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Although I feel that the main product and ancillary texts I have created tie together well in general, I believe that there are ways I could have linked them together well. For instance, I think I should've placed the band's logo either at the start or end of the music video, and somewhere on the website at least. Furthermore, I would have liked to include more themes of black and white within the music video, and placed some of the illustrations from the digipak onto the website somewhere.

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Although Toxic City can be considered to have previously been a rather niche genre of music, this is a genre of music that is surely making its way into the mainstream with bands such as Years and Years, Fall Out Boy, and Twenty One Pilots pioneering the way. Therefore, I imagine that Toxic City's music may be distributed by Sony or other such music distributors. In that kind of competitive industry, brand image is hugely important, so it is imperative that Toxic City keeps fans invested by giving their fanbase an interactive experience.

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The colour scheme between the three products, I realised, was imperative to giving the three products the same overall feel. Therefore, I quickly decided that the colours I would use should be Black, White, and highly saturated (almost Neon) colours. The Black and White logo is immediately a convention of Pop/Punk bands, so I knew it was hugely important to use these colours. However, the highly saturated colours are easily convention of Techno bands, such as Caravan Palace and Mystery Skulls and are ever-present in their videos. Like Glass Animals (the band who originally created the song 'Agnes'), these bands use 8-Bit sounds in their music, so I felt it would be easy to use saturated colours to represent Toxic City.

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Toxic City's band logo tends to change with each album released as part of the different 'eras' they undergo. Since a band member recently left, Toxic City went through a particularly large change this time, their music overall becoming darker and more experimental. This is reminiscent of bands such as Panic! At the Disco, who, on their second album, underwent a change from pop punk to indie/folk.
The band logo this time reflects this change. It's simple, but effective in displaying that their genre of music is Pop/Punk/Techno, and representative of an overall vision of what to expect from the band.

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Toxic City takes inspiration from bands such as Twenty One Pilots, and Years and Years' new album- Palo Santo- and their marketing campaigns. They communicate information to a dedicated fanbase (Toxic Citizens) through symbols and extremely vague posts, and this is very much reflected in their recent stylistic choices. There is often hidden symbolism within their videos, secret links on their website, and even cryptic stories and clues in their CD packs. This is all part of a campaign to increase fan interactivity with the band, and in accordance with Richard Dyer's Star Theory, cause the artist to appear simultaneously available and not. Toxic City, to the consumer, remain a mystery waiting to be solved.

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Typography is arguably one of the most important parts of graphic design. In each of my products, typography plays a vital role in their unification, which is why all of the typography fits a very particular style. I chose a more post-modernist, vaporwave aesthetic to fit with the tastes of my target audience. The vaporwave aesthetic emerged in 2010, and dealt with feelings of nostalgia and concerns with technology emerging within Generation Z. Henry Jenkins' Fandom Culture explains the emergence of vaporwave, as teens found sounds from sources of nostalgia and used them to create a new genre of music and style.

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Iconography is an incredibly important part of the design process, especially for a band. It did not take me too long to come up with an appropriate icon to use in all three products: The TV Head. Since the song I chose- Agnes- had quite a few 8-Bit sounds in it, I realised quickly that corrupted technology would be an easy route to explore as an icon. Thus, the TV Head can be found in all three of my products.

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In order to create the feeling that I had created a legitimate band, I knew I had to achieve the effect of my music video, digipak and website being connected without appearing too similar. Here is how I achieved that, and how I feel I could have improved the link between these three products.