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1) In the table, under the formative assessment template, what exactly do you mean by 'research method' and 'method of analysis'?  Does 'research method' refer to primary research or secondary research? And can I use multiple research methods for a particular objective?

2) What should I include under 'proposed research methodology'?

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When is the summative deadline? Celcat says 9th June and the slides say 13th June.

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When is the summative deadline? Celcat says 9th June and the slides say 13th June.

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what to do if while doing the normality test, sig value is less than 0.05

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what to do if while doing the normality test, sig value is less than 0.05

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With regard to normality, a result of 0.05 or less means that there is normality.

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For our findings and analysis section do we put our SPSS results in here?

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For our findings and analysis section do we put our SPSS results in here?

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Yes

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How much over the word count are allowed? is 2800 words too much

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How much over the word count are allowed? is 2800 words too much

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A little - try and keep it between 2350-2750

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For our literature review are we supposed to use 15-20 secondary sources? I'm confused as to how I will manage to fit this in within the 500 word limit

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For our literature review are we supposed to use 15-20 secondary sources? I'm confused as to how I will manage to fit this in within the 500 word limit

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The secondary sources refer to the whole report.  Around five will be ok for the literature review.

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Is it okay to state that my report follows an overall pragmatist approach-but under quantitative and qualitative methods can i say that the report follows a positivist and interpretivist approach respectively?? Or is it only correct to choose ONE philosophical assumption?

Hi, please identify what the "dominant" philosophical of your work will be. You can cover one philosophical assumption no problem.

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Hi max i have an ISA and im confused about the adjusted submission date, the UHB says 8th June but when discussed and usually its an additional 2 weeks so the 16th.. Im worried and confused please clear this up..

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Hi max i have an ISA and im confused about the adjusted submission date, the UHB says 8th June but when discussed and usually its an additional 2 weeks so the 16th.. Im worried and confused please clear this up..

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It is the 16th of June

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Just to confirm will you have an open office hour session on Tuesday?

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Just to confirm will you have an open office hour session on Tuesday?

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Yes

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Yes, no probs

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do i have to show all the steps ive taken for grounded theory or can i include the coded table in the appendices and present the theory as part of the analysis section?

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do i have to show all the steps ive taken for grounded theory or can i include the coded table in the appendices and present the theory as part of the analysis section?

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Yes, the theory would be part of the analysis section and can include the coded table in the appendices

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What steps must i take before analysis? As in do i test for normality and significance before things like ANOVA? Is there an order?

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What steps must i take before analysis? As in do i test for normality and significance before things like ANOVA? Is there an order?

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Ideally a test for normality first then a test like ANOVA

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Do the feather's research methodology chain model, the research onion and the explanatory design model exclude each other? I can I use all 3 to explain my research strategy?

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Do the feather's research methodology chain model, the research onion and the explanatory design model exclude each other? I can I use all 3 to explain my research strategy?

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I would pick one of the models you feel is most relevant for what you want to look at. Remember with the research onion you take parts from it and it shouldn't necessarily be looked at as a whole.

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do we need to use SPSS for our report?? and ANOVA / Regression ?

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do we need to use SPSS for our report?? and ANOVA / Regression ?

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Yes, undertaking an ANOVA or a Regression for your report would work well.

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In the research design section we are explaining why we chose certain methods, do we have to evaluate them? Like also state the disadvantages?

Hi, - in the research design section you should evaluate which research philosophy is the best for your research.  However, what is more important is your rationale for choosing the methods you are adopting.

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Should i avoid inserting pictures of statistical graphs from McKinsey reports in my assignment? Or is that fine?

Hi, I think a few pictures and statistical graphs/pie charts etc are fine, but don't use too many if you can help it.

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In order to send out my qualtrics survey to collect responses, it asks for the survey to be approved by a tutor first. Max could you kindly check in for the requests to be approved. thank you!

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In order to send out my qualtrics survey to collect responses, it asks for the survey to be approved by a tutor first. Max could you kindly check in for the requests to be approved. thank you!

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Hi, i'm up to date with the Qualtrics approvals so your survey should be good to go now.

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Hi do we need to include matrix table for the lit review 

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Hi do we need to include matrix table for the lit review 

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and if we do where can I find it

There is no need to include a matrix table for the literature review, but it would be useful. You can create one that you could use for your report.

