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"To be a company that provide higher quality brand for everyone in the world"

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To stand at the top of the world in terms of quality products and affordable price.

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-Higher range of products
-Safe and fair work environment
-Togetherness when achieving company goals
-Higher quality products at lower cost
-Daring to be different

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- Ongoing perception of poor labour practices such as child labour
-Facing intense criticism of its labour practices and work conditions
-Expensive footwear comparing to other competitive brands
-Due to higher price of the products they are out of reach for many customers around the globe

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-Emerging markets
-Develop a new brand value for athlete food such as protein shakes, nutrition bars, etc.

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- The athletic foot ware industry is highly competitive around the globe.
- Changes in government rules and regulations in the near future.

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- Nike has a significant amount of brand equity in terms of recognition.
- The company is highly profitable due to its strategy.
- Its ongoing sponsorship of events also has built brand recognition for the company.

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"To be the number 1 athlete company in the world".

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Bring inspiration and innovation to every athlete in the world.

If you have a body, you are an athlete.

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Performance
authenticity
Innovation
Sustainability