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Task 1: Purposes of Music Videos - Unit 29 - (P1)  

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Task 1: Purposes of Music Videos - Unit 29 - (P1)  

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Promotional benefits of the of the song or album

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Promotional benefits of the of the song or album

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Songs will create a music video for a song to make it bigger and for people to have something to watch to entertain them while they are watching the video. They will do a video to promote their new album, making a video of a single.

Eminem - Berzerk

Eminem Created a music Video for his song Berzerk to promote his album Marshall Mathers LP 2 that was coming out in the months following

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Eminem - Berzerk (Official Music Video) (Explicit)

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Purpose of the music video to artist or group 

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Purpose of the music video to artist or group 

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The purpose of a music video to the artist is to entertain their fans and make them happy, whilst selling there style to everyone

One Direction - Midnight Memories

They made this to entertain their fans and wanted them to have fun and show them their style.

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How does music videos generate
money for the record company 

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How does music videos generate
money for the record company 

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Music videos will get a income from creating a music video by getting a percentage of the profits earned by the artist. Record companies are also advertised in music videos in the credits to make them become known and get more jobs.

Katy Perry - This is How We Do

This video generates money for the record company by giving them credit at the end of the music video.

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Katy Perry - This Is How We Do (Official)

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Extension of income  - release of the
music video, advertising  

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Extension of income  - release of the
music video, advertising  

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Creating a music video will increase the income of the song because it will help make the song bigger and make it have more of a name. Having people watch the music video will get money through advertising, also if the song becomes big the song may be used in a advert or a film, this will make the income of the song increase because they will get money from the company who are using their song for the work.

Paramore - Decode

Parmore created a song for twilight and in their music video they had clips of twilight making fans of the twilight films interested in the song. They also used the same settings as the film and linked the video to the film to make the film and the video seem connected.

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Producers’ strategies i.e. Youtube, Vevo, social networking 

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Producers’ strategies i.e. Youtube, Vevo, social networking 

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Producers would always use social networking to help them promote themselves using things such as Youtube and Vevo to show their music video to the public, funded by advertising. It is a easy way to make people talk about their music video and to grow in stature.

PSY - Gangnam Style

Gangnam style strategy was to create a video that had a dance in it, this made people copy the dance when they herd the song. It was also a memorable song that made people talk about how silly it was and funny making it popular and famous.

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Synergy – promotion for the film Industry 

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Synergy – promotion for the film Industry 

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Promotion for the film industry would be a artist creating a song that would promote a film, ever by making a music video involving clips of the film or a trailer of the film with the artist song in the background.

James Bond - Adele

Through the James Bond films they have used a lot of famous artists to create a song that they use to promote the film and the artist. Adele created a song that became really popular and known from the film James Bond.

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Task 2: Music Video Research - Unit 29 -
(P1, M1) 

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Task 2: Music Video Research - Unit 29 -
(P1, M1) 

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Video 1: Blink 182 'All the Small Things' (Punk)

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Video 1: Blink 182 'All the Small Things' (Punk)

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The purpose of creating a music video is to earn more money through one song. This is possible by increasing song and album sales. It will help increase sales of albums because it will show people the band and it will help people get interested in the band. Using a music video will make the song bigger by publishing the music video on tele. This will make people who don't listen to a artist or band get a insight into the band therefor making more sales. Blink did this with All the Small Things, they created a music video that got very popular and was all over kerrang and MTV, this helped them become even bigger and it is a song that is still listened to now. The extension of income was for the group, it helped them become bigger and helped them earn more money from this song and they sold the song to Jedward. This meant that Blink would get paid money for the jedward version. Blink 182 had this song on MTV all the time and the constant footage cemented their image as video stars. The video is also on youtube and has over 69 million views. All the small things has sold over 7 million copies worldwide on CD and Digital downloads.

