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Norhla is a brand based in Tibet. I really appreciate its mindset and practices. They research and innovate traditional local weaving methods using yak neck hair, which will fall off regularly and automatically. This helps inherit the technique and improves local people's lives.

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https://www.wardrobehack.com
https://www.ethicuette.com/es/pages/sustainability-manifesto
and https://www.fashionrevolution.org/manifesto/

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The Manifesto

The Hack

Project / The Hack

The Wardrobe Hack is an individualised and modifiable set of self-determined actions, inactions, tasks, and exercises designed to deliver power into the hands, minds and bodies of all users of fashion. There are currently 6 stages.

The Hackers

Confab

Facebook Twitter Google+Register Interest in Wardrobe Hack

"We think fashion has been somewhat misrepresented within society. It is time to have a dialogue about the enriching importance of fashion in your daily lives. Open your mind and your wardrobes to everything fashion is, and everything fashion can be. " - The Hackers

1. Fashion has power; be it aesthetic, political, esoteric, frivolous, direct or ethical.

2. Each individual has the right to access that power. It is not held in the confines of institutions such as Vogue, through the lens of The Satorialist, in the offices or factories of industry or in the guise of size 0.

3. Accessing this power does not require money, over consumption, credit cards, or debt. It is in your everyday actions and choices. Chose wisely and act accordingly.

4. Wardrobe Hackers embrace the innovative use of what we already have, learning from others, and finding ways of disrupting existing power structures for our own use. We do not need a magazine to tell us how to dress or what to buy.

5. Wardrobe Hackers do not body-shame. Every Body is a vehicle for expression.

6. It is not reductionist, but not about excess either. It's for individuals, embracing our idiosyncrasies, hopes and aspirations. We are all very, very different (case in point: the wardrobe hackers) and a one size fits all /off the rack approach doesn't state our real needs/desires.

1. Awareness is power, don't accept what you are told by corporations, make a commitment to questioning how things are/and how they are perceived. Look beyond the brand, and be less passive.

2. We live in an age of an abundance of choices. But we need to remember that with these options comes responsibility, as every choice impacts on others, and the environment.

3. We believe strongly in people and our ability to make a positive change. We want to harness and share the collective intelligence you already employ in your use of clothing towards creating a mass collaboration of shared ideas, knowledge and resources available for all.

4. 'Fashion' sometimes referred to as 'the child of capitalism' (Wilson,2003:13). But that child has grown up! And as we enter into a post-capitalist age, we are witnessing a time of change, as fashion is embracing different ideologies, which include addressing continuity, stability and tradition.

5. Fashion has an enormous impact on the world- economically, culturally, and environmentally. It is simply too important to trivialise and ignore for much longer.

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The Manifesto The Hack Project / The Hack The Wardrobe Hack is an individualised and modifiable set of self-determined actions, inactions, tasks, and exercises designed to deliver power into the hands, minds and bodies of all users of fashion. There are currently 6 stages.

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The fashion industry needs radical change and this is at the forefront of everything that Techstyle works toward. Change starts with sustainable sourcing. As a designer whom wants to contribute to change for the better, it can be difficult and overwhelming sourcing sustainable materials and placing orders as a small business. Incredibly they are doing the hard work and directly helping designers worldwide.

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TECHSTYLE: Digital marketplace for sustainable fabrics

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Techstyle is a sourcing platform that connects fashion brands with fabric suppliers, making fabric sourcing easier than ever by providing the best selection of sustainable clothing materials ranging from organic cotton, Tencel, hemp fabric to recycled polyester and bio-based nylon.

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Patagonia's manifesto is simple but clear - We're in business to save our home planet. Everything they do comes back to this simple sentence.
They say:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.
https://eu.patagonia.com/gb/en/core-values/

People Tree are a fashion brand who were championing sustainability and ethical working practices long before it became part of the general conversation. Their mission is that every product is made to the highest ethical and environmental standards from start to finish.
https://www.peopletree.co.uk/about-us

Stella McCartney founded her brand on ethical and sustainable principles in 2001, never using leather, feathers, skin or fur in her collections. Her company pioneers new materials innovations, some of which were shown as part of the V&A's exhibition 'Fashioned From Nature'.
They say:
We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable.
https://www.stellamccartney.com/experience/en/sustainability/themes/mission-statement/

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These 3:
https://shopcuup.com

http://allpahats.com/web/about

https://allthingsmochi.com/pages/story

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I chose the three manifestos below because of their commitment to real change, transparency, innovation and engagement.

https://www.fashionrevolution.org/manifesto/

https://project.veja-store.com/fr/intro

https://www.stellamccartney.com/experience/it/sustainability/themes/social-sustainability/

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·      The fashion industry is responsible for around 5% of all manmade greenhouse gas emissions, and that percentage is set to grow

·      Most emissions come from raw materials, so improving the way we produce polyester and cotton could have a huge impact

·      Fashion is not only increasing the amount of carbon in the atmosphere — it is also contributing to a rapid decline in biodiversity, the other environmental crisis facing the planet.

·      The earth has lost an estimated 60 per cent of vertebrate animal populations since 1970, and less than 20 per cent of the world’s ancient forests remain large enough to maintain the biological diversity that’s there.

·      Leather and viscose are among the worst culprits, leading to deforestation in critical ecosystems including the Amazon.

*  Climate change and biodiversity matters a lot. It is our heritage and it is our job to protect it. Our planet with its wildlife is absolutely beautiful and the world would become a terrible place without our beautiful climate nature and wild life.

*  I think everyone should make maximum efforts to prevent climate changes and protect wildlife. It should be an absolute priority for all of us.

*  I would like for the awareness to the environmental problems to rise and more active actions to be taken by consumers, corporations and governments

*  As a consumer and as a future fashion industry worker I am committing to be mindful about my consumer habits, spread around the information on the impacts and push for the sustainable changes in my future carrier.

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Companies and Movements whose manifestos inspire me the most:

·     Redress

Redress is an environmental charity with a mission to prevent and transform textile waste to catalyze a circular economy and reduce fashion's water, chemical and carbon footprints. Our programs work to change mindsets and practices to stop the creation of textile waste now and in the future, as well as creating systems and partnerships that generate and showcase value in existing waste.

·     Sarah’s bags

Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

·     Fashion Revolution

We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you. We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change. This is our dream…

·     Be fauna

Fauna curates fashion that is kind to people and the world around us, and that contributes to more sustainable industry practices. We believe in consuming consciously and choosing sustainable options. Our shop carries a collection of sustainable, stylish and carefully crafted clothes & accessories from Brazilian brands and designers. Fauna is about feeling human and empowered, unique yet connected. Fauna is about authenticity, living according to our values while respecting nature and human dignity. We want to simplify the conscious choice. We want to create a more sustainable fashion industry. And we want to continuously discover authentic fashion.

·     Adidas X Parley

More than 150 million tons of plastic exist in the oceans today. Adidas X Parley are united to fight for the oceans by creating thread from intercepted plastic for this collection.

·     Futerra

·     The Slow Factory

·     Catalytic Clothing

(First 3-5 are the ones that inspire me the most)

I’m interested in their manifestos, as they are believable and implementable. There is nothing so ridiculously impossible in them and their goals are achievable and impactful in future sustainable regimes.

All the concepts are doable even in third world countries like Pakistan.

Recycling, reusing, upcycling, buying less, empowering the underprivileged (women), donating clothes, and much more! Thus, they can definitely mend and make a sustainable value chain.

We should take these small works/businesses/ideologies as inspiration.

Eventually, the culture at companies/industries will change.

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We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

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Love wise V. Westwood's approach to fashion, DIY and "you get out what you put in". Such an inspiration

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'We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.

We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.

This is our dream…'

Extremely powerful and inspiring manifesto. A great example of a well-thought vision.

https://www.fashionrevolution.org/manifesto/

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I chose these 3 manifestos because they speak my mind, seeing everything as a whole, environment, animals, people. One is not more important than the other, but one cant existe without the other:
https://www.fashionrevolution.org/manifesto/

https://www.patagonia.com/company-info.html

https://www.provenance.org/about#mission

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An Australian brand that is deeply invested in creating and producing clothes in the most ethical and sustainable ways.

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sustainably made since 2006

for us sustainability means treating people and the planet with respect, lightening our environmental impact and constantly evaluating how we do that. it means producing our collections with intention, integrity and longevity in mind. it has been a part of the bassike philosophy since the start.

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sustainably made since 2006 for us sustainability means treating people and the planet with respect, lightening our environmental impact and constantly evaluating how we do that. it means producing our collections with intention, integrity and longevity in mind. it has been a part of the bassike philosophy since the start.

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A brand with a very clear manifesto on it's web site home page

"We believe the simple actions we make today can have a huge and positive impact on the future. We also understand that finding ways to live more sustainably can be difficult and often, when we try to act more responsibly it seems to limit our choice.

That’s why we've been creating and perfecting our range of affordable, on trend, eco style for 30 years."

https://www.komodo.co.uk

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these manifestos cover all agendas, but in particular I find particularly inspirational: patagonia's ecological agenda, fashion revolution and eco-age's social agendas.

https://www.patagonia.com/company-info.html

https://www.fashionrevolution.org/manifesto/

https://eco-age.com/eco-age-principles

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The future of fashion relies on people. The people who make clothes, the farmers who grow the crops for our materials, our employees, and our customers. We want to have a positive impact for everyone that we depend on and for those who depend on us in return.

