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The suggestion that purchasing this product shows your love of your country.

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1. Bribery--Bribery offers you

something “extra.”

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1. Snob Appeal--The suggestion

that the use of the product

makes the customer part of

an elite group with a

luxurious and glamorous

lifestyle.

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Plain Folks--The suggestion that the

product is a practical product of good

value for ordinary people.

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Transfer--Positive words, images, and ideas are used to suggest that the product being sold is also positive.

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Magic Ingredients--The suggestion that some almost miraculous discovery makes the product exceptionally effective.

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Weasel Words--“Weasel words” are

used to suggest a positive meaning

without actually really making any

guarantee.

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1. Bandwagon--The suggestion that you

should join the crowd or be on the

winning side by using a product--You

don’t want to be the only person

without it!