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blink-182 - All The Small Things (Official Music Video)

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The Purpose of this music video is to increase sales of his single My Name Is, it is also to show people his views and what he thinks, he is showing that he thinks people are brainwashed to the tele and people are watching it to much and saying how children will get influenced by tele. The extension of income for this music video was by helping increase his sales by a odd video making people talk about it. The Music video was shown on MTV and is show on youtube and Vevo. This was shown and made the song get into the charts rated 26 of the 100 greatest songs of the 90s this increased the sale of the song by it being played all over the radio and MTV. My Name Is got over 40 million views on youtube. The song has sold over 9 million copies on CD and digital downloads. The song got more sales after the release of Curtain Call, a album with eminem's greatest hits.

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Video 3: Katy Perry 'Last Friday Night' (Pop)

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Video 3: Katy Perry 'Last Friday Night' (Pop)

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The purpose of this video was to promote her song and also to publicise another artist, Rebecca Black, the creator of the song 'Friday' At the time of release the song friday was very big and using Rebecca Black in the video would have made people who was watching Friday watch this music video. It promoted the song Last Friday Night and help increase the views. The extension of income is by using Rebecca black in the music video this would increase the popularity of the song by making people who are fans of Rebecca watch the music video, making more views. The video was released on youtube getting 388 million views. It got over 500 million buy on CD and digital downloads.

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Katy Perry - Last Friday Night (T.G.I.F.)

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The Artists Image

In this Music video the artist is portrayed as someone who is very posh and wealthy with a lot of money, He is shown as someone who is attracted to a woman.

Music Itself

The music in the video is very slow and polite, their is nothing rude in the music and it has a calm beat that is relaxing.

Fashion Trends

The fashion in this music video is very old, the things they where are very formal, they are well dress and there is no flesh on show. They where big hats and have combed neat hair.

Quality of Footage

The footage in the video is very grainy and dull, it is in black and white because thy didn't have the technology for colour and the picture isn't clear. There is no focus on one thing the camera is just showing the whole area.

Types of Shots

The shots used in the video are very slow paced and single. There is only a few shots in the music video with most of the action happening on one shot, this makes the video look slow and boring.

Editing Techniques

There isn't many editing techniques, there is one change where it fades from on shot to another but that is the only edit they have in the video. This is because they didn't have the technology to have high class editing during this time.

Special Effects

There are no special effects that happen, this is because CGI and special effects where not around in this time.

Styles

In this video it is very old fashioned everything is very cultured and slow.

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Soundie - One Look At You (ca. 1940s) Del Casino and his orchestra Audio/Visual: sound, b&w Keywords: soundie

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The Artist Image

In this music video the artist is wanting to be represented as a main man lead and two woman in the band. They are showing that the man has more power over the band. They are dress very nice in a suit and dresses.

Music Itself

The music is very happy, it is three people singing to harmonise and a guitar playing, with a chorus that has a nice rhythm.

Fashion Trends

The Fashion in the music video is very old fashioned, they are wearing suits and the hair is waxed back and the woman have curly short hair and dresses. There isn't flesh on show and they are covered.

Quality of Footage

The footage is still black and white, although the quality is a bit better it isn't as grainy as the 40s however there is still grainy bits in the video.

Types of shots

There is only two different shots in the music video, there is the first shot where there is the whole band and the second shot where it is just a close up of the man.

Editing Techniques

Throughout whenever the change shots they always use a fade to change from each shot, this wad the only editing that they could do because they did not have the technology to use lots of editing.

Special effects

They have audience noise to make it seem like you are watching them and there is a audience.

Styles

They are very old fashioned, they use a upbeat beat to make it seem happy.

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The Browns "Three Bells". Jim Ed Brown is still performing music. His website is: http://www.jimedbrown.com

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Artist Image

The artist image is shown as a group of boys playing together, you see them as a bit of a rebel group of boys smoking. It is showing them as a popular band that everyone wants to see, showing them in a club with people trying to get in. They had moustaches and long hair that where very dark.

