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20 Second Preview of our kinetic text Dentist video ad

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The Little Ad Shop is your premier source for high-quality, affordable business ads.
Take a look here. . .This ad is for an Insurance Agent.

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The Little Ad Shop Insurance Agent Kinetic Text Video Ad

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Every local business needs video for their Online Business Development. This video features animated kinetic text and is designed for the Insurance industry. Each video has HD resolution, MP4 format, professional script, animation, and voice over. Excellent addition to company website, social media channels, and lead generation.

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TOP WEBSITE HACKS TO GAIN MORE CLIENTS
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Free Podcast Day - Digital in Detroit - November 3 2018 by PodcastDetroit

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Stream Free Podcast Day - Digital in Detroit - November 3 2018 by PodcastDetroit from desktop or your mobile device

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Do you use video to market your properties? What about property showcase landing pages? Here is a demo of a showcase landing page

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TOP 5 WEBSITE HACKS TO GAIN MORE CLIENTS

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TOP 5 WEBSITE HACKS TO GAIN MORE CLIENTS

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1. Implement SSL protocol to your website to encrypt data as it passes from browser to server. 2. Add online scheduling capability to your website or subscribe to a service. 3. Have a lead capture form on your website preferably in the upper corner, right or left doesn't matter. To learn more

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Let's face it, customers and clients are the lifeblood for every business. Without paying customers, no business would be in business for very long. Yet, when I perform an audit of a client's website or just as surfing the web, I see business' repeatedly making the same mistakes which in turn decreases their online marketing efforts. Some of the mistakes I see are small and then some a HUGE. In the end though, these mistakes are costing these business' money.

What Is Online Lead Generation?

Let's start with the question, "What is online lead generation?" I am so very glad you asked. Online Lead Generation is essentially a marketing term that describes the ways and means of gaining a potential client's interest online while simultaneously developing a sales pipeline. Because we want to turn that prospect into a paying client.

Now, there are many ways for a small business to increase their online lead generation efforts such as social media or search engine optimization, keep in mind, in this podcast we'll be covering the Top 5 Website Hacks To Gain More Clients.

First of all, online lead generation involves developing trust with your prospective audience. How is trust developed? By being credible and authentic. Also, by safeguarding a prospective client's personally identifiable information such as name and e-mail address. This takes us to our first website hack - ensuring that your website has a SSL certificate.

So SSL stands for Secure Socket Layer. SSL is a standard security protocol that establishes encrypted links between a browser and server. You might be asking how does this hack help my online lead generation efforts. Big time. Without SSL, when a prospect visits your website and submits their personal information it's not protected. Having SSL means that any transmitted data such as name and email address is kept encrypted and therefore protected.

How Do I Know If My Site Is Protected By SSL?

If your website is protected with an SSL certificate the website address starts with https vs http which is unprotected. The reason why this hack is so important is it relates back to trust. No one is going to visit your website and knowingly input their personal information. It's not safe for them to do so and now Google has started flagging sites that don't feature this protection.

What Does The Google Warning Look Like?

Even though Google has been flagging non-SSL compliant websites for the past few months it's amazing there are still tons of websites that have not updated their security. Maybe it's because these small business owners don't realize they're not in compliance. Or, perhaps these entrepreneurs don't realize how very important it is to put this fix in place. Then, some website owners might not visit their site on a regular basis to see the warning.

Back to the Google warning. Have you noticed that lately when you go to some websites in the upper left corner of the address bar you see not secure followed by the websites web address? To the left of the not secure there is the letter i which stands for information. If you click on the letter it a message will be displayed that states your website is not secure and you should not input any sensitive information such as passwords or credit cards because it could be stolen by attackers followed by a link titled learn more. Now, when you click on the learn more Google has information on how to check if a site is secure. Believe me, when a prospect sees that not secure message, they're not going to input ANY of their information. This is a very minor problem to fix. Just purchase a certificate for your site and have it installed.

Our next website hack to increase your online lead generation efforts is just add video. Add video you ask but where? Video can be added to a website, a social media channel or even be used in an advertising campaign.It's imperative that every business have or develop a video marketing strategy.

According to HubSpot, video now dominates 4 of the top 6 social media channels. And, recently a top Facebook executive has predicted that in less than 5 years, it will be an all video platform. One recent HubSpot report shows that more than 50% of consumers want to see videos from brands more than any type of other content. Also, research has shown that 25% of customers will leave a business' website if no video is available.

