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The future of sustainable beauty - 17/02/20

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The future of sustainable beauty - 17/02/20

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The personal care industry produces about 120 billion packages every year, a staggering number that has consumers demanding change. According to 2019 Nielsen data, 73 percent of consumers say they want to reduce their impact on the environment, and 38 percent prefer buying beauty products that are sustainable. "Sustainability is really top of mind for people," says Annie Jackson, co-founder of Credo Beauty. "People are looking for more sustainable manufacturers, sustainable packaging, and they want to understand the materials brands are using." Beauty brands have gotten hip to the fact that if they're going to thrive in the next decade, they're going to need to put sustainability first-and that these changes need to go deeper than the packaging.

But cleaning up their act will start with the packaging, and on this front, we're going to see brands get more creative than ever in 2020. By 2025, Unilever plans to make all of its plastic packaging fully reusable, recyclable, or compostable. Dove, a drugstore staple and one of Unilever's top brands, has already switched to fully recycled plastic bottles, and plans on being completely plastic-free by the end of 2020, with reusable, refillable, and stainless steel deodorant sticks in the pipeline. Another huge player, Procter & Gamble, is also prioritizing sustainability- Herbal Essences now produces 25 percent of its shampoo and conditioner bottles with ocean plastic, which they've collected and recycled from littered coasts. And then there's Seed Phytonutrients, a personal care brand under the L'Oréal Paris umbrella, that reduces the use of plastic in its packaging by using thin plastic shells (much thinner than your typical shampoo bottle) protected by an outer layer of recycled paper.

Perhaps one of the most progressive moves towards sustainability in 2020 will be the rise of refillable beauty products. "When you think about the old phrase 'reduce, reuse, recycle,' reuse is a key component," says Stuart Landesberg, co-founder and CEO of Grove Collaborative, an online hub for eco-friendly personal care products. "If packaging can be reused, there will be a huge reduction in the amount of waste that's created. This is going to be a big part of the future."

"If packaging can be reused, there will be a huge reduction in the amount of waste that's created. This is going to be a big part of the future." -Stuart Landesberg

Luxury brands like Dior are leaning into this enviro-friendly model--the brand recently revealed at a LVMH sustainability panel that all of its new perfume products will be refillable by 2020. L'Oréal Paris also plans to make 100 percent of its packaging reusable, refillable, or compostable by 2025. Meanwhile, Procter & Gamble brand Olay is the first major mass retail line to actively test refillable jars for its top-selling moisturizer.

Beyond packaging, expect to see beauty brands going waterless and becoming more conscious of using ingredients that are planet-friendly in the coming year and beyond. Water is a limited resource-the World Wildlife Fund found that by 2025, two-thirds of the global population could face water shortages--and many beauty players recognize they must reduce their consumption levels. In fact, trend forecasting company WGSN called waterless beauty the future of skin care in its report called Spotting the Beauty Trends and Markets in 2020.

There are two ways that a beauty brand can reduce its water consumption: One is removing water from its product formulations altogether, and the other is reducing the amount of water used in manufacturing. This can best be seen in Unilever's 2017 launch of Love Beauty Planet, which has products that require less water to wash them off, and next year, they'll launch shampoo concentrates that use less water in their formulas and feature smaller bottles (which reduces the plastic by 30 percent). Unilever writ large, meanwhile, has pledged to reduce its use of water in production by half in 2020.

Retailers are also paying closer attention to the sustainability of brands they carry-and will continue to do so over the course of 2020. Megastores Walmart and Target joined forces in 2017 to create scorecards to rank products on their sustainability practices, including manufacturing, sourcing, and packaging. "Lately we've heard from customers that, like the food they put on their tables and the products they use in their homes, they care about beauty products that are better for them and are more sustainable," says Kevin Gardner, senior director at Walmart Corporate Communications. "We will continue to expand on our commitment to offer more environmentally-friendly skin-care products for customers to choose from."

In 2019, Target introduced its wellness icon initiative, which allows shoppers to easily identify key attributes of products stocked in-store and online, using labels that call out 14 different qualities, including whether a product is cruelty-free or biodegradable. And in the fall, Sephora's Chief People Officer Karalyn Smith announced that the retailer's accelerator program-composed of budding female beauty entrepreneurs-focuses on sustainability as a core component for brand success. "Every brand that we incubate now goes through a class about how they can work to make their brand even more sustainable and eco-friendly," she said.

"We're at the very tip of the iceberg on most, if not every, sustainability issue," says Landesburg. "For the first time, we've got a lot of the smartest people in the industry focused on sustainability, and we've got resources funding innovation." With the Earth's resources being depleted at a catastrophic rate, we can only hope that other major retail industries will follow beauty's lead.
But wait, there's more! Click here to read the rest of our 2020 Wellness Trends predictions.

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The future of beauty is sustainable-and consumers won't have it any other way

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The personal care industry produces about 120 billion packages every year, a staggering number that has consumers demanding change. According to 2019 Nielsen data, 73 percent of consumers say they want to reduce their impact on the environment, and 38 percent prefer buying beauty products that are sustainable.

