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Did Juul Lure Teenagers and Get 'Customers for Life'?

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Did Juul Lure Teenagers and Get 'Customers for Life'?

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This article talks about teens are using the vape pens and posting about them on social media. the company made many changes such as, changing names of flavors and all models in Juul ads should be over 35 years old. It is believed that Juul is not stopping adult from smoking but toget teens to d it and be customers for life.

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Lit is over and other things you can pay teens to teach you

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Lit is over and other things you can pay teens to teach you

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You can pay teens to teach the lingo of this generation. Also to learn the new trends. Lastly teens will be informing you on all the new things that happen.

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People asked on social media what they wanted to name this generation. Some of them asked why they even bothered asking. Others offered to just not put a name on the generation. lastly people did not wan to have the name iGeneration because they did not want to be branded by apple. i think we are sticking with GenerationZ.

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This picture is funny because we have been using Millenials as a punching bag. We have been doing it for quite a while and we haven't even paid attention to our selves. Now our turn to adulthood is coming and it's coming fast.

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Teens: Pretty Sober, Except For Marijuana And Vaping

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Teens: Pretty Sober, Except For Marijuana And Vaping

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This article talks about how teen drug use has gone down. But that only refers to cigarettes. It said that 1 out of 3 high school seniors used a vape. In the end some of them don't even know if what they smoked had nicotine in it.

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The number of teens abusing drugs is lower than it's been since the 1990s, according to a national survey.

"In particular, we see a tremendous decline in the portion of young people using cigarettes," Dr. Lloyd Johnson, a study researcher at the University of Michigan, said at a press conference on Thursday. "The changes we're seeing are very large and very important."

But there are a couple of key exceptions. "[One] is marijuana. It hasn't gone up, like in older populations, but it hasn't gone down, and it remains worrisome," Dr. Nora Volkow, director of the National Institute on Drug Abuse, which funds the survey. "Another concern is we see very high and very fast uptake of electronic vaping devices."

The survey, called Monitoring the Future, and conducted by the University of Michigan, has asked roughly 50,000 8th-, 10th- and 12th-grade students every year since 1991 about drugs and sex and attitudes on subjects ranging from race and ethnicity to career plans.

Last year, 1 out of every 3 high school seniors used a vape or e-cigarette, and 1 out of 6 high school seniors used a vape in the last month. Roughly 10 percent of high school seniors reported intentionally vaping nicotine, but many teens surveyed seemed unsure whether or not they were using a product with the drug. "Teens endorse that they don't really know what they are vaping. They may think they have just a strawberry flavor, and it may be mixed with nicotine," Volkow says.

That's particularly worrying to public health groups and officials. "The issue is nicotine is an addictive drug," Volkow says. "And if you are vaping it and not realizing it, you're still getting conditioned [to the drug]. That results in automatic wanting of the drug." Teens might be developing dependencies to nicotine without realizing they are at risk, and there is some evidence that young people who begin vaping nicotine are more likely to transition to tobacco cigarettes than teens who don't, Volkow says.

Teenagers are also using e-cigarettes for marijuana or hash oil, according to the survey, with roughly 11 percent of high school seniors saying they've done that. Hash oils can reach 95 percent pure THC, the psychoactive component in marijuana. Vaping such high concentrations of the drug can put people, particularly those who are not used to smoking weed, at a higher risk for undesirable side effects like temporary psychosis, Volkow says.

The rise in vaping drugs aside, public health advocates say this latest survey is a cause for optimism. "It is good to see consumption of most substances going down. It's consistent with what we know about, as we're calling them, Gen Z," says Robin Koval, the CEO and president of the anti-tobacco public health organization Truth Initiative. They were not involved with the study. "They are less risky, generally. It's reflective of a generation that is taking life more seriously a bit earlier on, which we are glad to see."

While the rest of the country struggles with high rates of opioid addiction and misuse, heroin and prescription painkiller use is at a historic low for teenagers. Five years ago, 1 out of every 10 high school seniors had tried synthetic marijuana. The survey results this year show that's down to 1 out of every 27 seniors. Past month use of cigarettes has also hit an all time low with only 9.7 percent of high school seniors smokingCombustible tobacco use has also hit an all-time low with only 9.7 percent of high school seniors smoking. "That's a milestone," Koval says.