Music Itself

The music itself was very slow paced with a nice beat. The singing was very calm and went well with the beat. It fit the music video because it was a slow paced video with clips of the band

Fashion Trends

The clothes they are wearing are very out there and different for the time that they where around, they wore baggy colourful shirts, they had moustaches and long hair and mop tops.

Quality of Footage

The Quality of the video has improve a lot, there is now coloured videos that are clear and you are able to see. There is more movement in the video that is steady and they are able to make a faster paced video. The quality is still not high definition but it has improved since the 40s.

Types of Shots

There are a lot more shots in this music video, it doesn't just focus on the band it is also telling a story. There are close ups of the band but there are also shots of people in the street and people fighting. There are also close up shots of the band playing instruments. They use a lot of different shots to create a story that is interesting as well as showing the band perform.

Editing Techniques

The editing they use in this video is simple but effective, every time they change clip they cut the clip to the next one, they also use editing to make the video more interesting by putting different clips into one image making the image look like there is multiple people in one.

Special Effects

The special effects used in this one is when a person is being changed into different people in one person.

Styles

The styles follow the trends of the sixties, with moustaches and long bowl hair, they are a typical sixties band.

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I found this video on youtube a while back ago and it didn't exist anymore. I uploaded this for Richie who showed me the light of Whataburger. I still can't finish these fries. I think I gained like 8 pounds.

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Artist Image

The artist wants to be seen as hippies, having a colourful start with flowers and bright colours. They have hippy hair and are dressed very differently.

Music Itself

The music is very happy and uses a chorus and lots of different instruments to create a interesting tune. The singing is very slow and happy we lots of different notes.

Fashion Trends

The fashion they are wearing is very hippy, they have big hair and moustaches. They have big glasses and flashy clothing with fur and different jewellery.

Quality of Footage

The quality of the footage hasn't change much from the 60's, it is still grainy but the colours have been more exposed in this video making it a brighter video.

Types of Shots

The shots used in this video are slower paced then in the 60's but it fits with the pace of the music. They have close ups of the band member and long shots of all of the band.

Editing Techniques

The Editing is very simple they cut to different band member making the video look constant. They use a colourful entrance to the beginning of the music video and make the singers head go into the shape of the O of the begging of the video.

Special Effects

There are no special effects in this music video.

Styles

Their style is hippy, they where hippy clothing and have big hair, their style of music is very happy and slow paced.

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The Brothers Johnson - I'll Be Good To You 1976

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Artist Image

The band are very punky they are wanting to look different and change the style of music. They have long curly messy hair and where big hats. They want to look scary and different making them look interesting.

Music Itself

The music in this video is a lot faster paced than in the other video, the music is changing in this video and they are creating a new era of music. They focus on the playing of their instruments and their sound more than their lyrics. This made them have a good sound that everyone will recognise.

Fashion Trends

The fashion in this video is very punky, they where top hats and have leather jackets on and dark clothing. Their hair styles are very punky, they have long curly hair that covers their face.

Quality of Footage

The footage in this music video is better quality than the 70s, there isn't that much grain and they quality has improved with the pace of the camera's. They have created the video in black and white for effect, by doing this that have made the video look older than what it is but with the quality of 80's footage.

Types of Shots

They use multiple shots in this music video, they use high and low angle shots throughout the music video to show power to the artists and to show body shots of them playing their instruments.

Editing Techniques

The editing in the video follows the pace of the song, when the song opens it is going very slow and the song is slow and quiet, as the song increases in speed the editing and cuts gets faster making the video flow more, the video cuts between the band and a story, they do this by cutting back and fourth to create a interesting story that people will follow.

Special Effects

They use special effect to make the video black and white and towards the end the make it coloured.

Styles

They have a very punky style, they want to be seen as different wearing black and having different hair to most artists.