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The personal care industry produces about 120 billion packages every year, a staggering number that has consumers demanding change. According to 2019 Nielsen data, 73 percent of consumers say they want to reduce their impact on the environment, and 38 percent prefer buying beauty products that are sustainable. "Sustainability is really top of mind for people," says Annie Jackson, co-founder of Credo Beauty. "People are looking for more sustainable manufacturers, sustainable packaging, and they want to understand the materials brands are using." Beauty brands have gotten hip to the fact that if they're going to thrive in the next decade, they're going to need to put sustainability first-and that these changes need to go deeper than the packaging.

But cleaning up their act will start with the packaging, and on this front, we're going to see brands get more creative than ever in 2020. By 2025, Unilever plans to make all of its plastic packaging fully reusable, recyclable, or compostable. Dove, a drugstore staple and one of Unilever's top brands, has already switched to fully recycled plastic bottles, and plans on being completely plastic-free by the end of 2020, with reusable, refillable, and stainless steel deodorant sticks in the pipeline. Another huge player, Procter & Gamble, is also prioritizing sustainability- Herbal Essences now produces 25 percent of its shampoo and conditioner bottles with ocean plastic, which they've collected and recycled from littered coasts. And then there's Seed Phytonutrients, a personal care brand under the L'Oréal Paris umbrella, that reduces the use of plastic in its packaging by using thin plastic shells (much thinner than your typical shampoo bottle) protected by an outer layer of recycled paper.

Perhaps one of the most progressive moves towards sustainability in 2020 will be the rise of refillable beauty products. "When you think about the old phrase 'reduce, reuse, recycle,' reuse is a key component," says Stuart Landesberg, co-founder and CEO of Grove Collaborative, an online hub for eco-friendly personal care products. "If packaging can be reused, there will be a huge reduction in the amount of waste that's created. This is going to be a big part of the future."

"If packaging can be reused, there will be a huge reduction in the amount of waste that's created. This is going to be a big part of the future." -Stuart Landesberg

Luxury brands like Dior are leaning into this enviro-friendly model--the brand recently revealed at a LVMH sustainability panel that all of its new perfume products will be refillable by 2020. L'Oréal Paris also plans to make 100 percent of its packaging reusable, refillable, or compostable by 2025. Meanwhile, Procter & Gamble brand Olay is the first major mass retail line to actively test refillable jars for its top-selling moisturizer.

Beyond packaging, expect to see beauty brands going waterless and becoming more conscious of using ingredients that are planet-friendly in the coming year and beyond. Water is a limited resource-the World Wildlife Fund found that by 2025, two-thirds of the global population could face water shortages--and many beauty players recognize they must reduce their consumption levels. In fact, trend forecasting company WGSN called waterless beauty the future of skin care in its report called Spotting the Beauty Trends and Markets in 2020.

There are two ways that a beauty brand can reduce its water consumption: One is removing water from its product formulations altogether, and the other is reducing the amount of water used in manufacturing. This can best be seen in Unilever's 2017 launch of Love Beauty Planet, which has products that require less water to wash them off, and next year, they'll launch shampoo concentrates that use less water in their formulas and feature smaller bottles (which reduces the plastic by 30 percent). Unilever writ large, meanwhile, has pledged to reduce its use of water in production by half in 2020.

Retailers are also paying closer attention to the sustainability of brands they carry-and will continue to do so over the course of 2020. Megastores Walmart and Target joined forces in 2017 to create scorecards to rank products on their sustainability practices, including manufacturing, sourcing, and packaging. "Lately we've heard from customers that, like the food they put on their tables and the products they use in their homes, they care about beauty products that are better for them and are more sustainable," says Kevin Gardner, senior director at Walmart Corporate Communications. "We will continue to expand on our commitment to offer more environmentally-friendly skin-care products for customers to choose from."

In 2019, Target introduced its wellness icon initiative, which allows shoppers to easily identify key attributes of products stocked in-store and online, using labels that call out 14 different qualities, including whether a product is cruelty-free or biodegradable. And in the fall, Sephora's Chief People Officer Karalyn Smith announced that the retailer's accelerator program-composed of budding female beauty entrepreneurs-focuses on sustainability as a core component for brand success. "Every brand that we incubate now goes through a class about how they can work to make their brand even more sustainable and eco-friendly," she said.

"We're at the very tip of the iceberg on most, if not every, sustainability issue," says Landesburg. "For the first time, we've got a lot of the smartest people in the industry focused on sustainability, and we've got resources funding innovation." With the Earth's resources being depleted at a catastrophic rate, we can only hope that other major retail industries will follow beauty's lead.
But wait, there's more! Click here to read the rest of our 2020 Wellness Trends predictions.

