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Comparative relationships between elements in a design with respect to size

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The features in a design that attracts one's eyes(focal point)

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it is achieved by the consistent use of lines,color,material or texture with a design

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can be created with color, shape, texture etc.

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flow or feeling of action

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An element is repeated at the same repetition/interval each time

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Types
symmetrical or formal balance
Radial balance
Horizontal balance

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Shade-degree of darkness of a color
Tint- a pale or faint variation of a color

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Smooth Surface-reflects more light and therefore is more intense color
Rough Surface-absorbs more light, therefore it appears darker

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Open, uncluttered spaces
Cramped, busy spaces
Unused, vs good use of space

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warm colors:red, oranges, yellows
Cool colors:Blue, Purple, Greens

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Diagonal-Represents action,activity,excitement, and movement