Some of that reduction in drug use is probably the success of decades of public health campaigning and messaging, Volkow says. "The campaign against tobacco smoking has been one of the most successful campaigns. The same thing, but not as successful, are campaigns that go against binge drinking in teenagers," she says.

What are teens doing if not drugs? That's also hard to know, but there are some interesting ideas, Volkow says. One is that teens are hanging out online more and in person less. That gives them fewer opportunities to pass drugs to one another. Another might be that there are a lot of distractions at hand for teens. "Our brain is hardwired to seek out behaviors that are rewarding and reinforcing," Volkow says. Sports and video games can provide those kinds of rewards and act as "alternative reinforcers" she says.

And though the trends look like a victory for public health today, Volkow says, things can change so fast when it comes to drugs, especially with innovations coming from the black market.
Angus Chen is a journalist based in New York City. He is on Twitter: .

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Teens: Pretty Sober, Except For Marijuana And Vaping

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The number of teens abusing drugs is lower than it's been since the 1990s, according to a national survey. "In particular, we see a tremendous decline in the portion of young people using cigarettes," Dr. Lloyd Johnson, a study researcher at the University of Michigan, said at a press conference on Thursday.

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Americans are lonelier than ever — but 'Gen Z' may be the loneliest

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Americans are lonelier than ever — but 'Gen Z' may be the loneliest

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This article claims that Gen Z may be he loneliest generation and social media might be the blame. It illustrates that we spend to much time online and not enough time face to face with friends. It also claims that the younger you are you will feel more lonely.

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Who here likes to feel lonely? Likely no one. Yet after some 20,000 people participated in a new nationwide survey published by Cigna, a global health service company, Americans are lonelier than ever, with almost 50 percent of those surveyed feeling left out or lonely.

Using the UCLA Loneliness Scale to compile scores, those who scored above a 43 were officially lonely, on a scale of 20 to 80. An astonishing 43 percent (that's 2 in in 5) Americans sometimes or always feel that their relationships are not meaningful, and that they are isolated from others. And 27 percent of Americans (that's one in four) rarely or never feel as though there are people who really understand them.

"What this comes down is that we, as a society, are experiencing a lack of connection," says Douglas Nemecek, M.D., chief medical officer for Behavioral Health at Cigna.

Most alarming: Loneliness scores rose among the generations, with the youngest generation, Gen Z or the iGen, born between the mid-1990s and the early 2000s, scoring a 48.3 overall, as opposed to Millennials, who scored a 45.3., Gen X, who scored an also dismal 45.1 and Baby Boomers, who scored a 42.4. Those of grandparenting or great-grandparenting age, the Greatest Generation, were the least lonely, with a score of 38.6.

Sadly, it seems the younger you are, the lonelier you feel. "While we know that this is a group that's coming of age and making life transitions, these findings give us a clear and surprising picture of how this generation perceives themselves," says Nemecek. "It's important that the communities these young people are a part of take note and explore solutions. It's critical that they're have spaces where young people can connect face-to-face to form meaningful relationships."

The health risks of loneliness

Science has long shown a direct correlation between loneliness and poor health, and the survey illustrates this pretty well. Half of respondents who rarely have in-person interactions are in fair/poor overall health, while just 12 percent of those who have daily in-person interactions are in fair/poor overall health. Half of those who rarely have in-person interactions also say they're in fair/poor physical health (52 percent vs. 23 percent of those who are socially active) and mental health (51 percent vs. 12 percent). What's more, people who rarely have in-person interactions are also less likely to lead healthfully balanced lives, getting less sleep and spending less time with family, than those who are socially active.

"Research has found that loneliness has the same impact on mortality as smoking 15 cigarettes a day, making it even more dangerous than obesity," says Nemecek. Indeed, loneliness and social isolation has been linked to a higher risk of coronary heart disease and stroke. A 2015 study even links loneliness and social isolation with early mortality.

