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I found that many modern campaigns use hashtags, why? It is argued that consumers are now more active rather than just consumers who just "consume". The use of hashtag is also very common on young women so I decided to come up with a hashtag for my campaign pictures and decided it to be #wecan. The words we can are mentioned in all three campaigns so all consumers who have seen either one or more will be aware of it mutually and anyone can participate in the campaign by just using the hashtag

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WHY?
Social media is used by most of the world's population so posts are seen not only locally but globally. This problem doesn't only occur in London but also the rest of the country and other countries. Social media is mostly used by GEN Z. Generation Z refers to the generation born between 1997-2012. Generation Z especially 14-25 year olds are the ones who are more at risk compared to other ages when it comes to women so targeting them is better with a platform in which they mostly used, instagram a form of social media. The use of hashtag is also mostly used generation Z so the hostage was created for that specific type of audience so they can interact with the campaign through social media, especially instagram.

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Why?
As the target audience is a variation of ages, we have got to consider the differences between generations. The target audience for magazines are usually Middle Aged, especially women. Adverts inside a magazine are a great success for those who read magazines. Newspapers and magazines have 63% of popularity among consumers while the Internet has just 25% source from : (https://topmediadvertising.co.uk/top-print-advertising-statistics/). Ad campaigns are mostly seen in magazines ad the consumers's attention are already drawn in the magazine so they most likely keen to read the advert campaigns compared to jus randomly seeing it

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WHY?
Around 2 million people use the tfl underground everyday, which means around that number of people will be able to see the advert. This campaign needs it's maximum attention due to being a huge problem in London, women in London are at risk and people need to be aware of the problem so putting the advert somewhere where all Londoners have access, the underground station is the best option for thet.

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POLARR: Polarr is rated high for their basic setting such as adjustments and colours so I have used it to change the light, vibrance, saturation, blacks etc of the pictures. I have also used I for some texts as their fonts are really good and close to UN WOMEN'S fonts

Photoshop: For photoshop, I have used it for final touches such as cropping, texts, adjustments, convert raw images to jpg. I have used it mostly for the mock ups as it was easier to do in photoshop rather than indesign due to being more familiar with photoshop.

I had to go to YouTube to find tutorials on how to do certain stuff or recap from what I learnt in the workshops, these are the videos that I have used to help me:

https://www.youtube.com/watch?v=B1CtXPvFDXM

https://www.youtube.com/watch?v=DsFOR2FEFhc

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The reason why I chose this target audience is cause I am part of the target audience, a woman. I want to raise awareness on this problem in which isn't spoken about enough when it comes to campaigns or government. I love what UN women do and their target audience is also this so I decided to also use the same target audience. HOWEVER THE TARGET AUDIENCE IS ALSO MEN, as the "why should we" directly speaks to everyone as a whole.

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For the second campaign picture, this pose was my first visual that I had in my mind and it has worked perfectly in this set up. I have used the perfect shot for my second pic with a zoom.

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For the second campaign picture, this pose was my first visual that I had in my mind and it has worked perfectly in this set up. I have used the perfect shot for my second pic with a zoom.

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grey background, purple lighting. This second self-defence pose is the one I enjoyed the most taking pictures of. This pose is the most expressive and speaks the message in my opinion.

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grey background, purple lighting. This second self-defence pose is the one I enjoyed the most taking pictures of. This pose is the most expressive and speaks the message in my opinion.

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white background, white lighting. I have used the same pose as the first one so see if it works better in white lighting and also her face instead of looking towards, to look sideway and this pose was working

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white background, white lighting. I have used the same pose as the first one so see if it works better in white lighting and also her face instead of looking towards, to look sideway and this pose was working

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For the third picture, the telephone idea I decided to use UN WOMEN's unpack the everyday campaign idea but I decided to not use it as It can be seen as a copy and not original.

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For the third picture, the telephone idea I decided to use UN WOMEN's unpack the everyday campaign idea but I decided to not use it as It can be seen as a copy and not original.

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grey background, purple lighting. Tried two self-defence poses, and tis was the first one. This pose wasn't clearly demonstrating the campaign message

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grey background, purple lighting. Tried two self-defence poses, and tis was the first one. This pose wasn't clearly demonstrating the campaign message

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Grey background, purple lighting. I tried this pose at first to see how impactful it can be but personally I didn't like the result, felt like something was missing

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Grey background, purple lighting. I tried this pose at first to see how impactful it can be but personally I didn't like the result, felt like something was missing

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After doing academic research and colour theories I will be using this colour palette, a range of purple colours and of course either black or white for the texts, will see which colour works best for the text later once I have the pictures

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In the first workshop lessons Antonia taught us how to use adobe applications like photoshop and indesign which was very helpful as I don't have much experience in them or know how to do essential stuff like basics. We also had lessons on how to teach us how to take good photographs, teaching us the basic of how to use a dslr camera, and different types of settings in the camera to use for our pictures such us iso which was extremely helpful and will be 100% using for my campaign pictures

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The mayor of London who is currently Sadiq Khan usually does  campaigns to spread important messages that impact the London city and Londoners. The campaigns the mayor of London usually launches are currently covid-19 or climate change related as those are the two things he speaks and takes importance in.  His campaigns are usually displayed in underground stations as most Londoners use the train to avoid commission etc. The rise of women being attacked in London has increased massively, especially recent years but the mayor of London hasn't;t launched or published anything related to this huge problem that is in the London city, nor did any governor so I will be using the mayor of London as a collaboration with UN women so the campaign specifically targets female Londoners and also this problem being campaigned by the mayor of London could show the importance and seriousness this problem is, especially in London.

