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In conclusion, the design elements I've added were kept simple and minimal to a certain extent, yet augments the logo with a depth of relevance and detail as a whole. In my opinion, a logo represents the company and should not be over sophisticated or under represented. I hope that with my concept, the longevity of the Starbucks brand can be extended and reach a wider part of audiences worldwide.

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The colors of the logo is kept simple, with just 3 distinct colors making up the logo itself. This retains the color green as the logo's primary color, symbolizing money and nature.

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On both her "hands", I added a beverage and sandwich, 2 very famous products that the company is known far. This creates a relation between the logo and the company's products.

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Rather than leaving the Siren naked which may be deemed inappropriate by others, I added in an apron, specifically the ones wore by employees at Starbucks. This will thus create a type of symbolism between the Siren and employees of the company.

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In my rendition of the Starbucks logo, I brought back elements from 1992's original rendition of the Starbucks logo, specifically the Starbuck's text which identifies the logo with the brand name.

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Information: http://www.designhill.com/design-blog/starbucks-logo-overview-of-design-history-and-evolution/

Costa Coffee: https://en.wikipedia.org/wiki/Costa_Coffee
Coffee Bean: https://www.coffeebean.com.sg/skin/frontend/modello/default/images/cfbn-header-logo.png
Dunkin Donuts: https://advantages.aarp.org/content/dam/asi/offers/DunkinDonuts/DunkinDonutsLogo634x634.png
Second Cup:
http://static.wixstatic.com/media/0b93b7_32c7c9f66dc344e185a1ae7b522076e4.png
Gloria Jean's Coffee: https://upload.wikimedia.org/wikipedia/en/thumb/2/27/Gloria_Jeans_logo.svg/1280px-Gloria_Jeans_logo.svg.png

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2011 – The Starbucks logo was further redesigned in the year 2011. The revised, streamlined logo design featured the enlarged image of the siren in green color. The wordmark and the stars disappeared from the design. The design was not well received by fans and admirers and had to face harsh criticism from design experts.

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1992 – The third version of Starbucks logo design evolved into a clean design with a close-up view of the mermaid. The navel disappeared from the design and only the fish tail were visible.

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1987 – The second version of Starbucks logo featured the image of a Siren covered with flowing hair. However, this logo design had the naval of the mermaid visible. Moreover, the green color palate was introduced so as to represent growth and fortune.

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The bright and vibrant color tone matches the trendy, hip vibe of the company's name. It also features a beverage, one of the company's most popular set of products.

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Taking a more unique approach to the logo with modern and classic colors, there are minimal text involved with a distinct image of an aromatic coffee mug.

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The logo features a distinctive coffee mug with minimal text. Featuring 2 color schemes which gives a sense of classiness and age, it also gives off a rustic sense of home.

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The logo is mostly text with a image of 3 coffee beans in the middle of the circular logo, referencing products of the company. The logo features 2 color schemes, giving off a sense of classiness and age.

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The circular logo makes clear references to the company's name, featuring a coffee bean, and a tea leaf. The 2 colors add a distinct classy feeling to the logo.

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Font -  While the previous versions of the Starbucks logo featured presented a simple and bold form, the current design features an enlarged Siren with no text.

Color - Green & White

Shape - The logo itself is circular in shape, featuring the iconic Siren.

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1971 – The first Starbucks logo featured the topless Siren with her double fish tail and navel fully visible. The logo design comprised of a circular ring surrounding the mythical two-tail mermaid figure in a coffee brown color palette.

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- The logo currently has nothing to do with the company's line of sales, nor does it symbolize anything unique. One thing that can be improved would be to increase the correlation between the logo and the products it sell.

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Starbucks has been around for as long as we can remember, being a popular store for beverages and fast food around the world. In Singapore, for example, there are 124 outlets scattered around the island. Yet, despite it's overwhelming popularity and presence, it's logo has always been a subject of controversy, as well as confusion, often labelled as irrelevant and even sexual to a certain degree. Thus, I'll be doing an analysis on Starbuck's logo.

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Starbuck's iconic lady is a Siren from Greek Mythology, said to be ancient creatures who lured sailors to shipwreck off the coast of an island in the South Pacific, also referred to as the Starbucks Island. This was used in the logo in hopes of attracting coffee lovers from around the world.

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- The color scheme itself is green in color, which symbolizes nature, freshness and money, giving it a feeling of home and life.

- Starbucks has been around for over 40 years, though it's main design, the Siren remains largely unchanged. This gives customers far and wide a sense of familiarity and brand recognition.

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- The logo itself has no relation to what the store is selling - beverages and food.

- The logo itself does not have the company's name. While this may not affect older consumers, the younger generation may not know where and what this logo is used for. This may also affect the company's identity.

- The Siren itself has a bare body and isn't wearing any clothes, with her hair covering her breasts, which may be inappropriate.

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The Starbucks logo has been an iconic figure around teenagers and adults worldwide. Having it's roots back to 1971, the logo has went through many changes, although it's signature depiction: A Siren from Greek mythology, stays largely the same.