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Customers call State Farm when they are already interested in the insurance.

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B/c they are contacting potential customers through the mail.

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State Farm advertises their telephone marketing through videos shown on Youtube

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Coupons help customers get in the door and promote the sales

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Employee recognition program generates positive attitudes and ups public relations

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When someone is looking to buy a house, RE/MAX uses open houses to invite people in to the idea of buying a house.

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They send out mail to potential customers and show happiness of customers who recently bought houses

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RE/MAX has advertised through billboards that potential customers could s

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RE/MAX gave out free moving costs up to one % of the house you buy for a limited time prompting more customers to buy in that time period

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RE/MAX held a grand opening/press conference for their new office