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Fast food being the world’s fastest growing good industry that can be prepared and served quickly. It can com e to places: sit-down in the restaurants, take a way or driving through, and delivery. Fast food is very popular because it cheap, more easy and tasty. McDonald’s also is one of the most well-known fast service chains worldwide.
Starting out as a barbeque restaurant set up by brothers Richard and Maurice McDonald in California in 1940, the foodservice company soon evolved into a humble production-line style burger stand

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It all started in 1940 when two brothers Richard and Maurice McDonald were trying to make their own popular fast food service. They begin with opening a hot dog stand in Pasadena, California.

Soon they decided to open their own restaurant in Arizona in 1953. The original mascot was called “ Speedee”  but later replaced as “ Ronald McDonald” so the company could trademark mascot. The next came with ‘’M” logo. The logo was pretty cheap but still used at McDonald today.

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There are three objectives of the report:

1.  Retention levels

While fast-food workers across the country plan protests over their wages later this month in July 2015  at U.S .  Normal rate is from $9.01 and it will increase to $9.90 in 1 July, while the average of wage will jump up to $ 10 at the end of 2016.

65% of employees in McDonald is under 18 years old. Therefore, they get paid a tiny wages and when they turn to 18, the company trying to mininise their working hours in order to reduce the labour cost. Very few of them will be kept for the higher position, although moving to higher position there's no clear pathway for their development career.

2. Training and labour crisis

-Low skill: there are many younger worker which hard to training and spent more time on training them.
-Low pay:  A workforce comprised primarily of high school-aged workers could be a nightmare to manage.  Normal rate  $9.01 and it will increase to $9.90 in 1 July, while the average of wage will jump up to $ 10 at the end of 2016.

-Dead end:  there are no benefits or room for improvement. Management position is overrated and very stressful and hot.

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-set out standard for training system and on-the-job training for young employees
-Well-trained recruitment managers
-Planning ahead
-give a clear pathway of promotion, increase salary for employees so that they know and work harder to achieve the goal .

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As a largest fast food company in U.S which have more than 35000 restaurants over 100 countries, McDonald has employed over 210,000 employees but most of them is young employees with lack of experience and skills. Providing training for young employees not only help them to work more efficient but also help the growth of the business. Paying the right amount for their hard working time to produce productivity environment, happy employees which can bring the business to achieve their goals

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McDonald. (2017). The McDonald's Story. Retrieved from https://corporate.mcdonalds.com/corpmcd/about-us/history.html

Businessinsider.(2015). 12 facts about McDonald's that will blow your mind. Retrieved from

https://www.businessinsider.com.au/12-facts-about-mcdonalds-that-will-blow-your-mind-2015-4

Statista. (2019). Revenue of McDonald's Corporation worldwide from 2008 to 2014, by geographic region. Retrieved from

https://www.statista.com/statistics/519447/revenue-of-the-mcdonalds-corporation-by-geographic-region/