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- influence or control over another country, a group of people, etc
-Hegemony comes to English from the Greek hēgemonia, a noun formed from the verb hēgeisthai("to lead")

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What is hegemony?

Power and leadership maintained through processes of struggle and negotiations, especially through winning the consent of the majority of people to accept the ideas or ideologies of the dominant group as common sense.

Can be classified into dominant and subordinate groups:

Dominant groups -
Race = white
Class = upper and middle
Orientation = straight
Gender = male

Subordinate groups -
Race = minorities
Class = lower
Orientation = gay/bisexual/transgender/lesbian
Gender = female

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Hegemony is political or cultural dominance or authority over others. The hegemony of the popular kids over the other students means that they determine what is and is not cool.

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Hegemony: When socially powerful people use their influence to convince less powerful people that it is in their best interests to do what is actually in the most powerful people’s best interest. Dominant ideologies are considered hegemonic.

Antonio Gramsci, an Italian political theorist, is known for his concept of cultural hegemony as a means of maintaining the state in a Capitalist society. It is believed that the media, among other cultural innovations, have created a false class consciousness amongst workers.

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The word HEGEMONY derives from the ancient greek word 'hegemonia' meaning 'leadership' or 'rule' but it's usually associated with ideas about domination and control as in the means by one group dominates and controls another.  A Marxist thinker, Anthony Gramsci (1891 - 1937) created the theory of 'Cultural Hegemony' which is the domination of a culturally diverse society, by the ruling class (Bourgeoisie) who manipulate the culture of that society—the beliefs, perceptions, values, and morals, —so that their imposed, ruling-class worldview becomes the accepted cultural norm. For example, the ideology of the bourgeoisie is being promoted and establish within the society through the media; They control what is being shown on the screens.

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The word HEGEMONY derives from the ancient greek word 'hegemonia' meaning 'leadership' or 'rule' but it's usually associated with ideas about domination and control as in the means by one group dominates and controls another.  A Marxist thinker, Anthony Gramsci (1891 - 1937) created the theory of 'Cultural Hegemony' which is the domination of a culturally diverse society, by the ruling class (Bourgeoisie) who manipulate the culture of that society—the beliefs, perceptions, values, and morals, —so that their imposed, ruling-class worldview becomes the accepted cultural norm. For example, the ideology of the bourgeoisie is being promoted and establish within the society through the media; They control what is being shown on the screens.

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- Hegemony is letting people of power, control our views of the world.
- The Merriam- Webster dictionary describes hegemony as the social, cultural, ideological or economic influence by a dominant group.

Common examples of Hegemony:
- People with tattoos are irresponsible
- Homeless people have diseases
-Men lift weights
-All Asians look alike
-People with cats are crazy

Dominate and Subordinate Groups:
Dominate:
- Race= White
-Class= Middle to upper class
-Gender= Males
-Age= Adults

Subordinate:
- Race= Minorities
-Class = Lower class
-Gender= Females
-Age= Children and teenagers

Hegemony in Movies:
Women with power:
(Examples from The Proposal and The Devil wears Prada
- Tough
-Alone
- Ruthless
-Frigid

Means Girls:
- Reinforces stereotype that girls only care about how they look :
" My hairline is weird"
"My pores are huge"
"My nail beds suck

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First theorised by Antonio Gramsci, hegemony is a belief system which is created by the ruling class to control the behaviours of the working class. This is heavily expressed through the media - as a people the working class is very easily influenced by any and all platforms of media - advertising is a very good example of this. Advertising creates a false consciousness, leading people to believe that they not only want this product - they NEED it, and as a result of this they will buy it. Hegemony exists as nothing other than fuel for capitalism to continue running smoothly.

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Hegemony is the dominance that the state or a group of people have over others.
It comes from the Latin word 'leader'.

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Useful video defining hegemony with examples.

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Useful video defining hegemony with examples.

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I found this link useful to help me understand hegemony. Check it out.
Hegemony in Greek means to "lead."
Dominant ideologies are considered hegemonic; which is usually controlled by mass media to indoctrinate workers to a false consciousness.

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The theory of hegemony was created by Antonio Gramsci, a Marxist. In terms of media it’s the companies controlling what is shown which enables them to have more dominance over citizen’s ideology due to the media encouraging them to follow the norms. Hegemony is present through people’s actions, such as minimally buying an item because an advert has told you to, or because the media shows you that it’s something you need.