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Guns N' Roses - Sweet Child O' Mine (Official Music Video)

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The Artists Image

In this music video the image we are given of Britney is of a school girl and friends who are all dancing and sexually dressed. In the video Britney is singing and dancing showing her talents and what she can do and how good she is.

Music itself

The music in the video is very explicit, the words in the video are talking about a boy and him hitting her, it is expression a relationship.

Fashion Trends

Thefashion used in the music video is very sexual and modern, the clothes used are school uniforms created to look sexual. This has changed a lot from the 40s where the woman and men where dress very nicely to show their class, whereas in the 90s the close are down to the scene and areas that they are.

Quality of Footage

The quality of the footage is much improved from the 80s, the technology has been upgraded to make film become more entertaining and interesting. The footage looks less graining and there is no lag in the footage making it look more professional.

Types of Shots

They use a variety of shots in the music video the main shot they use are establishing shots, these where face on long-shots of a whole group of people with Britney in the middle. They also used close ups shots of the face to show her singing, this also showed you what Britney was thinking. They used panning and tracking a lot to follow the action and a smooth way, this made it interesting and gave movement into the video.

Editing Techniques

They use slow cuts in this music to go with the pace of the song, when the song speeds up the cuts speed up. They use a swish motion to make the camera jump from one place to another this makes it look like continuous action. They cut to the beat throughout the song on every odd beat. This is good editing because it looks organised and in time with the song.

Special Effects

The special effects used in this video are small but they are effective. They use one special effect and that is to make the video look continuous by making the clips change in one steady motion so it doesn't look like the clip has changed.

Styles

The styles in this video are very poppy, they use bright colours and wear very young clothing to fit with the time and the audience they are aiming for, this will help will views for the music video and make the right people watch it.

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Britney Spears - ...Baby One More Time (Official Video)

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Task 1: Understand
styles of Music Videos

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Task 1: Understand
styles of Music Videos

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In-concert and live footage are music videos that artist use to promote their self live. It is a cost effective way for them to produce a music video without having to think of a plot to the video, therefor making the budget for the video cheap, whilst it is a good way to earn money.

Blink 182 - Heart's All Gone

For example Blink 182 created a video for their song "Heart's All Gone", this song consists of a live performance put on by the band and before the show when they are setting up the performance, this shows the bands personalities and makes the band look interesting. To create this video the band would have had to put on a live performance, therefor earning money whilst creating the song and showing people who havent seen them live, what they are like live.

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Music video by blink-182 performing Heart's All Gone. © 2011 Geffen Records

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Animation music videos can be used to entertain people in a funny and happy way as well as creating a interesting story that could be understood by lots of people. They could use stop motion animation to create a living thing by taking multiple snap-pits of one thing moving slowly to create movement. They can have cartoon animation to created a childish and happy feeling to the video, or can be something as simple as using lines.

Arctic Monkeys - Do I Wanna Know

The Arctic Monkeys Created "Do I Wonna Know" using lines that would vibrate with the voice of the singer, this is a very simple and easy technique to use to create a cheap and simple video that would also make people think. During the video they also change the lines into people, to make it less repetitive and more interesting, however they stayed with the beat of the song by placing tires down with the beat to stay in tone with the video.

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Arctic Monkeys - Do I Wanna Know? (Official Video)

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Interpretative videos are used to create music videos to make people engage with the video, by not having a clear plot. This makes us put bits together to make us make sense out of the video by think of why something is happening in the video.

RadioHead - Karma Police

The Video to Karma Police makes you Believe that the singer and the driver of the car are the Karma Police and the person running away from the car deserves Karma. Whenever the singer says the line "This is What You Get" the camera goes back to showing the man running away from the camera, this tries to make you wonder what has happened and why is he running, making you think of what may of happened. At the end of the video the man running away from the car sets the car on fire, this makes you wonder what may of happened for him deserve karma. Interpretative music videos are good to make people get involved in your video by making them think and understand what has happened.