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The future of beauty is sustainable-and consumers won't have it any other way

# data[].attributes.attachment_link.description
The personal care industry produces about 120 billion packages every year, a staggering number that has consumers demanding change. According to 2019 Nielsen data, 73 percent of consumers say they want to reduce their impact on the environment, and 38 percent prefer buying beauty products that are sustainable.

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https://www.independent.co.uk/life-style/no7-serum-anti-ageing-wrinkle-reduction-waiting-list-boots-skincare-results-better-botox-a8301016.html

https://www.glamourmagazine.co.uk/gallery/boots-no7-new-serum-range

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"Recent research has revealed that 8 million tonnes of plastic are currently being dumped in our ocean every year, and the cosmetics industry is accountable for around 30-40% of all landfill waste".

"The vast majority of beauty products have always been packaged in single-use plastic, (then usually placed in a cardboard box, and wrapped again in cellophane".

"Not to mention the cost-saving appeal of buying top-ups, which are often up 50% cheaper than the original product"

https://www.elle.com/uk/beauty/a28794621/refillable-beauty-products/

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Useful info and quotes regarding sustainability

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Series 1: 1. The Industry

Our group of twentysomethings learn some hard truths about the beauty industry. ...

Our group of twentysomethings learn some hard truths about the beauty industry.

40 mins Available for 11 months

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Beauty Laid Bare - Series 1: 2. The Price of Beauty

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Series 1: 1. The Industry Our group of twentysomethings learn some hard truths about the beauty industry. ... Our group of twentysomethings learn some hard truths about the beauty industry. 40 mins Available for 11 months

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theSkimm - Your go-to for the info and tools you need to live your smartest life.

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theSkimm makes it easier to live smarter. Join the millions who wake up with us every morning.

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Beauty trends shaping the future 13/02/20

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Beauty trends shaping the future 13/02/20

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"The foundational question is: Will beauty continue to be in the eye of the beholder, or will beauty ... [+]
Getty

Today the global beauty industry is a $532 billion business. The U.S. currently is the world's largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025.

Even if the world economy dips between now and then, the beauty business is more likely than other discretionary categories to hold its own. That's owing to the "Lipstick Effect," a theory proposed by Professor Juliet Shor back in 1999 in her book The Over-Spent American.

Shor hypothesized that when times get tight, consumers will continue to indulge in prestige cosmetics - little luxuries - that give them an emotional lift, while forgoing expenditures on higher-priced luxury goods. Having studied "why people buy things they don't need" since then (it's the title of my first book), I have no reason to dispute her theory. The "Lipstick Effect" holds.

That said, not all brands will benefit or grow as fast as the overall market. Quite the contrary, there will be plenty of losers, as well as winners, in the business of beauty, because it faces seismic shifts in how women, and increasingly men, define beauty and the role of beauty products in their lives.

A new study by Ipsos sheds light on the changing face of beauty, along with predictions about the trends that will shape the future of the beauty marketplace. The report, entitled " What the Future: Beauty," summarizes a series of in-depth global consumer surveys. It provides an over-the-horizon look at the consumer trends that will grow in importance over the next five years.

Here are my takeaways from the survey results focused on the perspectives of U.S. consumers:

Beauty customers are loyal to their favorite brands

As much as we like to think that consumers are always looking to try new beauty products, the Ipsos survey finds most consumers are satisfied with the products they currently use and are available today.

Over 80% agreed with the statement "My personal beauty and grooming needs are met by products I can buy today." Further a majority (55%) are likely to "choose a trusted brand that I know over a new brand that I haven't used before," with the same percentage (55%) saying "I am loyal to the face, body, hair or beauty care items I use."

Thus, it is no surprise that Estée Lauder and L'Oreal both posted such strong results recently, with EL net sales up 9% and L'Oreal up 5.5% last year. Both companies own a plethora of well-established and trusted beauty brands, ranging from mass to prestige. Both companies also acquire emerging brands, but not until they have a proven track record.

And each companies' well-earned reputation allows them to introduce new products and brands under their umbrella with less risk than an emerging brand faces. Reputation Institutes' 2019 Global RepTrak study ranks L'Oreal No. 49 and Estee Lauder No. 53 among the world's most respected brands.

Consumers' preference for brands they know and trust poses challenges for new beauty brands to breakthrough. New brands must offer something really new and different to pull people away from what they are using now.

Natural, clean, and sustainable beauty can get them to switch

When it comes to product features that attract beauty buyers to new brands, natural, clean and sustainable are what they are drawn to. Two-thirds said, "I would be interested in trying new products from other brands if they are natural," and 59% agreed, "I would be interested in trying new products from other brands if they are clean." New sustainable brands also attract the interest of 55% of those surveyed as well.

Natural, clean and sustainable, while close, are not synonymous. Natural according to the survey means products that are 100% made from naturally-occurring ingredients with nothing artificial. Interestingly, only 25% of customers believe natural also means organic.

Clean signifies products that are healthy and free from "bad" ingredients, with nothing artificial added. Sustainable refers to how the product ingredients are sourced, being sustainably produced with little impact on the Earth's natural resources. Using recycled and recyclable materials is also associated with sustainable beauty products.