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The interviewees have given consent but would like to stay anonymous, how do i attached the completed consent forms but maintain anonymity? Blur the name?

Yes, please hide the name and that would be fine.

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Hi, I am a bit unclear if there is one spec

Yes, this is just one spec.

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Hi. I am a bit unclear as to when you said to use theories. where to use them and how exactly do you mean by using the theories 

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Hi. I am a bit unclear as to when you said to use theories. where to use them and how exactly do you mean by using the theories 

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Your focus on theories should be in your literature view. you could use them by thinking about how an idea from a theory you have such (such as the Theory of Planned Behaviour) would apply to the focus of your research.

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Is there a limit to the questions we can have on Qualtrics? I can't seem to make more than 15 and it says to contact your administrator ?

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Is there a limit to the questions we can have on Qualtrics? I can't seem to make more than 15 and it says to contact your administrator ?

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I would say that 15 questions is fine for this report.

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1) What is the "conceptual model" to be used at the end of lit review?

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1) What is the "conceptual model" to be used at the end of lit review?

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2) What does it mean when asked to use "theories" in our lit review??

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Hi Max, how many interviews will we need for our assignment?

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Hi Max, how many interviews will we need for our assignment?

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Two or three interviews for this assignment is fine. No more would be necessary.

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do we need to include a GANTT chart of our activities?

Hi, this is not a requirement, but it is helpful to include this.

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in the assessment guide you wrote that we should use the font either ARIAL or TIMES ROMAN, but can i use CENTURY GOTHIC? Or is it too informal? Would I lose any points by using it?

I personally would not be bothered by what font size you use as long as it is constant throughout your report.

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Hi Max! I want to extract useful info from your Pre-recorded Lecture 5 on Sustainable Consumption, but I cannot find the original source of the information by Lam (2017). Can I just source your powerpoint presentation?

The original source from Frederica's presentation on Sustainable Consumption is below.
Lam, S. (2017), “Why India and China may be the solution to the world’s fast fashion crisis”, 22 September, available at: www.forbes.com/sites/lamsharon/2017/09/22/why-india-and-china-may-be-the-solution-to-the-worlds-fast-fashion-crisis/#5bc73adf104f

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Since the research question is really broad. are we allowed to have a sub topics within our report.
For example comparing consumer behavior in different countries ?
Also is there a specific market we need to focus on?

2. Also are we allowed to include the sub topic as the title of the report? Or is that meant to remain broad and only mention the sub topics within the literature review
thanks :)))

Hi, with regard to sub-topics I would suggest using these, but there is no need to include a sub-topic in the title of the report

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Is it okay to include a copy of all
the Qualtrics answers report with the figures/simple charts in the appendices or is this not needed?

If you find particular figures/charts useful you can include these if you want.

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Do we have to base our topic on a specific age group/demographic? For example: gen Z, or millenials etc?

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Do we have to base our topic on a specific age group/demographic? For example: gen Z, or millenials etc?

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Or can it just be generalised?

Hi, you can generalise if you like, but can also base on your research on a particular demographic such as age,
ethnicity, Gen Z etc

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Can you please guide me in forming questions for the interview? Where can i find the material regarding this on moodle?
thanks

Kelly covered material on forming good interview questions which you can find in the Moodle site.

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1) Suppose i have come up with 3 hypotheses, would it be okay if the three are related to different sub-themes? Or do all 3 hypotheses have to be of the same theme? For example, can H1 be related to impact on sustainability, H2 related to impact on mental health, and H3 related to luxury market in China-  for example. Would this structure be okay or do all 3 hypotheses have to be apart of one theme only?

2) Secondly, is it okay if one hypothesis has has a contradicting result from another hypothesis? OR do all of the hypotheses have to have a similar result? For example, can H1 be- "post covid-19 luxury market in China will continue thriving as part of physical retail ", but can H2 be - "covid-19 has caused consumers to shift to e-commerce and will continue doing so in the future."

Hi, thanks for your question regarding the hypotheses. Firstly, yes you can come up with different sub-themes in your hypotheses, but please ensure that there is a a constant "dependent variable" in your hypotheses which captures the bottom line of your research.  In the case of your research is looks like your DV will be the presence of the pandemic and the independent variables which impact these will be sustainability, mental health and the impact of the luxury market.
Secondly, it doesn't matter if the results are contradictory, what matters if your explanation of why you think this result has occurred.

