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YouGov continuously collects opinions from around the world. Whether it's what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

million members

Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

organizations trust us

The media, non-profits, and companies trust us to find out what the world thinks.

of topics

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YouGov continuously collects opinions from around the world. Whether it's what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it. million members Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

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https://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics

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Generation X, children of the tail end of the Greatest Generation and the beginning of the Baby Boomers, are people born between 1965 and 1980 and are becoming "middle aged" now.

This is my generation and it was kind of fun to take this walk down memory lane!

There are about 45 million of members of Generation X. We are a generation who are raising families, and reaching the age our parents anticipated retirement, but know we can't retire that early. Here are more interesting demographics.

Generation X Demographics

45 million members (versus 80 million Baby Boomers and 78 million Millennials) grew up in a time when those Boomer parents were finding themselves in their careers or higher education.
Additional Resource :: Customer Demographics Age Ranges and Names

Called "latchkey kids" because of neither parent being home when the kids got out of school, we also lived with broken families, more daycare and less supervision. As teens we were the "MTV Generation" (when MTV actually played music videos).

As adults we try and find a good work-life balance and are active in our children's lives (sometimes to the point of becoming helicopter parents).
Additional Resource :: Boomer Parents, Millennial Kids and Gen X Parents, Gen Z Kids
Have you seen those memes on social media about how Gen X grew up and managed to live through it?

It's true, when we were very young, seat belts and car seats for babies and toddlers were optional. Unsupervised 10- and 11-year-old kids babysat their younger brothers and sisters (I started when I was 8), rode bikes without helmets, drank from hose, played lawn darts, and stayed out playing with friends during the summer until the streetlights went on...without parents worrying.

This generation has been quite successful in entrepreneurial endeavors. According to the 2010 Census, approximately 84 million people living in the U.S. are part of this generation.

This generation saw the advent of computers, cable TV, AIDS, October 1987 Stock Market crash and 1990's recovery and the Great Recession.

65 percent of Gen Xers are currently working full-time and 70 percent are rather unsure that Social Security will provide full or even any benefits.

One quarter of them have been at the same job for 15 years or longer. 82 percent are homeowners and their homes have an average value of $238,000.

74 percent use the Internet for banking, 72 percent use it to research products or companies, and 81 percent have made purchases online. 95 percent have a page on Facebook, 35 percent have LinkedIn profiles, and 25 percent regularly post to Twitter. They are very brand loyal (70 percent).

Characteristics of Gen X

Ok, so what are some of the characteristics of Generation X? We value hard work along side of taking time for family activities (think soccer moms and dads).

Having workplace flexibility is important, as is being able to work independently. We hate being micromanaged and will leave a job if it is too micromanaged or inflexible.

Gen X is responsible for some of the most influential Web sites of today, including YouTube, Amazon.com, and Google. We are independent thinkers and self-reliant. They prefer to do things our own way, just like we could when they were latch-key kids!

Additional Gen X Resources and Sources

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Gen X - Demographics and Characteristics

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Generation X, children of the tail end of the Greatest Generation and the beginning of the Baby Boomers, are people born between 1965 and 1980 and are becoming "middle aged" now. This is my generation and it was kind of fun to take this walk down memory lane!

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Gen X Parents

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I have been reading some really interesting ideas about how Baby Boomer parents created Millen n ials and how Gen Xers are raising the Gen Z children. Neat to think about how how life experiences influence parenting.

please note :: I often recommend resources, some I receive an affiliate commission for at no additional cost to you! check out my policies here

AGE RANGES & CHILDREN

Okay, first let's look at how t the age ranges of the Boomers and Gen X match up with the "kids" of today!

Figuring that most people have their kids between age 20 and 35 this is how the two groups shake out....

Boomers (76 Million)- born between 1946 and 1964 ... kids born 1966 to 1999

Gen X (67 Million) - born between 1965 and 1980... kids born 1985 and 2015

The dates overlap because not all kids were born between these age ranges, but it gives us the general ranges (for exact dates, check out Customer Demographics, Age Ranges).

So functionally...

76 Million Boomers have had 89 Million Millenials

67 Million Gen Xers have had the kids born since 2001 (there are no numbers on them yet, we need the census to update this)

Because the Boomers were the huge generation born after the soldiers came home from World War II, they have had a big influence on many things from consumerism to parenting.

Boomers and Gen X Parents

So let's think about how these groups were parented...

Boomers (born 1946-64)... They lived the "Leave It To Beaver", "Mayberry" life. Two heterosexual parents, 2 kids (preferably a boy and a girl), Mom at home and Dad going to work. Dr. Spock authored the influential book, Permission Parenting "emphasizing loving care, physical affection, and a degree of deference to a child's impulses." source great article about why the Boomers are sociopaths (just kidding, sorta!)

Result... Rebellious, spoiled kids who had a lot of confidence that they were important. Added to that, because of the size of this group, new schools were built, teachers were trained and they embraced consumerism.

Gen X (born 1965-80)... This is my generation and we are for sure characterized as the latch key kids. Our parents were largely absent, with divorce rates rising and Moms heading back to the work force. We were sent out of the house in the morning and told not to come back until dinner. Tough Love parenting was in vogue and we were expected to act like little adults, to "be seen and not heard".

Result... Independent, responsible kids who were able to take care of themselves. Because our group is so much smaller than the Boomers, we are sometimes called the forgotten generation. Interesting post about Gen X and consumerism.

Additional Resources:

How World Events Affected These Age Groups

Looking at world events that occurred during the formative years of childhood, let's say 5-18 years old, let's take the middle of each of these age ranges and look at what happened in their childhoods.

Boomers Childhood Events (1960-1977)

Segregation fight, integration, segregation abolished

Vietnam war

Elvis Presley

Oral contraceptives are approved for use

Russia launches Sputnik satellite

The Cold War

John F. Kennedy President, We have a dream speech, Assassinated

Dr. Martin Luther King, Civil rights activist, Assassinated

Peace Corps Established

Bay of Pigs, Cuban Embargo, Fidel Castro

John Glenn orbits the earth

Nelson Mandela arrested

The Beatles

Malcolm X

Che Guevara, Argentine Marxist Revolutionary

First space walk

Bob Dylan

West Germany

Robert F. Kennedy Assassinated

Feminism

Irish "Troubles", Bloody Sunday

The Rolling Stones, Led Zeppelin

Richard Nixon President

Golda Meir becomes the first female prime minister of Israel

Moon Landing, Buzz Aldrin, Neil Armstrong, Michael Collins

Manson Family

Woodstock

Diana Ross, Jackson 5

Apollo 13 astronauts were saved - Jim Lovell, Fred Haise, Jack Swigert

Kent State shootings

Watergate scandal

Munich Massacre... eleven Israeli athletes at the 1972 Summer Olympics in Munich are murdered after eight members of the Arab terrorist group Black September

Roe v. Wade: The U.S. Supreme Court overturns state bans on abortion

World Trade Center opened in NYC

Secretariat wins the Triple Crown

Special Education mandated federally

Elton John, Queen

OPEC oil embargo, gasoline rationed

Happy Days TV show airs

Nixon resigns

Altair 8800 released (first readily available computer)

Microsoft founded

First Cray supercomputer

Apple is founded

Jethro Tull, Peter Frampton & Sex Pistols

Space Shuttle program started

Jimmy Carter President, pardons Vietnam draft dodgers

Atari computer games start

Bee Gees

There are a lot of great things going on here. Feminism is growing, the space program is booming, birth control and abortion rights are allowing for more sexual freedom and computers are coming onto the scene.