Manufacturing beauty products to meet one or all of these criteria - natural, clean and sustainable - is a particular challenge for the major brands due to their scale. R. Alexandra Keith, CEO of Proctor & Gamble Beauty, said, "If the entire industry switched to organic and natural materials, it would be a problem for the Earth and for food sources."

So in meeting the need for natural, clean and sustainable beauty, the advantage goes to smaller brands that don't have the scale challenges of bigger ones.

Having a personal hands-on experience with a new brand is critical

While beauty brands see digital e-commerce and digitally-enhanced in-store and virtual try-on apps as the wave of the future, a sizable percentage of beauty customers (41%) said they would not buy any beauty product that they had only tried-on virtually. They want a real-world, hands-on experience with new products before they pull the trigger. This need gives brands in physical retail the edge in introducing new products.

However, e-commerce brands can overcome some consumers' resistance by offering a free sample to test first (36%), as well as an easy return policy (20%). In addition, if e-commerce beauty brands offer cheaper prices online, they stand a good chance to get hesitant customers to give the product a try (22%).

Other strategies, like free virtual application classes or virtual video consultations with a sales representative, are not likely to persuade potential customers to give a new product a try, at least not today.

Getting up-close-and-personal is how to influence beauty customers

The beauty industry is number one when it comes to influencer marketing, according to a study by Rakuten. But this survey by Ipsos suggests that such strategies may not be all that effective.

Rather, the people closest to the consumer have the most profound influence in an individuals' beauty routine, especially friends (50%), mothers (49%) and sisters or other family members (41%). These close personal contacts are way out in front of magazines (27%), online videos (27%) and Instagram and other social media (25%) as influencers.

Of course, consumers are not always conscious of what and how their behaviors are influenced, but these survey results suggest that the people consumers know and trust are more influential than paid influencers or traditional marketing and advertising methods.

Given the outsized influence of mothers on younger women's beauty routines, it points to the need for beauty brands to develop multi-generational strategies.

"We stick close to people we know first, relying on our mothers, friends and sisters or other family ... [+]
Getty

This is especially important in light of demographic trends. Women aged 65 and older will be the fastest-growing female age segment through 2025, rising 36%, while Millennial-aged women (24-to-44 years) will only increase by 9%. By contrast women aged 18-24 years and 45-64 years will decline slightly in number, -1% and -3% respectively, according to Census Department projections.
Beauty looks like me
Because beauty customers often take their cues from those closest to them, it is no surprise that they are looking for beauty products that are appropriate to their age and ethnicity. What's more, they expect to see beauty in all its many shapes, sizes, and colors presented in positive and realistic ways.

Accurately and positively reflecting age is top on their list (54%), followed by images that show reality (i.e. cellulite, tooth gaps, scars, gray hair, wrinkles), not photo-shopped perfection (51%). Embracing the beauty in all body sizes (49%), facial features (47%), race/ethnicity (42%), skin color (40%) and genders (40%) are also important.

The beauty consumer is changing in how they define beauty and demanding an inclusive and authentic image. "In the past, the idea was that if you told people they weren't good enough, by creating this aspirational messaging, they would constantly be spending money buying your product to try and be good enough," shared Anastasia Garcia, a fashion photographer and body diversity advocate.

"But the truth is, you don't have to make people feel like crap to buy a product. If you celebrate people, they're going to want to buy into that product," she continued.
Claiming one's authentic beauty
This Ipsos study shows the changing face of beauty and it is the natural beauty in each person, not some unrealistic, unachievable ideal.

The long-established aspirational concept of beauty, and products designed to help consumers achieve them, needs to give way to a more personal, inclusive, and authentic image.

The people we are closest to have a far greater impact on how we define beauty and guide us in our choices, more than paid influencers or brand-generated advertising and marketing. This has implications too for beauty retailers to make the most of their potential to develop close personal connection with customers.

Fellow Forbes.com contributor Richard Kestenbaum reported that half the growth in beauty is coming from online. But that also means the other half is coming from physical retailers who have the advantage of cultivating that critical personal connection with customers. Trusted in-store advisors are best able to help customers find products and brands that will help them realize their own personal beauty image, not copy that of a model, celebrity, or paid influencer.

In closing, one of the more interesting questions included in the study was this: Have you ever thought someone was unattractive initially but changed your mind over time? Nearly two-thirds replied yes and explained that their perception changed after getting to know the individual better.

Ultimately beauty is as beauty does and it is defined in this survey as confidence, kindness, and intelligence. Consumers today are claiming their right to define beauty on their own terms. That is an insight that will guide the beauty industry to grow and prosper in the future.

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6 Trends Shaping The Future Of The $532B Beauty Business

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Today the global beauty industry is a $532 billion business. The U.S. currently is the world's largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025.