Research has found that loneliness has the same impact on mortality as smoking 15 cigarettes a day, making it even more dangerous than obesity.

Young loneliness isn't just a stateside phenomenon: Early this year, the UK-based Office of National Statistics found the proportion of children aged 10 to 15 years reporting high or very high happiness with friends fell significantly from 85.8 percent in 2015 to 80.5 percent in 2017. In response, the government announced an initiative dedicated to helping young people cope.

Is social media the culprit?

It's always tough to be a teen and today's plugged-in teens have a whole new set of issues that can stem from social media overuse. A very recent study, published by Clinical Psychological Science, revealed that adolescents between the ages of 13 and 18 who spent more time on social media and smartphones were also more likely to report mental health issues, as opposed to teens who spent more time hanging out with friends, exercising, doing homework, reading print media and attending religious services.

"iGen spends less time with their friends face-to-face and more time online and on social media," confirms Jean Twenge, professor of psychology at San Diego State University and author of " iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy - and Completely Unprepared for Adulthood." "As we know from decades of research, people who interact with others face-to-face are less likely to be lonely. Recent research suggests that those who spend more time on social media, in contrast, are more likely to be lonely."

Though this makes complete sense - studies do show avid Facebook users are prone to depression and low self-esteem - the Cigna survey states that social media isn't entirely to blame. Very heavy users of social media have a loneliness score of 43.5, which isn't that far off from the score of lonely people who never use social media (41.7). So social media itself may not be to blame.

What parents can do

Twenge says parents can help their teens along by shifting their thinking a little. "Teens hanging out with their friends are not wasting their time," she says. "Encourage them to get together with their friends face-to-face - and to put away their phones while doing it. Also, if you're struggling to limit your teen's phone time, parental control apps (such as Circle, Kidslox or OurPact) can set limits on use," she says.

Parents can also help their teens by focusing on these healthy behaviors:

Sleep. Balanced sleepers (not too much, not too little) have lower loneliness scores, falling four points behind those who sleep less than desired and 7.3 points behind those who sleep more than desired.

Balancing family with friend time. Those who reported spending too much time with family were also more likely than those who don't to say that they feel as though they are part of a group of friends, and they can find companionship when they need it.

Exercise. People who say they get just the right amount of exercise are considerably less likely to be lonely.

Of all the things parents can encourage to help teens avoid loneliness, hanging out with friends seems to be the most important. "When people have regular, meaningful in-person interactions, they're both less likely to be lonely and more likely to say they're in better health," says Nemecek. "If everyone can take the simple, but important step of reaching out to someone else, that would make this entire study worthwhile."

More Mental Health Tips

Want more tips like these? NBC News BETTER is obsessed with finding easier, healthier and smarter ways to live. Sign up for our newsletter and follow us on Facebook, Twitter and Instagram.

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Why is 'Gen Z' the loneliest generation?

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Who here likes to feel lonely? Likely no one. Yet after some 20,000 people participated in a new nationwide survey published by Cigna, a global health service company, Americans are lonelier than ever, with almost 50 percent of those surveyed feeling left out or lonely.

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Generation Z to eclipse millennials as economic force, says Goldman Sachs

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Generation Z to eclipse millennials as economic force, says Goldman Sachs

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This article says that; We are diverse,entrepreneurial,and label agnostic. It also says We spend ten hours a day online Lastly it says that some of us are starting to worry about money

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Whether they're labeled as whiny, pampered and spoiled or creative, innovative and fun, much has been said about millennials over the past decade.

But a recent study released by Goldman Sachs says it's time to ease up on the millennial hype because Generation Z, or "Gen-Z," is about to step out of the shadows and into the limelight.

Yes, Gen-Z has quietly come of age while millennials have enjoyed significant media attention. Gen-Z's eldest members, born in 1998, turn 17 this year and this generation is about to start making serious noise.
RELATED: How minimalist millennials are going to extremes to save money
The study found some interesting points about the roughly 70 million members in this population who are set to come of age over the next few years.

