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Al-Qaeda is one of the most feared terrorist organizations out there. On September 11, 2001 they used two hijacked planes and crashed them into the Twin Towers, killing thousands of Americans. These terrorists used fear to make other people scared of them so they can propagandize their political agendas.

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The Puritans was a religious group of people who were not happy with the Church of England, so they worked toward to reforming the church. They believed that God already chose the people who would go to heaven. Knowing this they feared angering God because the bible said witchcraft was an abomination before God. They lived lives of no fun, and with strict rules obeying the bible. They were scared because if they disobeyed the bible's teachings, they would go to hell. In England from 1692 to 1693, twenty people were accused of being witches and were executed.

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In the movie 'Saw', a woman named Amanda Young was put into a trap that would rip her face open (reverse bear trap). Jigsaw used fear appeal to make her think she was going to die a horrendous death. That fear made Amanda Young gut the stomach of her soulmate to find the key to remove the trap.

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This meth project ad uses fear appeal to tell people to stop using meth. It showed how meth can mess up your teeth and lip so hard. If you are worrying about ruining your teeth, you should never use meth in the first place.

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https://www.youtube.com/watch?v=dGMLrfcESWM&t=1s