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1. RIMOWA, SPACEWALKERS (SOURCE)

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Reebok: Composition, Shot Profile (SOURCE)

J.Park: Transition, Animation  (SOURCE)

Spark the Next: Mood, Pace (SOURCE)

Adidas: Mixed Media, Tone (SOURCE)

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- GO PRO
- attached to weapons, top of helmet
- HIGH FPS CAMERA (x5)
- for slow-mo video, the higher the slower it can get.
-   MURA MASA effect. (bullet time)
-ACRYLIC SHEET TO PROTECT CAMERA

- Drone if possible
- 360 on the wreaking.

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- some add-ons from what i pitched, these are the references and direction that i can take

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박재범 Jay Park - RUN IT (Feat. 우원재 & 제시) (Prod. by GRAY) Official Music Video

treatment, quick cuts to effect: zooming in and out again, stylised with film and grain.

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SOURCE Low angle shot (#2), COLOR AND COMPOSITION

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Character Intro- along the graffiti wall

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Character Intro, with the main guy having the neon line for emphasis, and then the character info flashes

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For certain smashing shots I would like to try out something like this.

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- Referencing to their tongue in cheek posts, I would love to have them or me to come up with something that is in relevance to Singapore's culture/nicknames/terms of those who got infamously trended on social media.

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they happen to use tracking in their clip for their character introduction as well. I plan on making something like this with a less complex bg but something dark dark in color, som texturing but something like this to introduce the characters in the videos.

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Maybe not this font but ok the. colors are similar to what thefragmentroom has!

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My main reference for the typography done in the video will be suicide squad's movie end credits and moving opening

Why I chose the movie is because of the style and its colors used, its similar to what thefragmentroom has. also the vibes are pretty accurate of how its cheeky and badass at the same time.

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Just referencing the bouncy text in this.

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Looking from top down, signifying the power play on both the characters in the video > shattered glass

& also characters in the video > video viewers.

Signifies that people who are watching the video gets to be in their position too, if they come visit TheFragmentRoom.

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Psychologically, the effect of the low-angle shot is that it makes the subject look strong and powerful.

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- Harley Quinn from Suicide Squad
A psychiatrist turned Joker sidekick, to me, how this can be interpreted is that she gave in to her desires. and people who come to TheFragmentRoom gets to do that too when they come visit, releasing what they have kept and bottled inside for a short while before gaining their sanity back again, to face the world.

- Negan from The Walking Dead
in the walking dead, Negan supresses the survivors and tortures them. this is a parallel in what I would want to convey in the video, that customers who comes to TheFragmentRoom gets to come here and be the one who holds the bat and be the one who takes their emotions out on the items provided by the place. They become the ones who has authority over their own emotions.

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past shoot done in TheFragmentRoom, seems to have a really cool potential to utilise the blank walls using lights and shadows to enhance the place for filming.

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- grey palette
- bunker aesthetic
- chill
- dystopian

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- neon colors
- minimalistic

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- internet humour
- singapore news
-tongue-in-cheek taglines
- Consistent Colors

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one of their Instagram post also happened to have style similar to the mask as well.

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- new neon upgrade for their room purchase

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Colors used for the actual room can have colors that are used on the website as well for the consistency.

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it Is important to note that we should stay away from ideas that it is violence that we are promoting that helps one feel better. In fact, the violence that we usually perceive is violence that are towards others and people. but in this case, it is toward just the recyclable items that TheFragmentRoom collects.

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Referencing the Purge's movie franchise's idea that suggests that Catharsis of aggression is justifiable (Source), I thought it would also be appropriate to reference from how they uses the masks and costumes to avoid being detected/recognised on the streets when they go out for the purge.

In TheFragmentRoom's context, our audience gets to purge their pent up emotions in the room that leaves them free to break the equipments provided.

Being a kind of 'anger therapy' that the founder has in mind.  (Source) that people can come forward to.

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Nowadays, people get 'stomped' or becomes 'viral' on twitter because they got caught getting angry in public.

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Nowadays, people get 'stomped' or becomes 'viral' on twitter because they got caught getting angry in public.

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Instagram Page is not reflected on Google = Accessible only through their website

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Royce Tan
⊗ interior Designer
⊗ image creative design
⊗ design consultant & space planner

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There are no serious* videos for this place that I can find

*info filled videos, or ones that has comedy elements in it

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You are not paying for the breaking, you are paying for the experience, the exhilaration, the aanonymity & the treatment.

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You are not paying for the breaking, you are paying for the experience, the exhilaration, the aanonymity & the treatment.

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neon mod.

This game is set in a post apocalyptic world and you have to kill enemies to survive

a small little parallel to TheFragmentRoom's brand identity in the usage of neon lights

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-Founded in 2017 by Royce Tan
-Main Website
- FB
- IG (4.5k)
-Branding by NOUT
- More Branding analysis: interior and logo description

- Other Articles;
- Q&A with founder (2)
- Straits Times
- Reviews from Customers & About

-Videos (so far all are pretty comica/informative)
- TheSmartLocal
- ClickNetWork
- TreePotatoes
-HYPEANDSTUFF

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- slow-mo for aesthetic and focus. its the fragmented pieces that can be seen that leaves those who smash them satisfaction.

- scribbles on the videos; acts as guiding lines, also showing that it can be exhilarating when we are at TheFragmentRoom.

- Haughty(?) vibes from the video, to show viewers that TheFragmentRoom allows one to be superior over their emotions during the time they're there to 'control' them in a sense that they are choosing to let the energy that's used from holding in their emotions to venting out into smashing.

-1 or 2 characters to follow through for the video.

- powerful smashes!!

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The touch of the black&white interior from the plastered floors and walls of the building shouts "it is what it is. you don't have to hide, its either you choose one or another, the options being choosing to hide behind what you have to be/show in front of society, or to come and let your inhibitions go at TheFragmentRoom.

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Adding these neon lines that falls in line with their brand identity of fluorescent tubing of lights, simplicity and black&white of the building's interior and just a touch of colours here and there from the decorative elements in the shop.

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Singaporeans are either aware of this place, or not.

However, everyone has this fear of being exposed when they are angry or frustrated.

They want to release their stress but they can't find an outlet that can provide them with a safe space to let them let loose and release their pent up frustrations while they do so.