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Marketing Situation Analysis Presentation Nike

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What Makes a Sustainable Customer Oriented Marketing Strategy?

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The video and presentation shows a good understanding of a situational analysis and a SWOT analysis. The video highlights the key points in the arguments well, while the presentation allows the listener to read more detailed explanations which are backed up by relevant citations. However, the big chunks of text could be broken with pictures or graphs to make it easier to read while adding supporting evidence to the arguments.

The first infographic has good definitions and explains the marketing mix and how it’s used by Nike clearly. However, they could use graphs and pictures to help support the arguments and provide evidence as well. There could also be more citations used to add evidence to back up the points being made.

The second infographic is informative and shows a clear understanding of Nike's sustainable customer orientated marketing strategy. The citations back up the points being made while also relating the points back to Nike. However, the layout makes it hard to read and follow the chain of reasoning. Graphs or pictures could be used to make the layout easier to follow whilst strengthening the points being made.

-Toby Heard

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The presentation and powerpoint show a clear understanding of situation analysis and relates it well to Nike. A good use of references and facts and figures are used to reinforce arguments. However, the paragraphs could have been broken up a little to be easier to read.

The first infographic is very informative and gives good definitions and explanations of marketing mix and Nike's marketing mix also. Text was spaced out and not too overcrowded. However, could maybe use more citations highlighting more points.

The second infographic shows a clear understanding of sustainable customer orientated marketing strategy. The content is clear and links well to Nike. Citations are used well for key points made. Maybe the use of graphs to show information could help break up the writing.

-Amelia Pudney

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For the presentation, I could have simplified the information and broken it up slightly more and made the design more interesting and made the layout more Nike-related with graphs relating to Nike, however, the overall presentation was very straightforward and informative in my opinion.

I could have used more citations on the first infographic however I think the layout of it was good, but maybe not specific enough to the Nike brand itself, as the use of more stats and figures could have been used for this, however, I think I answered the question very well but could've used more graphs t support my answer.

I should have implemented more graphs to support my answer in the second infographic and potentially used more citations to back up my answer and to get even more different viewpoints on the topic. I also should have made it slightly more specific to the brand of Nike itself.