# data[].attributes.headline
What is the impact of advertising on teens?

# data[].attributes.subject
What is the impact of advertising on teens?

# data[].attributes.body
It is no coincidence that experts and consumer advocates strive for greater control of advertising made to reach children and adolescents: research assigns to advertising and marketing responsibility for a number of problems that affect children today, including obesity , eating disorders, early sexualization, violence and the false idea that possessing assets guarantees.
Jorge Batista nº9
Daniel Nuno nº3

# data[].attributes.body
On the radio and television, morality is an important feature. In newspapers, magazines and on the internet, language is more formal.
To conquer the consumer, advertising text appeals to people's desire and fantasy. The language of advertising uses ambiguities, omits, exaggerates, plays, uses two-way metaphors and expressions. You can also conquer using musicality, rhythm and sound features, such as rhymes and assonances. The use of language resources is essential for advertising to achieve its goals. Advertising should amuse, motivate, seduce, make you dream, excite or enthuse.

The advertising speech, for being persuasive, has a great power over the public. Its application gives power to those who use it. Advertising plays an important role in our culture as it promotes the symbolic exchange of ideas, products and services.
There is self-regulation of advertising, which sets limits of action and can veer the placement of some ads. Advertising texts are responsible for the quality of the products and services being sold. That is why they can not resort to lying or dishonest arguments.
Advertising should also not use inappropriate language: vulgar or derogatory language, which includes language of a racist, discriminatory, sexual or obscene nature.
It is emphatic about the prohibition of misleading advertising. And misleading is any form of false information, capable of misleading the consumer as to the nature, characteristic, quality, quantity, properties, origin, price and any other given about products and services.
Jorge Batista nº9
Daniel Nuno nº3

# data[].attributes.body
Marketing is meant to inform people about new products and equipment, but what they realy want is to try to convence the viewer to get this product.

Advertisers turn to celebrities to make their products attractive and credible.

Advertising creates in adolescents a greater desire to have a style identical to their idols like a perfect person.

For example, when I am using the mobile phone, listening to a radio station with a sort of music in the middle, we often listen to advertisings and they are so many that turn the radio station boring and without interest.

António Cruz nº2
Diogo Sousa nº4
Eduardo Rebelo nº5
Leandro Conde nº11

# data[].attributes.headline
What is the impact of advertising on teens?

# data[].attributes.subject
What is the impact of advertising on teens?

# data[].attributes.body
Advertising makes mainly the children influence parents to buy the latest
products on the market because the advertising changes their way of thinking and children do almost everything to get them and they take drastic actions such as tantrums.

Parents usually buy the product to satisfy their kids. Most of the time the products have a very high value rather paying for the real value of the product, they pay the brands and the advertisers.

They use everything to sell their product as expensive as possible.

Marketeers use a lot techniques and new communication methods and everyday they work to find news ways to influence teens to consume the products they want to sell.

They look for the vulnerabilities like body image, style, fashion, low self -esteem to take advantage of teens.

To reach that vulnerabilities, the companies invest some time studying teens, social networks looking for their likes, favourite places, the biggest research used, and make use of that information to create new trendy products.

Due to the bombardment of the advertising, teens continue being infuenced by social media and brands because the information they transmit is, they will be better or important in the group of friends.

António Cruz nº2
Diogo Sousa nº4
Eduardo Rebelo nº5
Leandro Conde nº11

# data[].attributes.body
Usualy the Advertisers use prime time (20:00 PM until 24:00 PM)to encourage young people with weak personality to realize experiences which they don't know their origin and can damage their lives forever.

Famous people are used to convince them to enjoy products to appear cool and social.

We have examples like: advertising alcoholic beverages, cigarettes, food, sexual products, among others.

António Cruz nº2
Diogo Sousa nº4
Eduardo Rebelo nº5
Leandro Conde nº11

# data[].attributes.body
Even though Marketing is an Important factor, it has it´s consequences.

Some of the displayed products, are not aimed towards certain Publics, such as Teens.

Tobbaco and Alcoholic Products, are displayed throughout TV Spots, in order to pursue the Middle Aged, or People over the age of Eighteen.

Sometimes, However, Teenagers are curious and cativated by those same TV Spots, and decide to Buy those same products, Illegaly and Irresponsabily!

Pedro Cruz nº14
João Silva nº7

# data[].attributes.body
The Majority of today´s Companies have special marketing strategies to cativate Teenagers.

One of those strategies is to employ a famous Celebrity, on whom companies spend lots of Money in order to pursue Teenagers to buy their stuff.

Many of these Celebrities are linked to Sports, TV Shows, Cinema, etc…

Another great example, is Music. The Music Industry also advertises many Products throughout their Music, such as Headphones, Laptop´s, or just simply a pair of sneakers.
Pedro Cruz nº14
João SIlva nº7

# data[].attributes.headline
What is the impact of Advertisement on Teens?

# data[].attributes.subject
What is the impact of Advertisement on Teens?

# data[].attributes.body
Advertisement is a very important factor to companies. They target certain publics, to obtain more profit. One of those publics, are the Teenagers.

Teenagers spend most of their time on the internet, so companies implement marketing strategies all over Social Media, News Feeds, etc…

Teenagers are prone to spending a lot of Money on Clothes, Accessories, and Electronics. They choose the Best Brands, to estabilish new trend, or fit into existing ones.

