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Topic Chosen:  Virtual tutors and coaches

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Topic Chosen:  Virtual tutors and coaches

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Topic chosen: Pet Care (My pet is a babi)

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Topic chosen: Pet Care (My pet is a babi)

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User Profile 1: Getting into skincare Young adults(Males)

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User Profile 1: Getting into skincare Young adults(Males)

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-Understanding the basic needs for morning and evening routine of skincare

-Recommended to consult a dermatologists to understand what your needs for your skin type condition and to ensure that you understand your skin type (eg. oily skin, dry skin ,sensitive skin or combination skin.)

-Ask for professional help such as dermatologist or people who works in An esthetician, and ask what each product do
that helps to benefit the skin

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- have tried most of the brands
- strong knowledge about skincare
- shares advice about skincare/tells them what to use
- willing to try new products
- particular about the ingredients in the products
- will promote this product if it's good ( for a good cause, whether if it's sustainable etc.)
- 24 or older
- low/ middle / high income

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-buys trendy products seen on social media
-purchasing a huge number of products at once
-working with influencers and creating content
-experiment with new products
-convincing customers to buy their products(by using high quality, natural ingredients etc)
-promoting products they think is suitable for different skin types
-possessing a large number of skincare products

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User Profile 2: Young adults who suffer from acne and have experience in skincare

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User Profile 2: Young adults who suffer from acne and have experience in skincare

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-test out new products and ensuring that your skin has no
effect or has make your skin worst while waiting for the results

- consult a dermatologist for help if skin care products has no effect or to no use on your skin

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Key behaviour:

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Key behaviour:

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Key behaviour:

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Key behaviour:

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-Only every buys a single product/brand
-Limited budget, only ever buy cheap but effective products
-Prefer not to try new products
-Buys at sheng siong

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- Some might not know about skincare.

- Should get help and advise which product to choose.

- Possible to buy cheaper skincare as they might not have the money but the problems on them.

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Purchase cheap skin-care products
Follow up-to-date brands and products
Easily influenced by their celebrity idols

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Know which brands or products that they will prefer
Go to physical stores to purchase the items
Can be easily influenced by family or friends regarding of a product

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Try to save as much on products they purchase
By now they would have their go-to brand as they might be comfortable to certain brands
Online shopping is a new norm for them

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-Follows the latest trend, famous influencers, brands, etc.
-Buys almost every single products that's featured on magazines or social media
-Hates cheap products
-Spends thousands on products and barely using half of them.

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-Follow the trend, thinking they look cool doing so
-Buys expensive products despite not having a lot of money to spend
-Have their boyfriend to buy most of their products for them
-To keep their skins healthier then their mental health

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-Sponsored by company, have to give good reviews or else no more partnership
-Might even make their own products to earn more profits
-The more popular the influencers, the more people will be interested in the product promoted
-May be able to help a dying brand/product from a single promotion

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- Ages from 25 and older
- Purchases high-end brands
- Very passionate about skincare
- High income
- Stays updated on what's new
- Usually very particular of the ingredients used in the product
- Strong knowledge about what is what

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Key behaviour:

Limited knowledge of different kinds of products

Tries out recommended products by peers, professionals or influencers

Buys at any stores selling skincare products

Either has a cheap budget or is willing to spend more on something new

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User Profile 2: Average person who uses skincare

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User Profile 2: Average person who uses skincare

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Key behaviour:

Has knowledge on what they use

Knows what specific brands they want to buy

Buys at any/well-known stores selling skincare products

Already knows their budget range

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- limited knowledge but does a lot of research on searching for the right skincare products to suit their skin type
- googles / watches a lot of skin care routine step videos on youtube
- asks friends on advices about skin care
- cares about the price points of skin care products
- low/middle income

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- Usually ranged between teenagers and middle aged men or women
- Doesnt mind using cheap brands as long as it does the job
- Always changes brands once in a while
- Doesnt actually have a skincare routine
- low - mid income

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User profile 3: Teenagers who suffer from hormonal acne

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User profile 3: Teenagers who suffer from hormonal acne

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- Age between 12 - 19
- Actually have a dedicated skincare routine
- Doesnt mind those slightly expensive brands
- Sticks to one brand only if it works for them
- Knows their budget but usually goes slightly overbudget
- Usually have their parents pay for them
- low - mid income

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- usually young adults, millennials
- mostly cares about the branding & popularity of the product
- cares about the ingredients used in the skin care product
- will give either a halfhearted or honest review, depending on what kind of influencers they are
- middle / high income

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User Profile 3: Normal person who uses skincare

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User Profile 3: Normal person who uses skincare

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- knows which skin care products to buy that works on them
- has knowledge on skin care
- knows their budget range on skin care very well
- low / middle / high income