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Narrative music videos are used to tell a story by having a plot that may link to the song or may be something the artist want to portray. They can be used to entertain or to educate, they can tell people about what may be happening in life and what is important, or they can just have a story that will entertain using a story. They can also be used to send messages to people to make them understand or just to make them feel a connecting with the artist, this could be by telling people about their past or telling people their hopes.

Eminem - headlights

Eminem created "headlights" to send a message to his mum that he is sorry for how he treated her, how sorry he is for making songs about his upbringing and telling a story of how his life was so bad when he was young. This narrative brings you closer to Eminem, using POV shot also makes this happen by making you feel the emotion of Eminem's mum and makes you feel like part of the video.

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Eminem - Headlights (Explicit) ft. Nate Ruess

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Surrealist music videos are videos that make people talk, they have interesting odd creatures or characters in the video making people think about the music video and make a video have a name. This is very good to promote something through word of mouth, if you have something different in a music video, if someone mentions it people will instantly recognise the video.

Katy Perry - Dark Horse

Dark horse has a music video that is surrealist by having people dressed in Egyptian masks that are scary, this makes you think about the video when ever someone mentions egyptian masks, this technique is a good way to make your song known and popular. Dark Horse creates a surreal scene by having many different shots with a lot of different costumes.

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Pastiche music videos are when a artist takes bits of other music videos and puts it into their video making it theirs. They can also take bits from a movie and put it into their music video. Its a good way to link a video to a famous film or music video and making the artist get known. Patiche to celebrate something that they enjoy.

One Direction - One Thing

In their music video the band copy the dance created by the imbetweeners, this shows that they look at the dance as a entertaining dance that they enjoyed, it is also a recognised dance that everyone would understand.

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Parodies are usually created to entertain people, they can be a music video recreated by a band to make a serious song into a funny song, or they can be a song that has copied the idea of a movie to create a music video with simular ideas. Bands or artists can create parodies to make them self known, they could recreate a song made by a big artist and make it their own, by doing this they will get hits and get bigger.

The Midnight Beasts - Tik Tok Parody

Tik Tok was a song created by Kesha, her video was a serious video made to entertain about going out and getting drunk. The Midnight beasts recreated it to make it about staying in and doing weird funny things to make people laugh. The Midnight Beasts changed all the lyrics to their own but made it fit to the same beat and tune as Tik Tok, this aloud them to make a video that people would think of when they thought of Kesha and her song Tik Tok. Parodies are a good way to promote a new upcoming band and get their name out there.

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Ke$ha - Tik Tok Parody / The Midnight Beast Ft ST£FAN

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Ke$ha - Tik Tok Parody The Midnight Beast Ft ST£FAN SUBSCRIBE HERE - http://bit.ly/1unyvPl CLICK to watch our 'Parody Playlist' HERE - http://www.youtube.com/playlist?list=PL6B770A7489BE31E5 BUY it on itunes HERE - http://itunes.apple.com/gb/album/tik-tok-parody-single/id350757754 The Midnight Beast are comedy rebels; Stefan Abingdon, Dru Wakely and Ashley Horne from London.

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Using referencing in a music video is a good way of making people watch a video and be interested, it will make them connect with the video by making them think of where they may have seen or heard of a video before. Artist can use clips from older videos and put it into their new videos to reference how they have changed over time.

Eminem - The Monster

In this video Eminem references lots of his own songs, by playing snippets of the songs at the beginning. Throughout the video he has remade parts of his old music videos into his new video, this is to give fans of Eminem a memory of what he has created. It is also good for advertising showing people his past music and making people want to listen to his past music.

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Eminem ft. Rihanna - The Monster (Explicit) [Official Video]

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Homage is when a music video takes parts from a film and put it into their music video, this may be because they are fans of the film and it has inspired them to make a video to show how much they like the film. A artist may recreate a scene or scenes from the film that are obvious references to the film, this may also make fans of a film watch their music video, promoting the artist. It will also promote the film to make people watch the film.

