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A list of sources I considered, each evaluated for the usefulness.

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A short outline and description of the flow of my video and its storyline.

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I used terms such as 'effective marketing', 'image/sound in advertising', 'florist advertising', 'promoting floristry' to help me find scholarly sources related to my topic.

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Inspiration for video and really shows the brand's aesthetic

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Allows me to see colour scheme and font choices at a glance. These colours were chosen as they portray the softness and calm that I hope to put across throughout my video. The varied tones of pink are very suited to the flower arrangements Luxe Blooms offers.

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Light and pale combined with bright

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Pale pinks and blues

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Before the video the audience will probably be feeling that the brand is just a stock-standard florist not different to its competitors. With the number of florists currently in the market this isn't surprising. After the video the audience should be feeling excited and intrigued about this unique new brand and idea. The video should evoke loving and happy feelings as that is generally what flowers are connected with. By using pastel tones and pinks and yellows the video should promote these feelings as well as not being too overwhelming in regards to colour.

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Created as a basis but would like to create more pastel tones in the palette.

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I'm feeling eager and excited to begin this project. It is something new and exciting for me to work on. I have a few ideas but am slightly nervous about how difficult it will to execute the video exactly how I would like.

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Creating this mind map showed me there is a lot more to consider than I initially thought. Floristry has been around for an extremely long time so this showed me it will be important to create a unique promo video and show new perspective. It was difficult at first to think so deeply but after adding a few bubbles to the map ideas started to flow freely. I had some new ideas come about whilst creating the mind map and annotated them on the map.

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'Blooms Florist, West Virginia, USA'. Really inspired by the sound and type of filming (slow panning shots). However do not enjoy the use of interviews and voiceover. Mine will be different as it will promote more of a story line.

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Fresh.Modern.Distinctive. This is the official promotional video for Blooms Florist in Bridgeport, West Virginia. It was filmed and produced during late December 2012 and early January 2013. 2013 Over Wood Lake Video & Marketing Solutions - Forest, Virginia Edited by Dylan Sheldon OVERWOODLAKE.COM Facebook.com/OverWoodLake twitter.com/OverWoodLake YouTube.com/OverWoodLake

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'Keri the Florist'. I think the way in which this way filmed is exactly what I'm envisioning for my video. The slow panning shots as well as shots showing the florist preparing arrangements is similar to what I'm hoping to capture. I feel that the sound and lighting could be better in this video and hope mine will be of better quality.

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Here is Interlock Productions' first promotional video. As well as promoting the Independent Florist in Wallingford, the brief was to incorporate a fine art view of floristry and show off the friendly staff there. Here is the final edit, hope you enjoy.

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Sending arrangements to well known bloggers knowing they will post to large followings. Consider the idea of "celebrity" promotion in video.

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Website

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Luxe Blooms Adelaide | Online Florist | Daily Flower Delivery

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Adelaide online florist specialising in luxury style flower boxes which feature fresh, gold & preserved roses. Daily delivery to Northern Suburbs & CBD.

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Effective marketing on social media. Video ideas.

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Back To Basics: What Is Restaurant Marketing?

" Restaurant Marketing Strategies".

Sounds easy enough doesn't it? Host some events, buy some billboards and send some tweets and you're in business.

So Much To Do, So Little Time

Effective restaurant marketing can increase your visibility to your guests - both new and loyal regulars. It has the power to increase revenue and bring guests in the door. But what does it include?

Your Menu

Your Staff

Your Guests

Your Online Presence

Your Offline Presence

Your Budget

The good news is that if you have a blended strategy of online and offline marketing tactics focused on menu, staff, and guests, you'll stand out from the crowd. The bad news is that without a well-informed understanding of the various levels of restaurant marketing, you can't create that strategy... and your budget will likely suffer.

We can turn that bad news around.

60 Minutes, Reach More Guests

Successful, highly profitable marketing campaigns don't happen by accident. They start with a great concept, they're targeted and deliberate. And they're engaging and repeatable.

Whether you manage 1 or 100 locations, Restaurant Insider and Main Street Hub have the insights you need to reach more guests with your restaurant marketing strategies. If you have 30-minutes then you've got what it takes to master restaurant marketing.
Check out the live video to see:

1. What your restaurant marketing strategy should include to be successful

2. Local marketing strategies you can use today to reach more guests

3. How to measure your effectiveness online and off

4. Ways to boost loyalty with your guests

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Back To Basics: What Is Restaurant Marketing?

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Back To Basics: What Is Restaurant Marketing? " Restaurant Marketing Strategies". Sounds easy enough doesn't it? Host some events, buy some billboards and send some tweets and you're in business. Effective restaurant marketing can increase your visibility to your guests - both new and loyal regulars.

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Marketing Ideas

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We all know that it makes good horse-sense to find a little bit of time to get out there and do some marketing to promote your business. The trouble is most small business owners aren't marketing people, so they all tend to do the same boring things as each other, which makes it hard to stand out from the crowd.

Here's the first in a series of unusual florist marketing ideas to help your floristry business jump out from amongst the noise and clutter of modern life.

