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Jing Screenshare Presentation              *CLICK HERE FIRST*

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Jing Screenshare Presentation              *CLICK HERE FIRST*

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How Can You Benefit From Color Psychology?

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How Can You Benefit From Color Psychology?

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The benefits of color psychology are possibly endless. They help corporations bring in revenue, can be used as an aid for instruction of mentally disabled people, etc. It has been shown that when people are exposed to certain colors while studying they can retain information better, their minds work faster, they become more creative, and many other things. Remember - although color psychology is a natural way to increase and/or decrease natural bodily functions (cognitive ability, alertness, appetite, etc.) it cannot create miracles. There has to be an exchange of energy, openness, and perception.

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Colour Affects: your mood, your behaviour, potential clients' perceptions of your company, sales of your product, purchasing decisions, the atmosphere in your home, the atmosphere in your workplace and therefore stress levels and absenteeism.

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We've recently discussed the power of color in presentation design, which includes the concept of color psychology. In brief, it studies the influence of color on human behavior. For instance, studies have shown that customers make judgment on a product within 90 seconds, and 62-90% of their judgement is due to color. But when did we start asking these questions? How did we come to the conclusion that all airports should be filled with blue and all pizza places should be doused in red?
Isaac Newton: Does He Really Know Everything?
No one can dispute that in the late 1660's, Sir Isaac Newton discovered how the color spectrum is organized and composed. But the psychology of color dates back thousands of years, to Egyptians who studied their effect on mood and used them to accomplish holistic benefits. For example:

Red - Increases circulation and stimulates the body and mind.

Yellow - Purifies the body and helps the nerves.

Orange - Used to increase energy.

Blue - Soothed pain.

Purple - Helped with skin problems.

Black - Life and rebirth.

Considering how often blue is still used as a "soothing" color and orange represents "energy" today, it's not hard to imagine that these associations are cultural as well as psychological.
Carl Jung: A Man Of Many Colors
The development of modern psychology also opened up the study of color specifically, which has since been used for marketing, architectural design, and more. One prominent researcher in the field was Swiss psychiatrist Carl Jung (1875-1961), who is quoted saying: " colors are the mother tongue of the subconscious." His studies led him to develop art therapy, as he believed that expressing oneself through images and colors could help patients recover from trauma or distress. He connected our cultural perceptions with the idea that we have a universal, bodily response to color stimulus.
Color Psychology Today
Many studies about color psychology are anecdotal, because preferences for certain shades and responses that rely on "feeling" are difficult to measure. For instance, one study found that 35% of Americans prefer the color blue, 16% preferred green, 10% purple, and 9% red. Marketers often develop logos, stores, and packaging based on the results of similar studies. Even at Ethos3, we are probably unknowingly guilty of choosing our favorite colors for presentation design.

" Color Emotion Guides " are other ways that brands incorporate color associations today, which is not especially different from our Egyptian ancestors. We might not be trying to heal a chest cold by painting our rooms blue, but we certainly understand that people prefer certain shades, and those shades are worth discovering through color psychology.

Question: What is your favorite color?

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The History of Color Psychology | Ethos3 - A Presentation Design Agency

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We've recently discussed the power of color in presentation design, which includes the concept of color psychology. In brief, it studies the influence of color on human behavior. For instance, studies have shown that customers make judgment on a product within 90 seconds, and 62-90% of their judgement is due to color.

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Color psychology is a type of psychology that studies the relationship between colors and their affects on the creatures that can see them. Color psychology affects almost everything on the planet. Even plants! Not everyone knows what color psychology is - but that's normal. The thing is color still affects your habits, bodily functions, behaviors, thoughts, etc! The list goes on and on! I hope you enjoy the lesson. Happy learning!

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Color meanings vary drastically throughout the world and understanding these meanings can help you communicate with others from different cultures.

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During that weekend-long Jail marathon on Spike TV, you may have noticed something out of place with the interior design of this nation's correctional facilities. Are those pink walls? Now, why would the homes of some of America's most hardened residents contained walls painted bubblegum pink, also known as Baker Miller Pink. Like me, you may be surprised to learn that the pink walls found in some prisons and drunk tanks are actually tools that facilitate mind control... sort of.

Ever hear that bulls charge the matador's cape, the muleta, because it's the color red? Well, that's not exactly true. Bulls and other types of cattle are color-blind to red, so it's actually the cape's whipping movement that enrages them. Humans, on the other hand, are tricked by colors every day. The psychology of colors is an interesting field of study showing how certain colors can be used to trigger our emotions. Colors can even decide which selfies we Like.

So why do prisons and drunk tanks paint their walls pink? To keep prisoners docile and obedient. Research has even shown that people are weaker while looking at a pink hue. Following the perceivable success of U.S. prisons using pink rooms to calm inmates, other institutions have shopped around the idea of using pink walls in office break rooms, inside of ambulances, panic rooms, airport security, mental health facilities, and natural disaster relief posts.

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So This Is Why Prisons Started Painting Walls Bubblegum Pink [VIDEO]

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During that weekend-long Jail marathon on Spike TV, you may have noticed something out of place with the interior design of this nation's correctional facilities. Are those pink walls? Now, why would the homes of some of America's most hardened residents contained walls painted bubblegum pink, also known as Baker Miller Pink.

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Kinetic typography animation by Conor Murphy - Official Selection for the 2012 Bellarmine Film Festival.

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1. What is color psychology?

2. What is the history of color psychology?

3. Do certain colors have meanings?

4. What are the different meanings of colors in different places?

5. Which colors affect human behavior most?

6. How and why do they affect human behavior?

7. What are some important facts about color psychology?

8. In which ways can color psychology help you?