We believe everybody in our supply chain should be treated with respect and dignity. We believe everybody should earn a fair wage. We believe in building modern and resilient supply chains that provide desirable jobs, foster people's skills, strengthen worker's voices and advocate for vulnerable groups.

While it is the primary duty of governments to protect, respect, fulfil and progressively realise human rights, we know and believe that advocating human rights also starts with us. We can, and should, improve the lives of the people we touch.

"Social sustainability is about identifying and managing business impacts, both positive and negative, on people. The quality of a company's relationships and engagement with its stakeholders is critical. Directly or indirectly, companies affect what happens to employees, workers in the value chain, customers and local communities, and it is important to manage impacts proactively." - UN Global Compact ¹

Ethical Trading Initiative (ETI)

The ETI is a leading alliance of companies, trade unions and NGOs that promotes respect for worker's rights around the globe. We have been a member of the ETI since 2012 and we report to ETI annually on our activities and progress in this area.

To find out more, click here >

ETI Base Code

An internationally recognised code of labour practice founded on the conventions of the International Labour Organisation (ILO). As a member of the ETI, we have adopted the ETI Base Code as our Code of Conduct.

To find out more, click here >

UK Modern Slavery Act

Our supply chains

Our materials are sourced and our products manufactured through a carefully selected network of suppliers located around the world, many of which have worked with us since the brand was founded in 2001.

Italy is by far our biggest sourcing country with 76% of all our manufacturing and material suppliers. Although significantly smaller, other key sourcing countries include Hungary, Spain, Portugal, China and India.

In 2016, we worked with 92 manufacturing suppliers and 300 Tier 2 Product Suppliers globally. Many of these are small manufacturers and artisans who specialise in particular techniques and processes. For instance, our bag manufacturers are experts at working with our non-leather bag materials.

Supplier audits, training & improvement projects

While we do not rely on ethical audits alone, we find them to be a useful tool in gaining insight and understanding the first layer of information about our manufacturing suppliers. We use different types of audits (including unannounced audits) depending on the circumstances, which help us to understand how our manufacturing suppliers work and identify potential risk areas. Our audits are conducted either by the Kering audit team or carefully selected specialist third-party auditors.

We provide training to our suppliers on our requirements as well as common social sustainability challenges. In cases where our suppliers find it difficult to complete the remediation work identified through audits, we invite them to participate in supplier improvement projects. These types of projects help suppliers to understand and address the root causes of particular issues and to develop systems that prevent such issues from occurring again. Whenever possible, we collaborate with other brands and local stakeholders to maximise our impact and sustainability of improvements.

¹ Social Sustainability, United Nations Global Compact

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Social sustainability | Stella McCartney

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The future of fashion relies on people. The people who make clothes, the farmers who grow the crops for our materials, our employees, and our customers. We want to have a positive impact for everyone that we depend on and for those who depend on us in return.

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Celine Semaan discusess the intersection of lifestyle, sustainability in fashion, culture and colonialism

https://www.wired.co.uk/article/stella-mccartney-sustainable-fashion

Stelle McCartney truly is a maverick having introduced sustainability to the luxury market.  Leading the way, she has shown industry that products can be sustainable and desirable - neither is mutually exclusive.

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I find the fashion revolution manifesto the most complete and inspiring. It touches every aspect of the fashion industry and gives a breath of hope to every problem you can see.

http://www.concernedresearchers.org/

The concerned researchers in fashion is more pragmatic and I love it because it states that fashion sustainability problems are over-simplifies. I agree and therefore I am here to educate myself in order to better understand their roots.

https://project.veja-store.com/

I respect and admire their work and manifesto because they state "never state something you are not willing to do". Their work is impressive.

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Stella mccartney and Vivianne Westwood Manifestos

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Stella mccartney and Vivianne Westwood Manifestos

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Active resistant Vivianne Westwood Manifesto #1
https://www.youtube.com/watch?v=rOarK1XcWBU
Stella Mccartney Manifesto and Purpose for Sustainability
https://www.stellamccartney.com/experience/us/sustainability/mission-statement/
These two manifestos speak to me because they are 2 of the pioneers of sustainability, really working on transforming their brands and not just greenwashing it. They speak the truth about being an active force on changing the world and the minds of people towards sustainability.

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Exploring the manifesto: Fashion Revolution and Allpamamas´ manifestos. 

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Exploring the manifesto: Fashion Revolution and Allpamamas´ manifestos. 

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The fashion revolution manifesto groups more than one agenda in their message but I feel hope when I read it, especially when it talks about the environment because more than just conserving and restoring it, they want to not exploit it any more and look for more sustainable ways of production. On the other hand, Allpamamas is a project from someone I know in my country and I truly admire their work in a huge way because their core values are environmental. This manifesto is in Spanish but it states that they want to respect workers´ rights and off course nature. This is a sustainable fashion project with a "zero waste" mentality, giving women in vulnerable areas the opportunity of working in a strong connection to nature, using sustainable techniques like weaving by hand the fabric and also naturally dyeing them which makes each piece unique.

ALLPAMAMAS:
https://impaqto.socialab.com/challenges/RetoEmprendimientoUrbano2018/idea/77935

FASHION REVOLUTION:
https://www.fashionrevolution.org/manifesto/

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Nike: If you have a body, you're an athlete

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Nike: If you have a body, you're an athlete

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Nike's mission is to bring inspiration and innovation to every athlete* in the world. *If you have a body, you're an athlete.

I love the inclusivity of this manifesto - they seek to inspire everyone regardless of their ability and using innovation and technology to drive sustainability is a big part of that.

https://about.nike.com/

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1_ Fashion Revolution Manifesto https://www.fashionrevolution.org/manifesto/
2_ Catalytic Clothing by Helen Storey and Tony Ryan http://www.catalytic-clothing.org/home.html
3_Silvia Giovanardi Manifesto https://silviagiovanardi.com/manifesto/

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Sezane: I love how the brand is responsible and I feel very represented by them because they value quality over quantity. You can feel the uniqueness of every piece in their story. https://www.sezane.com/us/about/the-brand

Organizations supporting art & culture: I believe art helps illuminate societal problems and therefore see them from another point of view . On the other hand, local cultures make us diverse and diversity is necessary and positive to humanity.
http://www.joycefdn.org/programs/culture
http://www.culturepush.org/mission-history

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What inspired me:
https://www.facebook.com/givecreditproject/ The #GiveCredit initiative launched by La Blouse Roumaine group in the effort to be truthfull and correct towards the real creators of a design.

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forward and demands change. Celebrates fashion and sustainability together
https://www.asosplc.com/corporate-responsibility/our-customers/mind-and-body
Caring for their customers and employers and taking action

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https://www.fjallraven.co.uk/about-fjallraven/sustainability/

https://www.matchesfashion.com/bio/eco-age

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1.  Dogme 95. Back to basics is the best way to put it. When Von Trier proposed to get rid of artificiality and be more frugal and authentic, was a call to go back to an artist as an artisan. That is what we need, source good quality products locally, but most importantly, from this manifesto, it is a collaborative effort and you need support from others.
2. Habacuc's dog. Costarican conceptual artist Habacuc jumped to fame after news ran like fire about his showing a street dog in a nicaraguan art gallery where it allegedly died of starvation.
This being disproved by the gallery and artist himself placed a mirror on the zeitgeist: his performance was based on actual news of the death of a nicaraguan immigrant attacked by two dogs. When news outlets ran the story and interviewed him he asked why nobody did anything to save the dog whilst in the gallery? Same with the nicaraguan immigrant before the attack.
Questions are important.

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Dogme 95 was a filmmaking movement started in 1995 by the Danish directors Lars von Trier and Thomas Vinterberg, who created the "Dogme 95 Manifesto" and the "Vows of Chastity" ( Danish: kyskhedsløfter). These were rules to create films based on the traditional values of story, acting, and theme, and excluding the use of elaborate special effects or technology. It was supposedly created as an attempt to "take back power for the directors as artists", as opposed to the studio. They were later joined by fellow Danish directors Kristian Levring and Søren Kragh-Jacobsen, forming the Dogme 95 Collective or the Dogme Brethren. Dogme ( pronounced ) is the Danish word for dogma.

Lars von Trier and Thomas Vinterberg wrote and co-signed the manifesto and its companion "vows". Vinterberg said that they wrote the pieces in 45 minutes. The manifesto initially mimics the wording of François Truffaut's 1954 essay "Une certaine tendance du cinéma français" in Cahiers du cinéma.

They announced the Dogme movement on March 13, 1995, in Paris, at Le cinéma vers son deuxième siècle conference. The cinema world had gathered to celebrate the first century of motion pictures and contemplate the uncertain future of commercial cinema. Called upon to speak about the future of film, Lars von Trier showered a bemused audience with red pamphlets announcing "Dogme 95".

In response to criticism, von Trier and Vinterberg have both stated that they just wanted to establish a new extreme: "In a business of extremely high budgets, we figured we should balance the dynamic as much as possible."

