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Box construction and loading demonstration

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Box construction and loading demonstration

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After seeing others' presentations and also reflecting on my own, I would've reduced the number of steps in my User Instructions as well as rethink the placement of them on my box. In terms of representing the graphic design and colour element, I think I would've benefitted from portraying the flat-packed version rather than the diecut version to better show what the consumer would be seeing at the supermarket and therefore find a better placement for the user instructions.

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- Additional slit in the middle of both sides so the closure tab is more tightly secured.

- Holes at top for optional handle - piece of paper formed into a cylinder wraps on both sides or use of elastic band to ensure closure tabs don't rip from extra weight of handle. Extra layers of card around handle area for strength.

- More protection for tomatoes somehow? Extra cushioning to ensure differing tomato sizes can be accomodated (approx 5-7cm)

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Process of creating box - folding, unfolding, examining where to add tabs, where to add extra card etc

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29th sep

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I realised this week after the checkpoint lesson that I had limited myself by mentally committing to the idea of the hexagonal box with a leaf closure because I really liked its aesthetic and marketing value and wanted to create something innovative. I was additionally reluctant to move away from it because I had spent much of my time and energy dedicated to this specific model and it felt like a shame to throw it all away. However, after reflecting I realised the hexagonal shape required too much redundant space, the closure realistically wasn't strong enough, the interior tabs despite trying to create something easy to construct for customers was still fiddly - altogether it would take more than 30 seconds to 1 minute to construct and potentially quite confusing for the customer which isn't convenient when grocery shopping. I came to the conclusion that I needed to abandon this idea - designing something that was easy and practical for consumer use fit the brief better than trying to create something unique. Prioritising consumer use led me to review the initial pop-up ideas that I had explored in week 1 as well as taking inspiration from already existing packages I had collected throughout the first 2 weeks.

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This week I started experimenting with cutting and scoring and glueing different pieces of paper together to create new dimensions rather than just limiting myself to one piece of paper and seeing what new ideas this could generate. This was one of the first ideas I came up with. I wanted to figure out a way to create dividers that could fold flat and pop out quite easily when the customer constructed the box.

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Observed, deconstructed and took inspiration from flat-folded cardboard packaging

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Experimenting with tabs and the logistics of flat packing

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truss tomato

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Once I began to construct boxes, I started to think about the innovative and symbolic form the box could take and decided I wanted a Truss tomato (rather than just a regular tomato) as my soft fruit as I thought the stem and leaves which were typically left on the fruit could be visually incorporated in my design somehow. This led to the idea of a hexagonal box that utilized flaps that would fold in at the top to emulate the leaves of the Truss tomato. I drew my inspiration from pinterest posts such as these:

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STUDIO Sweet Paper | かわいい輸入ラッピングペーパーのお店Sweet Paper

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2017/05/18 - ラッピングペーパーでDIY〜ラッピング方法から、ギフトボックスの作り方、その他色々お役立ちグッズの紹介ページです〜全て作り方つき

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Initial models were a bit time consuming for the consumer to construct quickly at the store. I tried to think of some ways to create the hexagonal shape without compromising ease of use. I liked the idea of incorporating a handle as seen in the top left hand corner with consumer convenience in mind. Thinking about functionality, I thought the tomatoes would need some extra support so I reviewed my initial ideas which involved making cuts to create a small nook for the tomato to rest in so it wouldn't knock about whilst inside the box. I also looked into folding techniques and tried to create a small recess for the tomato to rest in whilst keeping the hexagonal shape which proved to be quite difficult.