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Posts in Beige means they're finalized and chosen as the final piece.

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Name: Creams & Craves

Tagline: Your sweet needs answered.

Concept: We're a homegrown, e-commerce, vegan-friendly ice cream brand, specializing in localized and clean flavors. Our mission: saving mother nature one scoop at a time with our 100% natural tubs of deliciousness. Oh, and also making ice cream accessible to everyone's fingertips.

Now, everyone can indulge guilt-free!

Logo: Jane's

Layout Draft: Amina's

Mock-up: Xin Ying's

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Our website will be based on an e-commerce ice cream parlor, specializing in delicious low calorie, low fat and low sugar tubs of localized flavors.

We are a homegrown, vegan-friendly and gluten as well as lactose-free ice cream brand just for you!

The idea was to make ice cream accessible to everyone. With these criteria, now, everyone can indulge guilt-free!

Our theme of the website will be filled with bright, pastel colors. The idea is to make our website scream 'fun and bubbly'.

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HEY GUYS! Sorry for the late submission. Something, called sleep, got in the way.🙃

So like I previously told Jane, my idea was almost identical hers, but there's only a few differences. fort he promotions I named it fresh scoops so that it fits with the theme of ice cream, and is also a play on words.

Next, for the makeup of our ice cream, I thought it would be creative to have scoop of ice cream in the middle (a bit melted), and the different components of the ice cream will be in ice cream scoopers on the side.

Then, for the about us section, I used the title "We Are..." so that its slightly different than what most sites have and is fun.

For the menu/order now section, I put the title spoilt for choice, which is another milk/ice cream-type-of pun. And like Jane previously mentioned, the Softree design of showing their menu will be incorporated.

For catering, I also share the same sentiments as ya'll, about having a gallery of past events and info on how the service works.

Then, for the contact section I put the title "Hit Us Up!" which is very youthful and makes us seem more welcoming, and relatable to our customers.

And for the part where users want to return to specific sections, I think we can have a cute icon/logo in the middle of each section so that people don't have to keep scrolling, also our menu bar could be responsive, and be able to still show at the top, regardless of where users go.

Okieee... That's all I have. Share your thoughts and comments down below. BYE!✌

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Our website will have the following sections:

1. Our Story
2. Shop Here
3. Catering
4. Contact Us

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Okay, guys. I merged both styles of the logo as suggested by all.

Do tell me what do you guys think and pick one for our finalized version. The majority vote will be used in our mock-up.

Once we've decided which to use, I'll be emailing them to you to make sure the resolution isn't ruined or anything. :P

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Hi everyone ! I've made some changes on the parts you guys have commented on !

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As suggested that the first section after the tab menu is the announcement section, I did something like this so that everyone will get the gist of it.

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Hey guys! I also designed how the icons on our tab menu will look like when hovered!

What do you guys think?

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Next, the proposed tablet view.

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Here's the third, possible desktop view. Just to clarify, for the "Spoilt For Choice" section, I also decided to use the Softree menu navigation idea.
Also, I decided to make the menu bar responsive so that it's easier for users to go back to the specific section they want. Okie, done clarifying 😂

Share your thoughts!

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Mobile at last!
Do comment what do you guys think!
Would love to hear back from all of you! :)

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And for the mobile view...

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Hi guys! Here's my mock-up for the desktop view!

I did it in gif format because I wanted to try Softree's concept where whenever you scroll down, a new menu/item pops up.

Since this is a mock-up, I can't really make the actual effect. Hence, I turn it into a gif instead. Hopefully, you will be able to get my ideas across. :)

(I noticed that there's somewhat a glitchy texture. I'm thinking it's because I've turned it into a gif.

Here's the link for a better resolution of my mock-up!)

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Here's my tablet!!

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Last but to least, my mockup for mobile view!

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This is m mockup for tablet view :)

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Hi guys! Finally I've done with my mockup!!!! So I'll attach my desktop view below!

All the colours I've used are pastel colours, which all of us agreed on that.

Thanks all of you for what you have posted on this Padlet, it seriously helped me a lot!

Cant wait to see yall's mockup!!!!

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Hello guys, as what we suggested during our discussion today, attached below is the link for you to get icons for Facebook, Instagram and Email! All these icons are super cute and most importantly, free for us to use!

Click link

You can use any type of icon as long as it suit your mockup! Have fun exploring!

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Hello guys!

As suggested, here are the icons I drew for our tab menu bar in our mock-up!

From left to right: Our Story, Shop Here, Catering, Contact Us.

I've emailed the icon images as well as a.i. file to you guys. If you guys like these, you can use them. But it's not necessary haha

Let me know what do you guys think !