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Is it mandatory for my "Aim"  to consist of a statement that includes either "a positive influence" or "negative influence"? Or can it be a general statement without mentioning that covid-19 has a positive or negative influence on consumer behaviour

How you articulate your aim is up to you, but it should focus on the main areas you're covering in your report.

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Is it acceptable to produce one null hypothesis and an alternative hypothesis for the whole report or should I produce two?

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Is it acceptable to produce one null hypothesis and an alternative hypothesis for the whole report or should I produce two?

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You don't have to produce a null/alternative hypotheses. Just two hypotheses would be fine.

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Do we need to include a literature review framework?

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Do we need to include a literature review framework?

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There is no need to do this, but you might find that it is useful to sum up the literature you have used.

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hi im doing mine on impulse buying, would it be okay to state what it is and make a clear comment on abbreviating it to IB  throughout the report. I feels  more convenient and concise to the audience if shortened to IB as I will also refer to the frameworks stating IB

Hi, yes abbreviating impulse buying to IB throughout your report would be fine.

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It says we are unable to publish our survey on Qualtrics without approval? Is there any other way to get the link?

I'm up to date with the approvals in Qualtrics now, so your survey should be ready to go now.

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Is there a template available for the ethics approval form? I can only find the participant info and consent forms on the moodle page

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Is there a template available for the ethics approval form? I can only find the participant info and consent forms on the moodle page

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The one on the Moodle page is fine.

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How many questions should we aim for our survey? is around 20 ok?

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How many questions should we aim for our survey? is around 20 ok?

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Yes - 20 would be fine.

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do we need to have a separate sampling technique for questionnaire + interviews??

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do we need to have a separate sampling technique for questionnaire + interviews??

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No, you could sample the same group of people. You would just use less people in the sample you interview.

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Do the sources in the table need to be organised in alphabetical order or date or no order in particular?

Hi - Organising these in date order would be fine.

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So for the strategy part of the research onion would we say: survey, interview + literature review? or just surevy and interviews

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So for the strategy part of the research onion would we say: survey, interview + literature review? or just surevy and interviews

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Hi, as this part of focused on your research strategy it is just "survey and interviews".

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I am not quite sure what we're supposed to do about the ethics form? And where we're supposed to find it?
Hi, there is an ethics/consent form in the general resources section that just needs to be signed and dated.

- Thank you Max, and is this the form that needs to be attached along with the interviews?

That form would be fine, and you can attach this.

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Do we have to analyse every question in our questionnaire using SPSS?

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Do we have to analyse every question in our questionnaire using SPSS?

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Hi, you do not have to analyse every question, but you can can "group together" the questions in SPSS (using the method I showed you which is already described in lecture slides). You can then use these grouped variables to conduct a type of statistical analysis like a regression or an ANOVA.

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Hi, how many statistical models are we required to use to analyse the data? e.g. regression, standard deviation

Hi, due to word limit constraints I would use just one main multivariate method (such as regression and ANOVA) or whatever is appropriate.

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As said below, we are recommended 15-20 sources for the literature review, would we need to place all these into the matrix (table) too?

Hi, you could put these in a matrix table too, but it is more important that you evaluate what the literature is about.

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How many hypothesis do we need to prove/reject in our report? Do we mention the hypothesis in the Literature Review section?

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How many hypothesis do we need to prove/reject in our report? Do we mention the hypothesis in the Literature Review section?

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You develop the Hypotheses at the end of the lit rev, I would say have one hypothesis (break it down into the aims & objectives) thanks, Kelly

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Does the theory needs to be a well known psychological theory like Theories of Reasoned Action for example or Can it be based on various papers, linked into one theory and framework ? 

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Does the theory needs to be a well known psychological theory like Theories of Reasoned Action for example or Can it be based on various papers, linked into one theory and framework ? 

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It can be a well known theory such as TRA or anything that you feel is appropriate. You can use information from the Research Repository or from any other source you feel is appropriate, but it must be linked to what you are researching.

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Do we have to test the reliability and validity of our research?

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Do we have to test the reliability and validity of our research?