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https://www.statista.com/statistics/304997/boots-make-up-foundation-face-powder-and-tinted-moisturiser-brands-in-the-uk/

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Marketing Digital and Social Media Module Guide 1920-1

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Partner with rewards card - if you bring a bottle back get 50p off

Boots drop off point - recycle

Same bottles for several products / brands - so people can drop old bottles off and then get another one which has already been cleaned

Walgreens US

The money side - price points

Stick with No7 - number 1 brand in UK?

The refill image would fit well within boots as they have the pharmaceutical side too

Clinique Amelia Clarke - uses the same bottles but has attachments to personalise it

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From artificial intelligence to 3D-printing, augmented reality and DNA analysis, the beauty industry is becoming increasingly technology-driven. Personalisation is a crucial area of development for beauty brands, tapping into consumer desire for products that can be tailored to suit individual needs. With consumers often unsure of their requirements, brands can be a source of inspiration or offer suggestions and assistance via their customisation options. Here, five Mintel analysts from across the world highlight one brand in their country that's revolutionising the beauty sector through tech.
UK - Irina Ene, Beauty Innovation Coverage Manager

" Harley is an online retailer that pairs consumers with medical practitioners to get personalised skincare prescriptions from cosmeceutical brands - delivered to their door. The platform offers online video consultations with a dermatologist, aesthetic doctor or cosmetic surgeon, who then recommends a regimen adapted to the patient's unique skin, goals and values. Through the use of technology, Harley offers consumers detailed application instructions and re-purchase reminders to boost the regimen efficacy.

"There is a growing interest in cosmeceutical products (combining cosmetics and pharmaceuticals) as professional affiliation proves credibility, with Mintel research showing that 45% of Italian and Spanish women aged 16+ consider products used at spas and salons more effective than the ones for home use. Consumers are also more likely to seek the expert advice of qualified practitioner s given the normalisation of tweakments, with almost half of UK adults agreeing that non-invasive procedures are now a normal part of people's beauty and grooming routines."

US - Lauren Goodsitt, Global Beauty Analyst

"Technology is simplifying consumers' purchase journeys both in-store and online. The use of augmented reality in beauty allows for increased personalization and customization during the shopping process. As predicted in Mintel's 2018 Beauty Trend 'Private Eye', virtual reality and augmented reality add a rich layer of interaction to online and offline shopping.

"US based skincare company, Atolla, utilizes a combination of dermatology and data to decipher individual skin needs. Environmental factors, lifestyle, mood, stress, pH, oil measurements, hydration levels and the Fitzpatrick index (measuring how easily one's skin burns) are closely examined to determine and create consumers' most ideal facial serum. The Atolla app can then be used to monitor skin as it changes and responds to the serum. That information is stored in their system and used to decipher changes in the formulation of the next serum purchased.

"As we look to the near future, customization and personalization of products will be a basic consumer expectation. Brands that are taking advantage of technology as a means to generate individualized offerings will profit."

China - Jessica Jin, Beauty & Personal Care Category Director, Mintel China Reports

"One of the biggest barriers for cosmeceuticals in China is the lack of clarity that consumers have when it comes to their skin condition. According to new research from Mintel, despite having skin problems, Chinese consumers are not buying cosmeceuticals mainly because they are not sure which products are suitable for their skin.

"While there are already brands that provide skin testing services at their counters, consumers are still required to head to the stores. Thanks to technology, consumers can now use their mobile apps to test their skin conditions wherever they are. L'Oréal's La Roche-Posay brand, together with Chinese tech giant Alibaba Group, launched what is said to be the world's first artificial intelligence-powered mobile acne testing application. Making its debut on Alibaba's Tmall and Taobao e-commerce apps, the Effaclar Spotscan is an app that is designed for people with acne but have limited access to dermatologists to conduct professional skin self-testing. It's based on dermatology research by La Roche-Posay and powered by Alibaba's machine-learning technologies which can identify a user's type of acne lesions by analysing selfies. To ensure precise skin testing, thousands and thousands of images of men and women with different skin types and spots have been used to train the model.

"Also from Alibaba is Tmall Genie Queen, a voice-controlled smart mirror that can auto-adjust its lighting for makeup application, recreating various lighting modes and effects including dimly lit party environments or natural sunlight calculated using real-time weather conditions. "

Brazil - Juliana Martins, Senior Beauty and Personal Care Specialist

"In March 2019, Brazilian beauty brand O Boticário opened a new store concept in Shopping Pátio Batel, Curitiba (Brazil). Boticário Lab is designed to stimulate the senses of customers with the help of technology - combining customization, exclusivity, experimentation and premiumization in one store.

"In addition to modern screens showing the company's products, where the ingredients are grown and the raw materials used, customers can test makeup and view makeup tutorials through a virtual reality mirror and get their hair analysed with microscopic equipment to find out which products are right for them. Such innovations will resonate with many Brazilians. According to Mintel's 2019 report on color cosmetics in Brazil, most Brazilian women are interested in in-store technology that measures skin tone to recommend make-up shades, while over four in 10 would like to try makeup/nail polish through augmented reality mirrors in-store.

