience , or our target audience cannot absorb the message we are trying to deliver, we will surely fail to persuade them. As the article states, less is always more when it comes to persuasion, I think being focused and specific while persuading others is important.

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To be more persuasive in my presentations, I plan on including more stories so that I can elicit an emotional response from my audience. I will also make it as compact as possible and start with my strongest points to grab my audience’s attention.

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I will make use of personal stories to create a connection between me and my audience.

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I will make use of personal stories to create a connection between me and my audience.

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Joy Aguwa                                          I will create an emotional Connection Between me and my listeners.

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Joy Aguwa                                          I will create an emotional Connection Between me and my listeners.

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I believe keeping commitments to consumers must become a business standard and culture, with everyone pulling their weight to guarantee that the firm regularly delivers on these promises. It ensures that clients understand what to anticipate and when to expect to receive what they desire.

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To become a master of persuasion myself and successfully sell my own ideas, I intend to use the five rhetorical devices that Aristotle identifies in my next presentation.

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The 'AHA' moment for me about persuasion when reading the articles was Aristotle's finding on fairly universal limits to the amount of information human can absorb and retain.

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Having in mind and implementing all the five-step rhetorical devices presented by Aristotle for sure my presentation will be better and the audience will enjoy it.  With LEGOS I will try to show character and try to be more credible from the start. Followed by all the reasons why my audience should listen to my presentation which represents LOGOS. Thirdly, I will put more feelings into it, aiming to create with the audience a more emotional connection that represents the PATHOS of my presentation. Using metaphors has bing always my strongest point in trying to catch the audience's attention. Lastly, being concise and straight to the point is what my presentation will always be for.

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After reading this article, my main moment of insight was figuring out you had to have character to become a master of Persuasion.  According to Aristotle's belief, if a speakers actions doesn't back up their words, they'll lose credibility.
The second moment was realising  many companies are not really about what they say so they should "be about it instead of just talking about it". If a company says that they are against racism, then they should employ people from diverse backgrounds to show this.

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After reading this, I felt like persuasion is no longer a soft skill and it’s something fundamental. Through this reading, I realized that there are more scope to learn about it and this will help me for my future endeavours.

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i will make use of my personal stories

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The most intriguing moment for me is "Be about it instead of just talking about it." It implies that if a corporation or organization, such as Walmart, claims to have the softest toilet paper in its chain, it should. The article provides examples of corporations that have depicted different things in reality than what is promised in marketing gimmicks. It discourages businesses from responding to current events without first contacting external marketing professionals on the best approach to respond.

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For me, my aha moment is that the most convincing way is actually to take action, even if the action is not complicated or expensive. Also, persuasion is a fundamental skill now.

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For me, my aha moment is that the most convincing way is actually to take action, even if the action is not complicated or expensive. Also, persuasion is a fundamental skill now.

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As Edith Hall said, I will go with the mantra of "When it comes to persuasion, less is always more."

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As Edith Hall said, I will go with the mantra of "When it comes to persuasion, less is always more."

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After going through this articles, the aha moment for me was when I read that Aristotle believes persuasion cannot occur in the absence of emotion. People are moved to action by how a speaker makes them feel and he believed the best way to transfer emotion from one person to another is through the rhetorical device of story telling.

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I had two 'AHA' moments while reading these articles. The first one was about the importance of using metaphors to persuade people. I never thought using metaphors can be so important that Aristotle considered it a rhetorical device. The second one was about the significance of stepping beyond a company's perspective while crafting communication. In the past while creating marketing campaigns, I have often taken feedback while designing the communication from my colleagues but barely from any outsider who can truly reflect another perspective. Doing so would have made my campaigns more effective. In the current business climate that we operate in, it is essential to have a outsider perspective.  

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I had two 'AHA' moments while reading these articles. The first one was about the importance of using metaphors to persuade people. I never thought using metaphors can be so important that Aristotle considered it a rhetorical device. The second one was about the significance of stepping beyond a company's perspective while crafting communication. In the past while creating marketing campaigns, I have often taken feedback while designing the communication from my colleagues but barely from any outsider who can truly reflect another perspective. Doing so would have made my campaigns more effective. In the current business climate that we operate in, it is essential to have a outsider perspective.  

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My "AHA" moments while reading the two articles is that,  Aristotle had discovered that human can absorb and retain limited amount of information. Hence, it indicates that when it comes to persuasion, less is always more. Another thing has caught my attention in the article is that communicating with care and willingness to reevaluate your point of view builds trust among the stakeholders while learning and growing with them.

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I believe in simultaneous growth and the room for it. So being a person believing in such ethics wherever I see there is a room to learn, grow and improve I feel intrigued. On the other hand, theories stating impossible reality and no possibilities to grow saddens me.

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My ah-ha moment: I learned from the article that persuasion is no longer a “soft skill” but it's a fundamental skill that can help us attract investors and achieve our goals in many aspects.

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My AHA moments about persuasion when reading about these two articles is that persuasion is a fundamental skill that can help you attract investors, sell products, build brands , inspire teams and trigger moments. Persuasion is basically convincing a group of people or someone to believe something

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As Aristotle pointed out, metaphors clarify abstract ideas into something concrete while making it beautiful. I will be incorporating at least one metaphor in my presentation. As having an outsider's perspective is important, I will try to show my finished presentation to someone completely disconnected from my studies or the University who can provide me a fresh perspective on it. 

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As Aristotle pointed out, metaphors clarify abstract ideas into something concrete while making it beautiful. I will be incorporating at least one metaphor in my presentation. As having an outsider's perspective is important, I will try to show my finished presentation to someone completely disconnected from my studies or the University who can provide me a fresh perspective on it. 

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The Aha moment for me was when I came across the point that persuasion is no longer a “soft skill” but is a “fundamental skill”. It is said that improving our communication skills can boost our professional value by 50%.

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My aha moment is when I read that Aristotle believed that persuasion can be learned. I always thought that some people are just gifted with charisma and personality to be persuasive communicators and that there is a limit on what you can do if you weren’t naturally born with it. Now that I know it can be learned, it gives me hope that I can become a better communicator in the future. Another aha moment was learning that brevity is an important rhetorical device in having an effective speech or presentation. I am a logical thinker and usually use every information I can find in making decisions. That carries over in my presentations where I try to fit all data and information that I can.

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For the first time, i have learned about rhetorical appeals from Aristotle in my early classes in high school. It was something blurry and not interesting at that time and I passed it, without giving it any importance. Now I see how important those rhetorical components will be in my future persuasive presentation and more.

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While reading these two articles one of the most intriguing or "Aha" moment for me was when I read that persuasion can be "learned".  I also found the quote of Aristotle in the Article 1 very alluring in regards of Brevity where he mentioned that there is a limit of the information any human can absorb and retain; which got me thinking on how to improvise to flourish the skill of persuasion.