The first of the Dogme films (Dogme #1) was Vinterberg's 1998 film ( The Celebration). It was critically acclaimed and won the Jury Prize at the Cannes Film Festival that year. Lars von Trier's Dogme film, ( The Idiots), also premiered at Cannes that year but was less successful. Since the two films were released, other directors have made films based on Dogme principles. French-American actor and director Jean-Marc Barr was the first non-Dane to direct a Dogme film: Lovers (1999) (Dogme #5). American director Harmony Korine's film Julien Donkey-Boy (Dogme #6) is also considered a Dogme film. In total, thirty-five films made between 1998 and 2005 are considered to be part of the movement.

The end credits of Het Zuiden ( South) (2004), directed by Martin Koolhoven, included thanks to "Dogme 95". Koolhoven originally planned to shoot it as a Dogme film, and it was co-produced by von Trier's Zentropa. Finally, the director decided he did not want to be so severely constrained as by Dogme principles.

Since the late 2000s, the emergence of video technology in DSLR photography cameras, such as the Canon EOS 550D, has resulted in a tremendous surge of both feature and short films shot with most, if not all, of the rules pertaining to the Dogme 95 manifesto. However, because of advancements in technology and quality, the aesthetic of these productions typically appears drastically different from that of the Dogme films shot on Tape or DVD-R Camcorders. Largely erasing the primitive and problematic features of past technologies, newer technologies have helped Dogme 95 filmmakers achieve an aesthetic of higher resolution, as well as of lower contrast, film grain, and saturation.

The goal of the Dogme collective is to "purify" filmmaking by refusing expensive and spectacular special effects, post-production modifications and other technical gimmicks. The filmmakers concentrate on the story and the actors' performances. They claim this approach may better engage the audience, as they are not "alienated or distracted by overproduction". To this end, von Trier and Vinterberg produced ten rules to which any Dogme film must conform. These rules, referred to as the "Vow of Chastity", are as follows:

1. Shooting must be done on location. Props and sets must not be brought in (if a particular prop is necessary for the story, a location must be chosen where this prop is to be found).

2. The sound must never be produced apart from the images or vice versa. (Music must not be used unless it occurs where the scene is being shot.)

3. The camera must be hand-held. Any movement or immobility attainable in the hand is permitted.

4. The film must be in colour. Special lighting is not acceptable. (If there is too little light for exposure the scene must be cut or a single lamp be attached to the camera.)

5. Optical work and filters are forbidden.

6. The film must not contain superficial action. (Murders, weapons, etc. must not occur.)

7. Temporal and geographical alienation are forbidden. (That is to say that the film takes place here and now.)

8. Genre movies are not acceptable.

9. The film format must be Academy 35 mm.

10. The director must not be credited.

″Furthermore I swear as a director to refrain from personal taste! I am no longer an artist. I swear to refrain from creating a "work", as I regard the instant as more important than the whole. My supreme goal is to force the truth out of my characters and settings. I swear to do so by all the means available and at the cost of any good taste and any aesthetic considerations. Thus I make my VOW OF CHASTITY.″

The above rules have been both circumvented and broken from the first Dogme film to be produced. For instance, Vinterberg "confessed" to having covered a window during the shooting of one scene in The Celebration ( Festen). With this, he both brought a prop onto the set and used "special lighting". Von Trier used background music (Le Cygne by Camille Saint-Saëns) in the film ( Idioterne). Korine's Julien Donkey-Boy features two scenes with non-diegetic music, several shot with non-handheld, hidden cameras and a non-diegetic prop. Von Trier, however, praised the film's transgressions on an interview released on the DVD.

Like the No Wave Cinema creative movement, Dogme 95 has been described as a defining period in low budget film production.

Since 2002 and the 31st film, a filmmaker no longer needs to have his or her work verified by the original board to identify it as a Dogme 95 work. The founding "brothers" have begun working on new experimental projects and have been skeptical about the later common interpretation of the Manifesto as a brand or a genre. The movement broke up in 2005.

A complete list of the 35 films is available from the Dogme95 web site.

The 2001 experimental film , directed by Mike Figgis, makes several mentions of the Dogme 95 style of filmmaking, and has been described as a "Dogme film-within-a-film".

The use of 'Dogme 95' style filming is in a list of a hostage taker's demands in the Black Mirror episode, " The National Anthem".

Keyboard player and music producer Money Mark used principles inspired by Dogme 95 to record his Mark's Keyboard Repair album.

In 2015, the Museum of Arts and Design celebrated the movement with the retrospective The Director Must Not Be Credited: 20 Years of Dogme 95. The retrospective included work by Lars von Trier, Thomas Vinterberg, Jean-Marc Barr, Daniel H. Byun, Harmony Korine, Kristian Levring, Annette K. Olesen, and Lone Scherfig.

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Dogme 95 was a filmmaking movement started in 1995 by the Danish directors Lars von Trier and Thomas Vinterberg, who created the "Dogme 95 Manifesto" and the "Vows of Chastity" ( Danish: kyskhedsløfter). These were rules to create films based on the traditional values of story, acting, and theme, and excluding the use of elaborate special effects or technology.

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The manifestos I have chosen make me feel a participant of this thoughts and invite me to take action and actively participate in this fields.
I chose them because I believe in the power of people and word of mouth and I think that technology will help us to spread this thought in order to grow new ideas and make them become facts.

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Detox: How People Power is Cleaning Up Fashion

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Exploring the Manifesto

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The fashion library – Stories From Sweden

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Exploring the Manifesto

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BUY LESS, DRESS UP | Vivienne Westwood Spring-Summer 2019 Film

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1) https://www.stellamccartney.com/experience/it/sustainability/social-sustainability/
2) https://www.ethicalconsumer.org/about-us/ethical-consumer-manifesto?utm_source=ECRA+Monthly+Newsletter&utm_campaign=9f18a6796a-EMAIL_CAMPAIGN_2018_11_01_02_37_COPY_01&utm_medium=email&utm_term=0_9856040c29-9f18a6796a-320950205

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The Mindful Manifesto from Rarely Wears Lip

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The Mindful Manifesto from Rarely Wears Lip

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http://www.rarelywearslipstick.com/2018/10/fashion-sustainability-my-mindful-manifesto/
This manifesto really resonated with me. I myself try to be mindful when shopping for clothes, and trying to understand where my clothes are coming from and how much value they have. Rarely wears Lipsticks Manifesto is to combat wastefulness and to value fashion over disposibility.
https://silviagiovanardi.com/manifesto/
Secondly this manifesto from Silvia Giovanardi, focuses on embracing the natural world, creating fashion that respects the environment, and the human body through multi-sensorial experience. I love this manifesto because it considers the experience of dressing, how gentle and healthy it is for the skin, sourcing quality natural materials that do not harm the environment.

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Better shoes.org

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MoreOrLessMag.com

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I choose this one because I think that for the  Economic Agenda the great goal is changing first the way that people consume and by the other hand the way businesses make profits from sales, it's all about the thinking businesses models so that if consumption lower in terms of number of pieces per year/ person, change  then the companies can still be profitable.

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Software in particular plays a central role in sustainability. It can push us towards growing consumption of resources, growing inequality in society, and lack of individual self- worth. But it can also create communities and enable thriving of individual freedom, democratic processes, and resource conservation. As designers of software technology, we are responsible for the long-term consequences of our designs. Design is the process of understanding the world and articulating an alternative conception on how it should be shaped, according to the designer’s intentions. Through design, we cause change and shape our environment. If we don’t take sustainability into account when designing, no matter in which domain and for what purpose, we miss the opportunity to cause positive change.

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Software in particular plays a central role in sustainability. It can push us towards growing consumption of resources, growing inequality in society, and lack of individual self- worth. But it can also create communities and enable thriving of individual freedom, democratic processes, and resource conservation. As designers of software technology, we are responsible for the long-term consequences of our designs. Design is the process of understanding the world and articulating an alternative conception on how it should be shaped, according to the designer’s intentions. Through design, we cause change and shape our environment. If we don’t take sustainability into account when designing, no matter in which domain and for what purpose, we miss the opportunity to cause positive change.

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arXiv:1410.6968

As software practitioners and researchers, we are part of the group of people who design the software systems that run our world. Our work has made us increasingly aware of the impact of these systems and the responsibility that comes with our role, at a time when information and communication technologies are shaping the future. We struggle to reconcile our concern for planet Earth and its societies with the work that we do. Through this work we have come to understand that we need to redefine the narrative on sustainability and the role it plays in our profession.

What is sustainability, really? We often define it too narrowly. Sustainability is at its heart a systemic concept and has to be understood on a set of dimensions, including social, individual, environmental, economic, and technical.¹

Sustainability is fundamental to our society. The current state of our world is unsustainable in more ways that we often recognize. Technology is part of the dilemma and part of possible responses. We often talk about the immediate impact of technology, but rarely acknowledge its indirect and systemic effects. These effects play out across all dimensions of sustainability over the short, medium and long term.

