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My initial thoughts for this course is I think it won't be too boring for me as I am very interested and enjoy in designing and making videos. Every time I finish a project, I get a sense of achievement. Another reason is that I am an international student, English is not my mother language so I always feel it is so difficult to write an essay, this course isn't required to write an essay and I am so happy with this.
I have been getting in touch with brainstorming, researching for a project, and making videos before. However, I haven't been learning HTML and I know nothing about it. Therefore I think I should pay more attention on learning HTML for this course and I believe I can go through this challenge.

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For assignment 2, I will be shooting a video for my promotional object. I decided to make an opening advertisement for the Script Kill club. The style of the video should be mysterious, interesting and give the audience a feeling of wanting to explore and can't wait to play a session of the Script Kill game. The moving of the camera will be slow and smooth. The background music will be deep.

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Electrodealpro 2021, '36Kr Research Institute | 2021 China Script Killing Industry Research Report', Electrodealpro, 3 March, viewed 2 November 2021

<https://electrodealpro.com/36kr-research-institute-2021-china-script-killing-industry-research-report/>

This research provides lots of information about the Script Kill industry and it also includes some useful data.

Offline high-demand social networking lays a solid foundation for the Script Kill game to move from online to offline, so the number of offline script killing shops has increased dramatically.

The problem of the Script Kill game industry now exists is low threshold to open a Script Kill club which results in incomplete facilities and unprofessional DM. Piracy of scripts is another serious problem for the industry and no department regulates this problem at the moment.

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#36Kr #Research #Institute #China #Script #Killing #Industry #Research #Report

In 2016, the hot airing of the celebrity reasoning reality show "Celestial Detective" brought script-killing into the mainstream public's vision, aroused the great enthusiasm of the majority of board game enthusiasts, and the script-killing industry began to develop rapidly. After the early stages of "barbaric growth", today's script-killing industry is gradually moving towards standardization and standardization.
What is script kill?
Script kill is a kind of real-life role-playing game. The whole game takes the script as the core and is guided by the DM (game host). Usually there is a player who plays the murderer without the knowledge of other players. The player selects the murderer through multiple rounds of evidence search, discussion, and reasoning, and finally votes for the murderer, cracks the murderer's motives and methods, and finally announces the truth by the DM.
Script-killing industry ecology is gradually improving, and high-quality companies escort the healthy development of the industry
At present, the scale of the script-killing industry has exceeded 10 billion. While the scale is increasing, the industrial ecology is gradually improving: the script-killing industry is based on script creators-script publishers-script distribution platforms-online game apps/offline stores. The industrial ecology of the main axis has basically taken shape.

In the path of standardized development of the script-killing industry, there are many high-quality companies that provide mature standards and models for the industry, providing inexhaustible impetus for the sustainable and healthy development of the industry.
The script-killing industry has unlimited development potential in many directions
There are four potential development directions in the script-killing industry: integrated development with online entertainment, "script +" model, creating its own well-known IP, and combining with VR and other technologies.

In the development of the industry, there are also problems such as uneven quality of scripts. Therefore, in addition to financial support, the industry also needs more investment institutions to enter the scene for industrial integration, introduce diversified cooperative resources for scripts, and continuously improve the industrial ecology.
The key research issues of this report are as follows:

What development process has the script-killing industry experienced? What stage is the industry in today?

What is the status quo of the industry ecology of the script killing industry?

What is the impact of the new crown epidemic on the script killing industry?

Which high-quality companies in the script-killing industry deserve attention?

What is the development trend of the script killing industry?

What are the problems in the development of the script killing industry? 36 Krypton Research Institute has any suggestions for this?

For more exciting content, please refer to the "2021 China Script Killing Industry Research Report", click the download link, extraction code: 39ew

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36Kr Research Institute | 2021 China Script Killing Industry Research Report

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36Kr #Research #Institute #China #Script #Killing #Industry #Research #Report In 2016, the hot airing of the celebrity reasoning reality show "Celestial Detective" brought script-killing into the mainstream public's vision, aroused the great enthusiasm of the majority of board game enthusiasts, and the script-killing industry began to develop rapidly.