Here are five things to know about this increasing influential generation:

1. Diversity matters: Gen-Z is more diverse, holding a more positive view about racial diversity overall. The Census Bureau estimates that by 2020, 50.2 percent of children under 18 are expected to be part of a minority race or ethnic group. "Importantly, Gen-Z is not just diverse by a matter of fact, but they also hold a more positive view of the rising ethnic diversity in America than prior generations," said the study.
RELATED: What's the top brand for millennials? See what 20 brands makes the cut for them
2. They are largely label agnostic: Forget designer labels and fancy patterns. This generation prefers the comfort of a plain white T-shirt, a trend that's known as "normcore." The study said: "Bland, boring, basic and in most cases absent of brand logos, this style leans more towards blending in than standing out. And for Gen-Zer's, not relying on a designer brand's latest fashion trends to establish their identities is exactly the point. For the retailers, this presents a new challenge should this trend hold."

3. They're concerned about money: After witnessing the financial crisis and subsequent struggles of their Gen-X parents, Gen-Z has money woes on its mind. About 46 percent reported being worried about student loan debt, which is impressive given the fact that few of them have even graduated from high school yet. They were also found to be more concerned about the cost of their education than millennials.

4. They're massively connected - and wary of how they're linking in: This generation is made up of the first true "digital natives." Gen-Z members are online at least an hour per day and nearly half of them are connected for over 10 hours per day. Gen-Z members also appear to have learned from the carelessness of those who've gone before them when it comes to online reputation management.
RELATED: How more millennials could change the workplace for the better
5. They are entrepreneurial: Like millennials, Gen-Z wants the freedom to be its own boss. The study said: "Although referring to a presumably small sample size, a recent Harvard Business Review article suggested that nearly 70 percent of Gen-Z teens were 'self-employed' (e.g., teaching piano lessons, selling goods on eBay) versus just 12 percent that held a 'traditional' teen job (e.g., waiting tables). This ability and ingenuity to turn coveted skillsets into earnings power will likely serve Gen-Z well as they enter the labor force. In fact, a survey by Northeastern University showed that 42 percent expect to work for themselves one day, far more than the one-in-nine that are actually self-employed today."

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Diverse, connected and debt-averse: Move over millennials, here comes Generation Z

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Whether they're labeled as whiny, pampered and spoiled or creative, innovative and fun, much has been said about millennials over the past decade. But a recent study released by Goldman Sachs says it's time to ease up on the millennial hype because Generation Z, or "Gen-Z," is about to step out of the shadows and into the limelight.

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Ready or not, Gen Z has arrived: Here's how they're different from millennials

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Ready or not, Gen Z has arrived: Here's how they're different from millennials

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This article talks about how are we are next. It exemplifies that 70% of us are self employed. Lastly it says that we are ready to change the world.

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Generation Z. The iGeneration. Post-millennials. The Founders. There are a handful of monikers intended to neatly define those born between roughly 1998 and 2015, but at this point "Generation Z" seems to be the one with the staying power.

As this group, that makes up around 20 per cent of the Australian population, enters its formative years, who exactly is the future of this country and what are they all about?

Asking Gen Z-ers to define themselves, they say they are " innovative," " self-aware," " resilient," and " woke ." They are the children of Generation X and in a series of articles now on Yahoo Lifestyle, we get to know this rising generation and what makes its members so powerful, so opinionated, and so unique. This is Gen Z.
Generation Z vs. millennials
The closest generation to Gen Z is millennials, who were born between the early 1980s and mid-'90s. To compare the two means immediately noticing a few distinguishing factors. Millennials, the oft-called "Me, Me, Me Generation," were raised in the American prosperity of the '90s and told young to follow their dreams - only to then have those dreams dashed by reality.

Gen Z-ers have grown up during much more sobering times. This is the first post-9/11 generation; their childhood occurred in times of economic recession and terrorism. Whereas millennials are often faulted for their perceived entitlement and apathy, Gen Z-ers know that things need to change, and they carry the weight of that responsibility - a fact clearly evidenced by the Gen Z-organised March for Our Lives rallies for gun control in the US, which brought more than a million people to Washington, D.C. As 10-year-old Mari Copeny, aka Little Miss Flint, tells Yahoo Lifestyle about why she took it upon herself to fight for clean drinking water in her community of Flint, Mich., "Nobody was listening to the grownups. I knew if I spoke loud enough, they would listen to me."