Software in particular plays a central role in sustainability. It can push us towards growing consumption of resources, growing inequality in society, and lack of individual self- worth. But it can also create communities and enable thriving of individual freedom, democratic processes, and resource conservation. As designers of software technology, we are responsible for the long-term consequences of our designs. Design is the process of understanding the world and articulating an alternative conception on how it should be shaped, according to the designer's intentions. Through design, we cause change and shape our environment. If we don't take sustainability into account when designing, no matter in which domain and for what purpose, we miss the opportunity to cause positive change.

We recognize that there is a rapidly increasing awareness of the fundamental need and desire for a more sustainable world, and a lot of genuine desire and goodwill - but this alone can be ineffective unless we come to understand that:

There is a narrow perception of sustainability that frames it as protecting the environment or being able to maintain a business activity.

Whereas as a systemic property, sustainability does not apply simply to the system we are designing, but most importantly to the environmental, economic, individual, technical and social contexts of that system, and the relationships between them.

There is a perception that sustainability is a distinct discipline of research and practice with a few defined connections to software.

Whereas sustainability is a pervasive concern that translates into discipline- specific questions in each area it applies.

There is a perception that sustainability is a problem that can be solved, and that our aim is to find the 'one thing' that will save the world.

Whereas it is a 'wicked problem' - a dilemma to respond to intelligently and learn in the process of doing so; a challenge to be addressed, not a problem to be solved.

There is a perception that there is a tradeoff to be made between present needs and future needs, reinforced by a common definition of sustainable development, and hence that sustainability requires sacrifices in the present for the sake of future generations.

Whereas it is possible to prosper on this planet while simultaneously improving the prospects for prosperity of future generations.

There is a tendency to focus on the immediate impacts of any new technology, in terms of its functionality and how it is used.

Whereas the following orders of effects have to be distinguished: Direct, first order effects are the immediate opportunities and effects created by the physical existence of software technology and the processes involved in its design and production. Indirect, second order effects are the opportunities and effects arising from the application and usage of software. Systemic, third order effects, finally, are the effects and opportunities that are caused by wide-scale use of software systems over time.

There is a tendency to overly discount the future. The far future is discounted so much that it is considered for free (or worthless). Discount rates mean that long-term impacts matter far less than current costs and benefits.

Whereas the consequences of our actions play out over multiple timescales, and the cumulative impacts may be irreversible.

There is a tendency to think that taking small steps towards sustainability is sufficient, appropriate, and acceptable.

Whereas incremental approaches can end up reinforcing existing behaviours and lure us into a false sense of security. However, current society is so far from sustainability that deeper transformative changes are needed.

There is a tendency to treat sustainability as a desirable quality of the system that should be considered once other priorities have been established.

Whereas is not in competition with a specific set of quality attributes against which it has to be balanced - it is a fundamental precondition for the continued existence of the system and influences many of the goals to be considered in systems design.

There is a desire to identify a distinct completion point to a given project, so success can be measured at that point, with respect to pre-ordained criteria.

Whereas measuring success at one point in time fails to capture the effects that play out over multiple timescales, and so tells us nothing about long-term success. Criteria for success change over time as we experience those impacts.

There is a narrow conception of the roles of system designers, developers, users, owners, and regulators and their responsibilities, and there is a lack of agency of these actors in how they can fulfill these responsibilities.

Whereas sustainability imposes a distinct responsibility on each one of us, and that responsibility comes with a right to know the system design and its status, so that each participant is able to influence the outcome of the technology application in both design and use.

There is a tendency to interpret the codes of ethics for software professionals narrowly to refer to avoiding immediate harm to individuals and property.

Whereas it is our responsibility to address the potential harm from the 2nd and 3rd-order effects of the systems we design as part of our design process, even if these are not readily quantifiable.

As a result, even though the importance of sustainability is increasingly recognized, many software systems are unsustainable, and the broader impacts of most software systems on sustainability are unknown.

Thus, we propose the following initial set of principles and commitments:

Sustainability is systemic. Sustainability is never an isolated property. Systems thinking has to be the starting point for the transdisciplinary common ground of sustainability.

Sustainability has multiple dimensions. We have to include those dimensions into our analysis if we are to understand the nature of sustainability in any given situation.

Sustainability transcends multiple disciplines. Working in sustainability means working with people from across many disciplines, addressing the challenges from multiple perspectives.

Sustainability is a concern independent of the purpose of the system. Sustainability has to be considered even if the primary focus of the system under design is not sustainability.

Sustainability applies to both a system and its wider contexts. There are at least two spheres to consider in system design: the sustainability of the system itself and how it affects sustainability of the wider system of which it will be part.

Sustainability requires action on multiple levels. Some interventions have more leverage on a system than others. Whenever we take action towards sustainability, we should consider opportunity costs: action at other levels may offer more effective forms of intervention.

System visibility is a necessary precondition and enabler for sustainability design. The status of the system and its context should be visible at different levels of abstraction and perspectives to enable participation and informed responsible choice.

Sustainability requires long-term thinking. We should assess benefits and impacts on multiple timescales, and include longer-term indicators in assessment and decisions.

It is possible to meet the needs of future generations without sacrificing the prosperity of the current generation. Innovation in sustainability can play out as decoupling present and future needs. By moving away from the language of conflict and the trade-off mindset, we can identify and enact choices that benefit both present and future.

Sustainability design in the context of software systems is the process of designing systems with sustainability as a primary concern, based on a commitment to these principles.

So what now? How do we start?

Each of the following stakeholders can do something right now to get started.

Software practitioners: Try to identify effects of your project on technical, economic, environmental sustainability. Start asking questions about how to incorporate the principles into daily practice. Think about the social and individual dimensions. Talk about it with your colleagues.

Researchers: Identify one research question in your field that can help us to better understand sustainability design. Discuss it with your peers and think about how sustainability impacts your research area.

Professional associations: Revise code of ethics and practice to incorporate principles and explicitly acknowledge the need to consider sustainability as part of professional practice.

Educators: Integrate sustainability design in curricula for software engineering and other disciplines and articulate competencies required for successful sustainability design.

Customers: Put the concern on the table. Demand it in the next project.

Users: Demand that the products you use demonstrate that their designers have considered all dimensions of sustainability.

Christoph Becker, University of Toronto & Vienna University of Technology
Ruzanna Chitchyan, University of Leicester
Leticia Duboc, State University of Rio de Janeiro
Steve Easterbrook, University of Toronto
Martin Mahaux, University of Namur
Birgit Penzenstadler, California State University Long Beach
Guillermo Rodriguez-Navas, Malardalen University
Camille Salinesi, Universite Paris 1
Norbert Seyff, University of Zurich
Colin C. Venters, University of Huddersfield
Coral Calero, University of Castilla-La Mancha
Sedef Akinli Kocak, Ryerson University
Stefanie Betz, Karlsruhe Institute of Technology

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The Karlskrona Manifesto for Sustainability Design

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arXiv:1410.6968 As software practitioners and researchers, we are part of the group of people who design the software systems that run our world. Our work has made us increasingly aware of the impact of these systems and the responsibility that comes with our role, at a time when information and communication technologies are shaping the future.

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I think the newly re-launched company The Acey  (London based) are doing something great, with their made to order clothing, ensuring that there really is as little waste as possible.

1. Design with intent and longevity in mind

At The-Acey we believe great design always has a purpose. Our collections are designed with women and their lives in mind. We consider every aspect of our business. From packaging to zips, from button counts to patterns. The details are essential in our design but also our approach to business. We care because we want women to be confident in their purchasing and ultimately in their clothes.

2. On-demand production, made 30 minutes from our East London studio

When we looked at the industry we realised that one of the biggest issues was overproduction, which results in huge amounts of waste. By creating an on demand production system we’re only manufacturing what women want, when they need it.

3. Single fibre, natural fabrics - no blends or synthetics

In a conscious effort to benefit the wearer and the world we choose to only use natural fabrics made from one single fibre.

- incredibly breathable to wear
- we believe single fibres wash better than blends, as two different fabric properties are not working against each other
- no micro-plastics are released into our water systems when washed, this occurs when synthetics are washed
- if a garment comes to the end of it's life, textile manufacturers can easily break down single fibre fabrics - blends are tricky
- natural fibres can biodegrade when disposed of correctly.

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I like that it speaks clearly their movement, enable consumers to know the power and effect of choosing RED.

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"Beyond movies about the environment, beyond multinational companies building green windows to hide disasters, beyond the Copenhagen speeches filled with words and political promise….

Action.

And despite this green-fronted economy, let's try to offer a different vision which combines fair trade and ecology and links together economy, social initiatives and the environment.

A vision that proposes cultural change.

Transparency."

VEJA SHOES
https://project.veja-store.com/en/single/transparency

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What we should live by:

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https://www.elvisandkresse.com/pages/three-pillars another great & simple manifesto

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The three R's

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I'm not sure if this makes a manifesto but its certainly core to my beliefs of the problem with over consumption & not valuing our clothes & how we make them. I also like the short punchy message.

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https://enlacezapatista.ezln.org.mx/1994/01/01/primera-declaracion-de-la-selva-lacandona/
I could've chosen any other manifesto, really. But everything that I do has a hint of Mexico in it. When learning about the abuses of the fashion industry to the people who work in it, the first thing that came to my mind was the constant negligence and abuse the idigenous peoples of Southern Mexico lived throughout 500 years of colonization, transition and "modernization". This manifesto ws their call, in 1994 to end the perpetuation of marginalization and dishonor of the people who own this land.