Gen X Childhood Events (1978-90)

Richard Chase, Ted Bundy, Hillside Strangler, John Wayne Gacy (serial killers)

Unibomber, Ted Kaczynski starts bombing

Jim Jones, The People's Temple Jonestown mass suicide

Cleveland, OH is first US city to go into default

Brenda Ann Spencer, first school shooter kills 2 and wounds 9

Iranian Revolution under the Ayatollah Khomeini, Iran Hostage Crisis

Etan Patz, first "Milk Carton Kid" is kidnapped

Michael Jackson

The Who concert disaster: Eleven fans are killed during a crowd crush for unreserved seats

Eradication of Smallpox

The United States Olympic Hockey Team defeats the Soviet Union in the semifinals of the Winter Olympics, in the Miracle on Ice

Mount St. Helens volcano erupts and kills 57

The US boycotts the Moscow summer olympics

Ronald Reagan President, attempted assassination

Aids epidemic starts

Sandra Day O'conner, first woman appointed to the Supreme Court

MTV launches

Rolling Stones, The Police

The Chicago Tylenol Murders

Severe recession begins in US

The Space Shuttle Challenger goes on its maiden voyage

Sally Ride becomes the first woman in space

Assorted nuclear power plants have trouble ranging from failed automatic shutdowns, melting cores and the release of iodine-131

GPS becomes available to everyone

Vanessa Williams is crowned the first African American Miss America, loses title when nude pictures are exposed

Invasion of Greneda

Satanic Panic - Teachers at the McMartin Preschool are charged with Satanic ritual abuse; the charges are later dropped as completely unfounded

Bruce Springsteen, Metallica

Band Aid, concert to combat famine in Ethiopia

New Coke debacle (may have been the worst day of my Mom's life!)

Live Aid, concert to combat famine in Ethiopia

Cruise ship Achille Lauro is hijacked in the Mediterranean Sea by four heavily armed Palestinian terrorists

The first Nintendo is sold

Ireland continues its "Troubles"

The Space Shuttle Challenger explodes, with schoolteacher Christa McAuliffe on it

Chernobyl Nuclear Power Plant disaster kills over 4,000 people

Hands Across America to fight hunger and homelessness

Iran-Contra Affair: Oliver North and his secretary, Fawn Hall, start shredding documents implicating them in selling weapons to Iran to help fund the Contra rebels in Nicaragua

U2, Rick Astley

First Starbucks

The first computer worm (virus)

H. W. Bush President

Stockton schoolyard shooting: Patrick Edward Purdy kills five children, wounds thirty and then shoots himself

U.S. President George H. W. Bush bans the importation of certain guns deemed to be classed as assault weapons

Exxon Valdez oil tanker spills 240,000 barrels of oil after running aground

Friday the 13th mini-crash, stock market plunges 190.58 points after the junk bond market collapses

US invades Panama

U.S. President Bush calls up U.S. military reservists for service in the Persian Gulf Crisis

Serial killers, school shootings, stock market and Challenger crashes, nuclear reactors misbehaving and invasions. I promised I looked for optimism, but all in all things were a bit bleak.

Boomers Versus Gen X

Okay, seeing all these and knowing that Boomers were raised in a time of social change and optimism, it is no wonder they are more hopeful and motivated. Gen X'ers were exposed to less progress and change, setting their world view as less hopeful and more practical.

Boomers and Gen X Parenting Styles Wrapup

I find all of this super interesting, especially as I see my kids growing up and entering the workforce. I have two younger ones at home and one that is now on her own.

As a Gen X Mom, I can see my big girl's frustration with the older Millenial gals at her work who expect things to be sunshine and rainbows all the time while she just digs in and does the work.

OF COURSE, these are all broad generalizations based on birth dates, but there is enough great info out there to be able see some through-lines to how people were raised and how they are raising their kids!

Additional Resources

Reality Bites Back: To Really Get Gen Z, Look at the Parents - Super interesting article about how the Gen X Parents are raising Gen Z kids.

A Boomer Parent's Apology to Millennials - Gives a good parenting overview from the Boomer perspective

How the baby boomers - not millennials - screwed America - Interview with Author Bruce Gibney

What The Hell Are We Going To Do About The Boomers? - Interesting article about how we are going to have look after this HUGE aging population.

How baby boomers became the most selfish generation - Interesting post about how Neoclassical economic theory turned the US into a selfish nation.

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Boomer Parents, Millennial Kids and Gen X Parents, Gen Z Kids

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I have been reading some really interesting ideas about how Baby Boomer parents created Millen n ials and how Gen Xers are raising the Gen Z children. Neat to think about how how life experiences influence parenting. please note :: I often recommend resources, some I receive an affiliate commission for at no additional cost to you!

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https://digital.com/how-to-become-an-entrepreneur/maslows-hierarchy/

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Amazingly Simple Graphic Design Software - Canva

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Amazingly Simple Graphic Design Software - Canva

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Based on online research and 61 Aldo reviews, Aldo 's overall score is 4.8 out of 5 stars. Aldo 's review score is based on Aldo 's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The Aldo review table below incorporates summarizes 61 Aldo ratings on 70 features such as price point, large size selection and fair trade certified. You can also compare Aldo against popular alternatives like Zappos, DSW and Foot Locker. or you can view the top 50 brands in similar categories, such as footwear brands, apparel brands and apparel brands.

Aldo Review: Aldo Pros & Cons

Aldo (aldoshoes.com) is an extremely popular footwear brand which competes against other footwear brands like Zappos, DSW, Foot Locker, Vans and Finish Line. Based on our in-depth Aldo review, when compared to its competitors, Aldo is a mid-range performing brand within its category. Read the full Aldoshoes.com review below for more details.

Large size selection: Does each brand offer a large selection of sizes? Are there a wide variety of sizes at each brand?

Fair trade certified: Does each brand offer fair trade products? Is each brand fair trade certified?

Sustainable products: Does each brand have sustainable products? Does each brand have environment-friendly products?

Store credit card: Does each brand have their own credit card? Does each brand offer a store credit card?

Sole durability: How would you rate the sturdiness of the soles of each brand? How durable are each brand's soles?

Arch support: How would you rate each brand's arch support? How is each brand's arch support compared to its competitors?

Comfort: How would you rate each brand's comfort? How would you rate each brand's support?

Warranty: How long does each brand's warranty last? Does each brand have a longer warranty?

Face masks: Does each brand sell face masks? Can I buy face masks at each brand?

Products made in USA: Are each brand products made in the USA? Does each brand manufacture their products in the United States?

Sizing guides: Does each brand offer a sizing guide on their website? Does each brand have a fit guide to help me with sizing?

Cruelty-free products: Are products sold at each brand cruelty free? Does each brand sell cruelty-free products?

Wash & care instructions: Does each brand offer wash & care instructions on their website? Does each brand provide a wash & care guide for its products?

Eco-friendly materials: Does each brand use eco-friendly materials? Does each brand use recyclable materials?

Vegan products: Does each brand offer vegan products? Does each brand offer vegan options?

White-glove delivery: Does each brand offer white-glove delivery and assembly? Does each brand offer in-home delivery services?

Wholesale purchasing: Does each brand sell wholesale? each brand wholesale?

Customer service: How good is each brand's customer service? How does each brand's customer service rate against its competitors?

Price point: How expensive is each brand? How much does each brand cost vs. competitors?

Free shipping: Does each brand offer free shipping? Does each brand offer site-wide free shipping?

Free returns & exchanges: Does each brand offer free returns? What's their exchange policy? Does each brand offer free returns & exchanges?

International shipping: Does each brand ship internationally? each brand international shipping?

Curbside pickup: Does each brand have curbside pickup? Does each brand have in-store pickup?