Generation Z and diversity
By 2020, more than half of the kids in the US will be members of a minority - making Generation Z the first for which diversity is the norm. Gen Z-ers are also the first to grow up during a time when same-sex marriage is not a hot-button political issue - it's a legal right.

It should come as no surprise then that their social leanings are progressive. Many of their favourite peer celebrities, like Rowan Blanchard and Amandla Stenberg, identify as queer, and only 48 percent of Gen Z-ers identify as heterosexual. As 19-year-old trans artist Chella Man tells Yahoo Lifestyle, "My identity is valid although most of it falls on a spectrum between standard categories."

Generation Z and the Internet
The first generation of digital natives, Gen Z has a relationship with the internet that no generation before it has ever known. In a group for whose members the internet is as fundamental as books or television, and a phone in a pocket begins at increasingly younger ages, it is safe to say that their internet fluency is unlike any other generation.

Gen Z-ers on average spend more than 10 hours a day online. And while generations above them tend to scorn this amount of internet usage, countless Gen Z-ers told Yahoo Lifestyle they wish adults took their use of phones and technology more seriously.

March for Our Lives co-founder Jaclyn Corin tells Yahoo Lifestyle that her phone usage was directly related to her ability to start a national movement. "We're educating ourselves. I know that every single piece of information that helps me through this journey comes from the internet."

Social media star Baby Arielsaid something similar about her use of the internet to entertain: "We live in a new world where social and digital media are simply a new form of entertainment that are just as legitimate as 'traditional' entertainment."

Generation Z and mental health
With near constant connectivity online comes an inevitable degree of isolation IRL (in real life). While Gen Z inhabits a highly global world, its young people are also fairly sequestered in their own devices. Generation Z was recently named " the loneliest generation," with more than half of Gen Z-ers saying they feel lonely.

They are also largely pessimistic about their prospects and anxious about the everyday. The positive here, though, is that Gen Z has eschewed much of the virtual perfectionism adopted by millennials and is making their online presence more politically focused, more mission-driven, and more aware.
Generation Z and economics
Considering all the above, it should come as little surprise that Gen Z-ers are highly entrepreneurial and somewhat reluctant to spend. According to a recent study, 70 percent of Gen Z teens are already self-employed - fitting given their access to the innovative landscape of the internet.

They are also worried about going into debt, awake to the realities of economic calamity, and already saving for their retirement. They may be on the cusp of leading this nation's economy, but their spending habits in many ways more closely align with the fiscally cautious Silent Generation (who grew up amid the turmoil of the Great Depression and World War II) than the starry-eyed millennials.

Generation Z and the future
Even if you knew nothing about Gen Z before reading this article, you likely were aware that this is a generation on a mission. From LGBTQ rights to gun control advocacy in the US, this generation sees faults in the system and is here to change them.

"The world needs stories that inspire compassion. I'll use poetry to write them," the nation's 20-year-old Youth Poet Laureate Amanda Gorman tells Yahoo Lifestyle.

"We are the generation that will save the world. We won't just talk about it. We will put our ideas to action, and we won't wait until we grow up to do it. We are ready to work now," Little Miss Flint Mari Copeny says. Generation Z-ers are here - and they're ready to change the world.

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Ready or not, Gen Z has arrived: Here's how they're different from millennials

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Generation Z. The iGeneration. Post-millennials. The Founders. There are a handful of monikers intended to neatly define those born between roughly 1998 and 2015, but at this point "Generation Z" seems to be the one with the staying power.

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More Sober Than Millennials, Generation Z Could Dramatically Affect Alcohol Market

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More Sober Than Millennials, Generation Z Could Dramatically Affect Alcohol Market

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The main claim of this article is that GenZ alcohol use less than millennials. Although we are not old enough to purchase alcohol there is a rise in teen marijuana use. Lastly for the first time daily marijuana use exceeded daily cigarette use.

