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Looking forward to seeing where and how I can apply this within my scope (and hopefully influence others to use it too!).

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Growth hacker mindset and experimentation.

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Growth hacker mindset and experimentation.

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The tools help to understand the trends, understanding customer's needs.

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I'd like to try out all the free web tools. Nudge theory etc

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Utilisation of behavioural economics - subtle manipulation disguised as "nudging" :-)

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Utilisation of behavioural economics - subtle manipulation disguised as "nudging" :-)

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I am working on a new start up and would like to dive deeper into the tools and strategies which I can use

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Nudge theory is fun and i am excited to try and find ways to use it as a B2B concept - how to get better deals for contracts

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Nudge theory is fun and i am excited to try and find ways to use it as a B2B concept - how to get better deals for contracts

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Providing hints for growth, it will be interesting to see how the different types of nudges will move the current consumer base

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Owned, Earned, Paid, Brand Audit and Nudge Theory

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Owned, Earned, Paid, Brand Audit and Nudge Theory

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I am doing marketing in a start up and i have often felt that paid media have limited effectiveness. I am glad that much of the effort was spent on owned media thus far.
However to further analyse how to hack into the market, i will do a brand audit and apply nudge theory after the course. Thankfully this can be used for my assignment 😊

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Would love to test and learn the hook framework further

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Would love to test and learn the hook framework further

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Lots of insights on how ourselves are being influenced everyday unconsciously. This revelation will allow us to be more wary of the digital environment and consciously picks the good over the bad influences.

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how can we make people feel good for using our brand and keep coming back for more

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I will start with a brand audit. I work in a company with a lot of traditional marketing and sales and I need to have a lot of metrics and statistics to get the means to start working with growth hacking methods and digital marketing.

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Customer Activity LIfe Cycle with The Hook Canvas Experiment

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Customer Activity LIfe Cycle with The Hook Canvas Experiment

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Will want to experiment this
Title

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Really interesting on how we can look at data to study behaviour, to see what triggers can create a loop of consistent actions and behaviours

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Good to discover the variety of free tools out there which can help in my campaign planning.

And good to know about nudge theory, which I will use when I can!