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Concept music videos usually hold a central quirky, different and interesting idea or message. Often with the use of experimental media, like animation or one take wonder videos. Editing is fast paced, energetic and exciting most often. These videos have also been known to break the 'rules' of continuity for music videos.

An example of this, is Arctic Monkeys, Do I Wanna Know. Line drawings are used throughout to send out a message, reflective of the lyrics in some areas. The initial waveform merges into many objects through the use of software to portray a unique music video. The animated lines move in time with the music in some parts, but don't in other parts of the song, almost drifting off into a story of it's own. Band members and musical instruments and such are not shown, focus is purely on the message portrayed through lines and simple drawings.

This style is interesting and engaging initially, however band recognition is poor, band members are not seen and this could reduce the possible popularity of the artist. Also, after a while into the song, what was unique does become a little 'sameish'

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Arctic Monkeys - Do I Wanna Know? (Official Video)

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This video initially shows the band members preparing to enter the stage for a performance. Mid shots are used here, showing their faces and instruments, allowing us to see their role in the band. There is a very real rock feel to the set and the band. Their clothing is rugged and grungy, Mise en scene is used in the light of props and stage, a huge banner of a black heart is behind them, with a drum kit on a stage in the centre, adding to the rock feel. Close ups of Dave Grohl are shown, allowing us to see the expression and emotion in his face, making the performance seem more heart felt and believable. This style is good for rock bands and artists who relish in performing on stage with passion and emotion. However, for artists who rely more on quality of sound and subtlety, performance on a stage might not have the same effect. We would choose to use Performance mainly in a music video, but with elements of narrative within the actors, a switch between performance and shots of the band members maybe in the past. This way you could make the most of the great effect a performance can have, lifting a song, due to the fact that everyone loves live performances, and we could add meaning to the song with small elements of narrative.

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These are videos showing the band or artist doing what they do best, showing off their talent to the world. The videos often show a live music performance either on a real stage or often filmed on a made up set. These performances contain many close ups of artists to ensure there is no doubt as to what artist you are watching. Also, the whole video does not have to be performance based, shots of artsts and band members in their leasure time or doing other activities are often shown.

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This type of music video aims to tell a story, often involving the band members. The story can relate to the song lyrics, or may have no link at all.

Because a short film with beginning middle and end is needed to fit into a small 3-4 minute period, many jump cuts and fast paced editing techniques are used to keep the story moving with the song. Alternatively, some music videos feature just a small part of a story ie (part 1) and it will be continued on the next song on the album. This is seen in Fall Out Boy's Latest album.

Fast paced editing is used throughout, with the occasional prolonged focus on band members. flash transitions are used to give a feel of a fast pace throughout. Clothes are old and worn, and Mise en Scene elements like fake blood are used, this gives a horror feel, amounting to a quite horrific set of music videos.

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Fall Out Boy - Just One Yesterday (Part 6 of 11) ft. Foxes

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SUBSCRIBE TO FOB: http://bit.ly/1gI9KrO Listen to the new single "Centuries" http://youtu.be/sCbS-TLEoRA and download it on iTunes http://smarturl.it/centuries Save Rock and Roll: The Young Blood Chronicles - "Just One Yesterday (feat.