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Millennials seem to be a market mystery for a great many industries. To listen to some business analysts, Americans in their mid-20s are in the midst of a ploy to undercut the paper napkin and also avoid breakfast cereal, golf, and Hooters. One thing they have been purchasing in mass quantities is booze. In 2016, millennials drank 42 percent of the wine sold in the U.S., more than any other generation. They also have helped to boost the craft beer industry and to reinvigorate the craft cocktail market. A new generation is on the cusp of the drinking market, however, and it looks as though this "Generation Z" is far less interested in intoxicants of all varieties-from alcohol to cigarettes and marijuana-than their older siblings and cousins.

Demographically speaking, Generation Z (born between 1995 and 2010) is only slightly smaller than the Millennials (born between 1980 and 1995). According to census numbers, there are about 62.5 million members of Generation Z and 65 million Millennials in the United States. Much of this generation is still too young to legally drink, but already market trends show that the period of rapid sales growth enjoyed by the alcohol industry may be slowing down.

The National Survey on Drug Use and Health is one of the best metrics for measuring shifts in American attitudes towards the use and abuse of a range of intoxicants. According to this survey, in 2005, about 28.2 percent of Americans engaged in underage drinking, while only 20.3 percent did so ten years later.

This statistic is at best only an approximation of what future purchasing trends will look like. After all, most members of Generation Z are still under 18 and far from being old enough, or wealthy enough to purchase alcohol. Some of the trend has been offset by increases in teen marijuana use. A national survey of high school students in 2016 found that for the first time, daily marijuana use exceeded cigarette use. Even so, marijuana use was on a five-year decline among 8th and 10th graders. The same survey found that the "percentage of high school students who reported ever using alcohol dropped by as much as 60 percent compared to peak years."

It seems that millennials' younger siblings are a much more sober bunch. These findings could have a dramatic effect on alcohol sales in the U.S. This will likely have dramatic effects on the adult beverage industry.

Over the past decade, craft beer has dramatically increased both its marketshare and brand visibility. In 2014, craft beer sales reached 11 percent marketshare in the overall beer industry and one industry association believes that craft beer can reach 20 percent marketshare by 2020. To reach that goal, however, craft brewers will have to avoid market saturation. Last year, the number of open breweries increased by 19 percent. At the same time, market signals hint that the demand for more brews may be nearly met.

Since 2014, the number of breweries closing has been increasing. Nearly 100 breweries closed in 2016, and openings of new breweries have been dropping by an average of 3.3 percent per year since 2014. Many people point to these numbers as a sign of market saturation.

These numbers represent a flattening demand paired with the sense that future growth is unlikely.

"Ultimately, what led me to close the doors was flattened growth, stagnant growth," Alejandro Brown, founder of Big Al Brewing in Seattle, which closed in 2017, told Draft Magazine. "I watched the potential for growth just dry out."

To some extent, this reflects a surge in the competition. At the same time, it shows that for the businesses relying on a pipeline of new consumers, Generation Z seems much less likely to dive into the craft alcohol culture than Millennials. As more of them reach legal drinking age, the full impacts of this will still be seen.

At least at this point, the alcohol industry seems more likely to greet that day with a stiff drink than a glass of bubbly.

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More Sober Than Millennials, Generation Z Could Dramatically Affect Alcohol Market - InsideSources

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Millennials seem to be a market mystery for a great many industries. To listen to some business analysts, Americans in their mid-20s are in the midst of a ploy to undercut the paper napkin and also avoid breakfast cereal, golf, and Hooters. One thing they have been purchasing in mass quantities is booze.

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Marketing to Generation Z, the mobile internet generation, will require new age thinking and strategies for campaigns to work effectively.

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Marketing to Generation Z, the mobile internet generation, will require new age thinking and strategies for campaigns to work effectively.

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This article says that we have access to a lot of money which is a untrue assumption. It also says that we have an attention span of 8 seconds and 11% of us ADHD. Lastly it says to make a positive message.

