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My Updated colour scheme - These are picked from my screenshot scenes.

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My Updated colour scheme - These are picked from my screenshot scenes.

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I have chosen two colours below that are blue because it evokes power and it can be associated with being smart (it was the colour of my suit) (something i am trying to convey in my business man video). i used a yellow t-shirt the colour of below because " Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem." - i was in a worried state, i was sleeping in and was late. The other colours are neutral and are the colours around

references.
Borun, J 2011,

Color Meaning: Meaning of The Color Yellow, BournCreative, Viewed 12 August 2019, https://www.bourncreative.com/meaning-of-the-color-yellow/

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story board/script
prop/costume list
timetable for filming

pre-production
filming
editing

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https://www.redken.com/products/styling/dry-texture/dry-shampoo-paste-05

Dry Shampoo Paste 05 is half dry shampoo, half styling paste. Expect the freshness of a dry shampoo, but with a mild, reworkable hold.

Absorbs oil and impurities

Creates undone texture and root lift

Allows you to style & style again

These points are off the website and i think they are fantastic, ill be wanting to show these off in my own advert.

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Which platform is most appropriate to your audience - Facebook or blog? Why?

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Which platform is most appropriate to your audience - Facebook or blog? Why?

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Facebook because of my target audience
"Age 25 to 34, at 29.7% of users, is the most common age demographic."

Dan Noyes,

The Top 20 Valuable Facebook Statistics – Updated July 2019, Zephoria, 19 July 2019, https://zephoria.com/top-15-valuable-facebook-statistics/

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how has this been promoted before? how will you do it differently?

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how has this been promoted before? how will you do it differently?

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O'Connor, Z 2011, ‘Colour Psychology and Colour Therapy: Caveat Emptor’, Color Research and Application, vol. 36, no. 3, pp. 229–234.
O'Connor states that "it has been suggested that red has a greater capacity for arousal than blue" Maybe i could market the hair wax to men who want more chance with women? and using red could be a big factor in a mans choice buying it

Rewell C, 2007, Hue are you?: WellBeing Magazine. http://www.wellbeing.com.au; .

Rewell states that "Red stimulates the physical and adrenalin. It raises blood pressure, the heart rate and respiration.” I want to get the viewers heart rate up and feeling like this product could change their life. Thats why i chose red as one of my colours, because it evokes emotion

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https://www.skeletonproductions.com/insights/video-advertising-campaigns

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"It may be the calming effect of the color blue that makes it a popular color for both men and women or it could be the association of some shades of blue with authority figures, intelligence and stability."
This is one reason i choose blue
-Intelligence and authority
It is wide known that successful business want to be intelligent and have authority so by using it on my colour palete, my product becomes more attractive

Bear, J, Colors That Appeal to Men, Lifewire, 18 July 2019 https://www.lifewire.com/what-are-mens-favorite-colors-1077396

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Colors that are traditionally considered masculine colors or that appeal most strongly to or are more closely associated with men can be good choices for marketing messages, websites, and interior designs targeting men. Color studies done over the years indicate that the favorite colors of men and women differ. Some of these differences in favorite colors may be attributed to the cultural use of color and conditioning.

There are no hard and fast rules about what colors are masculine or feminine or gender-neutral. Because colors come in many tints and shades, someone may love a rich, royal blue but strongly dislike a pale, sky blue, so a preference for the color blue doesn't mean that every shade of blue is universally appropriate. However, some generalizations are possible based on color studies.

Blue is a favorite color of both men and women of all ages. However, men have a much stronger preference for blue than women. It may be the calming effect of the color blue that makes it a popular color for both men and women or it could be the association of some shades of blue with authority figures, intelligence and stability.

A distant second to blue as a favorite color of men, the color green is cool and restful, and it signifies growth, renewal, health, and environment as well as balance and stability. While women favor cool, soft colors, men prefer brighter shades, although they still show a preference for cool colors such as blue and green.

Men favor the color black only slightly more than women. A strong preference for conservative colors such as blue and black may also reflect social and cultural norms where women wear the brighter, more varied colors while men's attire is traditionally less colorful.

Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men in studies. Men are also less likely to respond favorably to other feminine favorites such as lavender and turquoise.

Most people still think of pink as a feminine, delicate color - the color for little girls. Even though it is acceptable as a clothing color for men, the color pink has such strong negative associations for men that some uses of the color are considered insulting to men. However, pink on a woman can bring out a man's protective instincts, so pink isn't all bad.

Should everything aimed at men be blue? Probably not, although blue is a safe choice. Many more factors are involved in choosing colors. Gender is simply one consideration.

Male top 3 favorite colors: blue, green, black (two cool and one neutral color).

Male top 3 least favorite colors: brown, orange, purple (neutral, warm, mixed colors).

Among favorite colors, preferences for green decrease with age (all genders).

Among the least favorite colors (all genders), dislike of brown and purple decreases with age while dislike of orange increases with age.

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Colors that are traditionally considered masculine colors or that appeal most strongly to or are more closely associated with men can be good choices for marketing messages, websites, and interior designs targeting men. Color studies done over the years indicate that the favorite colors of men and women differ.

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Natalie Portman stars in a perfume advertisement. The perfume is called miss Dior. The video has a woman freedom feeling to it. has fight with a boyfriend then escaoes, jumping off a jetty, paris, pink car, pink dress. feminme. "what would you do for love?". its all about love, freedom and pink! sia is singing channeller. portman stars in a lot of romantic films.

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sell the idea goal and idea, requirments. looks and feels
The short film will

The film starts with...

The camera is...

The ending...

step by step

what you want the audeience to do after?

My short film will captures the readers attention by being realistic and funny. i hope business men can relate to having no time and thats why my no fuss haircare will give them more time.
The start of the video will be a business man setting his alarm for the next day cause he has a meeting. the next day he gets out of bed realising he hasn't got much time to get to a meeting at work, his hair is messy and he is worried. he rushes to eat breakfast looks down at his watch and into the shower and sees that he only has 10 mins to get ready to catch the bus. out of no where this hairwax appears like godlike appreance to save him, he uses it and walks out the door with a minute to spare. when he gets onto the bus he realizes that the figure is above him, its the hair-wax god. the video finishes with a call to action saying don't want to feel like this? buy Mr.MaxWax

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Attention- how will you use emotion? what emotions

i will use humour and corny jokes. A call to action at the end of the video that captures emotion and a joke to start of the video to get them interested.

Interest- think about your target audience and put yourself in their shoes
The men i am targeting have simplistic thinking when it comes to getting ready and haircare , so i will target the idea of simplicity (relatable) enviroment

Desire- how will i target the audience in my desired message?

I think i will target my audience through feelings like being happy (jokes) (realistic) (familarity)

Action- call to action after emotional journey
what are they going to do after
Join, buy..?

The call to action will be "you should buy this because you need it" it'll be funny and rememberable.
Bold font

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Age 20-30

Location - Australian

Gender - Male

Income level - Middle-upper Class

Education level - Finished School/higher education aswell

Marital or family status - doesn't matter

Occupation - working/buisness man

Ethnic background - any

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after my editing my banner in week three i found some fantastic stock photos of a business man who looks smart, intelligent and clean. i thought "maybe business men care for themselves more then tradies do. and what is one thing business men have in common ***lack of time*** to do important things.
if i can make their lives easier and make more time for them during the day (because they dont have to wash their hair = saving time) brillliant! what a marketing point

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after week two i made up my mind about doing a hair wax for tradies (men) because i found that my hair wax that is also a dry hair shampoo is brilliant for a manly man because its simple and gets the job done quick. i also thought i could target them and say "you dont need to shower as much/wash your hair" (brilliant marketing point) because i know a lot of tradies with greasy dirty hair.

