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Reason for Belief #1- Emotional Connection

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Reason for Belief #1- Emotional Connection

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Definition: People tend to act on emotion and are able to connect with certain things if they have an emotional attachment to them.
Connection: This advertisement is trying to appeal to the audience's conscience and emotions by stating the child is "starving."

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Definition: We have yet to be able to explain certain things that go on in the world. For example, random disappearances that were claimed to be alien abductions.
Connection: This video is trying to explain occurrences that happened where people think they were abducted by aliens. It is still unexplained however.

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Reason for Belief #3- Perception/Observation:

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Reason for Belief #3- Perception/Observation:

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Definition: The way we perceive moments in time and the things we see determine the way our memories are formed.
Connection: This represents perception/observation because the cat sees itself as the lion and is confident in itself.

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Assignment 1 - Jayden Hu

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Definition: People tend to only hear or believe in things that benefit them or coincide with their beliefs.
Connection: This video explains confirmation bias and gives an example.

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Kinetic typography animation by Ronny Mukherjee - and Official Selection for the 2012 Bellarmine Film Festival.

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Definition: "All Natural" is a false claim because products that were natural were stripped of certain things and additives were put in, so is it really all natural?
Connection: This article presents facts to explain what natural really is, compared to what the "all natural" labels say.

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Definition: People will try to force their own beliefs on others without evidence to support their beliefs and without valid reasons to make others change their own beliefs.
Connection: This article and the video tell the story of a former Jehovah's Witness who states they targeted grief-stricken people in order to have an easier time converting them.

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Jehovah's Witnesses target grief and see the recently bereaved as "ripe fruit" for conversion, a former elder of the faith says.

Vince and Michele Tylor​ spoke out after reading the story of Wellington woman Jean Sergent-Shadbolt, who received a handwritten letter from a Jehovah's Witness three months to the day after her step-cousin, friend and flatmate died.

A current senior elder of the faith says it has no policy to target grieving, and those who do so are acting on their own initiative. However, he concedes such people may feel guided by Jehovah's Witness literature.

But Vince Tylor said he knew of members who would trawl though obituaries to find grieving people, or visit cemeteries.
READ MORE:
* Grieving woman turns the tables by door-knocking Jehovah's Witness
* More accusations of Jehovah's Witnesses 'preying' on grief
"Not only do we see Watchtower printed material suggesting and supporting writing letters from obituaries such as what Jean received, but we even have reports and articles of encouragement for JWs to go to cemeteries to look for people as well."

Jehovah Witness literature talks of the value of "witnessing" at cemeteries, such as the woman in Chile who was converted at her 12-year-old son's grave, through to the multiple sclerosis-suffering Witness who goes through obituaries to find relatives to write to.

As far back as 1938, a Jehovah's Witness car equipped with sound equipment travelled between cemeteries in Brazil, a 2016 edition of Watchtower said.

"On All Souls' Day, the sound car went from cemetery to cemetery playing the records Where Are the Dead?, Jehovah, and Riches, reaching over 40,000 mourners."

Jehovah's Witness senior elder Jason Piscopo​, from Sydney, said the faith did not dictate to its members how they spread the word. While door-to-door was its trademark, there were other accepted ways too.

Literature that discussed people going through obituaries or visiting cemeteries did not amount to a directive, but was instead "there to show what others had done".

It would be "inaccurate" to claim the faith targeted any one group within society, he said.

Tylor, who lives in Hawaii, said he left the faith via an official letter a decade ago after becoming aware of what he called its flip-flopping on life-saving measures such as vaccination and organ donation.

His wife, whom he met through the faith, was initially reluctant but eventually made her own decision to leave. Two of their three children also left, but their eldest stayed, and effectively disowned his parents.

When Michele Tylor saw her 10-year-old grandson out preaching recently, "he didn't even know me", she said.

The Jehovah's Witness website says "disfellowshipped" former members are not to be ostracised by still-believing family members.
GRIEF TARGETING: THE ULTIMATE COLD CALL
Massey University history professor Peter Lineham, who specialises in New Zealand religion, said "grief targeting" was the ultimate cold-call.

He compared preying on emotionally vulnerable people and identifying mourners from death notices as similar to thieves stealing from houses they knew were unoccupied because the residents were at a wedding or a funeral.

The faith typically had weaker control over its members than other religions, and pushed members to take the initiative in soliciting conversions.

"Jehovah's Witnesses quite manifestly encourage members to seek every opportunity they can. There are very few guidelines around what they can and can't do."

There was no authority in New Zealand that could deal with complaints around grief targeting.

The Advertising Standards Authority could possibly tackle complaints, but they would be hard to stack up, he said. Even though an argument could made that business was being solicited, the only transaction was in the "currency of faith".
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- Stuff

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Former Jehovah's Witness admits: We targeted grief-stricken as 'ripe fruit'

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Jehovah's Witnesses target grief and see the recently bereaved as "ripe fruit" for conversion, a former elder of the faith says. Vince and Michele Tylor​ spoke out after reading the story of Wellington woman Jean Sergent-Shadbolt, who received a handwritten letter from a Jehovah's Witness three months to the day after her step-cousin, friend and flatmate died.

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Definition: Using someone in a position of power or and expert in an area to add credibility to the product.  For example, when in an advertisement they say "#1 Brand recommended by Dentists."
Connection:  Here, the dentist is used because he is a professional and adds validity to what the company says in the advertisement.

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#1 Dentist Recommended Brand for Sensitive Teeth | Sensodyne® Complete Protection™ Toothpaste

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Definition: People try to spout random information do distract others during an argument in order to gain some sort of advantage by confusing the other party.
Connection: This is an example of the Red Herring pseudoscience red flag. It shows the fish trying to change the subject by adding unimportant information to distract the dog.