Ship to store: Does each brand does ship to store? Can I ship items to each brand to pick up in-store?

PayPal: Does each brand accept PayPal? each brand PayPal support?

Debit & prepaid cards: each brand debit card support? Does each brand take debit cards?

Google Pay: Does each brand accept Google Pay? Does each brand accept Google Pay?

Apple Pay: Does each brand accept Apple Pay? Does each brand accept Apple Pay?

Amazon Pay: Does each brand accept Amazon Pay? Does each brand take Amazon Pay?

Shop Pay: Does each brand accept Shop Pay? Does each brand take Shop Pay?

Bitcoin: Does each brand accept Bitcoin? Does each brand take Bitcoin for payment?

Alipay: Does each brand accept Alipay? Does each brand take Alipay?

Official coupons page: Does each brand have an official coupons page? Does each brand maintain its own coupon page?

AARP discounts: Does each brand offer discounts to AARP members? Does each brand have an AARP discount policy?

Military discounts: Does each brand offer a military discount? each brand military discount?

Student discounts: Does each brand have a student discount? Does each brand have a student discount?

Price matching: Does each brand price match? each brand price matching?

Birthday discounts: each brand birthday discount? Does each brand give birthday discounts?

Senior discounts: each brand senior discount? Does each brand have a senior discount policy?

Rewards programs: Does each brand have a rewards program? each brand rewards program?

Teacher discounts: Does each brand give discounts to teachers and educators? Does each brand give discounts to teachers and educators?

Outlet stores: Does each brand have an outlet store? Are there each brand outlet stores?

Front-line worker discounts: Does each brand offer discounts to front-line workers? Does each brand offer discounts to essential workers?

Competitor coupons: Does each brand accept competitors' coupons? Does each brand take competitor coupons?

Coupon stacking: Does each brand support coupon stacking? each brand coupon stacking?

Sales events: Does each brand ever have sales or promotional events? How often does each brand have sales events?

Black Friday Ads Page: Does each brand have a Black Friday Ads page? Does each brand have a Black Friday Ads page?

Cyber Monday sales: Does each brand have a Cyber Monday ad this year? Does each brand have a Cyber Monday ad this year?

Gift cards: Does each brand offer gift cards? Does each brand accept gift cards or e-gift cards?

Money-back guarantee: Does each brand have a money-back guarantee? Can I get my money back if I'm not satisfied with my each brand purchase?

Loyalty programs: each brand loyalty or rewards program? Does each brand offer a loyalty or rewards program?

Live chat: Does each brand offer live chat support? each brand's live chat support?

Order changes/cancellations: Can I cancel or change my each brand order for free at any time? Am I able to adjust my each brand order once I've placed it?

Order tracking: How does I track my each brand order? each brand track order?

Contact information: How does I contact each brand? How to contact each brand?

Social media pages: each brand social media pages? List of each brand's social media pages?

Affirm financing: Does each brand accept Affirm financing? each brand Affirm financing support?

Afterpay financing: Does each brand accept Afterpay financing? Does each brand take Afterpay financing?

Klarna financing: Does each brand accept Klarna financing? Does each brand take Klarna for financing?

Sezzle financing: Does each brand accept Sezzle financing? Does each brand support Sezzle financing?

QuadPay financing: Does each brand accept QuadPay financing? Does each brand take QuadPay?

Splitit financing: Does each brand accept Splitit financing? each brand Splitit financing support?

Bread financing: Does each brand accept Bread financing? Does each brand offer Bread as a financing option?

Layaway programs: Does each brand offer layaway programs? What is each brand's layaway policy?

GreenSky: Does each brand accept GreenSky financing? each brand GreenSky financing support?

Snap Finance: Does each brand accept Snap Finance? each brand Snap Finance support?

Four financing: Does each brand accept Four financing? Does each brand take Four financing?

Website security & privacy: Is each brand a secure website? Does they respect users' privacy? Does each brand have a valid privacy policy? Is their website secure?

Influencer marketing: Does each brand have an influencer marketing program? Does each brand use influencer marketing?

Affiliate marketing: each brand affiliate program? Does each brand offer an affiliate program?

Positive environmental practices: Does each brand publish a clear commitment to positive environmental practices? Does each brand practice sustainability and a low carbon footprint in its operations?

Diversity commitment: Does each brand publish a clear and accountable diversity commitment statement? Does each brand have a clear statement for commitment to diversity?

Charitable causes: Does each brand support any charitable or humanitarian causes? Does each brand give back to charity? Are there any social causes they stand for?

Nurse discounts: each brand nurse discounts? Does each brand have any discounts for nurses?

Government worker discounts: each brand government worker discount? Does each brand offer any discounts for government workers?

Ethical practices: Is each brand considered an ethical brand? Does each brand use ethical practices?

Aldo 's strengths are:

Good product guarantee details

Offers variety of sizes details

Offers ethically-sourced products details

Offers environment-friendly products details

Offers measurement chart details

Knoji has 61 Aldo reviews and ratings as of April 19, 2021. Knoji editors and the Knoji shopper community have reviewed Aldo and compared it against 0 top brands, reviewing Aldo based on product and store features such as variety of sizes, ethically-sourced products and environment-friendly products. Knoji reviews and ranks Aldoshoes.com and other footwear brands based on how many features each offers and based on a 5-star rating scale. Based on these factors and 61 Aldo reviews, Aldo earns an overall score of 4.8 out of 5.0 points. Aldo offers 9 total features such as large size selection, fair trade certified and sustainable products. Aldo 's's review score is also bolstered by the fact that it is a very popular brand with high brand recognition among consumers.

Aldo currently has 1 active discount codes. You can view all Aldo 's coupon codes here

Aldo Ratings: Discount, Payments & Shipping Policies

Read Aldoshoes.com 5-star ratings and in-depth Aldo reviews. See how customers rate Aldo on store features, discount policies, availability of promo codes, payment methods accepted, and shipping and returns policies. Based on 61 reviews, Aldoshoes.com has an overall brand score of 4.8 out of 5.

We reviewed Aldo 's support for discounts for various customers such as seniors, teachers, and military veterans. Aldo does offer support for discounts for its customers. Specifically, Aldo offers the following discount policies: birthday discounts. Aldo did not offer the following discounts at the time of our last Aldo review: military discounts, senior discounts, student discounts and teacher discounts. More details at aldoshoes.com.

We reviewed Aldo 's shipping rates and shipping policies, as well as Aldo 's returns policies. Aldo offers great policies and customer service for shipping, returns, and exchanges. Specifically, Aldo offers the following shipping and returns policies: free shipping, free returns & exchanges and money-back guarantee.

We reviewed Aldo 's support for various payment options such as Apple Pay, debit cards, and Google Pay. Aldo accepts a wide range of payment methods and payment options beyond standard credit cards. Specifically, Aldo accepts the following payment methods: debit & prepaid cards, PayPal, Apple Pay and gift cards. Aldo did not accept the following payment options at the time of our last Aldo review: Google Pay. Learn more at Aldo 's website.

We reviewed Aldo 's coupon acceptance policies as well as Aldo 's support for price adjustments and price matching. Aldo does not currently offer any specific price matching or special couponing features for customers. Aldo does not offer the following pricing and couponing features at the time of our last Aldo review: price matching, coupon stacking and competitor coupons. Check for any updates on aldoshoes.com.

Aldo FAQ

Pricing & Discount Policies

Does Aldo maintain its own coupon page?

Does Aldo offer discounts to AARP members?

Does Aldo offer a military discount?

Does Aldo have a student discount?

Aldo price matching?

Aldo birthday discount?

Aldo senior discount?