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UN Women is the United Nations body in charge of implementing programmes, policies, and standards that protect women's human rights and guarantee that every woman and girl achieves her full potential.
UN Women campaigns for women's and girls' rights, as well as LGBTIQ+ rights, and works on a wide range of issues, including violence against women and LGBTIQ+ persons. They are well-known for their effective initiatives, which mostly address domestic violence, gender inequality, girl's injustices, women's rights, and other issues. They are well-known over the world, which attests to their success. Their use of typeface, phrases, mise-en-scene, photography, and concepts astounded me and encouraged me to utilise them for my campaign since it is something UNWOMEN would do.

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The City of London Corporation, Hackney Council, and Good Night Out are spearheading the effort. The campaign will promote new training offered by the independent Good Night Out initiative, which is dedicated to raising awareness of the issue of harassment on nights out, assisting clubs, bars, and pubs in tackling and preventing it, and dealing with it more effectively by training staff, security, and management on how to handle and prevent harassment.

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The 21st century has been hailed as the century of women. Yet a recent Google search shows just how much prejudice and discrimination towards women and gender equality persist. The Autocomplete Truth builds on the international viral success of the print/web "Autocomplete Truth" advertising campaign (http://bit.ly/19zW628) from UN Women, developed by Memac Ogilvy & Mather Dubai that first revealed the depth of that discrimination.

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https://www.perlego.com/book/1609068/media-gender-and-identity-an-introduction-pdf
The media has a complex but vital relationship with identities. Individuals in the modern society are expected to make decisions about their identity and lifestyle. Individuals can employ a variety of different and conflicting media messages to think about their identities and methods of expressing themselves, even in conventional media. The triumph of "popular feminism" and increased depiction of many sexualities, for example, has produced a society where the meaning of gender, sexuality, and identity is becoming increasingly open.
People may express themselves through internet media, resulting in a better feeling of self and participation in the world by producing and sharing. These mediums serve as forums for discussion, trade, and transformation.

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Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people's identities?

The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media's influence on gender and sexuality.

David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men's and women's magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.

The book includes:

acomparison of gender representations in the past and today, from James Bond to Ugly Betty

an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault

an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks

aCompanion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

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📖[PDF] Media, Gender and Identity by David Gauntlett | Perlego

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Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people's identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today.

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https://www.jstor.org/stable/3207893?seq=1#metadata_info_tab_contents
Gender is defined by how we perform our gender roles; there is no inherent gender identity in these positions; rather, gender is defined by how we execute them. Performativity is not a one-time act, but rather a routine that gets ingrained in the body.
Any feminism that focuses solely on masculinity and femininity ignores other gender and sexual identities. For people who do not meet the heterosexual conventions, this causes 'gender difficulty.' Butler is a significant postmodern writer who influenced Queer theory, which deconstructs and seeks to destabilise seemingly fixed identities based on gender and sexual orientation.

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Publisher Information

One of the largest publishers in the United States, the Johns Hopkins University Press combines traditional books and journals publishing units with cutting-edge service divisions that sustain diversity and independence among nonprofit, scholarly publishers, societies, and associations. Journals The Press is home to the largest journal publication program of any U.S.-based university press. The Journals Division publishes 85 journals in the arts and humanities, technology and medicine, higher education, history, political science, and library science. The division also manages membership services for more than 50 scholarly and professional associations and societies. Books With critically acclaimed titles in history, science, higher education, consumer health, humanities, classics, and public health, the Books Division publishes 150 new books each year and maintains a backlist in excess of 3,000 titles. With warehouses on three continents, worldwide sales representation, and a robust digital publishing program, the Books Division connects Hopkins authors to scholars, experts, and educational and research institutions around the world. Project MUSE® Project MUSE is a leading provider of digital humanities and social sciences content, providing access to journal and book content from nearly 300 publishers. MUSE delivers outstanding results to the scholarly community by maximizing revenues for publishers, providing value to libraries, and enabling access for scholars worldwide. Hopkins Fulfillment Services (HFS) HFS provides print and digital distribution for a distinguished list of university presses and nonprofit institutions. HFS clients enjoy state-of-the-art warehousing, real-time access to critical business data, accounts receivable management and collection, and unparalleled customer service.

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Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory on JSTOR

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Publisher Information One of the largest publishers in the United States, the Johns Hopkins University Press combines traditional books and journals publishing units with cutting-edge service divisions that sustain diversity and independence among nonprofit, scholarly publishers, societies, and associations. Journals The Press is home to the largest journal publication program of any U.S.-based university press.

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https://www.uky.edu/~eushe2/Bandura/Bandura2009MassComm.pdf
Bandura's Media Effects
The media has the ability to directly impact individuals — media modelling has the ability to modify human values, judgement, and behaviour. Empirical data favours direct impact over other media effect hypotheses such as two-step flow, agenda-setting, no effects, or the media reflecting existing beliefs and behaviour.
Imitation can occur as a result of media depictions of aggressive or violent behaviour. People can be impacted by media messages without being exposed to them since the media can influence them directly or through social networks. The effects of various media vary. The "new" media provide options for self-direction.

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And for the last picture, I have decided to use the calling for a friend/family on your journey at home to make sure you are safe. This method of night safety has been used a a lot especially for when women feel the most unease during their night journey. Once again I have used random pictures of google to create this demo so credits to their owners. I still have used the same background colour as one f the requirements for the campaign Is that all pictures should have a similar style, so I will be using colour to demonstrate the similarities between all the three pictures.