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What Millennials Should Learn From Generation Z

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What Millennials Should Learn From Generation Z

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GenZ  when it comes to alcohol use is at an all time low. It says that we are better at self-care and more open about mental health. Lastly we know what a single story is.

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We already know that millennials - and the generations that preceded them - could learn a thing or two from Generation Z. According to numerous pieces of research, the demographic du jour, made up of those aged between 13 and 24, is more politically active and engaged, better connected, more gender and sexually fluid, more open about mental health, better at self care, oh, and less likely to smoke and drink alcohol than the rest of us.

All this may be true - a result of social media and socioeconomic and political factors - but rarely do we hear from Gen Z themselves about what influences them. It's usually older journalists and academics who are given the platform to explain and analyse Gen Z's common traits. They're treated as an almost alien species who are "taking over the office" and "transforming" whole industries.

So it makes a welcome change to hear directly from Gen Z in a new mammoth document. " The Irregular Report," created by the Gen Z-run think tank and studio Irregular Labs, is a 400-page digital tome of insight into the young generation that sheds a light on why certain "people, brands, experiences and systems... are relevant to girl and gender nonconforming Gen Zs around the world." And the potential impact they could have on everything "from political systems and pop stars to retail and religion."

Gen Z know what they want and they're not afraid of going after it with "pragmatism and determination", Irregular Labs concludes. "They have no time for things that do not serve them or lack utility. But utility can be something that makes them laugh as much as something that makes them money." But business is business, it's not personal for Gen Z. "Ruthless does not mean unscrupulous or callous. It is much more Darwinian and practical. For anyone trying to reach Gen Zs, be prepared to be embraced, dropped and embraced again."

The report doesn't deny that Gen Z are as invested in how they portray themselves on social media as millennials are - but there's a crucial difference. Instagram for Gen Z, for instance, "isn't as much about how they look, as it is about what they know, believe and do." In other words, millennials focus on their exterior, surface level, while Gen Z care more about substance and authentically getting across their inner lives online.

Inspirational members of their own cohort are Gen Z's 'influencers', regardless of whether they've met them in real life or know them personally. People like Willow Smith, Instagram phenomenon and musician on the rise, Dounia Tazi, and Lil B The BasedGod are idolised for their inspirational Instagram captions.

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What Millennials Should Learn From Generation Z

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We already know that millennials - and the generations that preceded them - could learn a thing or two from Generation Z. According to numerous pieces of research, the demographic du jour, made up of those aged between 13 and 24, is more politically active and engaged, better connected, more gender and sexually fluid, more open about mental health, better at self care, oh, and less likely to smoke and drink alcohol than the rest of us.

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MARKETING TO GENERATION Z (IT’S TIME TO FORGET ABOUT MILLENNIALS)

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MARKETING TO GENERATION Z (IT’S TIME TO FORGET ABOUT MILLENNIALS)

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This article talks about how to market towards GenZ. It says that you need to make the message quick and relatable. Lastly you need to show that you care.

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Jenna Taylor, Sales Development Associate

Generation Z versus Millennials

Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am-a Millennial-struggling to figure out why my app won't update, while this two-year-old is putting me to shame. By the age of five he'll probably be far more tech-savvy than I'll ever be.

Generation Z and Technology

Generation Z is synonymous with technology. While Millennials were digital, Generation Z is the first generation to grow up with technology from the start. That's why audience segmentation is so important when marketing to Generation Z; they shouldn't be lumped in with Millennials. Marketers need to understand who they are, and use audience segmentation to customize their generation Z marketing strategies accordingly.

Who is Generation Z?

As Millennials are getting older, the Generation Z population is growing, and growing fast. Gen Zers-ages 19 and under-currently make up more than a quarter of America's population, and are projected to account for 40% of all consumers by 2020. The generation is growing fast, and marketers need to understand them.

Generation Z Characteristics:

* Diverse, and are the most multicultural generation yet.

* Open-minded in many ways, such as acceptance of all sexual orientations.

* Gender-neutral when it comes to traditional job roles and transgender issues.