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https://www.fashionrevolution.org/tag/who-made-my-clothes/
I have chosen this manifesto because I think it speaks to the trend of fast fashion consumerism and the idea of shopping for clothes all the time without giving much value to how the clothes were made and by whom they were made. I think Fashion Revolution is going an incredible job making people more aware of social issues in the fashion industry and helping to shape a more conscious shopping cultute.

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Mistra Future fashion

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1. Eileen Fisher Vision 2020
https://www.eileenfisher.com/vision-2020/
"...and industry where human rights and sustainability are not the effects of a particular initiative but the cause of a business well run."

2. Fashion Revolution Manifesto
https://www.fashionrevolution.org/manifesto/
Well designed, well communicated, easy to understand manifesto.

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1. Finisterre https://finisterre.com/pages/history?from=header
"We’re committed to making informed decisions about our impact on the environment and are constantly trying to push boundaries to make the best product we can. In our eyes this is gear that will be with you the longest; and the longer you have it, the more attached to it you become."
2. Deborah Milner
https://www.deborahmilner.com/news
3. Sea Legacy
https://www.sealegacy.org/about-us

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"I know what I own
I know my style
I understand the effect of my clothes
I love my clothes
I am part of the well-dressed revolution"

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Hardhat Design is a small award winning multi-disciplinary design studio with bases in London UK & Auckland NZ. We create identities, websites, online stores, books, illustrations & other printed matter for boutique brands & creative industry clients.

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https://www.thereformation.com/pages/sustainable-practices

Reformation

"Big companies report their profits in quarterly earnings reports. We think companies should be accountable for more than just profits. That’s why we send you guys our quarterly sustainability report so we can track our progress together."

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I really like Maggie Marilyn's manifesto and pretty much everything about their brand. This NZ fashion company keeps everything local and has a beautiful video on their journey: https://maggiemarilyn.com/pages/sustainability

I am very inspired by London company Birdsong's manifesto, as it really embodies their brand: https://birdsong.london/birdsongbecause-manifesto-black-friday-beyond/manifesto/

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http://www.bristolcloth.co.uk
I love the philosophy behind this project because it is a holistic approach and keeps things local for the benefit of people and planet. Using local wool, woven in the local weaving mill and using no chemicals in the whole making process. The cloth remains safe to then be returned to the land at the end of it's useful life.  They employ local crafts people and support and bring together a community of designers too, who make the cloth into various products.

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Made with ethical Cashmere sustainably farmed by Bowmont UK in Exmoor, South West England.

Hand dyed with organic indigo plant dye and organic madder root pinks to compiment the natural fleece colour, by Botanical Inks natural dye house, based in Bristol.

Grown, processed and made without the use of any harmful synthetic chemicals, for the softest and kindest textiles to wear over the skin and envelope the body in.

Whilst being equally kind and respectful to the land, humans and non-humans involved in the creative journey.

RE-LOCALISED + CIRCULAR

Woven by the Bristol Weaving Mill on a vintage Dormier loom by an all-female team of highly skilled weavers. To create a limited edition of blanket scarves with experimental weave construction that morphs and changes across each unique scarf, displaying exquisite colour variations and changing weave construction patterns.

A truely unique and exceptionally considered heirloom piece to be enjoyed and passed down through many lifetimes. And designed to be given back to the soil at the end of its useful lifecycle as nourishing nutrients rather than pollutants.

PIONEERING ECOLOGY

Bristol Cloth 2nd Edition uses a regeneratively farmed wool from Fernhill Farm, in the Mendip Hills AONB. Farmed, processed & manufactured without any harmful synthetic chemicals, using biological soaps only for washing.

Dyed with organic plant dyes by Botanical Inks natural dye house and woven by the The Bristol Weaving Mill.

The majority of the production is set within a 15 mile radius of Bristol, reducing carbon footprint of transport and investing in local heritage artisan craft.

The fibre farming and manufacturing are set entirely within the UK, championing British wool and showcasing what this country has always offered.

The Bristol Cloth project showcases British heritage, preserving what this land has always offered and what British communities have done for centuries. We are set to prove that it is still commercially viable to make cloth on our shores, which sustains British tradition, culture, community, land and the economy.

REGENERATIVELY FARMED

Bristol Cloth uses a regeneratively farmed wool from Bristol, processed without any harmful synthetic chemicals, using biological soaps only for washing. Dyed with organic plant dyes by Botanical Inks and woven by the The Bristol Weaving Mill. The majority of the production is set within a 15 mile radius of Bristol, reducing carbon footprint of transport and investing in local heritage artisan craft. The fibre farming and manufacturing are set entirely within the UK, championing British wool and showcasing what this country has always offered.

BABS BEHAN

Babs Behan is responsible for producing the Bristol Cloth project and is also the founding director of Botanical Inks natural dye studio, who provide the dyeing services for the Bristol Cloth. Author of Botanical Inks Plant-To-Print Dyes, Techniques and Projects (Quadrille Books, 2018) and champion of non-toxic textile systems, plant-based creativity and global ecological regeneration.

Botanical Inks prioritise using organic pigments & local natural fibres, without the use of toxic synthetic chemicals or heavy metals, as part of a non-toxic creative practice. Creating products which are safe to work with, wear and dispose of at the end of their useful life cycle, as biological nutrients.
http://www.botanicalinks.com/

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Made with ethical Cashmere sustainably farmed by Bowmont UK in Exmoor, South West England. Hand dyed with organic indigo plant dye and organic madder root pinks to compiment the natural fleece colour, by Botanical Inks natural dye house, based in Bristol.

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1. GreenPeace: I personally donate to this company. I think it goes really in favor of the environment and claiming other companies to do their job properly.
“A Manifesto for Change: We can do more than just endure or adapt to climate change, we can tackle it and create a better, more just society in the process.”

2. GreenToys: Their values are for me, their way to make an statement of what they believe it’s right and how they do their toys.
“Our Values: Made safe in the USA, Transparent from start to finish, We take play seriously.”

3. SDG 2 Advocacy Hub: I found this one and liked it a lot. I think it’s pretty clear and literal.

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https://www.renttherunway.com/sustainable-fashion?action_type=footer_link

This business is built around wanting to change consumer behaviour by creating a rental model where customers have access to beautiful, hight quality pieces at a price they can afford. In doing so they reduce waste and bring value back to clothing.

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https://www.fashionrevolution.org/manifesto/

"We love fashion. But we don’t want our clothes to exploit people or destroy our planet"
For me, this sums it up perfectly.

https://www.youtube.com/watch?v=4v4Pf5Dt8Hg

Towards the end, Vigga Svensson talks about the need to change the consumers behaviour which I think it key.

https://www.vice.com/en_us/article/4wbkbj/livia-firths-manifesto

Livia Firth's manifesto is a really good summary, highlighting how its hard to see the damage caused by fast fashion and how we need to educate ourselves and reassess the way we consumer.

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I want to have a fashion company in the future, to create my own fashion brand which will include different kind of clothes for different kind of people that the world has never seen and it will be related to sustainability and hopefully regarding to those four agendas my fashion brand will be a successful and rare one.

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Respect for the environment , respect to ourselves. Let's stop this consumerism of buying and throwing it  away. We take from the earth and we give garbage back ! 

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Respect for the environment , respect to ourselves. Let's stop this consumerism of buying and throwing it  away. We take from the earth and we give garbage back ! 

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https://www.fashionrevolution.org/wp-content/uploads/2018/04/Manifesto_quotes_SarahSpellings-460x460.jpg

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"you could do the best ecological project, and still being the worst kind of company."

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"you could do the best ecological project, and still being the worst kind of company."

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The sustainable focus is on the impact of the products created: the sourcing, the raw materials, the production, which is all great. But a company is an ecosystem and we have to thing of all the value chain and its impact on nature from conception to retail. I like that a committed company like Veja aspires to be a global responsible and sustainable company, from their electricity supplier, to the banks they work with, to the raw materials they source.

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https://www.peopletree.co.uk/about-us
Our Environmental ResponsibilityOur producers use traditional skills and combine them with new innovative technologies to support and grow their businesses. By using skills such as hand weaving, hand knitting or hand embroidery we create employment in rural areas where work is often scarce. All clothes are dyed using low impact dyes, free from harmful azo chemicals which are frequently used in clothing manufacture. We use natural materials where possible, avoiding plastic and toxic substances.

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https://bambooclothing.co.uk/about/
Bamboo is great for the environment too…

Bamboo is a highly sustainable plant and is becoming an increasingly popular alternative to cotton, not only because of its amazing properties which are kind to you.

NOT THIRSTY
Bamboo only needs rain water to grow. Very little, if any, additional water is ever required.

BIODEGRADABLE
100% Bamboo viscose is biodegradable.

GREATER YIELD

Bamboo yields the same volume as cotton from 10% of the land area.

GROWS NATURALLY

Bamboo thrives naturally without using any pesticides or fertilizers

GROWS FAST

Bamboo is the fastest growing plant in the world, so yields more often from the same plot.