"Finally, Boticário Lab customers can pay for products via their smartphone, since all packages have NFC technology. Such forms of payment will become increasingly a reality in Brazilian retail: Mintel's 2018 report on beauty retailing in Brazil revealed that 37% of Brazilians are interested in apps that allow them to pay for in-store purchases through a smartphone or tablet."

Germany - Andrew McDougall, Associate Director of Beauty & Personal Care

" Henkel Beauty Care's Choicify is a mobile colour consultation app launched in Germany that helps customers choose the right hair colour by scanning a QR code or using a NFC chip. The customer can select their desired hair colour and the programme will suggest the best choice for them - particularly handy when standing in front of a wall of hair colourants. It suggests Henkel products as well as other manufacturers' brands.

"Customisation in haircare means providing the right solution for each individual's hair concerns. It's already hard for people to know if they are using products their hair actually needs, so customisation must ease confusion, rather than add to it! Clearly explaining and highlighting product benefits and end results will help people understand which products work best for their hair, providing a more targeted solution to save time and money."

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5 brands revolutionising beauty through technology

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From artificial intelligence to 3D-printing, augmented reality and DNA analysis, the beauty industry is becoming increasingly technology-driven. Personalisation is a crucial area of development for beauty brands, tapping into consumer desire for products that can be tailored to suit individual needs.

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Profits from Boots' UK stores slumped by almost a fifth last year as sales fell at Britain's largest chain of chemists.

Boots UK, which is owned by the US company Walgreens Boots Alliance, reported profits of £317m in 2018, a fall of 18.3% compared with 2017, according to its latest accounts.

Revenues fell by 2.3% to £6.8bn as the company struggled, alongside other high street chains, with increased competition online. The number of active users of Boots' Advantage Card loyalty scheme also fell, from 14.6 million to 14.4 million.

The weaker results for the UK arm come amid struggles for the parent company, which warned it expected "significant restructuring" - including the possibility of British store closures - as part of a drive to save more than $1.5bn (£1.2bn) in annual costs by the 2022 financial year.

Boots UK, which traces its roots to John Boot's first Nottingham store in 1849, resisted major cuts to its 2,485 shops in 2018. Boots employs about 56,000 people in the UK, according to its website.

However, it said in February it would cut up to 350 jobs at its Nottingham head office, in response to changes in the market.

Walgreens said last month that the company's struggles had continued beyond the year covered by the Boots UK results.

Stefano Pessina, the Walgreens Boots Alliance chief executive, last month described the three months ending in February as "the most difficult quarter we have had since the formation of Walgreens Boots Alliance", blaming a difficult market as well as macroeconomic trends. The US arm has been particularly hit by pressure to cut prescription drug prices as well as cheaper generic drugs.

Pessina led the buyout of Boots by the US private equity firm Kohlberg Kravis Roberts in 2007, before merging the company with the US drugstore Walgreens in 2012.

In April he pledged to be "more aggressive" in tackling the problems faced by the chain, after the company slashed its profits forecasts for 2019.
Topics

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Boots profits plunge as high-street slump hits chemist chain

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Profits from Boots' UK stores slumped by almost a fifth last year as sales fell at Britain's largest chain of chemists. Boots UK, which is owned by the US company Walgreens Boots Alliance, reported profits of £317m in 2018, a fall of 18.3% compared with 2017, according to its latest accounts.

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Every year, over 120 billion units of packaging are produced by the global beauty industry, most of which rely on plastic. If this trend continues, landfills will receive 12 billion tonnes of plastic by 2050. The United Nations has declared the situation a "planetary emergency," with no industry exempt from being reviewed, including beauty.

It wasn't long ago that beauty products did without plastic packaging. Soaps came in bars, perfumes were contained in glass bottles and creams were kept in jars or tins.

However, the plastic revolution of the '90s opened up a whole new range of possibilities for the beauty industry. Not only was plastic cheaper, but it was also much lighter and resistant compared to glass or tin - meaning that products could be transported (and sold) across greater distances.

Now, cosmetics alone can occupy entire aisles at supermarkets. Correspondingly, the packaging industry is thriving, with a global market value of almost €23 billion.

Given the scale of the situation, eliminating or even reducing packaging will be no small challenge. Thankfully, there is an increased demand from the public for plastic-free alternatives and governmental implementations such as the ban of single-use plastics.

The idea of sustainable packaging encompasses a combination of factors that reconsider how beauty products are produced, distributed, preserved and consumed.

From do-it-yourself shampoo, reusable mascara tubes and packing made from cork, here are five of our favourite sustainable beauty innovations we've seen in recent months.

1. FIRST-EVER 'CARBON-POSITIVE' PACKAGING MADE FROM CORK

Photo sourced from Lush

The British natural-cosmetic company Lush has developed what may be the first-ever "carbon-positive" packaging. The new packaging is made from cork instead of plastic. In addition to having a low carbon footprint, cork is anti-bacterial, water-resistant, strong and can even be composted.