Aldo rewards program?

Does Aldo give discounts to teachers and educators?

Does Aldo have an outlet store?

Does Aldo accept competitors' coupons?

Aldo coupon stacking?

How often does Aldo have sales events?

Does Aldo have a Black Friday Ads page?

Does Aldo have a Cyber Monday ad this year?

Shipping & Returns Policies

Does Aldo offer free shipping?

Does Aldo offer free returns? What's their exchange policy?

Does Aldo ship internationally?

Does Aldo have curbside pickup?

Payment Options

Does Aldo accept PayPal?

Aldo debit card support?

Does Aldo accept Google Pay?

Does Aldo accept Apple Pay?

Does Aldo take Amazon Pay?

Does Aldo accept Shop Pay?

Does Aldo accept Bitcoin?

Does Aldo take Alipay?

Financing Options

Does Aldo accept Affirm financing?

Does Aldo take Afterpay financing?

Does Aldo accept Klarna financing?

Does Aldo support Sezzle financing?

Does Aldo accept QuadPay financing?

Does Aldo accept Splitit financing?

Does Aldo accept Bread financing?

What is Aldo 's layaway policy?

Does Aldo accept GreenSky financing?

Aldo Snap Finance support?

Does Aldo take Four financing?

Customer Service Features

Does Aldo accept gift cards or e-gift cards?

Does Aldo have a money-back guarantee?

Does Aldo offer a loyalty or rewards program?

Does Aldo offer live chat support?

Am I able to adjust my Aldo order once I've placed it?

How do I track my Aldo order?

How to contact Aldo ?

List of Aldo 's social media pages?

Website Features

Is Aldo a secure website? Do they respect users' privacy?

Product & Service Features

Are there a wide variety of sizes at Aldo ?

Is Aldo fair trade certified?

Does Aldo have environment-friendly products?

Does Aldo have their own credit card?

How would you rate the sturdiness of the soles of Aldo ?

How is Aldo 's arch support compared to its competitors?

How would you rate Aldo 's support?

Does Aldo have a longer warranty?

Does Aldo manufacture their products in the United States?

Does Aldo have a fit guide to help me with sizing?

Are products sold at Aldo cruelty free?

Does Aldo provide a wash & care guide for its products?

Does Aldo use recyclable materials?

Does Aldo offer vegan products?

Does Aldo sell wholesale?

How does Aldo 's customer service rate against its competitors?

How much does Aldo cost vs. competitors?

Marketing Programs

Aldo affiliate program?

Other Features

Does Aldo give back to charity? Are there any social causes they stand for?

Does Aldo use ethical practices?

More ways to save money at Aldoshoes.com

Aldo coupons: Aldo is currently running 6 active coupons which you can use for discounts on aldoshoes.com. Here are today's top Aldo discount codes:

Aldo payment methods accepted: In addition to credit cards, Aldo also accepts the following additional payment methods on their e-commerce website:

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Aldo Review | Aldoshoes.com Ratings & Customer Reviews - Apr '21

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Aldo reviews and Aldoshoes.com customer ratings for April 2021. Aldo is an extremely popular footwear brand which competes against other footwear brands like Zappos, DSW and Foot Locker. Aldo has 61 reviews with an overall consumer score of 4.8 out of 5.0. Aldo offers 15 features such as environment-friendly products, ethically-sourced products and variety of sizes.

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A BRIEF TIMELINE

1972: Aldo Bensadoun, son of a shoe merchant, founded Aldo Shoes as a footwear concession within a chain of fashion boutiques in Montreal, Canada.

1978: The first standalone Aldo store opened on St Catherine Street in Montreal, ending the practice of leased departments within the chain of clothing fashion boutiques.

1985: Aldo became the first retailer to team up with an AIDS charity with its new 'ight AIDS campaign to support the fight against the illness.

1991: Aldo opened its 200th store.

1993: Aldo entered the US market with the first store opening in Boston.

1995: Aldo announced plans to further expand. The first store outside of North America opened in Israel.

1996: Aldo launched its Feetfirst collection, which catered to an older clientele.

2000: Aldo launched an accessories collection.

2001: Aldo opened its first store in Saudi Arabia.

2002: Aldo opened its first UK store in London. It then opened in London's prime locations on Neal Street, Camden, and Kensington, as well as moving towards the countryside including Basingstoke, Uxbridge, Croydon, Kent & Southampton.

2003: Aldo opened its first store in Asia in Singapore.

2005: Aldo launched its first transactional websites for US and Canada.

2010: Bensadoun learned Italian to better communicate with his suppliers in Italy, and eventually cut out the middleman who serviced him between Canada and European manufacturers.

Meanwhile, Aldo launched a new division called Aldo Product Services, which is tasked with transforming the footwear retailer into an industry-recognised wholesale distributor and third-party sourcing provider of fashion footwear and accessories.

Aldo also introduced a new store concept called Lōcale in Canada, which would replace the current Feetfirst stores. Lōcale is a footwear and accessories boutique-style concept store aimed at young professionals.

Aldo announced a major expansion in the US during the same year. The retailer joined forces with US department store chain JCPenney to launch the Call It Spring brand which would sell as a shop-in-shop concept across JCPenney stores.

2011: Aldo announced it was partnering with Kohl's department stores to design and produce exclusive footwear which would be sold under private and exclusive brand names.

2012: Aldo celebrated its 40th anniversary in the footwear and accessories sector by throwing a series of installations and events, including a special pop-up exhibit at its flagship Montreal store.

Aldo was accused of paying its factory workers in Los Angeles under minimum wage by the US Department of Labor.

2014: Aldo chief executive Réjean Dionne stepped down from his duties after 27 years with the company. He was replaced by Under Armour chief executive Patrik Frisk.

2015: Aldo launched a mobile app in Canada and the US.

2017: Aldo Bensadoun's son David Bensadoun was appointed chief executive of Aldo, replacing Frisk.

2018: Aldo became the first fashion footwear and accessories retailer to be certified as climate neutral for its corporate stores, offices, and distribution centres.

Between 2013 and 2018, the company achieved a 46 per cent reduction of its greenhouse gases.

2019: Aldo has over 3000 stores around the globe, operating on all continents.

2020: On May 11, Aldo filed for bankruptcy protection under the Companies' Creditors Arrangement Act (CCAA) in Canada in a bid stabilise the business.

The retailer said court restructuring process began a week earlier and it was seeking similar protections in the US and in Switzerland.

Aldo said it was pursuing these measures to help it stabilise the business in response to the ongoing Covid-19 pandemic that has shut its stores outlets amid lockdowns. EY had been appointed as the monitor in the Canadian proceedings.

The retailer also stated it would "carry on business" with its ecommerce websites.

On May 18, Aldo exited Ireland after ceasing shipping orders and closing its ecommerce site in the country amid plans to wind down its Irish business. The Irish operation consisted of four stores in Dublin, including one at Dundrum Town Centre, as well as an ecommerce division. Aldo said the decision was "necessary based on the impact of the Covid-19 pandemic".

On June 1, Aldo's UK arm followed the footsteps of its North American business and filed for administration due to the impact of the pandemic. Professional services firm RSM were appointed as administrators, and have been exploring "future options" for eight Aldo stores in the UK while permanently closing the remaining five.

An exact number of how many jobs will be affected is not yet clear. Aldo said customers in the UK would still be able to shop Aldo online and concessions via Asos and Amazon or in department stores once those stores reopen.

THE REASONS

The news that Aldo's UK arm would soon be filing for administration loomed after the retailer posted a loss of £5.4 million in 2019 on sales of £29 million. It had also already shut four underperforming stores in the UK last year.