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VISUALS

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For this picture, I will use portrait of a woman posing as she is doing a self-defence posture. The most common thing women do to protect themselves at night is learn how to self-defence by taking some lessons or learning through tutorials videos or social media posts. Many schools and boroughs recommend women to learn self-defence, offering free sessions and classes for all ages. I have used a random picture from google of a woman to show a demo of what the second picture will be like. I have used the same colour background as the first picture, purple but I think I might change the colour as it the end result might look tacky.

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For the first picture, I will use the keys as a defence object idea for this part. I have found this really interesting discussion online which have spoken about which objets do they keep at night to protect themselves just in case anything happens to them, and keys was to me the most interesting object as it is an object used to open doors, mostly use for house doors key's use wasn't made to use to protect yourself for self defence etc.  I used a random key from google images along with a picture of a women's fist to visualise the first picture of my campaign. text will be added onto the picture but for not haven't added anything due to not having anything in mind.

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Logos appeals to the audience’s reason, building up logical arguments. Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

- https://www.scribbr.com/frequently-asked-questions/logos-ethos-pathos/

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What doesn't go in an essay conclusion?

For a stronger conclusion paragraph, avoid including:

Important evidence or analysis that wasn't mentioned in the main body

Generic concluding phrases (e.g. "In conclusion...")

Weak statements that undermine your argument (e.g. "There are good points on both sides of this issue.")

Your conclusion should leave the reader with a strong, decisive impression of your work.

What goes in an essay conclusion?

Your essay's conclusion should contain:

A rephrased version of your overall thesis

A brief review of the key points you made in the main body

An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative: you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

What are some examples of topic sentences?

1. Research has shown that the meat industry has severe environmental impacts.

2. However, many plant-based foods are also produced in environmentally damaging ways.

3. It's important to consider not only what type of diet we eat, but where our food comes from and how it is produced.

Each of these sentences expresses one main idea - by listing them in order, we can see the overall structure of the essay at a glance. Each paragraph will expand on the topic sentence with relevant detail, evidence, and arguments.

Why do I need a thesis statement?

It gives your writing direction and focus.

It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

What type of essay is most common at university?

The vast majority of essays written at university are some sort of argumentative essay. Almost all academic writing involves building up an argument, though other types of essay might be assigned in composition classes.

Essays can present arguments about all kinds of different topics. For example:

In a literary analysis essay, you might make an argument for a specific interpretation of a text

In a history essay, you might present an argument for the importance of a particular event

In a politics essay, you might argue for the validity of a certain political theory

What are claims, supports, and warrants?

In rhetorical analysis, a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

When do I need to write an essay outline?

You will sometimes be asked to hand in an essay outline before you start writing your essay. Your supervisor wants to see that you have a clear idea of your structure so that writing will go smoothly.

Even when you do not have to hand it in, writing an essay outline is an important part of the writing process. It's a good idea to write one (as informally as you like) to clarify your structure for yourself whenever you are working on an essay.

How do I compare and contrast in a structured way?

The alternating method, where you compare your subjects side by side according to one specific aspect at a time.

The block method, where you cover each subject separately in its entirety.

It's also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.

How do I choose subjects to compare and contrast?

Your subjects might be very different or quite similar, but it's important that there be meaningful grounds for comparison. You can probably describe many differences between a cat and a bicycle, but there isn't really any connection between them to justify the comparison.

You'll have to write a thesis statement explaining the central point you want to make in your essay, so be sure to know in advance what connects your subjects and makes them worth comparing.

How do I come up with a topic for my narrative essay?

If you're not given much guidance on what your narrative essay should be about, consider the context and scope of the assignment. What kind of story is relevant, interesting, and possible to tell within the word count?

The best kind of story for a narrative essay is one you can use to reflect on a particular theme or lesson, or that takes a surprising turn somewhere along the way.

Don't worry too much if your topic seems unoriginal. The point of a narrative essay is how you tell the story and the point you make with it, not the subject of the story itself.

How long is an expository essay?

An expository essay is a broad form that varies in length according to the scope of the assignment.

Expository essays are often assigned as a writing exercise or as part of an exam, in which case a five-paragraph essay of around 800 words may be appropriate.

You'll usually be given guidelines regarding length; if you're not sure, ask.

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Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely

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website recommending women to not be "distracted"

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website recommending women to not be "distracted"

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https://www.instructables.com/Basic-Street-Safety-for-Women/

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we can stock up, but why should we?

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Self defence advert for picture 1 inspiration. Using this idea to challenge it. 

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Self defence advert for picture 1 inspiration. Using this idea to challenge it. 

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we can be strong, but should we be?

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Things women are recommended to do to stay safe

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Things women are recommended to do to stay safe

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https://www.womenonguard.com/blog/2020/08/06/7-crucial-safety-tips-for-women-walking-alone-at-night/

this website gives 7 "tips" that women should learn to protect themselves. I will be using three of the tips to explore them in each picture for the campaign. three of the tips that stood out the most to me were 1: self-defence, 2: stock up, 3: be observant. Those are the most common tips that women are told to do.

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Someone becomes a victim of sexual assault every 73 seconds. Women and girls experience sexual violence at especially high rates. In fact, one out of every six American women become a victim.

You can't remove every danger from the world. You can, however, protect yourself.

Here are seven crucial safety tips for women walking alone at night. With these tips, you can learn how to stay safe at night by equipping yourself with the right tools. Stay safe and learn how to fight back with these effective safety tips.