According to HubSpot, landing pages with video increase their conversion by over 80%. Just merely mentioning the word video in an email increases its open rate by 19%. And the most astonishing fact of all. 90% of consumers say that video helps to influence their buying decision. Today, no small business can be without video as the above stats show.

Now, if your small business hasn't developed a video marketing strategy or not using video. Today is the day to get started! Start small and build from there.

Keep us in mind The Little Ad Shop where over a 100 different professional occupations are featured in a variety of ad styles completely customized for your business.

Hack #3 - Search Engine Marketing or Pay Per Click

The third website hack I'd like to discuss is Search Engine Marketing or Pay Per Click. One of the best ways to drive traffic to your website or social media channel is through Search Engine Marketing or Pay Per Click. Now, for SEM or PPC to work it's gone to be done properly. Too often, I have seen small business owners target too broad of an audience, select improper keywords, and totally neglect remarketing.

Search Engine Marketing campaigns can consist of an ad either text, video, or shopping showing a product listing, etc. To truly execute an optimal Search Engine Marketing campaign means do your keyword research. There are some great free keyword tools such as SEMRUSH and others. Also, Google Ads features a keyword planner. Make sure to select the most relevant keywords for your service or business.

Strive for a great Quality Score when advertising on Google Ads. What is a Quality Score? According to Wordstream, Your AdWords Quality Score is a measure of the quality, relevance, and performance of your pay-per-click advertising campaigns. Because it affects both: the Strive for a great Quality Score when advertising on Google Ads. What is a Quality Score? According to Wordstream, Your AdWords Quality Score is a measure of the quality, relevance, and performance of your pay-per-click advertising campaigns. Because it affects both: the position of your ads and your cost per action.
and your cost per action.

Also, develop a reasonable budget. If you're new to Google or Bing Ads start small. Some mistakes I've seen small business owners make is in the realm of ad spend either by not spending enough or spending too much in comparison to the ROI. Lastly, take advantage of remarketing.

Remarketing is when someone who previously visited your website is shown your ad as that person surfs the web. As the prospect surfs the web, they will be shown your ad again and again. This is a fabulous way to once more interact with someone who has already shown interest by visiting your website. For Google Ads, it's very simple to place the remarketing code on your site.

The same can be done with Facebook whereby you get their pixel. Remarketing makes sense because if someone has enough interest to visit your site their given additional opportunities to further interact with your brand. Too often, I have seen small business owners not take advantage of this strategy. Did you know a consumer may have to interact with your brand 4 to 7 times before a sale is made?

A couple of years ago, I had an ebook about Green Juicing that I was looking to market. After putting up a website about this book, I decided to establish a Search Engine Marketing campaign complete with Remarketing. In less than a couple of weeks, I was able to build a remarketing list with over 100K people on it. So Remarketing definitely works. Lastly, ad credits are being offered by a number of companies.

Companies such as Google, Yelp, YouTube, Bing and more are offering ad credits at this time. Mostly, these ad credits are for new users but also may be offered to returning users at the companies discretion.

Website Hack #4 - Integrating An Online Appointment Scheduler With Website

By offering your customers or prospective clients an opportunity to schedule their appointment online you're offering them convenience and ease. Let's face it, the web is on 24/7 whereby your office is only open during a limited set of hours on certain days. Just by adding this convenience for your customers you should see your online lead generation efforts increase.

There are some great free tools as well as paid tools to accomplish online appointment scheduling if you're not already using it. As with anything, do your research prior to making a purchase. Also, make sure that regardless of your selection meaning a free or paid tool that it accomplishes everything you want it to do. One free online tool that you might want to check out is Appointy.

Website Hack #5 - Implement Lead Capture Form

Our last website hack to increase your online lead generation efforts is simply by having a lead capture form on your website. This is an essential strategy is generating more leads yet too often I notice this is missing from a business' website. Some great elements of a lead capture form is attractive design and for it to be visible on the top half of a website preferably the upper right or left hand corner.
﻿Hope this information is useful and relevant. If so, please like and share.
Listen to our podcast Digital In Detroit

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Top 5 Website Hacks To Gain More Clients

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Let's face it, customers and clients are the lifeblood for every business. Without paying customers, no business would be in business for very long.