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Neuroethics of Neuromarketing
By: Emily Murphy
https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.252

Predicting Advertising Success Beyond Traditional Measures: New

Insights from Neurophysiological Methods and Market Response Modeling
By: Vinod Venkatraman
https://journals.sagepub.com/doi/pdf/10.1509/jmr.13.0593

Personal and Psychological Factors-Does It Impact the Choice of Advertising medium?
By: Izian Idris
https://www.researchgate.net/publication/26619571_Personal_and_Psychological_Factors-Does_it_Impact_the_Choice_of_Advertising_Medium

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Fairy Tale Motifs In Advertising
By: Patricia De Baubeta
https://sapientia.ualg.pt/bitstream/10400.1/2422/1/Fairy_tale.pdf

The Pervasiveness and Persistence of the Feminine Beauty Ideal in Children’s Fairy Tales
By: Lori Baker-Sperry and Liz Grauerholz
https://www.jstor.org/stable/3594706seq=1#metadata_info_tab_contents

Folktales and Fairy Tales: Traditions and Texts from Around the World.2nd ed.(Brief article)(Book Review)
By: Anne Duggan
https://books.google.ca/books?hl=en&lr=&id=WXWACwAAQBAJ&oi=fnd&pg=PP1&dq=Duggan,+Anne+et+al.+%22Folktales+And+Fairy+Tales:+Traditions+And+Texts+From+Around+The+World%22.+Choice+Reviews+Online,+vol+53,+no.+12,+2016,+pp.+56.&ots=V_F7nOFYUP&sig=B8lFJeBEmDOsVWdJFoXE8LyQU_A#v=onepage&q&f=false

Emotional Marketing Examples Scientifically Proven To Sway

Buyers
By: Shayna Smilovitz
https://instapage.com/blog/emotional-marketing

The Routledge Companion to Media and Fairy-Tale Cultures
By: Pauline Greenhill
https://books.google.ca/books?id=jnlTDwAAQBAJ&pg=PT219&lpg=PT219&dq=how+advertisements+incorporate+fairy+tales&source=bl&ots=uG3Zc28CoT&sig=ACfU3U2XXZVZEAYckkbyVgpkIe5Ne-cZTg&hl=en&sa=X&ved=2ahUKEwip9XB6MXnAhWQaM0KHWiBDOAQ6AEwEXoECAoQAQ#v=onepage&q=how%20advertisements%20incorporate%20fairy%20tales&f=false

The Oxford Companion to Fairy Tales
By: Jack David Zipes
https://books.google.ca/books?id=okEFCgAAQBAJ&pg=PA3&lpg=PA3&dq=beauty+products+using+fairy+tale+motif&source=bl&ots=dwObGyd3NJ&sig=ACfU3U3CBo3rV1qZeRtcyegtVEs4VyD64w&hl=en&sa=X&ved=2ahUKEwjr4Mb78XnAhXbbc0KHfZjCyYQ6AEwFnoECAwQAQ#v=onepage&q=beauty%20products%20using%20fairy%20tale%20motif&f=false

Don Draper Thinks Your Ad Is Cliché: Fairy Tale Iconography in TV
Commercials
By: Preston Wittwer
https://www.mdpi.com/2076-0787/5/2/29/htm

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From the research gathered, many of the sources make connections as to how advertisements use fairy tale motifs in order to persuade the consumer into buying their products. Many sources touch upon the psychological factors such as affect, desirability, emotion, and memory. Advertising agencies try to use certain tactics that have been used to trigger certain psychological connections. Tactics used include popular fairy tale slogans or popular fairy tale characters paired with the products they are advertising such as makeup up, fragrances, wardrobe, and jewelry.

What I have learned specifically from the psychological sources that I have found is that marketing agencies try to incorporate marketing stimuli that is paired with the product. This ultimately leads to arousing the individual with emotions that has a lasting impact that they intend to convey. If this connection is strong enough the consumer connects with the product on an emotional level which makes it hard for consumer to back away. Given this interpretation, it seems to have the strongest effect on the consumer and is the reason why advertising agencies strive to engage the consumer with something familiar that they can connect to. By using popular fairy tales such as Cinderella, Sleeping Beauty, Rapunzel etc. have given advertisements the edge they need to provide that sense of comfort. Thus, advertising agencies believe that this connection is a great selling point to their product and is intended to add a magical element that resonates within the adult.

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What I have yet to learn is if advertisements using fairy tale motifs have a more prominent effect of attracting females over males on certain products and how much more does it influence females over males if that is the case. I would also like to investigate if certain fairy tales are regularly attached to specific products to create that persuasive effect or if all fairy tales are equally effective in creating an emotional connection with consumers.