Lil Wayne - 6 Foot 7 Foot

Lil wayne does a homage of Inception, recreating memorable parts of the film like when the main character got pushed into the bath and when they are walking through the city. Using memorable moments makes people who are interested in the film want to watch the music video. He also uses inception becuase inception uses the same metaphors that he uses in his song. A homage to a film will make interest in the film increase and make interest in the music video increase.

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Lil Wayne - 6 Foot 7 Foot ft. Cory Gunz (Explicit) (Official Music Video)

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This is when a song is created that may influence a advert to create a similar idea or when a advert is created that gives a idea for a music video. It may be using the song or copying the video.

Robin Thicke - Blurred Lines

Blurred lines was copied into a advert by beats using the same idea and same style of the music video, having a plane background with people walking through it. In the advert they also used the song to make people understand the referencing, doing this will help sell the product on the advert by making people think of them when they hear the song.

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Robin Thicke - Blurred Lines ft. T.I., Pharrell

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Task 2: 

















Conventions of Music
Videos 

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Task 2: 

















Conventions of Music
Videos 

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Lyric interpretation is used to give a person a sense of individuality, and makes them different to everyone else. People may use their lyrics as a description what is happening in the music video.

OffSpring - Pretty Fly

In this video they are singing about a guy who thinks he is all that, and they are showing him going around in his car looking like a idiot. This is interpreted by people that you don't want to think you are all that when you are not. Through the video the person who is in the video is copying everything what they band are singing.

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Extending or consolidating song's meaning

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Extending or consolidating song's meaning

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Extending a songs meaning is making it reach out to people by telling them truths. It makes a song have more meaning and brings people into the song.

Good Charlotte - Lifestyles of the Rich and famous

In this video Good Charlotte are saying how when you are famous you can get away with anything, the are saying how they are always moaning even though the have nothing to moan about. The talk about how the rich are able to kill their wife and if they have the money they are able to get away with it. This is making people think about celebrities in a way of evil, making people think they can do anything. At the end they show them self getting off a case, so they are bringing it back to themself and saying how they enjoy their life.

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Good Charlotte - Lifestyles of the Rich & Famous (Official Video)

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Allusion is used to make people reference to or representation of people, places or events, either directly or by implication. It can be someones impression of what something may look like.

Coolio - Gangsta's Paradise

Coolio does this in his music video because they say about walking through the shadow of death, in the video this is shown as a dark walkway, this is seen as the shadow of death because it is scary, dark and you don't no if you are going to get out. Allusion is used to make people feel apart of the video.

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As I walk through the valley of the shadow of death I take a look at my life And realize there's nothing left 'Cause I've been brassing and laughing so long That even my momma thinks that my mind has gone But I ain't never crossed a man that didn't

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This is where a artist will referance another artist through their music video, they may do this because they like the band and make them sound good, or don't like the band and make them sound bad.

All Time Low - Weightless

All TIme Low do this when they reference Fall Out Boy and Blink 182, the bring both bands up a few times, saying that they are better than them. They also have Mark Hoppus from Blink 182 in the music video, this will reference the band because fans of Blink will recognise who he is and who the are referencing.

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All Time Low - Weightless (Official Music Video)