SOIL SUSTAINABILITY

As a grass, bamboo is cut not uprooted, so is good for soil – particularly as it can grow on slopes not viable for other crops.

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I‘m really interested in those two manifestos, because they tell you, how you could change the world and How you can change the fashion industry.

https://www.fashionrevolution.org/manifesto/

https://www.google.com/amp/s/i-d.vice.com/amp/en_us/article/neb3yx/a-manifesto-for-a-modern-fashion-industry

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Sustainability must be the center of everything

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Sustainability must be the center of everything

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For me a brand must include between its values ​​and objectives, integrity, ethics, equity, equality, transparency, responsibility with the environment, use organic raw materials or recycled.
and fair trade. This is directly related to the ecology and social agendas, they identify me and I am interested in developing them in a deeper way in my project. Sustainability must be the center of everything, the heart of the project.

I chose three brands, which have among their manifestos these characteristics that I look for and at the same time motivate and empower their clients to be better.

Simple Shoes
https://simpleshoes.com/pages/simple-history

Reformation
https://www.thereformation.com/pages/impact-of-fashion

Dai wear
https://daiwear.com/our-vision/

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Everlane: "We believe we can  all make a difference. Our way: Exceptional quality. Ethical factories. Radical Transparency."

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Everlane: "We believe we can  all make a difference. Our way: Exceptional quality. Ethical factories. Radical Transparency."

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Everlane partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with their consumers—down to the true cost of every product they make. It’s a new way of doing things. They call it Radical Transparency.
They also aren't big on trends as they want you to wear the pieces for years, even decades to come.

I chose Everlane as an emerging direct-to-consumer brand born from the concept of sustainability. They are at the forefront of innovation as they have built their business on sustainable values. They are one that established brands need to look to and be inspired by.

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Reformation: "We put sustainability at the core of everything we do"

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Reformation: "We put sustainability at the core of everything we do"

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Reformation truly consider all aspects of their business. They invest in green building infrastructure to minimise their waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, they also invest in the people who make this revolution possible. They send out a quarterly sustainability report so consumers can track their progress rather than their profit.

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Finisterre : Product, Environment, People

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Finisterre : Product, Environment, People

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PRODUCT
DESIGNED WITH INNOVATION AND SUSTAINABILITY.
Their design ethos has always been to build the best and most sustainable product they can. They create product that is fit for purpose, built to last and, wherever possible, that encompasses innovation to deliver a sustainability agenda.

ENVIRONMENT

INFORMED DECISIONS AROUND THEIR IMPACT.

A love of the sea and a respect of the environment is central to Finisterre; it is their inspiration and their playground.
They are a growing brand in the business of making product, so what they do and all of their decisions inevitably have an impact on the environment. As a business, they strive to keep this footprint and impact to a minimum.

PEOPLE

RELATIONSHIPS THAT THEY BELIEVE IN.

The attention to detail behind all their products is what drives them forward, as well as the relationships they build along the way, whether it’s with their manufacturers, employees or customers.
They will always make the effort to get out of the workshop to meet and learn from the people who make their product.

I've picked Finisterre as a prime example of the circular economy. Born from the needs of hardy British surfers, they strive to design the best & most sustainable product for those who share a love of the sea. They've married a consumer who cares about the environment, with functional, practical products that play into their needs.

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Our people are the lifeblood of our organisation. It is imperative to us that they are given every opportunity to flourish.

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Our people are the lifeblood of our organisation. It is imperative to us that they are given every opportunity to flourish.

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Gucci's platform Equilibrium is a platform where they delineate their mission to bring about positive change. Their 'People' section is of particular interest to me with regards to the social agenda.

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Our people are the lifeblood of our organisation. It is imperative to us that they are given every opportunity to flourish. We encourage diversity, gender equality and active citizenship within our company, but also across our entire supply chain. We are driven to create a meaningful impact, and that takes all of us working together.

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Accessories help setting off one's outfit but how do they bring out the message of sustainability?

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Accessories help setting off one's outfit but how do they bring out the message of sustainability?

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I believe that a perfect outlook can be embellished with accessories. Many of us spend more on accessories than clothing undoubtedly. We never outgrow accessories, which means they can remain a part of our wardrobes for decades compared to clothing, it could be classic. I really like the idea that Saskia Diez brought out with her own brand.

"Everything created by her is made locally near her studio in Germany. Recycled metals, traceable gemstones and natural materials like wood are used by her goldsmiths to create fine, delicate jewellery for the elegant, professional woman."

Which is perfectly claimed the idea of sustainability and environmental friendly, perhaps the material she used is not only recycled but also recyclable.

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I found this manifesto of the Berlin handmade clothes workshop, and I really liked it! They say that all players, all participants in the fashion industry are important, the opinion and choice of each is important. And they believe in an aspirational, democratic fashion industry.

"A fair, equal system that empowers people as workers and as customers. Our purpose is to create a range of shared values with all players in the fashion industry.
We are committed to finding better ways to create fashion, but we can’t do it alone! Together we can do better."
https://againstgrey.com/manifesto/

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I picked VF, the parent company of a number of iconic American brands including Vans, North Face, Timberland, JanSport, EastPak, Lee, Wrangler, Kipling. I am particularly interested in their business as it is leading corporate America to incorporate sustainability into its corporate strategy. Their manifesto, "Made for Change," was established in December 2017 and focuses on everything in the value chain, from how its products are produced,  processed and packaged. They partner with many NGOs across different issues including renewable energy, packaging, zero waste, human rights, to move the retail industry forward.

https://www.vfc.com/news/press-releases/detail/1638/vf-corporation-announces-new-sustainability

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I have included two shoe brands that I wear and love and one designer I worked with. I like how these brands created a visually appealing and interactive exploration of their values.

Allbirds

“Better Things In a Better Way”

“It starts with better materials, continues with better design, and carries through to better factories and shipping methods. Because we think our planet deserves better. Less waste and pollution. More thoughtfulness and accountability. That sounds better, doesn’t it?”

https://www.allbirds.com - manifesto begins on their home page

https://www.allbirds.com/pages/our-story - delve more into their values

https://www.allbirds.com/pages/our-materials-wool - a breakdown of materials

Rothys

“Started from a bottle now we're here”

“Rothy's began as an idea to turn recycled, single-use plastics into something both beautiful and useful. Three years in, we've taken 20 million plastic bottles destined for landfills and repurposed them into timeless, durable flats.”

https://rothys.com - manifesto begins on their home page

https://rothys.com/blog/sustainability/articles/twenty-million-water-bottles-and-counting - delve more into their values

https://rothys.com/sustainability - a detailed section on sustainability efforts

Mara Hoffman

“In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life.”

https://www.marahoffman.com/world-of/our-story/

https://www.marahoffman.com/world-of/our-approach/ - delve into their values

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HERMES
act4nature
taking action for biodiversity

It is impossible to feel indifferent about this issue. It is estimated that more than half of vertebrates have disappeared worldwide in the space of 40 years, which is nothing less than mass extinction. The cause? The pressure put on our planet by human activity. The ball is now in the court of public authorities and businesses. The act4nature initiative, driven by the non-profit organisation EpE (Entreprises pour l’Environnement), is fully coherent with the French national strategy for biodiversity.

PICTURE ORGANIC CLOTHING

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lothing brands manufacture their products in a way that damages the water sources. Toxic chemicals

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My passion is lingerie and swim, so I have focused on this area as an opportunity to broaden my knowledge. The brands I have chosen are as follows;

Ayten Gasson
www.aytengasson.com
Established in 2005, the company uses up-cycled vintage Nottingham lace, as well as Model (Beach wood), Bamboo, Peace Silk and Organic Silk within its collections.
Along side the ethical and sustainable fabric selections the band has also been recognised for its firm commitment to supporting the UK manufacturing industry. Designer Ayten Roberts dedicatedly supports as many UK companies as possible, from lace mills to printers, and every item is then lovingly produced in the companies Brighton boutique.

Stella McCartney

Not just a lingerie brand, but has one of the best examples of advocacy for sustainability and social and cultural change I've come across on a major band website. There are sections covering everything from respect for nature, people and animals to circular solutions.

www.stellamccartney.com/experience/en/sustainability/
Its mission statement really speaks to me;

"We are committed to operating a modern and responsible business. We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.
Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools."

Clare Bare
https://clarebare.com/pages/about-us
A new brand based in LA, that hand makes each garment using eco-friendly, vintage, and salvaged fabrics and trim by a small team of lingerie loving girls. They only use organic dyes and printing techniques, even offering vegan friendly options if desired. Also all eco-friendly fabrics used in addition to salvaged fabrics are manufactured locally.

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Rather than brands, I've focused on how 2 players in fashion logistics are manifesting change.

I love both of these as their manifestos are honest, approachable, and detailed. Both businesses are tackling the less background logistics in fashion and where huge amounts of ecological waste occur.

(1) NoIssue Co. - premium and customisable packaging (stickers, tissue, mailers).
"Being environmentally conscious is one of our core values and as such we hold ourselves accountable. It is 2019. It doesn’t matter if you’re a Fortune 500 company, or a boutique shop owner, we should all be striving to be eco-friendly."