1 - Do Something Really Small

Finding time to spend on marketing your business can seem pretty overwhelming, especially if your store is busy, but one way to get around this problem is to start small.

So yeah, make a list of flower business ideas, for sure, but try making a commitment to doing one small thing every day to promote your business, or even just once a week to start. And I am talking tiny - something that takes only a minute, like:

* If you're an Aussie florist then why not join our florist directory? It's free and it gets a lot of traction in Google.
* Calling or emailing one regular customer out of the blue to offer them 20% off if they come in to order sometime in the next two weeks.
* Put some business cards in your wallet or purse so they are actually there when you need one later
* Add just one item to an ongoing list of bigger marketing ideas that you might like to try later
* Walk out onto the street and give one flower (with business card attached) to a random stranger passing by.
* Write just one sentence of your brochure or website copy

Why not throw in a little freebie with every flower delivery?

These small acts may seem so small as to be trivial but in fact this tiny-steps approach this will achieve two things:
Browse Flowers Online
1) Bit by bit you will get closer to a goal (for example, by writing one sentence of your website homepage copy every day you could have it finished in two weeks)

2) It will bypass that feeling of being stunned like a deer in the headlights by the daunting size of the entire task of marketing your business. This way you'll get the ball rolling and increase your confidence. You'll soon gain marketing momentum and feel able to tackle larger chunks going forward.

2 - Tell A Story

Identify an interesting story about your business and approach the local paper about publishing it.

If you can't think what story there could possibly be to tell then:
* ask your co-workers or family to remind you of something interesting you have told them about the business
* keep an ongoing list of possible stories handy so you can add to it piecemeal (refer to "Do Something Really Small" above)
* or get a friend to bring around a bottle of wine and interview you for fun!

Your story doesn't need to be a "world beater" - sometimes it's the simple things that are interesting to other people. Try a human interest angle like how you quit your corporate job to become a florist or how you met your husband the flower-delivery truck driver at the Brisbane flower market.

Here are some examples that I found published in real newspapers recently, all of them quite simple.
Sacramento's Rust Florist shop has interesting family history | Valley Community Newspapers, Inc. Flower shop owner thanks Mum for turning his life around
Hint: avoid straight up self-promotional stuff like "Local Florist Knocks 20% Off All Stock This Wednesday". Editors will (rightly) view this as nothing much more than self-serving marketing and will probably just tell you to go talk to the advertising department!

3 - Run Some Interesting Classes After Hours

Running classes on flower arrangement could be a good earner - but rather than just setting up the stock standard "how-to" class, why not try to find an interesting angle on the format, which in turn might be another way to get some free press out of the local newspaper. Here's an example I found the other day for a "make your own bouquet for your significant other" class for men, so that blokes could really woo the object of their affection with the personal touch:

Another idea might be to hold flower arranging classes for kids while teaming up with the local café to bring in coffees and cakes for the mums - being sure to leave a few brochures and arrangements strategically positioned throughout your shop.

Stay tuned for more cool marketing ideas for florists and florist advertising ideas, coming soon ...

Photo credit tata_aka_T

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3 Unusual Marketing Ideas For Florists - Tesselaar Flowers

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We all know that it makes good horse-sense to find a little bit of time to get out there and do some marketing to promote your business. The trouble is most small business owners aren't marketing people, so they all tend to do the same boring things as each other, which makes it hard to stand out from the crowd.

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Luxury floral arrangements are now more easily accessed than they ever have been with our completely online-based purchasing and delivery options.

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Young and middle-aged South Australian women are Luxe Bloom's target audience. However as flower arrangements are most often a gift, the target audience would include the partners, friends and family of these women. The women are likely to be students or professionals due to their ages. It is also likely they will be mothers and have their own families. The audience will be most likely reached through the social media presence of Luxe Blooms and attracted by the beautiful images posted on the page which they will be able to see if anyone in their network likes or comments. The Facebook page and Facebook's feature allowing people to be tagged on images or posts makes Facebook an extremely useful platform to reach the audience.

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Luxe Blooms, optometrist, Northern Health Network, Animal Welfare League, Greyhound Adoption Program SA, Donate Life, Midway Tavern, driving awareness (MAC), pokemon GO, YEO Haus (clothing brand), drama club, Elizabeth Downs Soccer Club, swimming lessons for kids, circus school, Surf Life Saving, travel/tourism SA, Adelaide Scuba, Port Adelaide dolphins awareness, Alpine Winter Village, Adelaide City tourism, Playford Council, Wicked Earth Candles, Devfire IT Solutions, smoking awareness, parkour, Ian George Antenna business, Conservation Council (nature), Archivists, Intrepid Travel, Jaymie-Lee Ross foundation, Epilepsy SA, Australian Ballet, local cosmetics, local wineries, microbreweries, Clever Little Tailor, Adelaide Oval, Adelaide Crows, Port Adelaide, Central Districts Football Club, Pub Trivia Night, Baker's Delight, Woodland, Drake's Supermarket, local butcher, local fish and chip shop, Ray White Elizabeth, St Columba College, Mishka shop, pet adoption