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- Age between 18 - 30
- Usually sponsored by brands
- Doesnt mind spending on high end products
- Most of the time, doesnt give a honest review
- mid - high income

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- Once in their entire life, they only ever bought one type of skincare products.
- Buys the cheap type of skincare products
- Not interested in skincare products

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-acne prone skins
-regular customers
-tempered by a need for belonging or acceptance within society
- mostly purchases affordable products only
-middle income
-sometimes asking parents to pay for them

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-purchasing expensive and high quality products
-recommending products that is suitable for certain skins
-having a huge collection of skincare products
-experiment with new products frequently
-isn't concerned with price

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-researches products extensively before purchasing them
-watches videos on how to care for their skins on youtube
-perusing through product's ingredients carefully
-limited to skin care products
-regular customers
-asks advices from other individual with sensitive skins
-will most likely see a dermatologist

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-  They usually have better Engagement rates, more personal interaction.
- Typically, Sponsored by Brands.
- They usually are more Authentic.
- Mainly, Young adults/Millennials
- low / middle / high income

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- Age about 10-15, usually the teenagers.
- First time using skincare products so might not be a pro.
- Always go to the internet for some skincare tutorials and also find some recommended skincare products.

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Key behaviour:

Has a range of knowledge on different kinds of products/skincare brands

Hunts or is willing to try out new skincare products from current/different brands

Buys at well-known stores

Willing to spend more on skincare products/something new

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- Very ordinary, buys just the right amount of skincare products.
- Select some best qualities of skincare products
- Sometimes might buy a product that is either sponsored or promoted.

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- have little to no prior knowledge of skincare
- usually asks friends what to use or just follow the crowd
- uses brands that friends share/sites they got to chance upon (even if the product is cheap)
- don't have a fixed skincare routine
- teenagers to young adults
- low / middle income

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- Always buy every skincare product they came across
- Will spent money on limited edition skincare products that does not last long in shop
- Mostly female influencers, aged about 20+
-Only care about beauty so mostly will have about 50 different kind skincare porducts

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- Only use products that is organic/natural
- Do intense research on different products
- Mainly, New mums/Pregnant ladies
- Middle / High income

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Key behaviour:

Has knowledge of the company they are showcasing

Gets free stuff from brands to market to their followers

Buys products at high end skincare stores

Sponsored by companies to review or sell their products

Willing to spend more for high end skincare brands

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- Looks for affordable products mainly from pharmacy.
- Knows their suitable skincare products
- Middle income

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- know what products to buy/works for them
- usually sponsored by brands to market to their followers
- half-hearted reviews unless it's the product they use
- know quite a bit about skincare
- have prior knowledge about the company

- teenagers to millennials
- middle / high income

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- only will buy because there is an offer/ongoing promotion (e.g. buy 2 get 1 free)
- they will change brands every other month to get the deals/bulk buy when the offer was happening
- always updated to get the latest deals
- have a budget for buying skincare products
- only buys from brands that they know
- teenagers to young adults
- low / middle income

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- Consult peers for recommendations
- Watch videos and read review about different products be it on website or an influencer/youtuber/make up guru.
- Age Groups : Vary
- Usually are the ones that takes samples from stores.

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A moisturizer is a simple and inexpensive skin care product that keeps your skin fresh and moisturized. Also wearing sunscreen is essential in ensuring you protect your skin.

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to prevent dark spots in your late 20s and 30s. Antioxidants boost collagen and offer protection against UV light. You may also start to use anti-aging products to get rid of or prevent wrinkles and fine lines.

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The skin tends to become more rough and dry as there is an increase in wrinkles and fine lines. At this age, spots start to form, increasing skin infection and impaired wound healing. Other products that one may use include face cream, eye cream, cleanser, and retinol.

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As the skin becomes more sensitive, gentle skincare routines and products are required. Moisturizer is essential to combat skin dryness and sunscreen to protect against UV rays. Hyaluronic acid and retinoid are used to deal with skin dryness and wrinkles.

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-A basic skincare routine consists of cleansing, moisturizing, and applying sunscreen.
-More looking forward to trending brands that are introduced and influenced by the artists/celebrities.

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key behavior:
- tries something new every week
- loves to test out the different products to see the results.
- usually follows the in-trend skincare products advertised.

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- started to use more boosting collagen type of skincare products as the range of people here lose more collagen that causes the skin to lose elasticity.
- find out well-known products that good for skin

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key behavior:
- limited knowledge on products and its uses.
- seek out advice/recommendations from friends on facial skin care products.
- buys the recommended products

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key behavior:
- has knowledge on the types of products and its uses.
- always on the lookout for new facial skin care products
- willing to spend more on higher quality facial skin care products

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key behavior:
- looks out for deals/promotions when buying products
- usually doesn't stick to a certain brand, depending on the deals/promos.

