# data[].attributes.body
fonts to be used:
Bebas Neue https://www.dafont.com/bebas-neue.font

Colour Palette

# data[].attributes.headline
My initial thoughts and feelings about this course.

# data[].attributes.subject
My initial thoughts and feelings about this course.

# data[].attributes.body
I think that i am going to enjoy this course quite a lot, because by the sounds of things its going to cover a range of areas within digital media and provide me with essential skills going forward into my degree. I Believe I'm also going to enjoy it due to the fact that the assessment pieces are quite practical and hands on, i.e filming, and editing. Not only that but this course is going to require a lot of creativity and an in-depth thought process to create the best possible product.

# data[].attributes.body
Video 1: Fifa 18 Reveal Trailer Available at: https://www.youtube.com/watch?v=l1FJfr_spJQ
This video is quite clearly targeted at people who are fans of the FIFA franchise developed by Electronic arts. this is evident with the use of Cristiano Ronaldo throughout the entire video as he is a very popular figure within the FIFA and soccer community worldwide, thus helping to engage the viewer with the video.

The message of the video is to go out and pre-order the game.

The way the video is structured makes the audience feel as if they can experience what it is like to play like Cristiano Ronaldo within FIFA through the use of the words 'the worlds game, fuelled by the worlds best'  this makes the viewer feel a sense of power and control which entices them to buy the game.

The soundtrack within the video contains music and sound effect, the sound track fits very well from a lyrical perspective, the song is called energy, thus relating back to Ronaldo who is known for his hard work ethic. the hard work is further shown through the video through sound effects with the constant grunting from Ronaldo as he runs past everybody.

The video is similar to mine in the way that it starts of relatively slow and works its way to a climax as the music crescendos. the structure of the video is going to be very similar, having a not so clear start, keeping the viewer intrigued follow by a reveal and some action shots, followed by a call to action at the end.

The main difference between my video and this one is the colours. in this video most of the focal objects are well lit whilst the background has a slight blur/ darker colour. whereas my video will have quite a consistent colour throughout the entire video, most likely favouring the darker side.

Video 2:

EGN Gaming | NBA 2K18 All-Star Team-Up #1 Intro Available at: https://www.youtube.com/watch?v=sORMupAXXlA

The target audience for this video is people that are existing members of the EGN Gaming community that play NBA2K. this is evident throughout the video with the use of the EGN logo along with the action shots from NBA2K.

The message of this video is to sign up to the competition on EGN gaming.

The use of action shots in particular  makes the audience feel like they want to go out and play the game and sign up to the competition.

The soundtrack from this video only contains music, its a mix of electronic and high pitched voice tones to create an overall action thematic feel.

This video is essentially exactly what I want to create but in 30 second form. I say this because I actually made this video myself for EGN gaming and quite like the structure of it, the tease at the start, the reveal of the court logo, the action shots, and then finally the call to action at the end. the only differences I would probably say I would change is the length of the tease at the start,  the amount of action shots, and probably a better song to fit the pacing of the new action shots  as the song doesn't fit some of the action shots in the above video.

Video 3:

NBA 2K18 All-Star Trailer Available at: https://www.youtube.com/watch?v=GKQpFo6eC_M

This video is very clearly targeted at people who play MYCareer mode within NBA2K18. This is evident through the advertisement of the in-game merchandise at the end which is only available for purchase at select shops within the MYCareer mode.

The message of this video is to buy the All-star themed merchandise in MYCareer.

This video elicits a want emotion from the audience, the fact that they have stated that it is only in-game for a limited time makes the audience feel that they need to get it before it goes for good.

the soundtrack contains music, kind of a dance/party type of music, which helps to bring a positive mood to the video, which may help influence the audiences decision to buy the merchandise. the video also contains dunking sound effects, but doesn't really serve a purpose in the video.

This video is similar to mine in the way that will use a similar pacing and lighting and the use of popular figures. but its different to mine in the fact that my video will contain more then just action shots followed by a call to action.

