# data[].attributes.body
An identity package is a company's brand & logo displayed on different things such as packaging, websites/ads, and the product/service itself. The consistency of their design is what makes for a strong and memorable brand identity. Some elements include font, logo, and colors. To make a brand identity, it would help if you considered other companies in the same field. See how they're marketing themselves and identify what elements they use that make them successful. From there, if you figure out what might be able to be improved in their design or just prefer a different design, you can adjust your own brand identity accordingly to set yourself apart. "Fake it 'til you make it" is, in my opinion, good advice for establishing a new brand in a market that probably already exists. I'd consider mimicking competitors as a "Do" and straying far away from the usual style and design of a similar g/s to be a "Don't". There is a very intentional reason why certain colors, fonts, and aesthetics draw in customers looking for that type of product.