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Color is the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light. Just because a color is not on the color wheel, white, black, gray and brown, does not mean that they are not colors. There are different shades and tints to colors to change the hue. Hue is another name for color.

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Pattern is the repetition of a design in an orderly manner. There is geometric, naturalistic and abstract.

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Texture is the way a surface feels or appears to feel. There are two types: tactile which is that how the surface feels to the touch and visual which is the illusion of how something feels.

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There is positive space and negative space. There is also high mass and low mass, high mass is visually crowded and low mass is simple and sparse, minimalist.

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Shape is the outline of something and the form is the actual physical three dimensional figure of the shape. The three guidelines for using form are form follows functions, related forms are more agreeable than unrelated forms and a gradual change in form can smoothly direct the eyes.

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Most basic element of design. Four types of line are horizontal, vertical, curved and diagonal. Horizontal lines communicate  feelings of relaxation, calmness, and restfulness.  Vertical lines cause your eye to move up and down and suggest height, strength, dignity, and stability. Diagonal lines communicate different levels of energy based on angle and how many. Lastly curved lines give feelings of organization, eternity, and uniformity.