Lush recently received its first order of 6,000 cork pots and aims to purchase an additional half a million more in the next year. Not only is cork biodegradable, but it also comes from bark, which is harvested every ten years and does not require cutting down trees during the process. To produce cork, more trees have to be planted, meaning more C02 will be absorbed from the atmosphere. By encouraging the planting of trees, Lush's packaging aims to go beyond carbon-neutral to be "carbon-positive."

2. STUDENT INNOVATION BRINGS SUSTAINABLE PRODUCTION TO MASCARA

Photo sourced from Pippa Bridges

Pippa Bridges, a recent graduate from Loughborough University, used her interest and experience with sustainable design to tackle a problem many might not even have noticed. Nearly one billion mascara tubes sell every year worldwide. These tubes usually end up going straight to landfill, contributing to huge amounts of land waste. Bridges' innovative new production method, Infinity Mascara, aims to reduce this waste.

She designed a reusable capsule to replace the disposable tube. The capsule can be refilled as required. Normal mascara tubes need replacing every six months in comparison. Bridges also replaced the regular mascara brush with a unique fingertip applicator that can last up to 10 years. The new design should receive a new refill component every six months and the outer casing can be reused. The entire process is a closed-loop system, resulting in improved environmental and financial efficiency. All the components last longer and function more efficiently than in standard mascara tube designs.

3. PAPER CONTAINERS HOLD LIQUID WITHOUT GETTING WET

Photo sourced from Nippon Paper Group

Japan-based Nippon Paper Group has designed a new kind of paper container to hold liquids. The material is similar to cardboard and does not get soggy when wet, according to the company.

Spops containers resemble milk cartons and are designed to replace refillable plastic pouches. The company has also launched a line of paper straws. Spops containers could potentially replace plastic for household detergents, soaps and shampoos. The company plans to make the containers commercially available by the end of the year.

4. A ZERO-WASTE OPTION FOR MAKING SHAMPOO AT HOME

Photo sourced from Cleanyst

US-based Cleanyst has created a home appliance that makes custom-made cleaning and hygiene products. The machine can shrink your plastic footprint and save money, the company says.

Cleanyst is part of a growing trend of zero-waste retail options that include homemade cleaners and other products. Its appliance, which Cleanyst compares to a Keurig or Nespresso in terms of ease-of-use, mixes a batch of product in minutes. It uses a reusable container, tap water and packets of concentrates shipped by the company. The waste is minimal and the packets are recyclable.

5. AUSTRALIA'S FIRST BULK ECO-REFILL STATION

Photo sourced from Christiann Koepke on Unsplash

Australian-based Flora&Fauna is creating an interactive marketplace for zero-waste goods and services. Customers will be able to recycle and learn about eco-friendly lifestyles through workshops and pop-ups.

The store will also include the first bulk eco-refill station in the country, providing customers with the opportunity to bring their own containers to refill with shampoo, conditioner and laundry detergent.

Flora&Fauna's founder, Julie Mathers, created the store five years ago to help promote zero-waste and cruelty-free living. At that time, it was an online shop, offering everything from bamboo toothbrushes to ethical makeup. However, the new bricks and mortar store in Sydney goes beyond offering zero-waste goods. The aim of the store is to provide a space for sharing advice and helping shoppers make better choices.

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5 innovative ideas in sustainable beauty packaging - Springwise

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Every year, over 120 billion units of packaging are produced by the global beauty industry, most of which rely on plastic. If this trend continues, landfills will receive 12 billion tonnes of plastic by 2050. The United Nations has declared the situation a "planetary emergency," with no industry exempt from being reviewed, including beauty.

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Pop into the new Boots superstore and pick up a bottle for life!

There's no doubt about it, a change in how we use beauty packaging could have a huge positive impact on sustainability. Did you know that over 95% of beauty packaging is thrown out after just one use? To bring that percentage down, we launched ' Return · Refill · Repeat ' earlier this year.

Today, we're excited to announce our next step in the sustainable packaging revolution - our new refill station at Boots Covent Garden store of the future!
"We absolutely love the Beauty Kitchen bar, a new refill station concept being introduced into the store so we can top up our shampoos, hand wash and body wash without contributing to the country's single-use plastic waste problem." - Glamour Magazine
The new Boots store has been given a sustainable makeover - with a water refill station, new paper bags (goodbye plastic bags!) and a sustainable living aisle where you can find our refill station.

Our refill station is designed to put reusability in your hands - all you need to do is pick up a bottle for life (like a bag for life, but for your cosmetics) and fill it up with our sustainable shower gels, shampoos, conditioners and hand wash right there in Boots. Come back time and time again whenever you need a top up and ta-daaahh - just like that, you're single-handedly helping to lower that percentage of beauty packaging that's thrown out after just one use.
"Reusability is better than recycling, because it cuts out the recycling process and means there's much less risk of it going to landfill. We're the first beauty brand in the world to set up something like Return · Refill · Repeat, but it's not a new idea - we've simply taken inspiration from the milkman, then applied it to beauty. Our refill station is just another step towards this vision and to have it in one of the best stores in the country is so great to see" - Jo Chidley, Our Founder
For now, our refill station is exclusively in Boots Covent Garden store, but stay tuned for more releases around the country.