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Different styles of music have different styles of music video, however they all have codes and conventions, these are used to construct meaning of the video. They are divided into two types, technical and symbolic. Technical is using equipment to convey meaning, Without me uses technical techniques by having loads o different shots through the video and using editing. The video is portrayed as a comic throughout having different types of shots and words popping on screen, this is a good use of editing because it tells us a story. Using words is useful because it is a simple way to keep the  audience interested in the video. In every music video they use both technical and symbolic techniques, Eminem has done this by having lots of different mise-en-scene to keep the audience interested. The props he uses fits the style of the music video, what he wears is a super hero costume, this follows the theme of a comic book by taking samples of a comic and putting into his video by using a costume. The camera movement used is very fast and snappy they have stead shots that follow the action. This fits with the action because the artist is singing very fast, so the shots and movement have to keep in time to make the video look good. They also have lots of different shots in the music video, high and low shots, this is to show the power of someone, when Eminem is rapping it is a low angle shot of him this is to show that he is the main person in the video. They also use shots to create emotion, when he is going into hospital the have a close up to show how he is feeling. The pace of the video is fast, they do this by having multiple images at one time and cutting fast. The lighting used in the video is very dark and gloomy, this is showing that it is dangerous and showing Eminem as danger. The props used are used to make the video like a comic, they have batman and robin outfits, this is to make people see what they are trying to portray. This is good because people know batman and robin and people will understand why they are doing this and what they are doing.

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In rock videos they use technical techniques in similar ways to Hip Hop videos, however the style of music and the way it is presentenced means that the techniques used will look different. For example they used a low angle shot of the band, this will make them look more powerful in Hip Hop, in rock it is the same it will make them look more powerful, however we only see little snippets of these shots in rock, this is showing that the pace of the music in rock is a lot faster than in hip hop as well as making the power of the group not as big. they use a variety of different shots to show the emotions of the band members, however in this music video they are show expressions of people in the music video not as much the band. In the video they show close ups of the band to show what the singer is playing, they show close ups of the instruments to add effect. Camera movement is used to make the video more interesting, this is by making it look faster whilst having steady shots. They also use panning shots to show different view of the band. They use crane shots to make sure they have a steady camera and are able to film from a high angle. They editing in this music video is used to make the video go along with the song, they had to make sure they got the time right with the instruments to make it like they are playing it, this looks good because it makes people feel like they are watching them. They use slow motion for a funny look, slowing things down that people will find funny. They also use different paces of cutting to fit the speed of the music, this is used to make people follow what is happening in the music video. They use lighting to make the video feel friendly, this is because they want people to watch the video and have a laugh, doing this will make people find it funny and not get bored. The costumes used are there to make people look and find interesting, they have a style of dressing that is different with piercings and long hair.

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Music video by Sum 41 performing Fat Lip. (C) 2002 The Island Def Jam Music Group

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In Pop videos technical techniques are used to make a happy atmosphere and to show movement. In this music video they use all sorts of different shots. They use close ups of legs, this is to express the people dancing and running and to give people a sense of excitement. They also us close ups of peoples faces to show expression and to show the lyrics of the song being sung, this is a technique created to make people feel like they are involved in the video and to make people believe the artist is singing. they use birds eye view shots to set the scene and they use this shot at the end to show the logo of the album in lights. They have also used mid shots to show groups of people running, this makes the video feel fast and intense. They use shots that set the location of the music video, they have shots that focus on the surroundings making people look at where they are. They use lots different camera movements, they use tracking shots to show movement of a car driving fast, this is a steady and professional way of making the video look good. they also use crane shots to have high angle shots of the people, this sets the scene of where they are whilst adding effects of the lights. Editing is very important in this music video, they use a lot of slow motion, this is to add enthuses on words and make them stand out as important moments. They also use editing to create a flier looking shot throughout the video, this made the video have a happy feel as well as following the idea of the song, it made the video more interesting and made people focus on specific things such as lyrics and dancing. In this music video they focus a lot on the Mise-en-scene, this is to establish a interesting music video that people can follow without having to have a story. The lighting use is mainly natural lighting however it has been ethicised using editing, making the colours look bright. This sets the scene well for a pop video by having a different look to the video. The sound used is only the sound of the vocals and music, this is because they don't want the music not to be heard. The pros and costumes used are different to the rock video, this is because the clothes they are wearing are fashionable, making people want to wear these clothes and copy what they are wearing. All of the genres have similar parts to their music videos, but they also have differences, this is because they are trying to hit different audiences, rock is trying to get people who are different and pop is trying to have a fashion statement and aim for a big group of people of that time.