(2) Better Packaging Co. : Home compostable and biodegradable packaging (mailers, satchels, bubble wrap)
https://www.betterpackaging.com/better-packaging-co/
At The Better Packaging Co. we believe we have a responsibility towards our environment and the people and creatures who inhabit it. We know our company’s existence is not singular, it is part of a bigger system of people, values, communities, organizations and nature. We believe it is the social responsibility of our business to give back to the world, just as it gives to us. This is what makes a truly sustainable business. This, The Better Packaging Co.’s Sustainability Promise, outlines our commitment to do this.
SCOPE

POLICY ELEMENTS

COMPLIANCE LEGALITY

BUSINESS ETHICS

PROTECTING THE ENVIRONMENT

PROTECTING OUR PEOPLE

HUMAN RIGHTS

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Patagonia

Core Values
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility.

Build the best product
Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.

Cause no unnecessary harm
We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognize that this is not enough. We seek not only to do less harm, but more good.

Use business to protect nature
The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.

Not bound by convention
Our success—and much of the fun—lies in developing new ways to do things.

Veja

5 years on - The world understands that social issues and environmental crisis are now matters of urgency.

Day after day, prophets of all kind are pulling the emergency cord, the entire economy is turning green and sustainable-developementising speeches are spreading around.

Actions remain scarce but words abound.

Beyond movies about the environment, beyond multinational companies building green windows to hide disasters, beyond the Copenhagen speeches filled with words and political promise….

Action.

And despite this green-fronted economy, let's try to offer a different vision which combines fair trade and ecology and links together economy, social initiatives and the environment.

A vision that proposes cultural change.

Transparency.

These two companies continue to inspire me day in and day out for being as honest and transparent as possible with everything they do. They do not play any games or hide anything from the consumer. They have a clear and concise message and make it known in a way that is easy to understand and attach to.

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Equality, social justice, fair trade, organic, raw materials/ processes, honesty and transparency 

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Equality, social justice, fair trade, organic, raw materials/ processes, honesty and transparency 

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PEOPLE TREE https://www.peopletree.co.uk/about-us/who-makes-our-products

VEJA
https://project.veja-store.com/en/intro/

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Not my chosen agenda, but  Gucci's recently announced this 'changemakers' project in order to increase diversity and cultural awareness. Linked with social agenda

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Gucci announces the first four initiatives in a long-term plan of actions designed to further embed cultural diversity and awareness in the company.

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Gucci Actions for Diversity and Inclusion

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Raw material sustainability and land use. Thought Clothing 

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Raw material sustainability and land use. Thought Clothing 

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Thought Clothing - a sustainable fashion brand and the use of hemp for textiles. A versatile plant that is dramatically more sustainable than cotton, for example. A blog post by Bill Jasper also discusses this when referring to textile apparel sustainability: https://www.williamljasper.com/.
I love these two as I am interested in promoting a better use of land and hence, biodiversity retention compare to other textile production!

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Hemp has been used for clothing for centuries. In fact, it's been reported that until the 1920's, hemp provided textiles for 80% of all clothing. Often when people think about hemp fashion, they envisage a loosely woven scratchy material. But that couldn't be further from the beautifully soft hemp fabric we use and love.

Here at Thought we think hemp is an environmental, renewable, reusable and recyclable resource. And there are so many reasons why it's one of our favourite fibres. Read on to discover why.

Hemp fashion: why we love hemp

It's grown in an eco-friendly way

Hemp is naturally pest-resistant, and it grows so densely that no other plants can grow around it. It requires little or no fertiliser and returns 60-70% of the nutrients it takes from the soil and can be grown in many different types of climates due to the little water it needs.

Hemp plants also have a clever, deep-root system that improves soil quality. This helps prevent soil erosion, removes toxins, and aerates the soil to the benefit of future crops.

We love its planet-friendly processing

It takes very little to turn hemp from a plant to fabric - it hardly needs any processing at all. Hemp fabric is made from the long strands of fibre that make up the stalk of the plant. These fibres are separated from the bark through a process called 'retting'. The fibres are then spun together to produce a continuous thread that can be woven into a fine, linen-like fabric which gets used alone or blended with other fibres. It's as simple as that!

It is versatile and has some great properties

Once spun into a yarn, hemp can be blended with other fibres to make it even softer. We think it's great to use alone or with organic cotton.

Hemp has some wonderful properties too. It's stronger and more lasting than cotton; it softens with use and yet, remains hard-wearing. Hemp's strength and durability means the fibres tend to keep their shape well. Hemp is also very breathable. It regulates your temperature, keeping you cool in summer and warm in winter.

After use, it biodegrades

Hemp fabric will biodegrade quickly. So when something's beyond repair you can quite literally throw it to your compost heap (if you have one). It'll naturally break down, although we recommend tearing or cutting it into pieces to help it along.

What do you love about hemp fashion? We'd love to hear! Let us know in the comments below or tweet us @wearethought .

You might also love reading our organic cotton post .

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Hemp has been used for clothing for centuries. In fact, it's been reported that until the 1920's, hemp provided textiles for 80% of all clothing. Often when people think about hemp fashion, they envisage a loosely woven scratchy material. But that couldn't be further from the beautifully soft hemp fabric we use and love.

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Perhaps a peculiar reference from a fashion perspective, but it is interesting to see how Triodos bank also echo the Agendas of Social, Cultural and Envrionmental themes in their mission statement.

https://www.triodos.co.uk/about-us

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Patagonia We’re in business to save our home planet.

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Patagonia We’re in business to save our home planet.

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I particularly like Patagonia's manifesto as sustainability is so intrinsic to their business - sustainable garments and equipment for those who embrace and seek joy nature. It is authentic.

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
https://www.patagonia.com/company-info.html

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VEGAMOUR today stands for inner beauty, inner strength, tenacity, persistence and community. Proudly, the team has committed to partnering with suppliers and non-profit organizations that stand for those same pillars.

At VEGAMOUR, we want to be transparent, fair, honest, open and kind. It is our intention to bring those five values into everything we do, every day as best we can. To keep ourselves in check, we do reflect on what we are doing, how we are doing it and who is impacted.

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Stella McCartney's World of Sustainability

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Stella McCartney's World of Sustainability

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In this campaign is discussed relation of fashion to nature, and how we can contribute to its' closer merge
https://www.youtube.com/watch?v=NqyOlGyvtpA

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“We believe that luxury must return to its roots, empowering artisans to lead the future of good living for all.”

Values
- Conversation
- Transformation
- Connectivity
- Transparency
- Authenticity
- Sustainability

https://www.fashionrevolution.org/tag/who-made-my-clothes/

“Who Made My Clothes”

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Can you imagine an economy where everyone's efforts are valued and everyone supports each other?

Can you imagine a fashion industry where every garment worker throughout the supply chain is paid the true value of their work?

Can you imagine wearing an item of clothing that does NOT contain any element of slave labour or harms the envronment in any way?

Martin Luther King's manifesto speech was inspirational as it gave people a dream to work towards. It brought into the present a future they had hardly thought was possible before.

There are many wonderful manifestos and inspirational business models - the circular economy, fashion revolution, ethical consumer - all sharing the same dream of a fairer society where everyone can thrive and become who they were created to be. And sharing how that can be achieved by anyone and everyone taking part to make it happen.

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https://www.traid.org.uk/about-traid/

Traids manifesto is accessible to many people across the UK and they make it easy for you to start with working towards sustainable fashion from your own home.

"TRAID is a charity working to stop clothes from being thrown away. We turn clothes waste into funds and resources to reduce the environmental and social impacts of our clothes. It is a circular and sustainable approach to the problems of clothes waste tackling disposal, production and consumption by:-

Increasing clothes reuse across the UK reducing waste, carbon emissions and consumption

Funding international development projects to improve conditions and working practices in the textile industry

Educating people of all ages about the impacts of textiles on the environment and people’s lives, and how we can make more sustainable choices"

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https://www.fashionrevolution.org/manifesto/
They have 10 bullet points which provide insights into each area of the fashion industry and what we should and can expect fashion to provide for our planet and ourselves.

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UNIQLO
Unlocking The Power of Clothing.

We believe we can turn the power of clothing into a force for good.
By designing, making and selling good clothing,
we can make the world a better place.

Good clothing means simple clothing, high in quality, and built to last.
It's clothing that enriches the lives of people
who wear it by giving them comfort, protection and pleasure.

It is produced in a way that is harmonious with nature,
without excessive burden on the environment.
Good clothing is made by people of diverse backgrounds
working with energy and enthusiasm, under conditions
where their health, safety and human rights are respected and upheld.

And we will extend this same spirit to our customers and all our stakeholders,
working with them to aspire to a better society where we all thrive.
This is our promise: to always work toward a better, more sustainable society.

REDRESS

BELIEVE IN THE POSITIVE POWER OF FASHION.

Redress is a pioneering Hong Kong based NGO working to reduce textile waste and promote environmental sustainability in the fashion industry. Through our dynamic programmes we work directly with designers, brands, manufacturers, industry professionals, educational organisations and consumers, to promote innovative models and drive growth towards a new circular economy for fashion.

