# data[].attributes.attachment_link.title
Income Statement Overview: Sales, Profit, Loss

# data[].attributes.attachment_link.title
Income Statement, Cont'd: Cost of Goods Sold, Gross Profit, Expenses

# data[].attributes.attachment_link.title
Income Statement, Cont'd: EBITDA, Net Income

# data[].attributes.attachment_link.title
Balance Sheet Overview: Assets, Liabilities, Owner's Equity

# data[].attributes.body
Asset(s) = Liabilities + Equity

Net Income = Sales - Expenses

The Income Statement:
- Defines the net income profitability for any period of time. Most small businesses gauge this monthly. It adds up all of the sales in a period, then subtracts all of the expenses from that.

Costs of Goods Sold:
- Measures the cost of the actual product that you are selling. (Example: $1.00 - c0.25 = 0.75). In this example, the COGS is c0.25.

Earnings before interest, taxes, depreciation, and amortization measures the operational profitability.

The cash flow is the sources of cash for a company, in a given period of time, and how it was used in that given period of time. Net cash flow takes into account operating, finance, and investing activities.

# data[].attributes.headline
Ethics Case Study Video Response (Part 1)

# data[].attributes.subject
Ethics Case Study Video Response (Part 1)

# data[].attributes.headline
Ethics Case Study Video Response (Part 2)

# data[].attributes.subject
Ethics Case Study Video Response (Part 2)

# data[].attributes.attachment_link.title
How to find Market Opportunities: Opportunity Identification Techniques

# data[].attributes.attachment_link.title
Top 4 Social Media & Digital Marketing Trends

# data[].attributes.body
Four points for marketing:
1. Beneficial for customers
2. Maximum profit
3. Opportunities
4. Sustainable

Find Products to Sell!
- Person, mentor, death.
- You will always encounter problems along the way!

Market Viability
- Markets judge products
- Research the market!
- Secondary vs Primary Research
- Always try to do primary research.

Top Four Marketing Trends:
1) Video is taking over -- attention span myth
2) Hyper-relevant behavior based
3) Omni channel marketing is expected
4) Voice search is on the rise

Price, Product, Promotion, Placement!

# data[].attributes.attachment_link.description
The security system for this website has been triggered. Completing the challenge below proves you are a human and gives you temporary access.