1. LEARN SELF-DEFENSE

You never know when you might need to protect yourself. If you're prone to walking home at night, you might want to learn self-defense. The moves you learn could help you escape from a perpetrator

You can take a self-defense class at a local dojo, YMCA, or a women's gym. Learning even a few basic moves can help you defend yourself from an attacker. At the same time, you'll have peace of mind that you can protect yourself if need be.

It also helps to prepare yourself for a worst-case scenario. You never know when an attacker might strike. Instead of waiting for it to happen, you can take a proactive approach and learn how to defend yourself.

When walking alone at night, what would you do if someone tried to grab you? Do you know how to escape?

Only you can determine how you'll react. Learning how to defend yourself can help you escape a potentially dangerous situation.

In addition to visiting a local gym, you can also find self-defense videos on YouTube and other online resources.

2. STOCK UP

About 35% of women worldwide experience some form of violence. When walking home at night, one of the best ways to protect yourself is to have the right tools handy.

Here's what to carry at night for safety purposes:

A whistle (or another noisemaker)

Pepper spray

A Swiss Army knife

If someone strange is approaching you in the middle of the night, you can have your whistle ready to give it a nice, loud blow. A potential attacker will run off instead of attracting unwanted attention.

You might feel more comfortable with a bottle of pepper spray.

If you plan on carrying a bottle of pepper spray with you, make sure to learn how to use it before an emergency. Otherwise, you might actually hurt yourself when using it for the very first time.

Would you feel more comfortable having a stun gun in hand? A stun gun can temporarily disable your attacker with a non-lethal shock. You can choose from different colors, shapes, and sizes to find the stun gun that best suits your needs.

3. DRESS FOR SUCCESS

Your pumps might look great for a night out, but they won't help when you're walking alone at night. If you want to learn how to stay safe at night, carry a pair of flats in your bag. Having a pair of comfortable shoes can make all the difference when you need to walk home at night.

If it's snowing or the sidewalks are iced over, you won't want to slip. Instead, comfortable shoes can help you run if necessary.

You might want to dress, comfortably, too. It's more difficult to fight to defend yourself if you're wearing a tight skirt or high heels. Meanwhile, long necklaces and scarves are easier for someone to grab.

If you're walking alone at night, consider keeping a change of clothes in your bag before you go.

4. REMAIN OBSERVANT

Staying safe as a woman is easier when you're aware of your surroundings. The next time you walk home alone, keep your eyes and ears open.

Keep track of who and what is around you during your walk home. Avoid wearing a pair of headphones. Listening to loud music might make you easier prey.

If you don't feel safe, call someone. Let them know you're walking home and where you are.

If someone approaches you, don't lower your gaze. Instead, maintain eye contact. Looking a potential enemy straight in the face might scare off your attacker.

In fact, you could make them worry that you'll identify them if you call the police.

5. ADJUST YOUR ROUTE

Walking alone at night by using the same route can make you an easy target. Instead, try to plan a few different routes home. You might want to mark various safe zones you can run to and call for help.

Make sure to avoid any area where someone can hide in waiting. These areas can include dark alleys, parked cars, and unlit corners.

It helps to remain suspicious of the people in dark areas around you. Keep your guard up when learning how to stay safe at night

Your suspicion could save your life.

Otherwise, remain in visible areas as you head home.

Are you worried about walking from your car to your home or apartment? Make sure your path is clear and well-lit.

6. TRUST YOUR INSTINCTS

Do you ever get the feeling that someone is watching you? When walking home, trust your instincts. Turn around if you think someone is lurking behind you.

Let that person know you're aware of their presence.

Don't rush to your car or home. Instead, head into an area that's public and crowded. For example, you can head into a nearby restaurant or store.

If that person is still following you, inform a store employee or manager.

7. KEEP YOUR HANDS FREE

The next time you're walking home, try to keep your hands empty. Struggling with heavy bags can make it more difficult for you to defend yourself. Heavy bags can also slow down your response time.

If you have to carry anything, make sure it's your stun gun, keys, or pepper spray.

STAY SAFE: 7 TIPS FOR WOMEN WALKING ALONE AT NIGHT

Staying safe as a woman is a lot easier when you're prepared. Make sure to use these tips when walking alone at night. Learning how to stay safe can make all the difference during your commute.

Want to learn how to use your new stun gun, taser, or pepper spray? Explore our self-defense product videos today!

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7 CRUCIAL SAFETY TIPS FOR WOMEN WALKING ALONE AT NIGHT - Women On Guard

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Someone becomes a victim of sexual assault every 73 seconds. Women and girls experience sexual violence at especially high rates. In fact, one out of every six American women become a victim. You can't remove every danger from the world. You can, however, protect yourself.

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https://www.asianmediaawards.com/wp-content/uploads/2016/11/whatireallyreallywant.jpg

To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. The campaign also uses a series of photographs containing posters which have facts about the inequalities that women face. They created the hashtag #WhatIreallywant to let women get involved on social media ad participate by taking pictures such as remaking the example above or just express their unequal experiences they have faces for being a woman.

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https://photographypro.com/color-in-photography/

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Are you confused about which color combinations to include in your photographs? Using color in photography correctly helps draw attention to your subject, and therefore creates a powerful visual effect that is pleasing to the eye. The six tips in this article will help you to understand how to use color in photography and take even better photos!

