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This ad evokes emotions of pride and patriotism. The energetic image is an artistic concept of Donald Trump in all his glory, riding a Trump tank. The tank is a symbol for America's military might. Emerging from the sea, this image is reminiscent of a tank beach landing, preparing for battle.

Visual Elements:
- Bright and vibrant colors show explosions in the background
- Confident but relaxed posture
- Guns and war machines represent aggression
- Symbols in the form of an Eagle and the Tank.
- Low point of view show Trump in an elevated position of power. He is also in front of the American flag, symbolizing his leadership of the country.

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This ad evokes the emotion of fear and worry. The image shows the Earth being drained of water through a strainer, with the caption "Time is running out." This ad is a metaphor, comparing the destruction of the Earth to an everyday household object that slowly leaks water, evoking our massive waste of water now. Viewers see the massive amount of water seeping out compared to the size of the Earth and are reminded not only of the immense magnitude of the water being wasted but the shape. The image looks like an hourglass, showing our time running out. The caption compounds this. "Time is running out" is a very ominous message foreshadowing doom and destruction. The water that is leaking seemingly also has a green tint. Green is the color of the Earth and represents its wellbeing. So having the green drain out not only shows that we are losing water but the essence of the Earth itself. All of this is to evoke a sense of fear and worry, prompting the viewer to take action against the destruction of our planet.

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Was That TXT Worth It? - Earth and Order

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Was That TXT Worth It? - Earth and Order

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This ad appeals of emotions of shock, fear, and guilt. The body the girl lying down in the morgue can remind the viewers of horror movie scenes and morgues are often associated with fear, therefore, the explicit image of a girl's dead body creates a sense of fear in the viewer, making them more likely to agree with the advertisement. The rhetorical question asked: "was that text worth it?" creates a sense of guilt and shock, as people realize this girl died due to texting and driving; something many viewers might already be doing. Hence, these emotions make people feel discouraged to continue texting and driving.
*Public service announcement: subcategory of advertisements

Visual Elements:
- Blue color scheme (girl's body is blue, suggesting death)
- Bird's eye view of a girl's body... they frame just enough for us to know the picture is taken in a morgue
- Lighting... bright on the right, but surrounded by darkness... makes the scene seem bleak and slightly scary
- The text :-( to replace the girl's face relates her death to text messages... implying that texting while driving can make you regret it

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Thai Cigarettes + Cigarettes in general (Bryan and Prang)

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Thai Cigarettes + Cigarettes in general (Bryan and Prang)

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This ad appeals to emotions of shock, disgust, and fear. The image shows that even cigarette companies are aware of the many risks and dangers of the product in which they promote. Visual elements:
- Color
- Gaze
- Imagery (Provocative and graphic)
- Size of image
- Up close shot
- Includes hotline to rehabilitation centers on every box

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This ad appeals to sever different emotions such as

- inspiration: it encourages buyers to pursue their dreams and work through the pain
-  Worn down shoes illude to work and effort being put in
- Dual meaning in their slogan is catching encouraging their message while going back to the product
-the spotlight the shoes the product, however the colors on the product are more eye catching.
- The color red is intense and motivational, typically meaning passion
- Especially against the black background, the red and white and team stand out

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This ad evokes emotions of affection and warmth in the target audience. The image depicts same-sex couples connected by a single Coca-Cola bottle.
Visual elements:
-  Bottle in center of the image = can be shared by everyone
- Smiling, content faces. Intimate gaze between the couple on the left creates a feeling of passion = audiences should desire the Coca-Cola bottle
- warm red, orange, and brown tones add to the feeling of warmth.
Coca-cola’s use of same-sex couples, a marginalized group, communicates that with Coca-Cola, they can feel comfortable. As a result the viewer feels a sense of security, and understands that Coca-Cola brings people to love each other, and they do so in an inclusive way.

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This ad appeals to the emotion of shock, disgust, and frustration. It does this through use of juxtaposition of props, book vs gun. Uses children in the context of gun violence and school shootings, specifically to add commentary on how the US allows access to deadly weaponry. It further plays on privilege, having the white child hold the gun to comment on the lack of justice against the majority of school shooters (who are white).

Visual Elements:
- Gaze
- Facial expression
- Props (gun, book, flag, chair)
- Addresses the audience
- Color in background and foreground (vibrancy)
- Call to action
- Logo (Gun barrel + sight)

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This ad is appealing to the emotions of cheekiness, inclusiveness, and encouragement in the target audience.

- In the ad the viewer notices the different shapes and sizes of rulers placed by Durex to show that no matter your size, shape or color, they "got you covered" with safe, fun and exciting sex. As a result, the viewer feels the emotions of inclusiveness and encouragement for the practice of safe sex.

- Moreover, the blue color is Durex's main brand color which gives a feeling of calm/peace, possibly putting the viewer at ease.

- The rulers instead of male genatalia is a way to bring the emotion of cheekiness, since the viewer understands what Durex is trying to say without them actually needing to say it

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France and Jane

This ad evokes the emotion of sadness, vulnerability and disappointment. The image depicts a Muslim woman in a hijab, highlighting the issue of discrimination and sexism. The google search text box is placed on the lips of the woman with the phrases “women need to be controlled”, “women need to be disciplined” to allude to the negative stereotypes placed upon women. As a result, the viewers feel a sense of desolation and sadness because of the gender norms that restrict women and a desire to enable their strong and independent nature.

Visual Elements:

close-up shot allows the audience to see her emotions

search-engine bar feature conveys the widespread nature of the issue --> placed in front of her mouth, symbolizes silence.

black background makes the foreground stand in contrast and the person more noticeable and stark

muted and dark colors provoke an ominious mood

the person's Hijab clothing conveys culture and ethnicity

lighting illuminate the woman's face, emotions, and eyes

harsh phrases showing injustice in society are bolded below the search bar --> provokes anger and disgust in the audience

the UN logo at the bottom creates ethos

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Determination and Inspiration (Nike Ad) - Tan and Joon Hee

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Determination and Inspiration (Nike Ad) - Tan and Joon Hee

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The viewer notices the text that evokes the emotions of determination and inspiration where it says "Believe in something. Even if it means sacrificing everything." The choice of using a human to portray the idea of sacrificing everything to achieve the one thing they believe in, helps to inspire others as the audience can see that there are people out there in the world doing exactly that. The color of the Ad is black and white which makes the audience connect the Ad with the emotion of struggle as the text also talks about "sacrificing" to believe in something in their life. The close-up shot of his face also shows his clear facial expressions which determines his struggles, communicating the emotions with the audience through the advertisement.

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This ad appeals to the emotions of power and confidence. The text displays an image of Captain America, a well known fictional figure representing the conservative ideals of the male image. The deodorant company’s primary target audience is American males, but also all other males because of the image of a hero representing idealistic perspectives. It also invites a female audience to purchase this product for male counterparts but invoking a sense of arousal at ideal male figures.

Visual Elements:
- The use of a well known American hero
-  The use of red, white and blue colours which appeals to the audience's sense of patriotism.
-  The ad also appeals to a man's masculinity
- The reference to America and it being a global superpower helps evoke the feeling of power and confidence.

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This ad appeals to the emotion of sadness and evokes sympathy in the reader for those less fortunate.  The image depicts a young child huddled in the corner of a dingy room without a pillow or a clean blanket.
Visual Elements:

Gaze of viewer on the child

Narrative of Photo-Lack of parent, sleeping child, morning time.

Dingy color pallette

Framing is cramped with high angle shot

Barred window with some natural light

Dirty blanket, no pillow, no bed