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Educating consumers & simplifying the message

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Educating consumers & simplifying the message

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Ninety percent - a concise message to consumers, educating them where they stand on sustainability from a material & manufacturing perspective. But also refreshingly giving power and visibility to consumers by allowing them to choose which charity 90% of their
profit is donated to.

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We are a London-based contemporary label launched in 2018 that's trying something new: sharing 90% of our distributed profits between charitable causes and those who make our collection happen.

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Fashion for good- inspirational platform 

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Fashion for good- inspirational platform 

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I admire this Dutch organisation for taking a holistic overall of a multitude of issues, the intersection of how each and all comes together to drive positive change and nurture innovative tech;  their manifesto below.

Good fashion is not fashion that simply looks good or is mostly good. It is good in five important ways:

Good Materials – safe, healthy and designed for reuse and recycling
Good Economy – growing, circular, shared and benefiting everyone
Good Energy – renewable and clean
Good Water – clean and available to all
Good Lives – living and working conditions that are just, safe and dignified

“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”
– William McDonough, Co-founder Fashion for Good

Eco-age
Most brilliant brand, platform and organisation. Simply, relatable, relevant and resonant. I like the addition of the concept of purpose here because I believe that is intrinsically linked with why we are all here, doing what we are doing and passionate about learning to facilitate the driving of change.

'We are committed to helping brands to create a culture of purpose & sustainability' && ''More responsible business practices, for the mutual benefit of people and planet'

Mara Hoffman
I like this one because it is very human, they are not claiming to be perfect but communicating their efforts and the steps on their journey so far.
OUR APPROACH
There are options and alternatives in this industry to manufacture responsibly. In 2015, we began learning and uncovering these possibilities and chose to address, change and relay the shifts we were making. We know that as we make improvements we will always encounter new challenges, and though this road is unending it will forever offer us room to change and grow.

The aim is to design and manufacture our garments with greater care and to reduce our impact, generate awareness, and ask you, our lovely customer, to join us in taking action and holding us accountable.

Zazi Vinatge
One of my favourite brands right now, for every reason. Social agenda at the heart of this one and very authentically communicated through their channels, in my opinion.
'ZAZI is a luxury fashion label with a focus on sustainability and women's economic and social independence. Working with both vintage and organic materials, the aim is to give new life to traditional vintage and also create new pieces in partnership with women and artisans worldwide. Our collections pay fair wages, fund girls’ education, and support local artisans.'

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Polyester micro fibres are entering our water supply and oceans at an alarming rate, people don't realise that after every wash these plastic particles are being flushed into the water and are reaching alarming levels.
https://www.theguardian.com/environment/2016/jun/20/microfibers-plastic-pollution-oceans-patagonia-synthetic-clothes-microbeads
We need to raise awareness the natural, sustainable fabrics are the future.
5thcygnet.com.au

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Manifesto examples for environmental & social agenda

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Manifesto examples for environmental & social agenda

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I love French sneaker brand Veja , born-sustainable brand.

They made vegan sneakers, they spend zero for advertisement, instead they pay better wages for workers in Brazil.

Sadly their manifesto is not clealy communicated on the website and I assume this brand explanation on facebook page is their manifesto.
"The Veja project creates a supply chain that respects both humans and the environment."

This made me think of the importance of communication strategy for fashion brands. Creating and communicating manifesto is a powerful way to deliver message to consumers.

They creat project tab to explain their supply chain and their efforts. However, their manifesto is not clearly explained. As I worked in e-commerce industry, I think manifesto should be on the first view of the website ore commerce site.

What I like about this brand is they also explain the limits they are facing to achieve 100% sustainable.

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I have chosen cultural and social agendas to study more deeply. These agendas are a determining factor for me as fashion designer.
Just like most people here I think Fashion Revolution manifesto translate very well this both subjects.

But there is another cultural manifesto that makes me feel fascinated by. Suzanne Lee discovered that Kombucha is a great raw material to turn into a microbial "leather" clothes.

https://www.youtube.com/watch?v=u9u_m_QzXSI

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We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

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Here is my selection of references.
1) Eco-Age Principles: https://eco-age.com/eco-age-principles
Before looking for my 2-3 examples, I made a list of values that could work both personally and professionally, and I found that most of them were reflected in Eco-Age.
2) The Swedish textile Initiative for Climate Action, from the Sustainable Fashion Academy:
https://www.sustainablefashionacademy.org/STICA
When looking for online courses on fashion sustainability, alongside Future Learn's course I found this academy in Sweden where I'm considering to continue my training this year.
3) Lidewij Edelkoort's Anti-Fashion Manifesto from 2017: https://www.youtube.com/watch?v=LV3djdXfimI
I'm glad this exercise made me remember the immense joy I felt when I found Ms Edelkoort's work, almost five years ago. Today, as I'm taking the first steps of this journey, I'm thrilled to confirm how her work continues to be as exemplary and illustrative as it was back then.

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https://www.fashionrevolution.org/wp-content/uploads/2018/04/Manifesto_quotes_Celine-460x460
https://www.fashionrevolution.org/wp-content/uploads/2018/04/Manifesto_quotes_Erin-460x460.jpg

These are my two favourite picture manifestos as they were so powerful but understated.

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1).I felt like i related to it because it sort of made the idea simpler and somehow with a strong future impact to the industry.

http://mistrafuturefashion.com/future-fashion-manifesto-how-make-the-fashion-industry-sustainable/

2). I liked it because it sort of gave me an idea of what i can do with all the clothes I have and how to shop in my closet.

http://www.thefashionglobe.com/fashion-manifesto

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NEW YORK, United States - Do you want to change forever your relationship with clothes and fashion? Do you want to renew your wardrobe and your style without having to shop? You just have to start thinking creatively about your own outfit! Sofia Hedström, an internationally acclaimed fashion journalist, decided that is time to submit her overweight wardrobe to a detox stopping clothes-shopping for one year: "Together with renowned photographer Anna Schori, I found a thriving frugal fashion movement and discovered the secrets of both young fashionistas and expert masters of style from around the world," explains Sofia.

Fashion Manifesto

Sofia and Anna's experience comes from the book, Fashion Manifesto: "Fifty simple and playful recipes for reinventing your closet and becoming fashion fit." With their story, Sofia and Anna show us how to reclaim our innate style: "Shop in your own wardrobe - you own so many pieces that you are unaware of. Also go on a shopping detox for a month - it is very liberating. Share your wardrobe with friends, and will suddenly realise that you can double the amount of clothes you have access to."

Sofia Hedström

Sofia Hedström is the Fashion Director at Women's Health and works as a TV correspondent for Norwegian NRV. "I am also a marathon runner and have run eight marathons, among them New York, Boston and Jamaica. When it comes to fashion I have interviewed Karl Lagerfeld, Marc Jacobs and Vivienne Westwood, among many others. I always wear dresses and skirts. I will want to run for the rest of my life. It keeps me sane," suggests Sofia. She enjoys a famous KierKegaard quote about life:

Boredom is the root of all evil - the despairing refusal to be oneself.

Anna Schori & Vivienne Westwood

Fashion Manifesto has been illustrated by the talented photographer Anna Schori. Vivienne Westwood signed the foreword of the book. Sofia explains how this collaboration was born: "Anna and I have been working together as a team and one day while we were having lunch in our neighbourhood in New York, we came up with the idea of the book. It was very organic." As Sofia proudly says: "I met Vivienne Westwood in Paris and felt right away that we shared the same philosophy and that she was the right fit for the book. A few months later, I met her in Milan where we agreed to collaborate."

The Inspiration

In the words of Sofia: "I had worked as a fashion journalist for five years and was going to fashion weeks around the world, but I started to feel uninspired. It was the same trends over and over again. The speed of trends was also going faster and faster and clothes were getting cheaper and cheaper, so I decided to do an experiment to see what would happened if I stopped shopping for clothes for one year. Shortly after, Anna and I decided to write a book about a new movement of people who had a healthy and creative relationship to fashion without having to buy something new every week."

The Impact

Sofia comments on the handbook's impact in fashion: "In Sweden and in Norway, we receive a lot of emails from readers who have done shorter shopping detoxes. Here, we have also gotten a similar response. I believe in consumer power and I am very happy when frenetic buyers try new things even if it is just for a short period of time. I am also glad to see that more and more companies are changing the way they produce clothes as a response to an increasing awareness."

Are you fashion-conscious? Or better: Do you feel that you need a style boost? Fashion Manifesto tells a story of the "wardrobe detox" - a whole year without buying clothes - giving new tips on how to rediscover your style and stay fashion-frugal!

Courtesy of: Sophia Hedström | Photography by: Anna Schori | Facebook Page: FashionManifesto

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Fashion Manifesto: The Guide for the Style-Savvy

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NEW YORK, United States - Do you want to change forever your relationship with clothes and fashion? Do you want to renew your wardrobe and your style without having to shop? You just have to start thinking creatively about your own outfit!

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Focus on sustainability, waste and reusing

Birdsong supports its workers and makes sure people know where their clothes are from.
https://birdsong.london/birdsongbecause-manifesto-black-friday-beyond/

Fashion revolution for its conservation of our earth and the world and not discarding but always reusing

https://www.fashionrevolution.org/manifesto/