1. Use The Color Wheel To Obtain Contrasting Colors

To use color in photography effectively it helps to have an understanding of the color wheel. This is a useful tool to illustrate the basic idea of how different color combinations work with each other.

Look at the color wheel above to find complementary colors. For example, if you want to find a color that works well with red, find the color red on the color wheel, then look at which color is directly opposite.

In the case of red, the complementary color is green. These complementary colors are highly contrasting which can create a striking vibrant image.

In this image, the saturated red and green colors create a strong contrast.

Orange and blue are also complimentary colors on the color wheel. The pale blue background helps to bring out the orange of the girl's top and her lipstick. This captures the attention of the viewer and draws you into the image.

The colors purple and yellow are another example of contrasting colors. In this image, the use of these colors has made the flowers look more striking and visually appealing.

2. Find A Pop Of Color

A pop of color is a bright splash of color that stands out against the other colors in a scene.

Including a pop of color in your image will have a powerful impact because it creates a strong focal point that instantly catches the eye.

The little boy in the sand dunes wearing a bright yellow jacket draws the viewer's eye through the grass in this shot. Capturing colors such as yellow and red are recommended as they are both powerful and alluring colors.

Whenever you are taking photos, keep an eye out for neutral colored scenes that have a pop of color in them that you could capture in your composition.

3. Use Color To Create An Abstract Photo

An abstract image tends to have only a few visual components. Color, shape, and texture are the highly effective elements to include in your photos. Use them to create a colorful, abstract image with huge visual appeal.

To create a good abstract image, look for blocks of color that form strong shapes. Also, try to include plenty of colorful, empty or negative space. Colors and the quality of the light are the main elements to create a striking abstract image

In this image where there is only one color, texture, shape, and light are being used to draw the viewer in. Look out for interesting shapes that you can capture.

Again, using very saturated colors makes for a striking impact. This is nicely illustrated by these colorful shapes found in some plastic buckets, creating a wonderfully abstract and minimalistic feel.

4. Use Bright Colorful Backgrounds

Bright colorful backgrounds make a great backdrop for your photos. If you can find a colorful wall or building then think about using this for your image.

A colorful wall looks great on its own but including a person in the shot adds another dimension to the image. This is partly because the human subject gives the scene a sense of scale, but also because it adds an element of human interest, which is easier for the viewer to engage with.

You don't need to use a wall to get a striking background color. For example, this dandelion seed head was held up to the sky to create a bright backdrop, with bright color attracting the viewer's attention.

5. Understand Dominant And Receding Colors

In photography, the dominant colors are the warm colors, e.g. red, yellow, and orange. These colors are considered dominant because they reach our eyes before the cooler colors. The cooler colors are the receding colors, e.g. blue, green and purple.

The warm colors are dominant because they demand your attention first, leaving the receding colors to fade into the background more. In this image, the flower grabs your attention, but it's only fractionally later that you notice the watering can.

You can create visual depth in an image by using dominant and receding color combinations. For example, in the photo below, the warmer color of the lady's hair and the horizontal strips of orange in the image jump forward as they capture your eye first.

The more saturated the red, orange or yellow is, the more dominant the color will be.

6. Use Color In The Rule Of Thirds Composition

The rule of thirds is a compositional tool that divides a scene into three horizontal or vertical parts, or a mixture of both. So, to make using the rule of thirds more convenient, turn on the grid overlay in your camera settings, giving you a visual guide you can use to line up the elements in the scene.

Split the scene into thirds using horizontal blocks of color or patterns, creating a powerful and well-balanced image.

The thirds rule works both horizontally and vertically and is not limited to the use of color. However, using this compositional tool with color can be fun and highly rewarding.

Color In Photography: Summary

Now you have an understanding of color based on the use of the color wheel, and you also know how to create contrast in your images, and how to use dominant and receding colors to control the order in which your viewer notices the elements in your photos.

These six color photography tips will open up your creativity and, as a result, enable you to use color in photography to create compositions with maximum visual appeal. Finally, the world is full of color - now it's up to you to capture it!

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6 Pro Tips For Effective Use Of Color In Photography

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Are you confused by the use of color in photography? These 6 tips about color combinations will help you to understand colors and take better photos!

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https://www.houseofexperience.co.uk/wp-content/uploads/2018/03/Like-a-girl.png

Always company initiated a new leg of its epic campaign in 2014 to ensure that girls worldwide maintain their confidence through adolescence and beyond by addressing the cultural barriers that stand in their way. #LikeAGirl has evolved from a simple statement to a strong and uplifting movement since then.
The viral video has boys and girls of all ages being encouraged to perform various things 'like a female.' The senior players flail their limbs around miserably as the younger youngsters rush and fight madly with no inhibitions. Only 19% of women, according to the agency, have a good connotation with the phrase "like a girl."

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This Girl Can was founded on the goal to address the reality that, despite advances in the overall number of people who are active in England, women continue to be less active than males. The campaign honours active women who do their thing regardless of how they look, how well they do it, or how sweaty they become. We want to question the traditional definition of fitness and reach out to women of various backgrounds and races who feel left behind by traditional exercise.

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Is using violent images for campaigns good?

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Is using violent images for campaigns good?

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Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as perceptual defense.

https://www.straylight.se/violence-may-kill-your-campaign/

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Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as perceptual defense.
Social ad-campaigns are often a great example of overstating emotional appeal in advertising. They are also getting more extreme as social and environmental issues are growing. Many organizations are searching the right keys to really unlock our minds and make us take action. Each idea is more provocative than the other with the purpose of really touch our hearts and affect us emotionally. This is why we're often exposed to extreme scenarios in today's advertising involving a lot of violence, blood and anxiety. But the question is whether "the-more-the-better" mentality is really effective to evoke desired response and behavior?