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- Just started implementing skin care into their lifestyle hence searching for the type of skin care they will need
- Looking for a simple and affordable product which keeps their skin clean and moisturized.
- Most teens start to experience acne due to growing hormones

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- They tend to know roughly what they need for their skin care rountine with limited knowledge on skincare products
- They also tend to look for more affordable products as they just entered the working scene and are trying to save money

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- find out about skincare products through Tik Tok n learn about tik tok influencers' reviews.

- mostly buy trendy skincare products from Tik Tok.

- perfect for tik tok to promote skincare products.

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- limit chosen due to lack of accessible packaging.

- Accessible packagings are costly

-willing to buy brands more disability-friendly

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- buys all in one skincare products
- does not buy expensive skincare products
- always compare with prices.
- do not care about quality.

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- only buy halal skincare products
- research ingredients before buying.
- easily influenced by Muslims family or friends.

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- basic skincare routine
- has a budget but doesn’t mind exceeding it a little
- looks out for affordable products

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- watches skincare routine videos on youtube or tiktok
- spends on high-end products, recommended by known celebrities online
- knowledgeable about different types of products and its uses

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- prefers quantity over quality
- will take as many free samples as they can
- hoards cheap products especially if its on sale or has a promo

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- will stick to a product that has worked for them before
- is attentive to details and will look out for any ingredient that might trigger their skin
- has done deep research on products and their skin type

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Sponsored by the company, they give a review depending on what their personality is like.

They are mostly young adults, teenagers, or millennials.

The more popular the influencers are, the more customers will be interested in buying it.

Low, middle or high income they earn depending on the company that you work with.

Mostly care about the brand new product or popularity of the product.

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Purchasing a cheap but effective product

Their limited budget

Purchasing the discount product on the sale or promo on either shopping online or store

Purchasing a single product

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Having a range knowledge of both type and use of the products

Always on the lookout for new product brands

Always spending on higher quality product

Buying at well-known store

Frequently trying out every new high quality product

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-Looking at items in online shopping apps/websites with no intent to buy

-Saving it for later when they enough money to buy

-Browsing through and see whats interesting

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User profile 3:understands what each skincare product does to the skin (influencer) 

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User profile 3:understands what each skincare product does to the skin (influencer) 

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-explaining to other user who aren't experience in skincare

-recommending what types of skincare products that works best for the different type of skin and explaining the cost of the product.

-informing about what types of product to do the skin and the benefits of using the product.

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-Asking thier close one to choose on which product is better

-Seeing all the reviews in the comment section on how thhe product work, is it good or bad

-Searching up the product on google if it is well recognise by many people and see if it is the most used/popular product and check if it is safe to use

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Always stick to the product that work properly for them

Always cautious to look at instructions of its use and the ingredient to see if any of it might trigger it

Always doing a deep research on the product and their skin type

Seeking out the service to see if there is the same type of product as the one they used before.

Buying the helpful and effective product by the recommendation from the doctor

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-Used some of the products from different brand before

-Sponsering the brand of the product in ever sociaal media like youtube, tiktok, twitter and many more

-Recommanding the products to thier families and friends

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-Looks for sales and discounts

-Looks for a cheap product

-looks through same brand from different shopping apps/websites and compare which sells cheaper

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- Zero-knowledge about any skincare products.

- Needs more advice on which product to choose as they never touch or use any skincare on themselves before.

- Money might be the issue sometimes but fear not to try what's best for them.

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- They should seek strong an as they have super sensitive skins compared to others.

- Best to spend money and fix their problems instead of caring too much about them and suffering a lifetime.

- Needs to apply skincare products at least twice a day to be more effective.

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- Has a lot of knowledge about skincare and knows what they are getting.

- They know what products help their skins and know how to take care of their skins.

- Most likely has high and stable income to be an expert in skincare products.

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usually gets opportunities like getting free products or collaboration with skincare companies

Promotes products on most of their online platform to their followers

Rich content(knowledgeable) to market skincare products

- Depends on advertising to get monetary value in return of promoting products

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Often gets 1 or 2 product out of a whole collection every few months

Has a set budget

knows the kind of skincare product that works for them from different companies

Sometimes depends on sales to get the product

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usually settle on luxury skincare brand

subscribes to newsletter, often gets notifications on latest updates/sales

no budget limitations

no thoughts just buy

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tests different kind of products

no consistency or limitations on the kind of products used

often change up skincare routine every few weeks/months

easily influenced by social media to get skincare products

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Promote products on their social media page
The brands has to be well-known or popular
More consumer will be interested with the product because of the infulencers