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Yes, that is the aim. Thanks, Kelly

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Are we meant to code survey results alone? We don't need to code the interview results because it is qualitative right?
Secondly, how are we meant to showcase our coding results? does it go in the appendix alone?

Hi - the survey results should be analysed in SPSS interview results should be coded and evaluated using one of the methods that me and Kelly have discussed.  The coding results should go in an appendice section.

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Hi Kelly and Max, I'm a little confused about how to go about structuring my hypothesis - is it correct if I tackle in this following order:

1. Identify the umbrella theme of how COVID-19 has affected consumer behaviour

2. Outline 2 sub-themes, which is a) How covid-19 has impacted athleisure sales within GEN'Z's (do I have to specify a country's demographic or can I do in general?) and b) How covid-19 has impacted Gen Z's mental health and its affect on their consumer behaviour during the pandemic

Finally,
3. Form a hypothesis that COVID-19 has / does not have an impact on athleisure sales and gen z's mental health → and then prove whether my hypothesis is correct using different findings and analysis with my research design ?

Sorry for the long question, I'm really anxious about this assessment and want to know if I'm on the right track!

Hi (Max here). Thanks for your question.  Yes, that sounds like a good strategy, but try and make the two subthemes that you have identified into hypotheses, and then you can carry out an analysis on these hypotheses using the data you gather from SPSS etc.  Remember your hypotheses must include what you are measuring (your dependent variable) and what influences what you are measuring (your independent variables). Your hypotheses will also look at the relationship between these variables.

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Do we have to conduct interviews apart from the survey? and if so how many interviews are required? Also, do we HAVE to attach consent forms as well as the ethics form?

HI. Yes, you can put interviews to complement the survey and I would advise doing around three interviews, with consent forms attached.

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where do we add our 3 hypotheses in the report is it ok in to put just before the findings and analysis of primaru research part

Yes, I would recommend putting the hypotheses just before the findings and the analysis section, and just after your literature review.

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Hi, Apart from a survey is it mandatory to also conduct interviews or is a Survey enough?
Hi, could you also please conduct a small interview to complement your survey.

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Which section of the report do we talk about theories? Could we add that in our analysis of primary research findings?

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Which section of the report do we talk about theories? Could we add that in our analysis of primary research findings?

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Your analysis of theories will be in your literature review and you could additional talk about how theories have addressed etc in your research findings section.

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Can we investigate 2 hypotheses instead of 3?

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Can we investigate 2 hypotheses instead of 3?

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Yes, two hypotheses are fine.

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For the lit review theres a section for research questions/hypotheses, is it okay to copy and paste the exact RQs without referencing them? Or do we have to also reference the RQs in the lit review?

Hi. You don't have to refernce the research questions (or hypotheses) but you must mention what research applies to their formation.

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Hi Max, I'm quite stressed/confused about the summative. I feel like we're learning a lot about individual research methods but not much on how they link to our report/fashion in general, would you be able to integrate more info on linking the lectures to our final submission please. Thanks :)

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Hi Max, I'm quite stressed/confused about the summative. I feel like we're learning a lot about individual research methods but not much on how they link to our report/fashion in general, would you be able to integrate more info on linking the lectures to our final submission please. Thanks :)

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No, you can also use Excel too if you want to.

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Hi Max! Can you please explain why we need 3 hypothesis and not only one?

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Hi Max! Can you please explain why we need 3 hypothesis and not only one?

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Three hypotheses will provide a more thorough analysis of the areas you cover.

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Is it possible to provide us with an example report from the last year?

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Is it possible to provide us with an example report from the last year?

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There is a report already posted on the resources section in Moodle, but please bear in mind that this years report will focus on a different topic.

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In the literature review, how many should we do?  Does it have to be graphic?

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In the literature review, how many should we do?  Does it have to be graphic?

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Hello, a good number to aim for is 15-20 and no it doesn't need to be graphic however it is nice to add in some images or figures/models of theories you are looking at, it is good academic practice.

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Research question from UHB: "What impact has the current Covid-19 pandemic had on fashion-based consumer
behaviour and in what ways has this affected customer choices?"

Would it still be in line with the given research question to investigate  potential future behaviours as well?

Hi, yes I think a forward thinking approach is always good to consider, but only do this once you have explored the ways the pandemic changed the behaviors recently.

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Under which section of the report do we include the hypotheses we are testing?