In order to get the message trough today, one of the barriers that needs to be overcome lies within the field social psychology and the uncharted area of perceptual defense. The theory of perceptual defense states that when information is presented in an emotionally excessive and overwhelming way, we sometimes block our brains to avoid stimuli. This harms our perception of the message and harms the desired response. This is also an explanation for the risk of using extreme fear or anxiety in advertising.

Now that many organizations are seeking to affect us emotionally by adding more violence to the ads, it's not hard to wonder if the ads are getting too extreme. This also raises the question of how the ads should be designed in order to be most effective? Can EEG testing and Eye tracking be useful in this area?

Recently a study in EEG and ET testing on outdoor advertisements was carried out by a polish research company and presented on page 20 in the July issue of the journal of Neuromarketing theory and Practice. Thearticle is based on material from research specialist Hanna Dropko. The purpose of the experiment was to understand to what extent of intensity in negative emotions that would create most engagement and motivation. The research was made on an outdoor campaign against domestic violence. Three billboards were shown to 44 participants reflecting the target group of the campaign. The pictures were depicting the same image. A violated child but with different signs of abuse accompanied by the slogan stop the violence, as seen below.

Evidence in advertising research often suggests that emotional messages are remembered better than non-emotional. Accordingly, the hypothesis of the research was that the most intense picture would lead to a better response and have a greater effect.

In the study the electroencephalograph (EEG) were used in order to define the level of intensity and charter emotional reactions towards the ads. By measuring brain activity in different parts of the brain they could interpret the activity as different signs of motivation. The EEG technique was also combined with the eye tracking technique (ET) in order to link the emotional reactions to specific parts of the ads. By doing so it was possible to locate the areas of attention: the slogan, the model or irrelevant elements.

The result of the experiment was contradictory with the hypothesis. When confronted with the most brutal image, respondents only followed the ad by sight and emotional reactions remained indifferent. In the brutal image the attention was drawn towards the bleeding nose and the copy line was often overlooked.

The conclusion was clear in this case. Less is more and the insights from using neuromarketing-techniques made it possible to analyse the effectiveness of the ads. Accordingly, it could be said that too much violence may harm your campaign and using less violence may increase our ability to understand and interact with the advertising message. The study also confirms that EEG and Eye tracking may be useful tools in optimizing advertising campaigns.

With these findings in mind it's also interesting to look at some popular social advertising campaigns recently. Many campaigns are provocative and often even more brutal than the images in this study. Using less violence might reduce the risk of any perceptual defense in the ads below. By using EEG and ET testing we would probably see ads that create more positive motivation and in the long run have a real impact on attitudes and behaviors.

So what do you think? Are the ads below too violent to get our attention?

Stop the violence: Don't drink and drive / Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Bangalore traffic police: Don't talk while driving / Advertising Agency: Mudra Group, India

Causing cancer by yourself / Advertising Agency: Dentsu, Beijing, China

What we see when you smoke / Advertising Agency: JWT, Atlanta, USA

Liking isn't helping. be a volunteer. Change a life / Advertising Agency: Publicis, Singapore

One child is holding something that's been banned in America to protect them. Guess which one? /Advertising Agency: Grey, Toronto, Canada

To see more ads visit: http://www.boredpanda.com/powerful-social-advertisements/

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Straylight - Violence may kill your campaign

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Many organizations and advertisers are using violence in advertising today. A lot of ads are showing fearful scenarios and provocative images but is it really the best way to stand out with the message? New insights can be found using EEG testing. Interesting research shed new light on how to tackle the problem known as perceptual defense.

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Look At Me: Women's Aid interactive billboard

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Photographs of wounded women with words such as 'If you can spot domestic abuse, we can stop it,' and 'Don't turn a blind eye,' are shown, encouraging members of the public to stop and take notice.

Passers-by who gaze at the advertisement are tracked using face recognition technology. The more people who look, the more the ladies on television 'heal' and their injuries fade.

In the most recent cooperation, WCRS developed a campaign for Women's Aid.

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Today, however, we're seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements.

There's still work to be done, of course. That beach body campaign wasn't all that long ago, was it? Luckily though, many brands are working hard to make it a distant memory.

Here's 17 marketing campaigns that depict a positive message about women.
(And remember, Econsultancy offers training and a whole range of market insight reports and best practice guides)
1. Smirnoff and Spotify - The Equaliser

In 2018, Smirnoff backed a campaign to get more people listening to women. It was based on data from Spotify that showed none of the top 10 most-streamed tracks in 2017 were performed by female artists or bands.

It created 'the Smirnoff Equaliser' - an API that analysed user data to give them a percentage of the number of female and male artists they streamed on Spotify in the previous six months. It then offered an equalised playlist, made up of tracks by an even number of men and women.

Designed to tackle gender bias in the music industry, and promote the creative talent of both women and men - it was a shrewd partnership by two big name brands.

I just did the @SmirnoffEurope @Spotify #SmirnoffEqualiser and I listen to more female artists than the average.
Looking at my music collection that doesn't surprise me. pic.twitter.com/lSgqBajrTn

- ????????Emma FitzG???????? (@ElfieKawaii) March 31, 2018

2. H&M - She's a lady

In 2016, H&M created a splash on social media with its stereotype-smashing campaign, She's A Lady. Encouraging women to be fierce and fearless with their fashion choices rather than typically 'ladylike', the campaign was designed to break down gender norms and encourage self-expression.