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Well Done - Please see attached image.

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Feedback:
1) Please see attached image (must)
2) You have discussion here and it's very vibrant - Well done! and just keep it up and continue the good work on discussion.
3) Well Done so far and thank you for the good work! --> (Great Logo design, good flow chart, very well done on draft layout before the execution of PS mockup, and all the detailing discussion - Awesome! Excellent!
4) All the detailing Checklist - very organised leader! Thank you!.

To improve:
1) Continue to do FINAL mockup in PS in order to fulfil item 5 & 7 (see attached image)

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Hello everyone, so here's my home page layout draft.

I think it would look more attractive and adorable to have icons to describe each subpages of our website on our header.
{Inspired by Ample Hills Creamery website]

I think it is important to let our web visitors know that our brand is online, therefore I chose to describe a little about our delivery service first on home page.
[Inspired by Jeni's website]

Next, I think people should know and understand about our ice cream first before shopping on our products.

After that, we can have an announcement section then menu section then contact me section.

In my opinion, I think that it would be better to talk about "our story" on its own subpage clearly rather than talking a bit on home page then continue on subpage. If customers are interested about our brand, they will automatically press the "Our story" on the header.

That's all from me. I would love to receive constructive feedbacks from you girls !! ^_^

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hello guys! so this is my home page layout draft!

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Hello guys! This is what I had in mind for our web layout draft. I'll explain my ideas down below.

I was thinking we can do like a 'announcement/news' section for our brand in the pink section. It will be in like a slide format. By announcement/ news, I meant like if we have new flavors launching, we can post it in that section.

The second section will be called 'Up Close & Personal'. I was thinking we can do something like the McConnell's website where we insert an image of a scoop of ice cream on spoon and list out the special features of our ice cream (low sugar, low calorie, gluten free, dairy free, etc.) with some hand drawn icons on the side. This is to make our brand stand out more.

The about us section will just be a brief description of who we are and what's our store's vision. We can put a group picture beside it.

The next section will be the 'Shop Here' or in other words 'Menu'. We will be listing what we sell with the description of our flavors and the prices here. I was thinking we can do it like what Softree's website did where whenever we scroll down, a new item from the menu pops up/ the item changes. I think this is such an innovative concept we can try.

After that, we have the catering section where we will include information about the catering services provided. Beside the info column, we can include a picture of past events we helped cater.

The last section will be the 'Contact Us' section. We can include our social media links and other contact information.

If our users/ customers want to return to our homepage, I was thinking that they could just click the logo and it would take them back there.

So, what do you guys think? Would love to hear your thoughts! :)

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Hello! So this is a follow up to Janes' flavour post. Here is what I've found

I tried looking for flavours that are not that common since part of our motto is about “specialised” flavours. Tell me what you think.

International flavours:

1.       Peanut butter

2.       Candy floss

3.       Smores

4.       Marzipan

5.       Fudge

6.       Mixed berries

7.       French Vanilla

8.       Birthday cake

9.       Dulce de leche

Malaysian flavours:

1.       Apam Balik (Malaysian pancake)

2.       Kuih Lapis (Layered cake)

3.       Gula Melaka (Malaysian caramel/toffee)

4.       Payasam ( Malaysian rice pudding)

5.       Gulab Jamu

6.       Halwa

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Hello everyone! Here's a list of ice cream flavors we can include in our 'Shop Here' section:

1. Chocolate
2. Vanilla
3. Strawberry
5. Caramel
6. Cookies n' Cream
7. Mint Chocolate Chip
8. Matcha/ Green Tea
9. Mango
10. Sea Salt

Since we're a homegrown brand that specialises in localized flavors, it would be ideal to include some of Malaysian's famous local taste in our ice cream:
1. Durian
2. Lychee
3. Lime (Limau Assam)
4. Teh Tarik (Malaysian version of milk tea)
5. Kopi Peng/ White Coffee (Malaysian coffee)
6. Milo Ais (Malaysian chocolate drink)
7. Salted Gula Melaka with Coconut (Malaysian salted caramel)
8. Tau Foo Fah (Malaysian Chinese beancurd dessert)
9. Pandan Kaya (a Malaysian type of jam)
10. Dragonfruit
11. Cempedak (a Malaysian fruit)
12. Rambutan (a Malaysian fruit)

You can also include other flavors if you would like but please do bear in mind to add in local (Malaysian) flavors in your menu in order to fit our vision! :)

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Hi guys, so here's the description for our 'Our Story' and 'Catering' section.

