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Quantitative Research is used to quantify the problem by way of generating data that can be transformed into usable statistics. It is used for quantifying attitudes, behaviours and opinions.

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Audit Bureau of Circulations (ABC) is a non profit developed and owned by the media industry. It is an organisation that collects, audits and publishes monthly circulation figures for newspapers and magazines.

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Discuss why magazines would find the ABC website useful to Empire/ MOJO

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Discuss why magazines would find the ABC website useful to Empire/ MOJO

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It is useful for magazines like Empire and MOJO because it gives them how many people buy their magazines. It shows what people liked and what didn't. They can see that by the percentages charts. If the readers didn't like that moths issue maybe they won't buy the next months issue so the companies can see that and change their strategy in their magazines but at the same time they don't want to change a lot because they don't want to loose their long time readers. But some readers do stop reading and buying monthly if they think the magazine is lacking quality to it. So, it is useful because the companies can change their products for the better.

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Secondary Research involves the synthesis and collation of existing research. In secondary research people draw data from published papers, any written material, historical records, etc. Secondary research uses primary research sources as a source of data for analysis.

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For secondary research, websites like Mojo show box office numbers for films. They show the budget, how much the movie made domestically (USA, because it's an american website) and worldwide. It also shows how much it made in opening weekend, how long it has been in the cinemas and how many cinemas are showing the film. It is a good way for companies and people who made the film, like directors, producers, etc., to see how their film is doing. People who are film fans can also see what their favourite films are doing in revenue. For example, the film A Quiet Place. The films budget was 17 million dollars, it made 134 million dollars domestically (USA), 213 million dollars worldwide and it has been in cinemas for 19 days/2.7 weeks.

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Primary Research is any type of research that you collect the informations yourself. Examples for primary research would be surveys, interviews, observations and ethnographic research.

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Magazines like Empire and much more uses primary research in nearly every issue. It's where they interview that months guest. They interview the guest and publish it in their monthly issues. It is good content for their readers because we connect with the guest, which could be our favourite actor, director, musician, sportsmen etc.

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Market Research gathers any informations about target markets of customers. This research is one of the key factors used in maintaining competitiveness over competitors. It provides important information to identify and analyse the market need. This research is important for business strategy. It is important for companies like Empire and MOJO to to gather information about their competitors from the market research. So, they can see what their competitors are doing. They would look at the numbers and try to figure out how to improve or some what copy their competitors strategy, if their competitors are doing better than them. On the flip side, if they are doing better than their competitors they would continue doing what they are doing.

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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I asked "How often do you buy magazines?" and 40% of people said often, other 40% of people said rarely and 20% of people who answered said never.

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For the second question I asked "What magazine are you most likely to buy?" and people answered; Metal Hammer, Empire, Cosmopolitan, Music, Gaming and Movie magazines.

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After the second question, I asked "How much would you pay for a magazine?" £5 was the most popular answer. But I also got answers like, £5.99, £3.00 and Max £2.

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Then I asked the question "What would be a good name for a magazine?" and the results were; Filmograph, Shut Up and Read This, Cooking Beats, Girls & Geezers and MN Magazine.

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For the last question I asked "What genre of magazine do you like the most?" 60% of people said Movies & TV and the other 40% selected the other section and commented; Fashion and Music and Gaming.

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The target audience for this magazine would be people who are interested in music and song artists. By looking at the magazine, I would say the age for this magazine would be between 15 and over 45. We can see that adults are interested in this magazine in the "The MOJO Reader" section. The fan in that article is 43 years old. So we can see there are adults who read music magazines. But this one is more towards adults as well. From the artists, the articles and the layout. The magazine is available on normal print and digital. So people have a choice, how they want to read it.

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The target audience for this magazine would be music fans it is mainly towards to teenagers. But by looking at the magazine I would also say that the target age would be 14 to over 30. It is mainly towards teens because we can see articles featuring artists like Skepta, Ed Sheeran, The 1975, Stormzy and much more. It also features bands like Oasis and U2 to appeal to their older audience. Like other magazines it also has a digital platform, so people have options on how they are going to read it.

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The target audience for the Empire magazine would be people who like Movies, TV and Gaming but the magazine is mostly about movies. I would say the age would 15 to over 50's. It can appeal to everyone because, yes the main feature is movies, they also do TV and gaming. They do reviews, interviews, talk about upcoming films, tv shows, games and show the UK and US box office. They mainly feature big blockbuster films rather than indie or small films. They also, like many other magazines, have digital for this magazine so people can read it however they want to read it.

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You have explained the purpose and nature of research with some elucidated examples

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You have researched methods and techniques to near professional standards working independently to professional expectations