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Ethics and Social Responsibility: In the need to produce a reasonable profit for the company's shareholders against honesty in business practices and concern for environment and social issues.

Moral: The rules people develop as a result of cultural values and norms.
Culture: Socializing force that dictates what is right and wrong.

Ethical decision making: Studies shows that the following factors ten to influence ethical decision making;

Extend of Ethical Problems within the organizations

Top managements actions on ethics.

Potential magnitude of the consequences.

Social consensus.

The Federal Trade Commission monitor unsustained marketing claims by companies that may be misleading and ethical questionable.

ETHICAL GUIDELINES:
Help employees to identify what their firm recognizes as acceptable business practices. They can also be effective with the internal control of behavior, to avoid the confusion and to facilitate the discussion.

CORPORATE SOCIAL RESPONSIBILITY: "Is what businesses concern about their responsibility with society"

SUSTAINABILITY: "The ideas that socially responsible will outperform will out perform their peers by focusing on the worlds social problems"

GREEN MARKETING: It is development and marketing of products designed to minimize negative effects on the physical environment.

CAUSE- RELATED MARKETING: any marketing effort for social or other charitable causes can be referred to as caused-related marketing.

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The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool

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Packaging: Is essential as it is used for he identification of the products in marketing.

Labelling: Act of attaching or tagging labels

It can be anything: a piece of paper, printed statement, imprinted metal, etc.

Importance:

1. Bring identification

2. Differentiate the product

3. Used for packaging the product

4. Spread awareness among consumers.

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Product Development according Alejandro Lerma

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Product Development according Alejandro Lerma

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1. Identify the opportunity
2. Understand the consumer and user
3. Define the target market
4. Evaluate the magnitude and potential opportunity
5. Know the competition
6. Identify the posible moderes for benchmarking
7. Generate ideas about the characteristics and elements development.
8. Sieve (tamizar) and evaluate the base ideas about the characteristics and product elements to develop
9. Select and understand the technology
10. Define the product concept
11. Identify and analyze the legal implications
12. Identify the suppliers
13. Define the basic engineering
14. Produce the initial prototype
15. Evaluate the process, equipment and other resources for the production.
16. Evaluate the process, equipment and other resources for the production
17. Confirm the product design

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"Systematic decision making related to all aspects

NEW Products are created s the result of an idea or perceived "GAP" in the current world.

It usually arises from a need or want that can't be immediately filled and leads to the question: "Why don't I just create and sell the products?

A. The new product MUST be:

1. Desirable (having attributes for their target)

2. Be Unique

B. Research:

Focusing on answering, Can we produce it?, can we sell it?

Feasibility research: Finds that the ideas is "worth" pursuing and if it is "doable" the product development begins.

C. Product Development PROCESS:

1. Idea Generation: Innovation or invention. Ideas to produce a product.

2. Idea Screening: Filtration

3. Concept Development and Testing: Develop a prototype or samples.

4. Market Strategy/Business Analysis: (4 P's)

5. Feasibility Analysis/Study: Often done as the same time as the product design and market strategy. The most important is to answer If the product can be done and if money will be done by doing it.

6. Product Technical Design/ Product Development

7. Test Marketing: Validate the entire concept from marketing angle

8. Marketing Entry/ Commercialization

"The product must be constantly improved"

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1. Preparation: stage where you are absorbing a lot of information. You’re thinking about an area that you want to get a new idea in, and you're really trying to absorb as much information as possible.

2. Incubation: where the stuff goes to the back of the mind, subconsciously, let that churn, let that work.

3. Insight:  the “aha” moment, the “eureka” moments.

4. Evaluation: which is evaluating whether this is an idea worth pursuing.

5. Elaboration: doing the work, the implementation.

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KEY BEHAVIORS THAT OPTIMIZE YOUR BRAIN FOR DISCOVERY

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KEY BEHAVIORS THAT OPTIMIZE YOUR BRAIN FOR DISCOVERY

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1. Associationg

2. Questioning

3. Observing

4. Networking

5. Experimenting

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"The human faculty to generate original and innovative answers to resolve situations of necessities, problems, desires and human questioning".

Can be learned?
YES! It is a skill that can be developed, it begins with the foundation of knowledge.

Ways to Increase it:

1. Check List

2. Questionnaire List: presenting to the developer of the ideas or situation the greater number of questionings in a way this person identify different possibilities to solve a situation.

3. Brainstorm: Stimulate a great generation of ideas. Group of sessions that are organized to generate a great number of solutions.

1. Initial Phase: The current situations must be presented clearly.

2. During the Session: Promote the proactive participation and ideas communication.

3. After the session: Rescue the main ideas.

4. Simplex Method: eight steps.

1. Define and describe the problem

2. Get the information

3. Identify the challenges

4. Generate the ideas

5. Evaluate and select

6. Set up an action plan

7. Get the acceptance and support of the people

8. Execute the relative actions

5. Attribute List:

1. Components

2. Attributes

3. Ideas Generated

OBSTACLES OF THE CREATIVITY:

Compliance

Strict rules(/norms

Fear of criticism

Lack of Self-confidence

Lack of dialogue

Inconsistencies related to the manage of the objectives.

Tension

Inadequate Physical Environment.

Urgency

Disrespect

Limited Curiosity

Lack of questioning

Lack of Knowledge about the project

Panic to the ridiculous

Fear of making mistakes

Arrogance.

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"Implementation of a new significantly improved product, service or process that creates value for business, government or society"