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How we meet our needs for love and acceptance and achieve self-fulfillment. Focuses on human issues such as hope, creativity, nature, and becoming one with one-self.

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How behavior and thinking vary across situations and cultures. View personality as "we are what we see" and claim that those held in high regard will be limited

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How the natural selection of traits has promoted the survival of genes. Believe extroverts maintain social networks, while introverts crave safety.

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Study of human mind and its functions, especially those affecting behavior in a given context.

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How we encode, process, store, and retrieve information. It's how people perceive, remember, think, speak, and solve problems.

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How the body and brain enable emotions, memories, and sensory experiences;
how genes combine with environment to influence individual differences

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How behavior springs from unconscious drives and conflicts. It also explains how our unconscious impulses are socially acceptable, or not.

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How we learn observable responses. Behavior is the result of reinforcements, punishment, etc. Believe our personality traits arise from reinforcement punishment.