Our Story:
We're a homegrown, e-commerce, vegan-friendly ice cream brand, specializing in localized and clean flavors. Our mission: saving mother nature one scoop at a time with our 100% natural tubs of deliciousness. Oh, and also making ice cream accessible to everyone's fingertips. Now, everyone can indulge guilt-free!

Catering: 'Let us serve you!'
We know how to party and we definitely know how to throw an awesome one! Be it a wedding, birthday party, baby shower or an event launch, give us a ring. We guaranteed you will be having an experience like never before with Creams & Craves. After all, what's a party without ice cream?

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Hi guys! Sorryyyy for the late update! So here's my rough idea about our logo. *click to view*

All the colours used are pastel colours  which are suggested by Xin Ying. I drew a melting ice cream and it somehow actually look like a honey jar, maybe because of the cup's colours haha!

Anyway do share your thoughts below!!

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Here's our web flow chart as well as some suggestions we can do and insert in our mock-up designs later!

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Hello guys! Attached below is a copy of my logo design. The colors used are actually from 4th color scheme suggested by Xin Ying here with the green from the first palette. I also drew the ice cream icon and added leaves so that it has a little 'freshness' vibe to it.

The first logo is just something really basic, simple but brings out our brand well.

For the second logo, I thought of doing something creative with the fonts.

Do tell me what do you guys think about them! Can't wait to hear your thoughts! :)

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Logo No. 1
"The Melting Broccoli"
"Broccoli-looking Ice Cream"
Since our ice creams are on the healthy side, I thought of using broccoli to give out a healthy impression. It is actually an ice cream but it looks like a broccoli. as for the heart shapes above, each heart can represent each of our brand uniqueness or maybe our brand signature flavour.

Logo No. 2
I thought of doing something cool and clean. I imagine the background of the logo being black and the wordings are white, it'll give out a pretty classy feel. The mini ice cream above will help to make the whole logo more adorable and friendly.

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This packaging in particualr drew me in (no pun intended). The artful positioning of the different elements such as the fruit drawings, colours, and angles are captivating. Also, our brand makes ice creams from scratch and I think it would be relatable to use images that look "handrawn" and abstract, making it more attractive. Also, the idea of drawing an image on the packaging, depending on the flavour of the ice cream is a smart idea. What do ya'll think?

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Hey guys! So, since there are already a lot of suggestion for the different ice cream types we could use, I decided to start looking at different package designs. I'll have separated posts explaining why I like the specific designs.
The first design I found was this cute design from a Japanese brand. I love the mix of white, and just enough colour to make stand out, but not overwhelming. The fruit that is decorated around is one of the main things I like, and it could work for our brand.
Also, I think it would be best to use recyclable carton to fit with out image.

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Hello, here is my next packaging idea. One of my favorite things about this is that they have one solid, pastel colour, with just the text. Our brand is about being clean, so taking a simple approach could work?

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These ice creams look healthy and at the same time photograph worthy. Very pretty. I like.

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Colour Palette No. 4

Honestly, this is the colour palette I like the most. It has a very cheerful, youthful, sunshine feel with sweet and girly feel together. The colours on this palette are not too soft which can make our ice cream brand look confident.

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Hey guys!
So here is the rough visual of my idea about our logo. I tried to shape the ice cream in a way that looks like a strawberry upside down, then added strawberry seeds for the same reason. Since we create ice cream that is natural and free from a lot of stuff I thought that the idea of using a fruit, but in an ice cream shape, would be suitable. I then added leaves since our brand to add onto the idea of it being natural. I then put the brands name at the top, in an arc, to create dimension, and make it look more interesting (Ignore the fonts btw, they're just this). I did the same thing for the tagline. I only used four colours, and three of them were also used in the text to make the design more cohesive. Looking forward to your thoughts! Feel free to critic on anything, whether bad or good :D

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Colour Palette No. 3

This palette is also one of my favourite. It brings out an entire different feel compare to No. 1 and No. 2. It gives me a youthful, sweet, cheerful and feminine feel when I first saw the palette. Primary colour of this palette feels like pastel purple. If we’re going to use purple as our brand colour, this palette will be very suitable.

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Colour Palette No. 2

This palette is also a combination of warm and cold colours. I believe with these colours we can create two sections on our website which are warm and cool theme. The pastel red to pastel orange shades will represent the warm section while the pastel green to pastel purple will be the cool section.The sections can represent the our ice creams flavours as well as the different feelings people want to get after eating the ice creams. This palette is almost similar to colour palette no.1 but the colours are more light and soft. I think the colours look great when are put together.

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Hi everyone!