The footwear retailer had many concessions and with department store chains such as House of Fraser and Debenhams were notably struggling even prior to the pandemic, they may have added to Aldo's woes.

Moreover, it appears that Aldo was not alone in its struggle, as even before the pandemic, with the consolidation of the market, many specialist footwear retailers were in difficulty. Shoe retailers Clarks, Office and Schuh all reported a drop in sales. While many of them were undoubtedly badly hit during the pandemic, they also endured a collapse in consumer confidence and retail spending before it.

Nelson Blackley, a research associate at Nottingham Business School, was doubtful that any of the remaining eight Aldo stores in the UK would stay open. Especially since the process of customers trying on shoes in-store brings with it operational challenges that will need to be overcome in a post-coronavirus lockdown market - as well as the associated costs to ensure this can be done safely.

He added that a more "likely future strategy" for Aldo in the UK would be to focus on their online operation.

An Aldo spokesperson told Retail Gazette that the administration was "necessary based on the impact of the Covid-19 pandemic, as well as historic profitability challenges and the unprecedented collapse in retail spending in the UK and globally".

"The administrators anticipate maintaining eight stores as they look to explore future options for the company," they added.

Rick Smith, managing director of business management consultancy Forbes Burton, argued that Aldo's downfall came after it reported loss after loss in its business.

"Profitability challenges were also a key factor, after all, balancing low sales because of lower spending on the high street with the cost of brick and mortar stores is always a challenge and is remaining one as we progress into 2020," he said.

"Aldo may also have suffered from a lack of market penetration and share. This, combined with a lack of distinct brand perception or awareness may be the reason why we are seeing them and similar retailers suffer."

Smith added that the pandemic was likely part of the final straw after a period of challenges, and that the ongoing lockdown restrictions and medical advice would have not helped matters.

Nevertheless, considering that Aldo has been in the UK since 2002, it may still have a place in the market and a customer base.

However, as footfall continues to decline, Aldo must establish a cost-effective way to provide a physical presence to its customers - for example, reducing the number of independent stores and increasing its presence in department stores such as Selfridges and John Lewis. Or perhaps the other way around, given the plight of department stores at the moment.

Selfridges head of programme management consultancy services Sabrina Benjamin argued that due to the reduction in footfall year-on-year, consumers were spending more money online.

However, multichannel is a competitive space. Retailers with no brick-and-mortar presence have a lower cost to serve and more flexibility to reduce the cost of goods to the customer.

Benjamin added that "for Aldo to maintain and increase sales, they must improve the customer online experience".

"Additionally, being clear on their values will keep and gain the increasing conscientious customer," she told Retail Gazette.

She also said that consumer brand loyalty has decreased over the years, and retailers have to do more to win new and retain existing customers.

"It is important to point out the cost to retain a customer is significantly lower than to win one," she said.

"As Aldo UK stores goes into administration, they need to create an approach on how they will retain their UK customers via their online offering."

While there is every possibility for Aldo to have a future in the UK, it mostly depends on whether a buyer can be found for the remaining eight stores. If not, then it may become an online-only retailer, following the likes of Cath Kidston and Karen Millen.
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A BRIEF TIMELINE 1972: Aldo Bensadoun, son of a shoe merchant, founded Aldo Shoes as a footwear concession within a chain of fashion boutiques in Montreal, Canada. 1978: The first standalone Aldo store opened on St Catherine Street in Montreal, ending the practice of leased departments within the chain of clothing fashion boutiques.

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Genova, Aneta. "History of Classic Accessory Companies." Accessory Design. London: Fairchild Publications, 2012. 34-57. Bloomsbury Fashion Central. Web. 27 Apr. 2021. .

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Zennials: The In-Between Generation

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top 3 ways millenials like to spend their time

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Millennials are possibly the most enigmatic generation right now. They are highly influenced by all of the latest trends and fashions, although it can sometimes be quite hard to figure out what exactly it is that they want. This can sometimes make them a difficult target for brand managers and marketers. To try to understand this generation more, the team here at Latana surveyed 370 millennials in the UK. Here are some of the interesting facts that we uncovered.
Millennials: The Results
Top 3 Motivations in Life
First of all, we decided to look at the big goals that all millennials have. What drives and motivates them in life? The top 3 results might not be too surprising here. As you might expect, 52% said that they want to spend time with close friends and family, while 50% also listed being happy and having fun as a large target in life. 33% of UK millennials also put taking care of themselves and their own health in their top 3 goals as well.
Spare Time
As part of the survey, the millennials were also asked about their spare time. Over half (55%) said that they like to spend it with their family; 52% enjoy relaxing in their free time; while 49% play games.
Interests
Millennials interests tend to lie in the areas that you might expect from a young generation. 51% are really into their music while just under half (49%) of those questioned said they enjoy movies. In third place, gaming was an interest of 48%.
Spare Time and Technology
A large percentage of millennials said they watch TV a few times a week. The exact figure was 64%. Something else that was slightly unsurprising was that 61% said they regularly use social media. When it comes to browsing online on a mobile device, 59% said that this is something else that they do a few times each week.
Millennials Online
Have you ever wondered what millennials are looking at when online? We asked them that in the survey as well. 58% watch YouTube for at least an hour a day, while 55% and 41% are spending at least an hour on Facebook and Instagram respectively.
How Millennials Discover New Brands
All of this internet usage also has a big effect on how millennials find out about new brands and companies. Even though 50% discover new brands through friends and families, and 45% still discover them through ads on TV, there is still a high percentage that is highly influenced by social media. In fact, around 39% of millennials discover new brands on the likes of Facebook, Twitter, and Instagram.
What Should Brand Managers Take from this Report?
If a brand wants to keep up with its audience, then it needs to start listening to all its consumers, millennials included. By improving its consumer awareness and appealing to this younger generation of consumers, a brand can stay at the top of the market by being relevant and aware of exactly what its audience wants.

By really understanding these kinds of insights into certain consumer generations, a company. will have plenty of intel into their target market. And that will make it easier than ever before to ensure your brand appeals to them.

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What Brands Should Know About Millennials in the UK

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Millennials are possibly the most enigmatic generation right now. They are highly influenced by all of the latest trends and fashions, although it can sometimes be quite hard to figure out what exactly it is that they want. This can sometimes make them a difficult target for brand managers and marketers.

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F02 - Francesca - customer profile

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Room 6

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Milennials surveyed Aldo

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View and analyze results from the Consumer Behavior Survey SurveyMonkey survey. See actual response data, text summaries and word clouds.

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City Sophisticates -
Household

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CACI's Acorn is a powerful consumer classification that segments the UK population. By analysing demographic data, social factors, population and consumer behaviour, it provides information and understanding of different types of people.

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Social media usage by generation

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Innovation can be instrumental to the success of economies, at macro and micro scales. While investment provides powerful fuel for innovation-the relationship isn't always straightforward.

The 2020 ranking from the World Intellectual Property Organization (WIPO) reveals just that.

The above map breaks down the most innovative countries in each World Bank income group, based on data from WIPO's Global Innovation Index (GII), which evaluates nations across 80 innovation indicators like research and development (R&D), venture capital, and high-tech production.

While wealthier nations continue to lead global innovation, the GII also shows that middle-income countries-particularly in Asia-are making impressive strides.

Fueling Innovation

The economic and regulatory spheres within countries can have an enormous impact on their level of innovation-and vice versa, as innovation in turn becomes an economic driver, stimulating further investment.

The positive feedback loop between investment and innovation results in the success of some of the top countries in the table below, which shows the three most innovative countries in each income group.

Switzerland, Sweden, and the U.S. are the top three in the high-income group. Considering that Switzerland has the second-highest GDP per capita globally, it is not a surprise leader on this list.