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late to work because he is having a shower instead of using the hair gel.

expand later week 3

week 3
Business man
worried
successful
hates running late

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1. 80 things
2. mindmap - 100
3. collaborate next to mind map
4. annotated bibliography
5. target audience

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redken wax (i'm using these ingredients but changing the packaging

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redken wax (i'm using these ingredients but changing the packaging

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- simplistic, short but sweet
-before and after
-good music
-no distractions
-shows how to use it and what its capable of
How will my product be different?
This ad has a female, who is well dressed and looks professional.
The things i can i can improve on from this is to
-make it funny
-appeal to my target audience
-smile and look less like im showing how to use it and more like this is what you should have

Redken, How to Use Redken Dry Shampoo, video, youtube, Viewed 30 June 2019
https://youtu.be/kqjqvhfU_jI

how this product is usually promoted? Where? How and to whom?
Redken is a salon only product, sold to hairdressers.

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techniques
audio and visual styles to engage your audience
promotion

television ads and youtube ads
how do I promote?

how do I make it different?

style or message

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why are they so popular?
what are they trying to achieve?

this add hits home for me because it shows to stop acting like a child.

Sa Motor Accident Commission, Mac drink driving ad, video, Youtube, Viewed 1 july 2019,  https://www.adelaidenow.com.au/news/south-australia/mac-drink-driving-ad/video/a2fc759814872af91279b3acb2793e2f

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SA's Motor Accident Commission's well-known 'Grow Up' anti-drink driving ad.

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Personality - likes to joke around

Attitudes - positive attitude

Values - enjoys being clean

Interests/hobbies sport

Lifestyles - nil

Behavior - funny, joker, typical Aussie bloke.

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Age 20-30

Location - Australian

Gender - Male

Income level - Middle Class

Education level - Finished School/ maybe not?

Marital or family status - doesn't matter

Occupation - working

Ethnic background - any

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popularity of wax for men
masculine, why is it?
history of hair gel/wax

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how talking to grace influenced my decision 

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how talking to grace influenced my decision 

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My mums salon just brought new wax into her salon that doesn't make peoples hair greasy. I asked her if I could use this redken brand but she said that I could make up my own brand then I've got the freedom to do what ever I want to do with it. meaning I will probably get a better grade because more creative mind set

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The most important thing i have learned from the mind map is how important it is to broaden my thinking. i found this out because at the start it was easy to get 20 but the next 40 were hard but i had to push my self through that. That is when i came up with my best ideas and where i find out my target audience. The next 40 ideas came pretty easy after this. While it was difficult, i'm very happy i did it because i would not have as great ideas and a target audience as i do now because i was questioning myself during the mind map.
was it difficult? how did it help?

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1. write down everything you know (your assumptions). don't edit, just let the ideas flow.
2. research - find out the answers to questions you have about it.
3. find similar examples. how has this been done before?
4. play - challenge your assumptions. if you assume something positive, how does it look as a negative? ask what if?
5. play some more - who are all of the character or perspectives involved? what does this look like from their perspective?
6. summarise what you have found out - what new ideas have emerged from this?

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promotional videos

"Do-it-yourself promotional videos]", 1996, The American Salesman, vol. 41, no. 2, pp. 9.
advertising
The do it yourself promotional video is about setting up high quality videos for small business owners that cannot afford expensive marketing producers. The key points I found in this article were to create a two-sided script with video notes on one side and audio script on the other. I think this point will be useful to me as I find it to be easier to read and more time efficient.

hair wax
Shatalebi, M-A, Safaeian, L, Baradaran, A & Alamdarian, M 2016, ‘Preparation and evaluation of a hair wax containing propolis and Eruca sativa seed oil for hair growth’, Advanced Biomedical Research, vol. 5, no. 1, pp. 182–182.

I found this article very interesting because while the actual article wasn't very useful, the thought of focusing in on the ingredients came to my mind when reading it and how i can use that in my videos and better promote my wax. I thought if i use the ingredients as new and special, that would differentiate myself from other competitors
ancient mummies used hair gel
Jo Marchant 2011, ‘Ancient Egyptians used 'hair gel'’, Nature News.

i think that this source is important because in my ad i could mention to the business man that men have (ancient epyptians) have been using hair gel for years.