I have found a few colour palettes that I personally think can bring out the meaning of our healthy ice cream concept and create a good first impression for people who visit our website.

Color Palette No. 1

I feel that, each colour on this palette has its own distinct meaning. The reddish/pinkish shades brings out feminine and youthful feel. The green shade brings out healthy and organic meaning. Audience can easily notice and remember that our ice creams are healthy and are different from other ice creams. The blue shade brings out the cooling and chilling feels. Ice cream is cold so blue colour is considered the most suitable colour to carry it’s meaning. When these shades come together, it brings out a warm feeling which I think it’ll create a good image for our brand.

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These images are so cute right!!! Since we are going to pastel theme, I guess it will suit with our theme too? Ice cream <3 *click to view*

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Hey Guys, since I can only upload a picture at once, so here's the second part of it!

2. Here's 10 clean San-Serif Fonts that I personally think it will suit with our themes as well! Especially the font  Cerebri ! Besides all these, I do think that fonts such as Block, Bubbly, Wavy and Retro will make our ice cream theme looks cuter, what do you guys think about all these?

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I feel like we can incorporate some of these images. I think they suit our concept and theme well! :)

Our concept is an e-commerce brand so we can include pictures of ice cream tubs/ packaging .

Since we're also offering catering services, I think we can include pictures of our 'ice cream booths' during events like weddings, baby showers, birthday parties as well as pictures of people eating ice cream.

Padlet only allows us to upload one image at a time, I've compiled what I've found into an image grid.

Here are the links to the individual image for better resolution:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
16 17 18 19 20 21 22 23 24 25 26

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Hello guys, so these are the references of font choices I found from internet, and I think it will looks well with our theme! What do you guys think about it? (Please click on it

1. I like the font combination Parisienne, Montserrant Bold and Monserrant light! They look so clean together!

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Hi guys! Here are a list of items we should include in our padlet:

1. Theme of our Website
2. Website Name
3. Slogan/ Tagline
4. Font Choices
5. Color Palette
6. Website references/ Images/ Inspiration
7. Logo
8. Web Flow Chart (Landing Pages)
9. Website Layout Draft
10. Mock-ups (Desktop, Tablet, Mobile)
11. Finalise

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This will be the things to do for the week (dates listed in the title). Please adhere to the given datelines so that we can all be on track and not fall behind! :)

Let's get the things below done by 16/11, guys!

1. Set the theme of our website
2. Come up and decide on website names
3. Come up and decide on taglines
4. Find fonts that will be suitable for our site
5. Find color schemes that will be suitable for our site
6. Find website references that we think will be a great source of inspiration for our site
7. Find images we would like to put or the vibe-of it for our site.

Do check on the next post to see your assigned roles for this week as discussed earlier this afternoon.

We can do this guys! Let's work together!!

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Jane:
- Start padlet page
- Include important things (a summary of our discussion: things to include in padlet, checklist and distribution of roles)
- Explain theme and concept
- List out decided landing pages
- Find website references
- Find images

Amina:
- Think of website names
- Think of Taglines
- Find images

Yong Sin:
- Find fonts
- Find images

Xin Ying:
- Find color palettes
- Find images

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Jane:
- Design logo
- Design discussed web flow chart
- Come up with website layout draft
- Insert discussed descriptions for each section here
- Design mock-ups

Amina:
- Design logo
- Come up with website layout draft
- Design mock-ups

Yong Sin:
- Design logo
- Come up with website layout draft
- Design mock-ups

Xin Ying:
- Design logo
- Come up with website layout draft
- Design mock-ups

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This will be the things to do for the week (dates listed in the title). Please adhere to the given datelines so that we can all be on track and not fall behind! :)

Let's get the things below done by 24/11, guys!

1. Design logo (DUE: 19/11)
2. Design web flow chart (DUE: 20/11)
3. Come up with our website layout draft (DUE: 20/11)
4. Write description for each section (DUE: 20/11)
5. Vote for logo and layout drafts (DUE: 21/11)
5. Design mock-ups (for DESKTOP only)  (DUE: 24/11)

Do check on the next post to see your assigned roles for this week as discussed earlier this afternoon.

We can do this guys! We're almost there!!

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This will be the things to do for the week (dates listed in the title). Please adhere to the given datelines so that we can all be on track and not fall behind! :)

Let's get the things below done by 28/11, guys!

1. Vote on mock-ups (DUE: 25/11)
2. Finalize desktop view design
3. Design mobile and tablet view
4. Finalize all designs

It's the final week, guys! We're going to be done soon!! :D

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Hey guys! I found a few websites that I think will be great as a reference for us!!