* Changemakers, interested in innovation and entrepreneurship.

* Dreamers, who want to follow their passions.

* Independent learners, who have the desire and know-how to self-educate.

* Do-gooders, who want to make a difference.

Generation Z's Buying Power

Gen Zers represent a buying power of $44 billion, and influence an additional $600 billion of family spending. They influence the way their parents spend more than Millennials did, including over 70% of family food choices and 80% to 90% of items purchased for them. They're willing to challenge their parents, questioning things like how much they're going to pay for something, trying to evoke their own price-sensitivity. Gen Zers have high expectations. With that said, if marketers focus on Gen Zers over Millennials, using them as the barometer, they're likely to please other generations as well.

10 Tips for Marketing to Generation Z

1. They're digital natives, so marketers must act that way, too.

While Millennials use three screens on average, Generation Z uses five. Gen Zers expect brands to move as seamlessly around digital devices as they do, and to create a unified experience across in-store, digital, and mobile.

2. Make the message quick, to the point, and in their language.

The average Gen Zer has an attention span of about eight seconds. They've grown up constantly being served enormous amounts information, and are accustomed to quickly filtering through it. In this emoji-era, brands must communicate with snackable content that captures their attention.

3. Social media is important, but differs from Millennials' usage.

While Millennials pioneered Facebook, Generation Z prefers privacy and anonymous social networks like Snapchat, Secret, and Whisper. They have seen the social mishaps of Millennials and don't want an ever-lasting social footprint.

4. Authentic experiences and two-way conversations are a must.

Initiate two-way conversations online, and create a social presence that Gen Zers can engage with. They value the opinions of their peers, making influencer marketing a very powerful tool, but it must appear genuine in order to be effective.

5. Humanize your brand.

Gen Zers don't want a faceless company. Marketers need to showcase the personality of their brand. Consider a YouTube star or Vine personality.

6. They want realistic and relatable.

They look for products that embody their beliefs, and prefer brands that reflect independence (like Free People), rather than unrealistic messaging that projects perfection (like Abercrombie & Fitch).

7. Let them make it their own.

Market to Gen Zers with an understanding that they'll want to personalize products and fashions; help them express their individuality.

8. Quality matters.

With a world of information at their fingertips, Gen Zers conduct extensive research before buying, and are selective in their purchase decisions.

9. Show you care, too.

Generation Z wants to make the world a better place, and they want to see that you're truly committed to that cause.

10. Video content and cord-cutting is big.

In a recent study, nine-out-of-ten respondents watch YouTube daily, 70% prefer streaming over broadcast or cable TV, and more than a quarter post their own original video content on social sites weekly.

http://www.cmo.com/articles/2015/6/11/15-mind-blowing-stats-about-generation-z.html

http://www.businessinsider.com/millennials-vs-gen-z-2016-2

http://adage.com/article/cmo-strategy/move-millennials-gen-z/296577/

https://www.entrepreneur.com/article/252923

https://www.entrepreneur.com/article/275647

http://www.nytimes.com/2015/09/20/fashion/move-over-millennials-here-comes-generation-z.html

http://www.adweek.com/socialtimes/how-should-you-be-marketing-to-generation-z-through-social-infographic/627988

http://www.forbes.com/sites/thehartmangroup/2016/03/31/new-kids-on-the-block-a-first-look-at-gen-z/#2eb425521588

http://www.mediapost.com/publications/article/275079/targeting-digital-teens-generation-z.html

http://www.nytimes.com/2015/03/29/jobs/make-way-for-generation-z.html?_r=2

http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html

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Jenna Taylor, Sales Development Associate Generation Z versus Millennials Have you ever watched a toddler playing on an iPad? I have. And I was in awe. Here I am-a Millennial-struggling to figure out why my app won't update, while this two-year-old is putting me to shame.

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https://www.proggio.com/trends-social-media-2018-generation-z/
This article portrays us as people who are constantly on our phone. It also talks about how we are the most tech savvy generation. It states that we are more moved by than influencers than celeberties because influencers can have stories that people can relate to.