Aveda, the wax i'm using knows what it is doing

‘Aveda finds itself in its Element.(HAIR CARE)’ 2010, Cosmetics International Cosmetic Products Report, vol. 24, no. 300.

Aveda shows that with their new wax that they are 95% natural, a great selling point if i want to sell it off as being better for the environment and for the hair.

funny sells
Warren, C & McGraw, A 2014, ‘Beyond Funny Ads: Empirical and Theoretical Insights Into Humorous Consumption and Marketing’, Advances in Consumer Research, vol. 42.

i love this resource because it highlights the importance of humor and how people will share around funny videos leading to more customers.

"The marketing literature has emphasized humor’s importance for advertising, overlooking its role in other consumption-related and marketing contexts, such as placement and pricing decisions. We find that consumers share humorous content because it generates positive affect"

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1. screw

2. water bottle

3. shoes

4. ice cube tray

5. helmet

6. window

7. playing card

8. bow

9. bananas

10. pool stick

11. tv

12. sailboat

13. air freshener

14. piano

15. money

16. nails

17. chalk

18. clock

19. white out

20. pants

21. knife

22. cat

23. car

24. socks

25. eye liner

26. sticky note

27. table

28. wallet

29. drill press

30. sidewalk

31. sharpie

32. remote

33. chapter book

34. magnet

35. sun glasses

36. sponge

37. candle

38. shampoo

39. hanger

40. lotion

41. shovel

42. beef

43. sofa

44. clamp

45. needle

46. bottle cap

47. blanket

48. conditioner

49. cork

50. credit card

51. apple

52. checkbook

53. watch

54. towel

55. mirror

56. controller

57. hair brush

58. washing machine

59. desk

60. thermometer

61. blanket

62. nail clippers

63. deodorant

64. monitor

65. speakers

66. tree

67. seat belt

68. bracelet

69. paper

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1. Motorbikes (ducati, honda) selling the idea of maniless

2. Cycling (tour down under)

3. Clothing (what type? expensive or...?)

4. Gucci (expensive, exclusive)

5. Nike (the idea of being fit)

6. Adidas (same as nike)

7. New Balance (man at bbq, flipping burgers for family)

8. Costume Design (making my own brand?)

9. Drawing

10. Charities (op shop, oxfam)

11. Adobe (design business)

12. Haircare (wax, hairspray)

13. Gaming (targeting boys, young, cheap)

14. Ps4

15. Xbox

16. Dancing (dancing classes for cheap, for everyone?

17. Cultures in dancing (everyone can dance, including everyone

18. Construction (company, targets females because not many females work in construction.)

19. Interior Design (those house reno shows)

20. Exterior Design

21. Cars (vw, holden ford, jaguar. Cheap or expensive. What audience?)

22. Mechanics

23. Trees (planting trees?)

24. Social Work

25. Mobility Devices (older people, maybe could do faster, more comfortable devices for older people

26. Business Ventures (a company that helps grow peoples businesses, gives them confidence

27. Sustainability (every young person cares about the plant. what can be done in terms of sustainability

28. Health (pre-packet meals)

29. Food

30. Mcdonalds

31. Hungry Jacks

32. Grill'd

33. Burger King

34. Nord Burger

35. Gambling (addictiveness of it)

36. Sport

37. Horses

38. Dogs

39. The lotto

40. Casino

41. Pokies

42. Spin the wheel

43. BlackJack

44. Happy

45. Sad

46. Angry

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First Thoughts about the task and course?

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First Thoughts about the task and course?

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I am extremely excited to start this course because it is the start and pathway to my major which is Social Media. The three main assignments which are journal, website and video are pretty much what ill be doing as my job when I finish social media, and it is what I am already trying to do with my mums business (cocos hair and day spa). I am fixing up her website (which funnily enough last week as a coincidence I found out I needed to learn html coding to edit some of the things on her website which are out of date) and I am also promoting her products on instagram and facebook trying to get more customers.