# data[].attributes.headline
80 Possible ideas for my promotional AD.

# data[].attributes.subject
80 Possible ideas for my promotional AD.

# data[].attributes.body
1. Tech addiction
2. Soft drinks
3. Poverty
4. Sport
5. Netflix
6. Jewellery
7. Gaming
8. Basketball
9. TV show
10. Movie
11. Game Trailer
12. Clothes
13. Cleaning product
14. Sports gear
15. Piece of Technology
16. Olympics
17. World Hunger
18. Music
19. Concert
20. Food
21. Laptop
22. Website
23. Importance of sleep
24. Understanding mental health issues
25. Phones
26. Gaming Console
27. Deodarant
28. Woolworths
29. Coles
30.Foodland
31. Ford
32. Holden
33. Ferrari
34. Movie Trailer
35. Car Safety
36. Cyber Bullying
37. University
38. Beer
39. Wine
40. Quit Smoking
41. Cancer Research
42. NBN
43. Doritos
44. Smiths Chips
45. Nike
46. Adidas
47. Under Armour
48. Puma
49. Playstation
50. Xbox
51. Nintendo Switch
52. Fifa
53. NBA 2K
54. Iphone
55. Samsung S9
56. Adobe creative suite
57. Facebook
58. McDonalds
59. KFC
60. Hungry Jacks
61. Red Rooster
62. Subway
63. Cadbury
64. Skittles
65. Pepsi
66. Coke
67. Snapchat
68. Instagram
69. Twitter
70. Shoes
71. Watch
72. Red Bull
73. Mother (drink)
74. Animal Cruelty
75. Camera
76. TV (buying a tv)
77. Road Safety
78. Gatorade
79. Powerade
80. Maggie Noodles

# data[].attributes.headline
Identify and profile your target audience

# data[].attributes.subject
Identify and profile your target audience

# data[].attributes.body
My target audience would be for people that are into NBA2K and gaming tournaments from around the age of 10 and up. The reason I say 10 and up is, most people that are under the age of 10 will either have very limited screen time, or will either just not have access to a gaming device. or will have little to no influence on persuading their parents with what they do online.

# data[].attributes.body
Buck R & Chaudhuri A 2006,
Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic‐Cognitive Responses, Volume 21

This book gives an overview of certain principles and elements you can use within your advertisement to help elicit certain responses from your audience, and gives an insight on how to get specific responses from your audience. it has helped provide me with information on what type of stuff I can use to get my message across in my video, I now know that if I'm trying to get the user to sign up to the competition, then using action to get them motivated is a good technique.

Evans P & Thomas MA 2008, The elements of design, second edition Thomson Delmar Learning, Australia.

This book talks about the elements of design. It was a very useful source to me as I didn't know much about typography and colour prior to this course so it gave me an insight on what text and also colours are good to use for my particular video. It also helped me to come up with an overall thematic meaning for my video.

Conrad B. n.d. The Qualities of a Good Advertisement.  Available at: http://smallbusiness.chron.com/qualities-good-advertisement-26099.html.

This source was pretty helpful to me despite its simplicity, I didn't know any of the key characteristics of successful advertising prior to this course so this source has helped me to gain a quick understanding of what to put in an advertisement, it talks about making you ad stand out and making it memorable, as grabbing the audience's attention is vital whilst still engaging thoroughly with your target audience.

Arthur L. n.d. Five essential elements of a  Advertisement.  Available at: http://smallbusiness.chron.com/five-essential-elements-advertisement-25767.html

This source was effective to me as it taught me the key principles of what needs to be included to create a successful and appealing advertisement. it talks about how making sure your advertisement offers features, but also urgency to make sure the audience feels the urge to actually go out and do what you're promoting. It also mentions that you need to make the advertisement look appealing to your intended target audience.

# data[].attributes.body
The video begins with just sound, a basketball can be heard bouncing against the wooden floor. A few seconds in the music hits with a loud bass drum, with a shot of a player screaming/celebrating, this is then faded to black and the words 'get ready' appear on screen, it then fades to black again and then we see another shot of a player celebrating/screaming. it then fades to black again and the words 'your nba2k story begins now appear'. the music then sounds like its about to drop a beat, at this point the competition logo can be seen on screen on a basketball court with players ( looking as if a competition game is taking place) when the music drops a beat a few seconds later we cut to 10-15 seconds of general action shots such as dunks, blocks etc. when the music dies down at the end the call to action comes in with the competition logo appearing on screen following by a call to go and register on the website.

# data[].attributes.body
My intended visual style will remain quite clear and consistent throughout the video, and will remain relevant to the colours of the website too. I have decided to make my promotional ad as a competition advertisement for a random fake gaming website (unofficially, the competition isn't real) hence why i intend to use the colour purple for my text throughout the video.

typography - whenever text is displayed in my video it will appear as dark purple with black shadow/mask surrounding it.

all action shots will use general standard lighting that you would expect inside an NBA arena.

# data[].attributes.headline
summarise the message you wish to promote.

# data[].attributes.subject
summarise the message you wish to promote.

# data[].attributes.body
The message of my video is to get people who like playing NBA2K competitively to sign up to my NBA2K competition on a website. The competition is team based, so some team action shots throughout the video could help entice the audience.