The advert was particularly applauded for speaking about fashion in this context, instead of the standard focus on consumerism.

3. Women's Aid - interactive digital billboards

Domestic abuse charity Women's Aid used experiential marketing to make people stop and take notice of the issue in a Masters of Marketing award-winning campaign in 2016.

It put up interactive out-of-home (OOH) ads featuring a picture of a beaten and bruised woman.

The more people who stopped and looked at the poster, the more quickly the woman's injuries would disappear.
The campaign results:

Average time people spent looking at the posters was 349% higher than the previous average measured across the same sites.

2,500% increase in people stopping to watch for more than 10 seconds.

PR reach of 326.9m people, with 70 broadcasters, newspapers and online portals covering the campaign.

Media companies from all quarters of the consumer press - from Mashable and Upworthy to The Telegraph, Time Out and Huffington Post - ran the story.

Coverage in 20 countries, from Australia to Russia, with prime-time bulletins on American news stations NBC, CBS and ABC.

86.7m impressions on Twitter alone.

4. Always - Keep Going

Following on from Always' groundbreaking #LikeAGirl campaign in 2014, the brand has continued its quest to instil confidence in women and girls.

In 2017, its #KeepGoing campaign aimed to overturn the negative associations of failure, helping girls to see that it can actually fuel ambition, confidence, and success.

In 2018, Always also launched a new initiative in the UK called #EndPeriodPoverty, with the brand donating products and a portion of sales to schools in need.

5. Fanpage.it - Slap Her

From 2015 - another video highlighting the absurdity of violence against women, in which the filmmakers put young boys in front of young girls and ask the boys to slap the girls.

The boys' reactions highlight how violence against women is not something natural but rather a learned behaviour.

6. Dove - Real Beauty

There is an enormous amount of pressure on women to look a certain way, thanks in no small part to the way marketing and advertising has portrayed them over the years.

As a result, many women have an unjustifiably low opinion of the way they look.

Dove attempted to highlight this issue in this emotional video campaign from 2013, showing women the stark difference between two drawings of themselves - one they created and another drawn by a forensic artist specially trained to produce realistic portraits of people.

7. Dove - Speak Is Beautiful

Dove continued the theme of negative self-image in women with this powerful visual piece in 2016.

The video shows a number of tweets from women making negative comments about their looks or their body, and suggests a simple way we can change the discourse.
Why women are talking about H&M's latest ad campaign
8. Western Union - #TheRaceIsOn

In 2017, Western Union marked International Women's Day with a campaign that celebrates the role education plays in helping girls achieve their goals.

Created by mcgarrybowen, the campaign video depicts a number of girls from around the world running to school in the morning. The narrative suggests that they are running towards future goals, such as becoming the first women president, the first woman on the moon, or the first person on Mars.

As well as highlighting the bank's female-heavy customer base, the campaign was also to announce the expansion of the Western Union Foundations' 'Education for Better' initiative, which now involves the goal of equipping 50,000 women and young people with 21st century job skills by 2020.

9. Cardstore - World's Toughest Job

This clip from 2015 is cleverly done, and it's one for anybody who looks down on women who choose to stay at home and raise their family (not sure why you would, but some people are just weird).

I'm sure you've all seen it already, and I hope you have because I totally just spoiled the twist.

10. FCKH8 - Potty Mouthed Princesses Dropping F-Bombs For Feminism

Don't watch this if you're not keen on swearing, or small children swearing in particular, although you should probably just watch it anyway because it carries a strong message.

The idea is that people watching it will be more shocked by a kid saying the F-word than statistics highlighting massive gender inequality.

11. Sport England - This Girl Can

Can't argue with this one. Upbeat compilation of women flat-out smashing it in a variety of sports.

The 2015 campaign was designed to encourage women to exercise without fear of judgement, and is also reflective of the rise in female sports stars in recent years.

12. Microsoft - #MakeWhatsNext

The lack of women going into STEM subjects is a serious issue, particularly when there is a looming skills shortage in those industries.

Following on from its Girls Do Science campaign in 2015, the #MakeWhatsNext campaign from 2017 continues the brand's mission to encourage girls to study science, maths, engineering, and technology.

The campaign video sees a number of girls talking about the problems they are most passionate about solving, including breast cancer and world water supply. With these issues impossible to solve without science, the girls express their ambition to pursue a career in their chosen fields.

13. Gisele Bündchen- I Will What I Want

This 2014 video shows the comments model Gisele Bündchen received in real-time as she punched and kicked a punching bag.

The comments appear on the walls around her, and as you can see the majority are pretty derogatory.

14. My Pale Skin - You Look Disgusting

You could argue that influencers invite attention as part of their job, but nobody deserves the kind of comments Em, AKA YouTube star My Pale Skin, received when she showed her face without makeup and revealed her acne.

This 2015 video is clever in the fact that it shows the transition between the comments people made when Em had no makeup on and the very different comments she received when she did have it on.

15. Mercy Academy - Not a Princess

I have told my wife repeatedly and only half-jokingly that if we ever have a daughter I am imposing a strict ban on all princess-related items (I know, what a killjoy).

Whether I win that argument or not remains to be seen, but this video certainly highlights my point.

The 2013 campaign from a Kentucky all-female Catholic school urged girls to forget the whole princess thing and prepare for real life instead. Powerful stuff.

