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'Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.'

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Banner campaign

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The future of online display ads infographic:
https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/the-future-of-online-display-ads-infographic/

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Pros:
-Display advertising analytics allow you to track the number of clicks, impressions and conversions the ad has generated in real-time, giving you an up-to-date picture of what is resonating with consumers.
- Display ads also travel far, given the millions of websites reached by Google’s Display Network.
Cons:
-The average click-through rate across all formats is less than one percent.

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Impressions - The number of times the ad is displayed. This metric is used to calculate other KPIs and metrics.
Reach - The number of of unique people that were reached by the ad.
Clicks - Number of clicks on an ad.
Click Through Rate (CTR) - The number of clicks generated per impression. Number is expressed as a percentage

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What’s the difference between search engine and digital display

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What’s the difference between search engine and digital display

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Search engine advertising is a type of paid advertising, also known as pay-per-click advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for your products or services.
Digital display advertising is a way to grow your brand’s awareness online. Display ads, also known as banner ads, are shown to your target audience whenever they are surfing online, but not searching for your product or service.

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'Display ads are the boxes on websites that are obviously advertising. They can be along the top of web pages such as the traditional banner ad, or the larger text billboard, they can also be videos. These types of ads appear on distinct sections of the site that are specifically reserved for paid advertising and are aimed at generating a quick conversion.'

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In order to target anonymous users companies tend to use cookies this helps companies decide who to show their ads to

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Static Images - Basic banner or square ads that appear around content
Floating Banners - These move across the screen or float above a website's regular content
Wallpaper - These appear and change the background of a website, filling the whole page
Popup Ads - These are new windows that appear in front of the website content