Upper middle-income countries are led by China, Malaysia, and Bulgaria. Note that China far surpasses other nations in the upper-middle-income group ranking, reaching 14th spot overall in 2020. Others in the income group only appear in the overall ranking after 30th place.

Below are several income group leaders, and some of their key areas of output:

Switzerland: First in Knowledge Creation, second in Global Brand Value

U.S.: First in Entertainment and Media, Computer Software Spending, Intellectual Property Receipts

China: First in Patents Registered

Vietnam: Second in High-Technology Net Exports

India: First in Information and Communication Technology Services Exports

Tanzania: 23rd in Printing and Other Media

Shining a Light on Global Innovators

Since 2011, Switzerland has led the world in innovation according to this index, and the top five countries have seen few changes in recent years.

Sweden regained second place in 2019 and the U.S. moved into third-positions they maintain in 2020. The Netherlands entered the top two in 2018 and now sits at fifth.

Here's how the overall ranking shakes out:

Nordic countries like Sweden, Denmark, and Finland continue their strong showing across innovation factors-like Knowledge Creation, Global Brand Value, Environmental Performance, and Intellectual Property Receipts-leading to their continued presence atop global innovators.

But the nations making the biggest moves in GII ranking are found in Asia.

China, Vietnam, India, and the Philippines have risen the most of all countries, with all four now in the top 50. China broke into the top 15 in 2019 and remains the only middle-income economy in the top 30.

In 2020, South Korea became the second Asian economy to enter the top 10, after Singapore. As the first Asian country to move into the global top five, Singapore joined the leaders in 2018, and now sits at 8th place.

In another first for 2020, India has now broken into the top 50.

Innovation Input & Output: The Overachievers

While annual rankings like these confirm the importance of a robust economy and innovation investment, variations in the relationship between input and output are not uncommon.

The correlation between wealth and innovation isn't always straightforward, and neither is the connection between innovation input and output.

Below is an overview of the GII inputs and outputs, as well as several of the world's overall leaders in each pillar.

Input variables can be characterized as factors that foster innovation-everything from the quality of a country's university institutions to its levels of ecological sustainability.

Institutions
Human Capital & Research
Infrastructure
Market Sophistication
Business Sophistication

University Institutions
Regulatory Environment
Intangible Assets
Entrepreneurship
R&D Spending
Venture Capital Deals
Researchers

Output factors include innovation indicators like the creation of new businesses, and even the number of Wikipedia edits made per million people.

Knowledge & Technology
Creative

Registered patents
Creative goods and services
Scientific publications
National feature films
Entertainment and media
High-tech manufacturing

1. Switzerland
2. Sweden
3. United Kingdom
4. Netherlands
5. U.S.A.
6. China
7. Germany
8. Finland
9. Denmark
10. South Korea

Countries with impressive innovation outputs compared to input levels include:

China: 26th in inputs, but sixth in overall innovation outputs

Netherlands: 11th in innovation input, but fourth across outputs

Thailand: 48th in overall input, first in business R&D

Malaysia: 34th in overall input, first in high-tech net exports

Innovation Fuel Reductions Up Ahead?

Although financial markets have ignited, the economy as a whole has not fared well since lockdowns began. This begs the question of whether a steep decline in innovation capital will follow.

In response to the 2020 pandemic, will spending on R&D echo the 2009 recession and aftermath of 9/11? Will venture capital flows continue to decline more than they have since 2018?

Because innovation is so entwined with the economic growth strategies of companies and nations alike, the WIPO notes that the potential decline may not be as severe as historical trends might suggest.

No Stopping Human Innovation

Thankfully, innovation opportunities are not solely contingent on the level of capital infused during any given year. Instead, the cumulative results of continuous innovation stimuli may be enough to maintain growth, while strategic cash reserves are put to use.

What the GII ranking shows is that inputs don't always equal outputs-and that innovative strides can be made with even modest levels of capital flow.

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Visualizing the Social Media Use of Each Generation

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Innovation can be instrumental to the success of economies, at macro and micro scales. While investment provides powerful fuel for innovation-the relationship isn't always straightforward. The 2020 ranking from the World Intellectual Property Organization (WIPO) reveals just that.

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From Baby Boomers and those that grew up at a time of dramatic social change, to Generation X and those that saw the dawn of the age of technology and then to the Millennials who were born into the age of information. A generation that has been described as lazy, narcissistic, entitled and unable to stay in one job, have also been described as the most purpose driven and potentially the most entrepreneurial of all previous generations.

Every generation has its stereotypes, they all have their good, their bad and their ugly characteristics. I will not go on too much about how it is our parents' fault, as mentioned by Simon Sinek in his chat on Inside Quest. He believes four characteristics make up the generation, one of which is failed parenting strategies. The others being our addiction to technology, particularly social media, as well as inpatients and environment. Overall, he says we are a depressed generation, yet ambitious, as millennials, otherwise known as Generation Y, are supposed to be the most entrepreneurial. John Smart, CEO of Foresight University, believes that the "real issues" faced by millennials are related to social imbalance, a society governed by the wealthy and the problems they create. "Within every generation, there are always many subgroups by culture, ethnicity, wealth, class, education and other factors, which makes generational generalization very difficult."

Millennials are believed to be the most purpose driven than previous generations, but, where does the purpose lie? According to USA Today, interests in saving the environment dropped by 30% since the baby boomers. Paw Research Centre speculates, "Millennials have become more detached from major institutions such as political parties, religion, the military and marriage." In her book Generation Me, Jean Twenge writes, "The trend is more of an emphasis on extrinsic values such as money, fame, and image, and less emphasis on intrinsic values such as self-acceptance, group affiliation and community." After a survey of over 2,000 respondents, author Zach Mercurio wrote, "for the first time, we see a generation prioritizing purpose in their work." It would seem in the abundant amount of research done into millennials that they are driven by growth, a balanced lifestyle and security. Though, the elders of this generation are more driven by passion and impact.

Regardless of an individual's conditions, this generation has been generally influenced by an increase and fluency within communications, media, and technologies. Never has a generation been so aware of their options, thanks to the internet. Over half of millennials would rather make $30,000 a year at a job they love than $100,000 a year at one they don't, according to Millennial Career, lifestyle and travel blogger, Hannah Becker. With a multitude of possibilities at their finger-tips, digitally savvy millennials are using social media and the internet to build communities and a following of customers. According to Inc.com, the top 20 most influential millennial entrepreneurs all created an internet-based service. Gone are the days of businesses solely focusing on financial gains, as 87 percent of millennials believe that the success of a business should be measured on its impact on the world. It is about "balance," finding a gap in the market that is also fulfilling to the individual on a personal level. Mark Zuckerberg claimed that Facebook was created to accomplish a social mission "To make the world more open and connected." Ben Silbermann believes that Pinterest will connect you with the most important things in your life.

So, what does is it take to be a millennial entrepreneur? Inc.com wrote, "Although many millennials have an entrepreneurial mindset, fewer in this generation are starting their businesses before the age of 30 than their baby boomer counterparts were." Becker believes, "So the odds may be stacked against millennials for landing that postgrad job, the world of entrepreneurship is abounding in opportunity for the ambitious Gen Y member." In a "super-connected world" it is easier now than ever to start up a business. With focus, an ability to adapt and open-mindedness there is nothing to lose.

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From Baby Boomers and those that grew up at a time of dramatic social change, to Generation X and those that saw the dawn of the age of technology and then to the Millennials who were born into the age of information.

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Millennial technology useage

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Though it's not the most important part of a business, all brands need to sell in order to keep their doors open. Of course, you can't sell to everyone. which is why it's important to define your target market first.