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Under which section of the report do we include the hypotheses we are testing?

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Hi, you could include the hypotheses testing after the literature review.  Remember that your hypotheses should cover everything you've included in your literature view and should include what you're measuring (your dependent variable) and what influences what you're measuring (your independent variables).

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Between 3-4 interviews would be fine for the purposes of this report.

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"What impact has the current Covid-19 pandemic had on fashion-based consumerbehaviour and in what ways has this affected customer choices?"

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"What impact has the current Covid-19 pandemic had on fashion-based consumerbehaviour and in what ways has this affected customer choices?"

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1.  DO WE NEED TO HAVE A SUB-THEME FOR OUR REPORT?? For example- a focus on the UK market, or a focus on luxury retail, etc.

HI, Yes, sub-themes for each element of your report would be great.

2. And if we do need to have a sub-theme, should this be mentioned in the title of the report, or can we directly include it in the literature review section?

Sub themes could be covered in the literature review section or any other sections of your report.

3. Or can I go about the report in such a manner where after a general overview can I focus on 2-3 different sub-themes? For example: a) covid-19 impacting consumer behaviour in South Africa, b) covid-19 impacting mental health and its effect on consumer behaviour, etc.

Hi, the sub-themes that you have identified here are great, and I think that overall this a great strategy for preparing your assignment.

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what is the minimum number of theoretical frameworks we need to include ??

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what is the minimum number of theoretical frameworks we need to include ??

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Depending on what you research... I would say a minimum of two, thanks, Kelly

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Where can we find the ethics approval form?

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Where can we find the ethics approval form?

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Hi - you can find this in the resource section of the moodle site.

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In the UHB it says: "fashion-based consumer behaviour" We have actually never been given a definition on what "fashion" implies at it's core. Is it possible to see the  definition of what this implies i.e. definition according to i.e. you or LCF 

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In the UHB it says: "fashion-based consumer behaviour" We have actually never been given a definition on what "fashion" implies at it's core. Is it possible to see the  definition of what this implies i.e. definition according to i.e. you or LCF 

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Hi, so you need to come up with the definition of this yourself, we can assume that the Oxford definition 'latest trend or popular' is widely accepted. thanks, Kelly

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do we require a gantt chart and literature review grid in the appendix?

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do we require a gantt chart and literature review grid in the appendix?

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Hello, no but if you have done them please add them in, it is great to see your progress and development, thanks, Kelly

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Do we have to include an abstract in our report?

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Do we have to include an abstract in our report?

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No, your introduction acts as the abstract in this instance

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Can we please practice SPSS more? I really don't know what type of test to do for the report and I'm so confused how to apply normality tests in the report. How do I also make the hypotheses?

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Can we please practice SPSS more? I really don't know what type of test to do for the report and I'm so confused how to apply normality tests in the report. How do I also make the hypotheses?

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You can contact Affan for this on the seminar on Thursday. I can also cover the hypothesis section in the seminar on Thursday. Kelly

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hey should i also investigate  the customers behaviors before pandemic?However, i am afraid the memory can be blurred?

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hey should i also investigate  the customers behaviors before pandemic?However, i am afraid the memory can be blurred?

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That is a good point. But maybe you could use some "projective techniques" that I covered in the lecture. Do you remember "Thematic Apperception". This is where people are shown images of things which can be used to remind them of memories, events etc.

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Hey tutor. Before I did not have good signal during opening office. Can you explain what it means that in what ways  this has affected customer choices again? For example, I want to research that fashion impulse has decreased or not during pandemic and I have find the elements affecting impulse buying. So I should talk about how the decrease of impulse buying affects customers choices?

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Hey tutor. Before I did not have good signal during opening office. Can you explain what it means that in what ways  this has affected customer choices again? For example, I want to research that fashion impulse has decreased or not during pandemic and I have find the elements affecting impulse buying. So I should talk about how the decrease of impulse buying affects customers choices?

