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OPPOSITE QUESTION (ANTI IDEA AND TRANSFORM EXERCISE)

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OPPOSITE QUESTION (ANTI IDEA AND TRANSFORM EXERCISE)

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Elite Status, wealthy

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Helps prepare the skin for any further steps

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Helps prepare the skin for any further steps

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In the car...after lunch...while watching tv

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Smell signifies the start of the beauty routine

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Give it a meaning whenever I need "a break"

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Ad with women being followed by flowers

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To remind the users to use the product at a specific time everyday

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Give it special application steps

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Make the aqua magnifica application something to look forward to

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Make it a special experience (nightly routine that you look forward to)

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To promote the product with csp++ clients in department storess

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Show shift between before and after ritual

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Create the right turn-down ambience for relaxation

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Make it easy to see on the bathroom shelf / makeup counter

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Sell a travel kit with Aqua Magnifica products

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Legacy product: timeless, ageless, always

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If you get their husbands to use it too!

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Social media / media campaign

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SOCIAL MEDIA CAMPAIGN

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Home or pillow spray with the same scent as aqua magnifica

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Bridge pollution with the products
--> plants removal effect

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Communicate its importance

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pool of this product

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Show 3 target personas as friends

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Pouring Aqua magnifica

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Trip to Vercors (go to source, meet farmers, first-hand experience)

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Your Ritual changes but aqua magnifica remains

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Soap-Spray-Detergent-Candle-Diffuser

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Ease the day!

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Create an Aqua Magnifica community / ecosystem

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Sanoflore 'tour'

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Erase the day

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Beauty SPA

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Include the recipient in the environment

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Easily accessed (pharmacies, supermarkets, drugstores,...)

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Super hard to get

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Make it an everyday routine/ritual

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Galerie Lafayette
BHV

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Something to pass down their their children

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To share women's rituals

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Create a story around sleep

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Make it different sizes

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Anne Sophie celebrated her 50th birthday  not long ago. She's  a very hardworking woman, at the peak of her career with lots of responsibilities and stress! She's very career focused, rich and demanding.
For her evening beauty routine, she is looking to log off from the day and relax.

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# Shelfie

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Make bottle super small

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Associate with everyday, routine

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That might be thrown in the nature

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Only associate with events, trips

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Online or not competition

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Human / Nature, need for a daily refill

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"play on words with "Magnifica"

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NO No No

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Add glitter

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Gentle

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Daily tips and knowledge about plants

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Can’t use it too much

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EVERYDAY

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Only once per week

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Sabine is in her 50s and after a long career she is finally taking some time to refocus on herself. She is a very active woman who strives for balance. She has two kids but they have left home and are studyingin university. So, with more time in her hands she is experimenting yoga, oilates and bio baking. She is concerned with sustainability and protecting the environment in a sophisticated way. Her favourite thing is travelling and she is looking for her next trip to Bali.
Regarding her beauty routine, she is minimalist but demanding and she requires organic products.

Regarding her beauty routine in the evening she looks to treat herself and that nice pampering feeling

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Gentle, for everyday

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They have a strong routine

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Too super powerful -> not needed enough

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Promote it for every season

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Anti Idea 1: Promote it as Seasonal Product 

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Anti Idea 1: Promote it as Seasonal Product 

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Campaign: diff. ways to apply the product 

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Campaign: diff. ways to apply the product 

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Show that the ritual might have diff. usage

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Give seeds with the product, routine of taking care of the plant and the skin

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Charlote is in her 50s and she's  a classic woman who strives for efficiency. She is the boss in her family and household and with so many things in her mind she is often overwhelmed. She loves gardening, cooking and hosting friends.
Regarding her beauty routine in the evening she looks to treat herself and that nice pampering feeling