Every good marketer knows that casting a wide net is futile; creating a few buyer personas to identify your highest-converting audience allows you to be more specific and engaging with your strategy-from the timing of your messaging to its content.

Whether your target market is Gen Z, millennials, Gen Xers, or baby boomers, it's important to know how they use technology in order to build an effective strategy and convert them into loyal customers.

To achieve this, we're going to explore some data on the following topics (plus key takeaways for each)-if you have an itch to skip ahead, the sections are as follows:

But first...

Here is the age breakdown of each generation we'll be analyzing:

Now, onto the real juicy data!

Device Preferences

1. 57% of baby boomers use tablets compared with only 35% of millennials. (Nielsen)

2. 4 in 10 baby boomers own smartphones-that's an increase from 18% in 2013 to 42% today. (Pew Research Center)

3. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. (BuzzStream x Fractl)

4. 65% of baby boomers own a desktop computer and 49% own a laptop. (BrainBoxol)

5. 92% of Gen Xers own a cellphone, 69% own a desktop computer, 61% own a laptop, and only 5% own a tablet. (BrainBoxol)

6. 70% of millennials own a laptop compared with 57% who own a desktop, making them the first generation to be more likely to own a laptop overall. (BrainBoxol)

7. 98% of Gen Z owns a smartphone; they also expect to get their first smartphone younger than any other generation. (GlobalWebIndex / BrainBoxol)

8. 52% of Gen Z reports that their smartphone is their most important internet device. (GlobalWebIndex)

9. 88% of Gen Z reports having access to a desktop or laptop computer at home. (PRC)

Why you should care

The most important takeaway here is that all the age groups have mostly multi-device users-in other words, not a single generation is significantly behind on the times. Sure, baby boomers don't depend on their mobile devices more than oxygen like Gen Z does, but almost half of them are still smartphone-savvy. This means that your marketing messaging and touchpoints have to consider how your customers interact with your brand on all devices, from your smartphone-exclusive Gen Z kids to the surprising superfans of tablets, the baby boomers. For instance, while you may text offers to your customers if they skew younger, you're more likely to effectively reach older audiences with an email promotion instead.

Tech Usage & Content Consumption

10. ⅔ of baby boomers use the internet and half of them have broadband at home. (PRC)

11. Only 26% of internet-using baby boomers say they feel very confident when using electronic devices to do the things they need to do online. (PRC)

12. 28% of baby boomers report having some kind of health problems, disabilities, or handicaps that keep them from doing certain activities-as a result, they report being less likely to use a variety of digital assets and devices such as the internet and smartphones. (PRC)

13. 1 in 4 baby boomers say they play online video games. (PRC)

14. Only 27% of millennials follow the news, compared with 46% of Gen X and 61% of baby boomers. (PRC)

15. Gen Xers are the most likely to get their news from websites or apps, millennials are most likely to get it from social networking sites, and baby boomers are most likely to get it from local TV. (PRC)

16. 57% of Gen Z uses messaging apps at least half the time they use their phone. (BrainBoxol)

17. 97%, or almost all millennials say they use the internet. (PRC)

18. 28% of millennials are smartphone-only internet users and do not have traditional broadband service at home. (PRC)

19. 18% of Gen Xers go online primarily via smartphone compared with 13% of baby boomers. (PRC)

Why you should care

While all generations use the internet significantly more than years before, each has a different purpose or method for doing so. For instance, if you're writing content for older audiences, a company blog that helps your audience keep up with your industry's news will be more helpful to them than it would be to Gen Z. On the flip side, sending direct, customized messages to engage your audience will resonate more with a younger audience than older ones. One of the key aspects to consider for customer experience purposes is accessibility: while Gen Z was practically born phone-in-hand, nearly a third of baby boomers struggle with a physical barrier to adopting more technology into their daily lives. What does that mean for your brand? While everyone is seemingly more tech-savvy these days, if you're marketing to older generations, you have to optimize your content and channels for accessibility-whether that entails including alt text, using a lot of imagery, improving readability on your site, or otherwise.

Preferred Social Channels

20. Gen Xers are heaviest social media users of any demographic group, with 34% of the demographic using it compared to 69% of the total adult population. (Nielsen / PRC)

21. 70% of baby boomers who use Facebook report that they log into the platform on a daily basis. (PRC)

22. Facebook is the most popular platform for sharing content across all generations, with 51% of Gen Z, 62% of millennials, 58% of Gen X, and 63% of Baby Boomers using it most often out of all social media. (BuzzStream x Fractl / PRC)

23. Google+ and LinkedIn are the most popular platform for baby boomers for sharing content; YouTube and Twitter are the most popular sharing platforms for Gen X; Tumblr, Instagram, and Pinterest are the most popular sharing platforms for millennials. (BuzzStream x Fractl)

24. 30% of millennials engage with a brand on social media at least once a month. (Sprout Social)

25. 15% of Gen Z uses Instagram, 32% uses YouTube, and 35% uses Snapchat. (PRC)

Why you should care

Maybe you've heard this already, but word on the street is that "Facebook is for old people." Harsh? Yes. Untrue? Partially-while every generation is on Facebook technically, it's the older generations who are also there actively. As a marketer, you need to do your thorough research and pick a few channels where you know your ideal customers are; here, guesswork is costly in terms of efficiency. Personally, I've chatted with some Gen Z kids who told me they've purchased products advertised on Snapchat because the ad was timely, relevant, and engaging. Meanwhile, I find myself getting sucked into an Instagram ad since I'm a millennial and prefer that image- and product-heavy browsing experience to the others. There's no point in casting a wide net and advertising on all social media platforms; instead, your budget is better spent on targeting your audience by their favorite channel to guarantee better engagement.

Time Spent Online

26. Gen Xers spend about 21 hours per week on their smartphones while millennials spend 19 hours. (Nielsen)

27. Over 25% of baby boomers consume 20 or more hours of content each week. (BuzzStream x Fractl)

28. Gen Xers spend more time per week on all devices-21 hours on smartphones, 9 hours on PCs, and 4 hours on tablets-than millennials do. (Nielsen)

29. 60% of Gen Xers use a smartphone daily and 67% use a laptop or PC daily, surpassing the 58% of millennials who use laptops or PCs daily. (Centro)

30. 76% of smartphone-owning baby boomers use the internet at least several times per day. (PRC)

31. 45% Gen Z says they're on their phone "almost constantly;" 61.8% of Gen Z and millennials say they would rather leave their wallet at home instead of their phone. (PRC / LivePerson)

32. 44% of Gen Z says they go online several times a day, so in total, 90% of Gen Z goes online at least multiple times per day. (PRC)

33. ¾ of internet-using baby boomers go online daily and nearly 1 in 10 go online almost constantly. (PRC)

34. 40% of baby boomers consume most of their content in the morning; they are online between 5am and noon. (BuzzStream x Fractl)

35. Less than 10% of each generation reports consuming content late at night, or between 12am-5am. (BuzzStream x Fractl)

Why you should care

It's easy to assume that, the older the generation, the less they frequent their favorite parts of the internet, but the data tells a different story. Who knew that Gen Xers were second-most addicted to browsing the web after Gen Z? The key marketing insight to pull from this data is that, depending on the generation of your ideal audience, you have a different amount of engagement opportunities per day. Your best bet at reaching baby boomers is sending out messages or sharing content in the morning when they're up early and starting their day with some casual browsing. Gen Z, on the other hand, provides a constant opportunity to be reached and engaged; however, this can add a challenge of making sure that your marketing efforts don't get drowned out or forgotten amidst the higher frequency of browsing, channels, and content. As always, testing the timing of your content sharing or customer outreach is the best way to find out when your audience is ready to consider your brand for a purchase.