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Hi, you need to do secondary research to uncover in what ways it has changed behaviour, then you can look at impulse buying. Thanks, Kelly

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more_vert
When is our formative assessment? The UHB is somehow unclear, as it both says week 22 and the 22nd of April. Thanks
When is our formative assessment? The UHB is somehow unclear, as it both says week 22 and the 22nd of April. Thanks
Hi, the  formative assessment will be week 22, the 22nd of April.

more_vert
Would it make sense to do the literature review last after I have found the secondary research I will need for my report?
Would it make sense to do the literature review last after I have found the secondary research I will need for my report?
Thanks for your message.  Yes, this is a good option as you can reflect on what you have found from your research and compare it to literature in the area.

more_vert
Hi Max! For our formative assessment we have to prepare the questions for questionnaires/interviews correct? Is there anything else we have to do?
Hi Max! For our formative

For the formative assessments that is fine.

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Should we be including theories in our reports?

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Should we be including theories in our reports?

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Yes,I would encourage you to include theories which are relevant to your report.  Please read widely on appropriate research which would be appropriate to your report and use material posted in the resource repository.

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Do we have to look at the overall impact of covid on consumer purchasing behaviour- or can we focus on a more specific topic within this such as how its changed consumers views on sustainability etc.

Hi, go broad on the wide range of the topic first to demonstrate your research capabilities of literature and then go to a specific focus. thanks, Kelly

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Hi Max! The link for Qualtrics that is provided in the qualtrics guide is no longer working. Could You give us a new on so we can access it? 

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Hi Max! The link for Qualtrics that is provided in the qualtrics guide is no longer working. Could You give us a new on so we can access it? 

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Hi, I will find new information on this and put it under your resources section.

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Hi Max! DO we have to submit the formative assignment to you or do we present it in class?

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Hi Max! DO we have to submit the formative assignment to you or do we present it in class?

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Hi, formative assessments can be sent via email to either myself or Kelly.

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Hey, Max! I was wondering if we should focus on the global COVID-19 pandemic at present (post-lockdown measures)? Or do we focus on when it had begun back in 2020? Or should it be a general perspective?

Hi, focus on from when it began to now, how have things changed, will there be any long term effects. Thanks, Kelly

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Hi Max, since the formative assessment requires us to prepare both survey questionnaire and an interview design, does this mean it's a requirement for us to use mixed methods for the individual report?

Hi you can use both survey and interview data, but you the individual report can feature one type of analysis more strongly.

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When is our formative assessment? The UHB is somehow unclear, as it both says week 22 and the 22nd of April. Thanks

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When is our formative assessment? The UHB is somehow unclear, as it both says week 22 and the 22nd of April. Thanks

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The formative assessment will be week 22, the 22nd of April.

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Would it make sense to do the literature review last after I have found the secondary research I will need for my report?

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Would it make sense to do the literature review last after I have found the secondary research I will need for my report?

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Thanks for your message.  Yes, this is a good option as you can reflect on what you have found from your research and compare it to literature in the area.

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Hi Max! For our formative assessment we have to prepare the questions for questionnaires/interviews correct? Is there anything else we have to do?

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Hi Max! For our formative assessment we have to prepare the questions for questionnaires/interviews correct? Is there anything else we have to do?

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Thanks for your reply.  Just preparing some examples of questions you could use for your questionnaires or interviews would be great.  Best Max

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do we need to include 30 consent forms for all the respondents of our questionnaires?  Yes, if you include information about consent in the questionnaires that would be great, and you could include this in Qualtrics too.

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Hello Max, I need help downloading SPSS could you please help?

Hi - if you go to the General Resources section in the handbook, you will find information on uploading SPSS which I hope you find useful.

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Hi, do we need to include the sub sections such as 'context' 'research aims and objectives' or even the Abstract section as included in the example report, in our reports?       Thanks for your question.  Yes you can put in sub-sections such as research aims and objectives and an abstract section into your report.  I will shortly produce a document that illustrates what I would like in the report and I'll put this on the moodle site for this unit.

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can we have some more exercises and answers to practice SPSS?  Yes, of course, I will make sure that these are included in the seminars and will put information in your Resource Repository.

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What do you recommend we include in the 'research and design' section of the report. Will want to talk about measurements and type of people who I survey and how I collected the data but interested to see what else you think we could include?  Hi, I will soon produce a document that includes all the information associated with this.

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Hello, do we have to use SPSS and Qualtrics, or we can use for example the google survey instead to gather data from the questionnaire? Thanks.  Hi, SPSS is highly advisable for undertaking data analysis, although I have nothing against students using resources like Excel too.  Qualtrics is a great resource for distributing questionnaires, but you can also you google docs too.