# data[].attributes.body
The term jeans refers to a particular style of trousers, called "blue jeans", which were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873.

# data[].attributes.headline
What workplace were they originally used in

# data[].attributes.subject
What workplace were they originally used in

# data[].attributes.body
Jeans were originally used in California by coal miners and later diffused into rural areas or through the 'cowboy period'.

# data[].attributes.body
1600’s- Jeans are believed to have found their origins in the French province of Nimes, meaning denim. Other say their birth place belongs to the Italian town of Genoa, which means Gênes in French and Jeans in English.

# data[].attributes.body
1870s- Blue jeans were created by Levi Strauss and tailor, Jacob Davis, in order to create a sturdy and durable style of work pants for coal miners and cowboys.

# data[].attributes.body
1930s- Department stores across America started stocking Levi jeans in their retail stores

# data[].attributes.body
1934- Levi Strauss created a pair of female jeans

# data[].attributes.body
1970s- Bellbottomed freedom jeans were born

# data[].attributes.body
1980s- Post punk distressed jeans and skinnies of the millennium started trending

# data[].attributes.body
2000s- Jeans elevated from being a style icon to runway status.

# data[].attributes.body
the fifties saw jeans become the wear of bad-boys in popular culture. In 1953, Marlon Brando wore Levi 501 jeans in The Wild One, starting a link between rebellion and denim which was theme repeated in many films during this period. Denim became associated with pop-culture  icons like James Dean and of course Danny Zuko and the Thunder Birds from Grease

# data[].attributes.body
James Byron Dean was an American actor. He is remembered as a cultural icon of teenage disillusionment and social estrangement, as expressed in the title of his most celebrated film, Rebel Without a Cause.

# data[].attributes.body
the link between denim and rebellion led to denim being banned in some public schools in America. Variations of jeans came into fashion in the fifties, for example light ashes, cuffed jeans and black denim were the trends among men. The fifties ways of wearing denim can be recreated today, with a leather jacket, straight leg jeans, converse and a pair of aviators.

# data[].attributes.body
saw England adapting the bad-boy-in-denim idea emerging the 'rockers' subculture based around motor-cycling and their appearance reflected tis. their 'look' was reminiscent of the 1950's rock and roll icons.
However there was further development in the way denim was worn in the 60's with the Hippies using denim as their fabric choice. Tye dye and embroidery made denim more colourful while denim waist coats and flares/bell bottoms created a chilled out vibe.

# data[].attributes.body
Denim traveled into the wardrobes of the middle class, with protesting students showing their nonconformist attitude by wearing jeans.

# data[].attributes.body
Acid and stone washed jeans became popular. Not only was the standard blue jeans given and acid makeover, pastel coloured jeans became popular. Rips, tears and general distress style jeans were also in.

# data[].attributes.body
preferred distressed style.

# data[].attributes.body
this decade designs began to take denim seriously. Clavin Klein stood out by using Brook Shields on his denim adverts.

# data[].attributes.body
Bring it up to the noughties denim has evolved so much since its utilitarian roots in Southern America. From skin tight Drainpipe, to ultra-baggy urban style jeans denim is well and truly a wardrobe staple. Denim trends come and go, such as double denim making a recent return; however denim itself will never go out of fashion.