16. Pantene - Labels Against Women

This 2013 clip from Pantene in the Philippines highlights how a man and a woman performing the same action can be viewed in two completely different ways.

The campaign is particularly focused on the workplace, where a strong female leader might be viewed as 'bossy' whereas the male equivalent would likely never be given that label.

17. Goldieblox - Princess Machine

Another attack on the awful princess thing, this time from GoldieBlox in 2013 - a company that makes toys and games designed to develop girls' interest in engineering and problem-solving.

The video depicts a 'princess machine' built by a team of young girls using a range of engineering principles.

What have I missed?

These were the campaign that sprang to mind when I was writing this post, but let me know of any good ones I've missed in the comments below.
Five social media campaigns celebrating women across the globe

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17 marketing campaigns with a positive message for women - Econsultancy

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The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we're seeing a sea change in the way brands represent and market to women, fuelled by social and political movements. Here's 17 campaign examples.

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This campaign consists of a series of photographs that exploit real Google searches to highlight the pervasive occurrence of sexism and discrimination against women. Based on searches conducted on March 9, 2013, the advertisements reveal unfavourable emotions ranging from stereotyping to outright rejection of women's rights.
https://www.oxfam.org.au/wp-content/uploads/2016/07/un-women1-1.jpg

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https://www.gov.uk/government/publications/safety-of-women-at-night-fund-application-process

The Safety of Women at Night Fund will support programmes aimed at reducing violence against women and girls in public places at night, such as: in the night-time economy (economic activity that occurs in the evening and at night) and at venues along relevant routes home.

Police and crime commissioners in England and Wales, local councils, the British Transport Police, and civil society organisations will be able to use the fund (charities, community and voluntary organisations, social enterprises and cooperatives)

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Funding available for interventions which focus on preventing violence against women and girls in public spaces at night, including in the night-time economy.

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Details

The Safety of Women at Night Fund will fund initiatives focused on preventing violence against women and girls in public spaces at night, including:

in the night-time economy (economic activity taking place in the evening and night time)

in venues

on related routes home

The fund will be open to:

police and crime commissioners in England and Wales

local authorities

the British Transport Police

civil society organisations (charities, community and voluntary organisations, social enterprises and cooperatives)

Aims of the fund

The main aims of the fund are to:

reduce incidents of violence against women and girls (VAWG) in public spaces at night, including in the night-time economy

reduce the fear of VAWG and improve feelings of safety in public spaces at night, including in the night-time economy

build an evidence base for what works in improving women's safety in public spaces at night, including in the night-time economy

Guidance to bidders

The guidance to bidders covers:

eligibility

consultation requirements

eligible activity

evaluation

funding timeline

application process

Bidding period

Bidding organisations can find information on making bids on the Contracts Finder portal.

The deadline for submitting bids is 23:59 on 1 September 2021.

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Safety of Women at Night Fund application process

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UN made a campaign about women safety, focusing on women's rise of violent and sexual attacks,
They have used "everyday" objects that women use, explaining the reasons why they really use them "everyday" ad their reasons are not what they seem to be.

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Whether it's on their way to work, at home or anywhere in between, women carry a heavy burden-physically, emotionally, and financially-to feel safe. Unpack the Everyday shows the lengths women go to protect themselves with objects they carry in their bags every day.

This needs to change. Creating a violence-free world for women and girls-online and offline-means we, all of us, take collective action today and every day. From recognizing and listening to women, to speaking out, to calling out unacceptable jokes and behavior, we all have an active role to play. Find out how and join UN Women for the annual global 16 DAYS OF ACTIVISM AGAINST GENDER-BASED VIOLENCE campaign from November 25th to December 10th.

ACTIONS FOR CHANGE

Believe Women.
Take a Stand.
Speak Out.
Challenge Stereotypes.

FOR WOMEN, THE FEAR OF VIOLENCE
IS AN EVERYDAY REALITY.

To feel safe, women have to look at everyday things differently.

Click each item to learn more.

Gender-based violence is something women unfairly face, but we can solve it together. Here are 16 ways men and boys can take action, better themselves and help create a safer, more equal world.

When it comes to ending violence against women, we all have an active role to play. This includes men and boys. From speaking up to hearing the stories of survivors, here are actions every one of us can take today.

16 DAYS

The 16 Days of Activism against Gender-Based Violence is an annual international campaign that kicks off on November 25th, the International Day for the Elimination of Violence against Women, and runs until December 10th, Human Rights Day. In support of this civil society initiative, the United Nations UNiTE campaign calls for global actions to increase awareness, galvanize advocacy efforts, and share knowledge and innovations. In 2019, the UNiTE campaign will mark the 16 Days of Activism against Gender-Based Violence under the theme "Orange the World: Generation Equality Stands against Rape!"

Join the global call to action to end violence against women.

The 16 Days of Activism against Gender-Based Violence is an annual international campaign that kicks off on November 25th, the International Day for the Elimination of Violence against Women, and runs until December 10th, Human Rights Day. In support of this civil society initiative, the United Nations UNiTE campaign calls for global actions to increase awareness, galvanize advocacy efforts, and share knowledge and innovations. In 2019, the UNiTE campaign will mark the 16 Days of Activism against Gender-Based Violence under the theme "Orange the World: Generation Equality Stands against Rape!"

Join the global call to action to end violence against women.

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Whether it's on their way to work, at home or anywhere in between, women carry a heavy burden-physically, emotionally, and financially-to feel safe. Unpack the Everyday shows the lengths women go to protect themselves with objects they carry in their bags every day. This needs to change.