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http://eduqual.org.uk/wp-content/uploads/2015/07/L7_Marketing_Management_in_Practice.pdf
This article shows how the marketing management apply in practice.
https://www.google.com.hk/webhp?hl=zh-CN&sourceid=cnhp&gws_rd=ssl
In this passage, author analysed the role of motivation influence organisation behaviour.

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Fortunately ,the topic in our group is similar to what I choose in week 2.
For this topic, student should more focus on the main idea: marketing management, market research and marketing campaign. through these 3 parts, students need to research information about how they effect business, advertising strategy and profitable.

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In this part, I choose use "break and build " to analyse questions.

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there are 3 sources I will use in seminar

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there are 3 sources I will use in seminar

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1.
https://courses.mak.ac.ug/courses/applied-marketing-management
the introduction give me the definition of management, and in the seminar, I can start from it.
2·      https://doi.org/10.1080/10641734.1994.10505012
this article the brand's advertising strategy follow by the result of market research.
3.
www.jstor.org/stable/3151996
this passage mentions the importance of getting profitability is having a peaceful environment, so the company campaign will bring negative effect

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https://www.google.com.hk/webhp?hl=zh-CN&sourceid=cnhp&gws_rd=ssl
for me, I think this website is useful for me, there are several reasons: firstly, I can view 6 essays per month for free. Secondly, I can find different kinds of essays via website.

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1. the grey one is original note
2. the blue one is seminar note
3. these notes are not specific enough , whereas it can remain me when I forget the points that I wanna talk.

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to be honest, I never use this strategy before, I prepare to use it in the AES essay process, I think it can help me have clear stages to finish my essay tasks.

references:
Boud D. 、Keogh R. and Walker D."reflection: turning experience into learning "1985, New York, Nichols Publishing Company