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Final Logo.

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Coloured filters

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Gold Hoops

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Just like the digipak, I used the same background to help link all the products together. I also made sure that the background was faded just like in the digipak. The most important thing that needed to be on the website was the video. This helps create synergy because it has the main product on the homepage. I also wanted to add the digipak front cover. This all links, as I mostly used the light shop background. This is also our main location in the music video so the audience sees it the most.

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Purple/Pink background.

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Just like I planned for my digipaks, I wanted to follow a pink/purple & white theme. This is because in the music video, we have shots of her against a purple background. We also placed pink/purple filters over some shots. Therefore, it made sense to use the same colours the ancillary products as they were elements of these colours in the main product. The colour scheme also appeals to my audience as they are mainly females ages 16-25.

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Lightshop location.

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Sticking to the colour theme. I used purple for my logo font and added a pink glow to. I wanted to create a logo as I wanted to place it on both my ancillary products. This allows the audience to see a connection between the two. I created two different logos as I wasn't sure which one would look better on my products.

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Red lips.

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The artist herself acts as a form of synergy. This is why I thought it was important for her face to be on the front cover of the digipak and for there to be a little gallery on the website. Seeing her in the music video and then on the ancillary products helps create a link. When we was taking photos for our ancillary products, we was careful to have the same make up as in the music video. We wanted the artist to look the same so the audience could again establish a connection between the different products. We need to by having the artist wear the same make up and by having the gold hoops. One of the main important features was her red lipstick. In our pitch, we discussed one of the syngergy products being the red lipstick.

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The inside and outside of the digipak both have a similar background. I used similar photos which I took when we were filming the music video. As the background is one of our locations in the main product, the audience is able to make a connection between the two products. The lights in the background give off a very 'disco' vibe, which can also appeal to my audience. The lights are very aesthetic which attracts our target audience of 16-25 females. When showing them a rough cut of our music video, they asked where was the location of the shop. This shows the lights appeal to them, which is one of the reasons why I wanted to use them as my background images in my ancillary products.