Brand Engagement

36. 38% of millennials follow brands on social media for entertainment value. (Sprout Social)

37. 41% of Gen Xers follow brands on social media for contests; 58% follow brands for deals and promotions. (Sprout Social)

38. 60% of baby boomers follow brands on social media for a mix of deals and promotions; 53% follow brands for information. (Sprout Social)

39. Gen Xers are 160% more likely than other generations to unfollow a brand that says something offensive or that is in opposition with their beliefs. (Sprout Social)

40. 21% of millennials unfollow brands because of having a bad experience; 22% unfollow because they found a brand's social marketing to be annoying. (Sprout Social)

41. 29% of baby boomers will unfollow or opt-out of marketing when there's too much spam. (Sprout Social)

42. 70% of Gen Xers, 60% of millennials and 51% of baby boomers will likely purchase from a brand they follow on social media. (Sprout Social)

43. 58.9% of millennials, 50.4% of Gen Xers, and 55% of baby boomers all follow brands on social media before purchasing from them. (Sprout Social)

44. Millennials are twice as likely as other generations to turn to social (instead of phone or email) to communicate with a brand. (Sprout Social)

45. More than 60% of people from all generations who follow brands are willing to buy from them. If the brand invests in organic engagement through 1-on-1 conversations and positive interactions, the number goes up to 69%. (Sprout Social)

46. Millennials are 6% more likely than other generations to purchase from a brand that they've had a positive exchange with on social media. (Sprout Social)

47. Gen Z is almost 50% more likely than millennials to write a product review in exchange for loyalty points from a brand. (CrowdTwist)

48. 68% of Gen Z says they prefer to receive communication from a brand via email. (Adestra)

49. 79% of Gen Z would engage with a brand that could help them make a difference. (Saatchi NY)

50. 60% of Gen Z prefers to shop at retailers that engage with them via social media. (Interactions Marketing)

51. 69% of Gen Z finds advertisements to be disruptive. (Vision Critical)

Why you should care

Depending on the generation, your messaging needs to serve a different purpose: younger generations seek entertainment or personal communication from brands; older generations seek brand information and deals instead. Across the board, however, social media is a promising channel for engaging all generations as they each use it with the intention of interacting with brands in one way or another. As advertising loses its touch, be careful not to turn off your audience by relying on the old way-the younger generations are easily turned off by overly promotional messaging and will even hit the dreaded "unfollow" button without hesitation if they're fed up. Take the data above and create a strategy with it in order to get the most social engagement with your audience-after all, it's more likely to turn into a purchase that way.

Purchase Journey

52. 60% of baby boomers are looking for promotions on social media. (Sprout Social)

53. 85% of baby boomers research products on their web browsers. (Synchrony)

54. 12% of baby boomers look to friends and family for advice on their purchases. (Colloquy) For millennials, the number goes up to 60%. (Gen Buy)

55. 68% of millennials demand the convenience of omnichannel accessibility during their shopping journey. (Accenture)

56. Younger millennials are more likely to shop in a physical store compared to older millennials. (CouponFollow)

57. 82% of millennials say that word-of-mouth is a key influencer in their purchase decisions. (Synchrony)

58. 90% of millennials research product reviews online before making a purchase. (Synchrony)

59. 73% of Gen Z would make a purchase based on a social media recommendation. (Retail Assist)

60. 45% of Gen Xers use their phones to look for a better price or other options on a product while shopping at a retail store. (BrainBoxol)

61. 41% of baby boomers, Gen Xers, and millennials all say they practice "showrooming," where they browse for items in-store and then find the lowest price online to purchase, more than they did a year ago. (Accenture)

Why you should care

How your ideal audience determines that your brand is the one they're going to buy from is paramount. Luckily, we live in an era where all the data is available to us marketers so that we can make strategic, calculated decisions in how we help our customers choose us over the competition. For instance, a brand that doesn't have a website is guaranteed to lose out with all but Gen Z-after all, the physical storefront now serves mainly as a place to sample a product before virtually hunting for a deal on it. Because consumers nowadays trust their peers more than brands, your strategy should try to leverage user-generated content (UGC) and word-of-mouth marketing (WOMM) in order to increase your chances of gaining their attention and loyalty. Also, consider how you can make it easy for customers to shop on any device, pull up discounts in-store, and overall make the lines between digital and physical nonexistent to reduce friction in their purchase journey.

Purchase Preferences

62. 66% of baby boomers make regular purchases on web devices. (Immersion Active)

63. Baby boomers make almost 50% of retail sales compared with only 10% from millennials and 20% from Gen X. (Synchrony)

64. Shopping at a retailer with a "social conscience" is important to about 67% of people in all three generations. (Synchrony)

65. Only 27% of baby boomers think that shopping is a great way to relax, and 37% report that they would be willing to explore a store for new products. (Colloquy)

66. 84% of baby boomers prefer to shop in-store. (Colloquy)

67. 67% of baby boomers report that if an item they want is available online or in a nearby store, they prefer to purchase in-store. (TimeTrade)

68. Only 16% of millennials make the majority of their purchases on a mobile device. (CouponFollow)

69. 84% of Gen Z makes shopping a social activity, such as part of their day out on the town. (Retail Assist)

70. 58% of Gen Z prefers to make purchases in stores rather than online. (Retail Assist)

71. 68% of millennials demand an integrated, seamless shopping experience regardless of the channel. (Accenture)

72. 39% of millennials, 33% of Gen Xers, and 24% of baby boomers use mobile payments when shopping, paying bills, or sending or receiving money. (Pew)

73. Millennials use PayPal the most out of all the generations, with 32% of surveyed millennials using the payment service compared with just 15% of Gen Xers and baby boomers combined. (PaymentEye)

74. Only 13% of baby boomers still write checks; instead, about 90% use debit cards to make payments. (Federal Reserve)

75. 75% of Gen Z would rather shop at a retailer that accepts mobile payments over one that doesn't. (Interactions Marketing)

Why you should care

Cash money is becoming increasingly more rare-remember those fancy silver dollars that are more like collector items than currency these days? If your audience skews younger, they may not even have a wallet on them at all and expect a mobile pay option. This is where having the flexibility of allowing customers to pay on their phones or place orders online with free in-store pickup helps a lot of retailers stand out from their competitors. Unlike the stereotypes may imply, it's actually the older generations who prefer to shop fully online while Gen Z kids are blissfully browsing brick-and-mortar stores for fun. Rather than going with your gut, use this data to determine where and how your target audience is most likely to make a purchase in order to increase your chances of getting their business.

The Bottom Line

While each generation has some traces of similarity to the next, they really are quite separate in their preferences across the board. From their devices of choice to how they browse products, it's crucial to identify who prefers what to really make the most of your marketing strategy and create the happiest of customers.

After all, if you nail the customer satisfaction by going above and beyond, your best customers may become brand advocates, helping to further your brand's success as a result.

If your ideal audience consists primarily of millennials, we happen to be fascinated by the rambunctious bunch, so check out our big list of millennial statistics, how to market to millennials, and an in-depth look at how they behave as consumers to learn even more. I promise this: by the time you get through all that, you're going to know millennials inside and out better than they know themselves.

Which stats did you find the most surprising? Is your target audience the type of digital consumer you thought they were? Share your thoughts below!

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75 Eye-Opening Statistics on How Each Generation Uses Technology

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Though it's not the most important part of a business, all brands need to sell in order to keep their doors open. Of course, you can't sell to everyone. which is why it's important to define your target market first.