At All times, Companies are Profiting from teenagers.
Pedro Cruz nº14
João SIlva nº7

# data[].attributes.body
Advertising techniques for teenagers are programmed to deceive this generation using various celebrities, current music, and use of familiar models. With this young people are easily influenced what leads them to buy even these having no financial possibilities to buy.

These types of techniques are harmful for teenagers as this advertising becomes very fictional for viewers.
João Bravo nº8
Luis Fernandes nº12
Rafael Cardoso nº15

# data[].attributes.headline
What is the impact of advertising on teens?

# data[].attributes.subject
What is the impact of advertising on teens?

# data[].attributes.body
Teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents' spending (even on big-ticket items such as cars). Because 25 percent of teens access the Internet through mobile devices, companies are targeting them where they hang out: in apps, in games, and on websites that stream music and video and offer other downloadable content.

Tiago Cruz Nº17

José Figueiredo Nº10

# data[].attributes.body
Although it might sound old-fashioned, teenagers respond to images and allusions to families spending time together and enjoying being together. Thanks to the high divorce rates in the U.S., teens may respond to seeing some semblance of a well-functioning nuclear family in advertising.

Companies pay athletes and celebrities millions of dollars to endorse their products. Teenagers -- and people in general -- gravitate toward following style and other choices that celebrities make. Seeing a famous singer in an acne cream commercial draws more of a response from teens than seeing a non-famous person in the same commercial.

This technique makes the argument that you can only be cool if you have a specific product or use a specific service. A perfect example of these advertisements can be found in the "I'm a Mac" commercials, which personifies a Mac as a hip, laid-back young person, and a PC as a stodgy, uptight and uncool individual
José Carlos Saraiva Silva Figueiredo nº10

Tiago Barreiras Cruz nº17

# data[].attributes.body
Whether they are watching television or flipping through a magazine, teens are bombarded with advertising everywhere they turn, and it's not without its consequences. Companies know teens are vulnerable and likely to be consuming media and, therefore, target young people with their advertising. While the effects of advertising can be detrimental to teenagers, it's possible to combat the negative impacts by being proactive about what your kids view and how they interact with it.

Tobacco and alcohol advertising is a particularly negative influence on teenagers, according to a 2006 issue of Pediatrics, and tobacco and alcohol companies tend to target young people who are susceptible to this advertising.

Food advertising is another example of how big business can hurt young people. Foods that are advertised to young people are predominantly unhealthy and addictive. Fast food companies tend to use advertising that will appeal to young people, including incorporating television, film and sports icons into their advertising. A 2013 study from the University of Michigan even found teens experienced higher brain activity during food-related commercials than those that did not involve food items.

José Carlos Saraiva Silva Figueiredo nº10

Tiago Barreiras Cruz nº17

# data[].attributes.body
Advertisements are meant to inform people about new products and equipment.

Advertising is often misleading and induces teenagers to buy new products.

Advertisers turn to celebrities to make their products known and credible.

Advertising creates in adolescents a greater desire to have a style identical to their idols’ (example: although Cristiano Ronaldo is sponsored by famous brands,  he created and uses  his own brand on casual clthes.

Television ads use popular gingles to attract more viewers. Personally, when I am using the mobile phone and listen to a commercial spot with a sort of music that we like, we look to see.
Antonio Coimbra
Hugo Ferreira
Pedro Ambrósio
Rodrigo Tavares

# data[].attributes.headline
What is the impact of advertising on teens?

# data[].attributes.subject
What is the impact of advertising on teens?

# data[].attributes.body
Advertising makes young people influence parents and consequently they spend more money to buy fashionable products. In fact what they pay does not correspond to the actual value of the product.

When people  buy a kind of, product they are rather paying for the brand, advertisers, advertising systems.

They use everything to sell their product as expensive as possible.

Marketeers use both traditional techniques and new communication methods to influence teens to consume the products they want to sell.

They use their vulnerabilities like body image, style, fashion, low self-esteem to take advantage of teens and lead them to consume

Companies study teens social networks and use the information to create new trendy products.

Teens should  not be infuenced by social media or advertising techniques or brands because it is not for having that brand that they are better or important in the group of friends.

Antonio Coimbra
Hugo Ferreira
Pedro Ambrósio
Rodrigo Tavares

# data[].attributes.body
The Television / advertising programs are usually programmed to spend at strategic times in order to captivate different ages. For this they define the time at which there is a larger cluster within each age group.

Virtually all have the same objective, to captivate / influence people for good or bad reasons, often the cases are alcohol, drugs or sex, and sometimes also does not explicitly  the cases and can influence more adolescents that exist always solution / cure.
João Bravo nº8
Luis Fernandes nº12
Rafael Cardoso nº15

# data[].attributes.body
Advertisers use prime time (6:00 PM) to encourage young people with weak personality to experience things that do not know their origin and can damage their lives forever.

Famous people simulate they use the products they advertise to look cool and social , for example; advertising  alcoholic beverages, cigarrettes, food, sexual products.
Antonio Coimbra
Hugo Ferreira
Pedro Ambrósio
Rodrigo Tavares

# data[].attributes.body
The advertising programs are transmitted at strategic times to be able to "act" to different age groups.
Nowadays all new goals, influence how different age brackets for good or bad, often in cases are alcohol, drugs or even sex, and it is not explained cases to 100% can be influenced by young people there is always one solution.

Jorge Batista Nº9
Daniel Nuno Nº 3