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Assignment 2 Videos and more video - Task 3: Techniques - Unit 29 (P2, M2 & D2)

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Assignment 2 Videos and more video - Task 3: Techniques - Unit 29 (P2, M2 & D2)

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Cutting to the beat is when a music video cuts to a different clip when there is a beat. It can be every beat or it can mix it up and do it on different beats to make it fit to the song.

Nicki Minaj - Moments 4 Life

In this video every couple of beats it will change to a different clip, also there are fillers where the beat speeds up quickly and the clips change with the beat at a faster pace, this make the video have a smooth feel and also makes it interesting.

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Nicki Minaj - Moment 4 Life (MTV Version) (Official Music Video) ft. Drake

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Effects are used to make a music video interesting and add different things to a music video. They can be used to create different background and slow time or speed time up as well as change how it looks.

Sum 41 - In Too Deep

Sum 41 use effects too slow time down this is used too show important moments and highlight these moments as well as making it more interesting when you see a splash.

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Miming and lip syncing is used in a lot of music videos this is to show the band singing a song and making it look like they are singing in the video, they can also use different people in their songs making them look like they are singing.

Greenday - American Idiot

Green day use lip syncing in most of their music videos, they do this to give a live feel too their music, making you feel you are watching them live. It is a good way to get to know the band and understand them.

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Green Day - American Idiot [OFFICIAL VIDEO]

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Playback and lip syncing is when you are listening to a track on a speaker and are lip singing the song with the lyrics.

Cheryl Cole - Call My Name

Cheryl Cole tried doing this when she was performing for Stand Up To Cancer but it went wrong because she was listening to music and lip singing but her playback wasn't playing to the audience. The playback started half way through her performace so it started working towards the end.

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Cheryl Cole - Call My Name (Stand Up To Cancer 19.10.12)

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Multi-image is used to have different camera work in one clip, they are used to make things link together using different people or can be used to show different views of different people.

Blink 182 - Always

Always used Multi-image to show 3 different people doing the same thing link their bodies together, they had to time all the camerawork perfectly to make sure that each person looks like one body, it is following the life of three of the band members, each member ending out differently and doing different things.

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Camera movements can be used to make a video interesting using one clip, it is a way that needs to be planned well to make sure everything goes how you want it. It can make a video look continuous and make it interesting.

The View - Same Jeans

In this music video the camera movement is used to show things that where not on screen at one point, they use tracking to follow the singer saying vocals whilst walking and throughout him singing they pan the camera to show you different things. This is techniques used in most videos this is because it makes people excited to see what is going to happen in the next shot. Using this is a good way to make people stay focused on the music video.

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The View's official music video for 'Same Jeans'. Click to listen to The View on Spotify: http://smarturl.it/TVSpot?IQid=TVSJ As featured on Hats Off To The Buskers.

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Camera angles are used to show different meanings, low camera will signify power and high will mean weak. They are also used to have a different view of something to make a video more interesting. They use high angle shots, to give a long view of something and to make something more visible. Using different angle is good because it makes the audience stay interested and connected to the video.

Blink 182 - Rockshow

In this music video blink 182 use loads of different camera angles, to signify power and other elements. When the band are playing the have low angle shots of the band this shows their power. They also have different angles and mid shots of the blink van. They have a long shot of them dropping a car, this is good because we get a big picture of the car falling. There are so many different shots used this is good because it makes it interesting.

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Chorma Key is use to have a background when you are not there. It is a greenscreen or a blue screen, that they have used to create a different background.

GreenDay - Holiday

Greenday uses a green screen in this video to represent them going on a road trip though cities and down different roads. It is a cheaper way to show them going through places without having to pay for permission and shutting places off to film. Greenday made the car move throughout the music video, this was so they looked like the car was actually moving.

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Green Day - Holiday [Official Music Video] [4K Upgrade]