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Join the Refill Revolution - Meet our Refill Station at Boots Covent Garden Store

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Pop into the new Boots superstore and pick up a bottle for life! There's no doubt about it, a change in how we use beauty packaging could have a huge positive impact on sustainability. Did you know that over 95% of beauty packaging is thrown out after just one use?

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Sometimes sustainable packaging has less to do with eco-friendly packaging materials and more to do with how we actually distribute product. The bottled water industry, for instances, gets hit with quite a bit of criticism for how much unnecessary bottle waste is generated when most people have access to perfectly clean tap water. However, some communities and several universities have been working toward the elimination of plastic water bottle waste by implementing water refilling stations. There's no need to buy that water bottle from the vending machine when you can bring an empty bottle and refill it for free. While this is a good step forward, plastic water bottles are only part of the problem.

In general, single-use packaging is now the norm in retail. Everything from water bottles and beverages to personal care, beauty and cleaning products are all packaged in containers and bottles designed to be used once, and then be discarded. Hopefully along the way some of the package is recycled, even though we know recycling can be a challenge for consumers. But what if we took the water refill station idea and applied it to other liquid products?

In the past, beverage companies and other liquid product manufacturers packaged their products in glass, arguably the easiest type of packaging to refill and reuse. There's a reason you had to put your empty glass milk bottles back on your doorstep for the milkman the next morning! Something durable like a glass bottle is easy to clean, can be continually refilled, and when the time comes (after many uses and refills), it can be responsibly recycled.

There are a variety of different innovative companies that are breaking ground by showing that refill stations can indeed be viable alternatives to packaged products. One of these companies is Green11, a store based in California with three different locations in and around the San Francisco Bay Area. Green11's stores are called The Refill Place and their motto is "Refill, Not Landfill." The store offers several different eco-conscious personal care products such as shampoos and body washes, as well as laundry detergent and other house cleaning products. The Refill Place wants to communicate that if more consumers and retail businesses alike move away from individually packaged products in favor of refills, then we can significantly reduce packaging waste.

On the east coast is a New York City-based company called Common Good. Although headquartered in New York, the products are also sold in many other places, even internationally. The company sells reusable glass bottles that you can refill with their eco-friendly products, such as hand soap, dish soap, all-purpose cleaner, and laundry detergent. Depending on the store, you can also use your own containers instead of being shackled to theirs.

Another company attempting to promote and bring awareness to the refill concept is Replenish. What the company realized is that most house cleaners are 90% water, with only 10% containing active cleaning ingredients. In response this, the company partnered with CleanPath to develop a product design that turns disposable cleaning product packaging into a reusable, less wasteful product. How it works: attached to the bottom of the product is a "refill pod" that contains concentrated cleaning agents. All you have to do is squeeze the cleaning agents into the bottle, and add water. There is enough cleaning agent in one pod to make three bottles of product.

While the refill station concept could do significantly reduce packaging waste without compromising the price or quality of liquid products, few consumers have access to retailers or businesses that use refill stations. Buying products in bulk is one viable alternative, limiting necessary packaging while usually providing a greater value to consumers. To help consumers, a woman named Beatrice Johnson developed a smartphone application called Bulk. Consumers can use Bulk to find the nearest bulk food and liquid vendors near them, and they can share newly discovered stores with their friends.

Still, there will not be a refill station or bulk product retailer near everyone. For these consumers, my company's Zero Waste Boxes can be one viable method to ensure packaging waste does not end up in a landfill. The recycling barrier is almost non-existent, as all that's required from the consumer is to fill up the box and ship it back to us. There are several box categories to choose from; some are waste stream-specific, and others are for any type of accepted waste with no separation required. When reusing or refilling are not possible options, recycling is the next best way to help manage the waste stream.

Decreasing the amount of waste created by disposable packaging will be a very difficult task, but with the implementation of these different refill processes across the U.S., it may still be possible. This isn't to say that these methods will mitigate every single piece of packaging waste in existence, but they are certainly steps in the right direction.

Author Tom Szaky, founder and CEO of TerraCycle, has won more than 50 awards for entrepreneurship, also writes blogs for Treehugger and The New York Times, has an upcoming book called "Make Garbage Great" and is the star of a new television show on Pivot TV, "Human Resources" airing in August 2015.
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Are refill stations the answer to packaging waste?

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Sometimes sustainable packaging has less to do with eco-friendly packaging materials and more to do with how we actually distribute product. The bottled water industry, for instances, gets hit with quite a bit of criticism for how much unnecessary bottle waste is generated when most people have access to perfectly clean tap water.

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Christmas Reading PDF

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