Check out these amazing sites:

1`. https://www.amplehills.com/
I like the use of colors and the squiggly lines to section out the categories/ parts of the site. I also like the use of the drawn icons at the end. I think this site makes their brand look 'fun' which is  exactly the kind of mood we are going for. This is a great reference for us.

2. https://eatcalli.com/my/
Since we're doing an e-commerce, we can refer this site as an example. Their brand is also cater towards e-commerce. I like their second section (the one with their ice cream flavors and 'add to the cart') and also the reviews part. We can incorporate these two elements in our site.

3. https://milkbarstore.com/
I LOVE the use of fonts in this site. It's easy to read and also fits our aesthetics. I also like the header/ tab.

4. https://www.insidescoop.com.my/ // https://www.glacedessert.com/
Of all the sites I've found, I feel like these sites' layout fits with our theme the most. It's simple, clean-cut and can be portrayed in tons of colors. This is another site we can use for our reference. I also like the tab/ header part.

5. https://shop.jenis.com/
The use of grids in their design makes their website clean and easy to navigate. We can take some inspiration from here too!

6.  https://mcconnells.com/
The 'UP CLOSE & PERSONAL' section is super creative!! We can do something like this for our brand since it fits our vision (low calorie, low sugar, gluten-free, etc.)

7. http://softree.co/index.php/debut/
Check this website out! Super creative, pretty and innovative! Their first section is super cute and if you scroll down, their drinks switch places. We can do something like this for our 'Shop Here' page, showing different tubs of ice cream, their description and their price.

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DESIGNING MOCK-UPS, LOGOS AND LAYOUT DRAFT

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DESIGNING MOCK-UPS, LOGOS AND LAYOUT DRAFT

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As discussed this afternoon, we will ALL HAVE TO DESIGN OUR OWN LOGOS, MOCK-UPS AND LAYOUT DRAFTS.

We will then vote for the one design we think is the best. The majority vote will be used in the end.

This is so that everyone has a chance to show their creativity and ideas. It will also not be too pressuring for a person to eg. design all four logos.

Just to confirm, is everyone on board with this idea?

If yes, here's the assigned due date for each design:

1. Logo (19/11)
2. Layout Draft (20/11)
3. Voting on logo and layout draft (21/11)
4. Mock-ups (24/11)
5. Voting on Mock-ups (25/11)

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Hey!
So to start off, I began thinking of ideas for the websites name, so that it will be easier and faster for us to begin other sections. Here's what I've come up with:

crEaMY (The E stands for e-commerce, and MY is Malaysia)

Creams & Craves (Short for ice cream, and the craves part speaks to people with cravings for sweet stuff)

Scooptacular (A mix of an ice cream scoop and spectacular, which is a punny and catchy way of saying our ice cream is that amazing)

Sweet Serve (Ice cream is sweet, and people usually "serve" ice cream. The alliteration makes it catchy)

Lapis (Lapis means ‘layer’ in Bahasa Malaysia so I thought it could mean like our ice cream has different layers in flavor.)

32 (Farenheit) Below (The freezing point)

Apam (It’s a famous Malaysia dessert that I think we could incorporate in our trademark.)

OLAF (Warm Snowman)

What do you guys think about this? Do you have any pointers, or other ideas?

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Hello guys! Welcome to our padlet page! This is where we will be discussing our interactive 2nd assignment, the website mock ups. Can't wait to hear your ideas and get started!

I'm super pumped! :D

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Hello!
I also thought about possible taglines that could accompany our website's name and theme:

For cheat days, without the guilt (Many people have moments where they give in to indulgent treats, but they end up regretting it after a while. Since our ice cream is healthier than most, one can still have ice cream and not be too worried about the after effects. This tagline can draw people like this in)

Every layer is another flavor (This tagline is related to the Lapis website name idea. The layers of Lapis are a metaphor for the layers of taste in our ice cream. This conveys the many types of flavours we can offer our consumers)

Now everyone can indulge guilt-free! (This tagline is inclusive of a diverse set of people eg people with allergies, or different tastes. This tagline not only assures our customers that they don't have to worry about what they're eating, but that they can definitely find something they like)

Your sweet needs answered (Sweet needs refers to the cravings people have, in terms of deserts, and it basically says that our customers can come to us to meet those internal demands. It's is also catchy and straight to the point, which won't confuse our audience)

Scream for ice cream (This is a fun way of saying our customers should be excited for our ice cream. The similarity of "scream" and "ice cream" make it stick in the minds our customers)

So, tell me what you guys think and we can start from there. Feel free to make any suggestions, and critiques!