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Chen, S 2021, 'Curbing China's Script Murder Craze', China Media Project, 1 October, viewed 1 November 2021 <https://chinamediaproject.org/2021/10/01/state-media-criticize-chinas-murder-mystery-craze/>

This report mentioned the controversy about whether script killing is prone to psychological problems. Xinhua News Agency pointed out that in the Script Kill game club, some scary settings may help young people release stress, enrich their imagination and creativity, but too scary content may cause psychological problems for some immature minors.

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In recent weeks, China has announced a series of measures to further regulate online entertainment, including a crackdown on so-called "fandom culture" and new curbs on online gaming. But a push in the state media last week against a popular role-playing game may suggest that momentum is building for action against offline activities too.

"Script murder," or jubensha (剧本杀), is one of the latest obsessions of China's Gen Z. The murder mystery-like role-playing game requires only a room, a table and a host with a variety of storylines and scripts from which players can choose. The excitement unfolds as each player is assigned a script with a different character, and must act out that character - either to the group or in private one-on-one conversations - until the original plot can be pieced together and the murderer unmasked.

The jubensha craze was driven by the popularity of the Chinese variety program "Who's The Murderer" (明星大侦探), released on Mango TV in 2016, in which groups of famous singers and actors were placed in murder mystery scenarios for the enjoyment of television audiences - with a celebrity culprit exposed in each episode. The game now has a huge market in China. Countless Jubensha shops have opened across the country since 2016, and the game saw a sharp increase in popularity over the Spring Festival holiday earlier this year. A 2021 report by Meituan estimates that there are currently around 9.41 million consumers of script murder products, over 70 percent of them under the age of 30, with total sales of 15.42 billion RMB.

The rocketing growth of the jubensha industry has also come with problems. There have been complaints among various game publishers and shops about another sort of crime - the shameless pilfering of others' plot lines. And there have been some concerns about the use of more violent and explicit content. But negative press coverage of jubensha since September may be the first clue that the industry is facing increased pressure in the midst of the government's broader crackdown on the entertainment industry, and on youthful activities such as "fandom culture." Some jubensha fans have criticized coverage in the state media, saying that it unfairly distorts public perception of the game.

Media Assassins

On September 22, China's official Xinhua News Agency said in a post to its Weibo account that content on jubensha games has been increasingly violent, and has tended toward the supernatural. Resorting to typical official discourse on media and propaganda controls, the Xinhua post emphasized the need for jubensha scripts to show the "correct value guidance" (正确价值导向), as well as the need to spread "positive energy" (正能量) - though it attributed these opinions to unnamed "psychology experts" (心理专家).

The Xinhua reporter urged government action to deal with the use of supernatural and spiritual themes by jubensha shops on the basis of a visit to several such shops in central China:

The reporter recently visited several "immersive jubensha shops" in some cities in central regions. In one shop, the owner led the reporter into several live-action rooms, which were decorated as farmhouses, cemeteries and other scenes. The "cemetery" was lit up with blood red lights, and a number of props were placed inside. In one store, the owner showed the reporter scripts about "human demons," "nightclub murders" and "people with possessed eyes."

While the Xinhua post conceded that "positive energy" jubensha might help young people "release mental stress" and might also "enrich creativity," it applied assumptions about the link between horror and intrigue and psychological well-being that were not necessarily supported. "[But] if the content is excessively terrifying and exciting, and if participants do not have a definite capacity to distinguish, and if minors for example become addicted to it, this will cause participants to confuse reality and drama, resulting in psychological problems," the post said.

A Xinhua News Agency report on jubensha is shared through the Sohu platform on September 22, 2021.

The Xinhua News Agency post was shared via the social media accounts of other major media, including the official Weibo account of The Beijing News ( 新京报) and the official Weibo account of Vista ( vista看天下), a news magazine launched in 2005. These accounts have 45 and 25 million followers respectively.

Xinhua's post implicating jubensha in psychological harm and the misguiding of Chinese youth in fact came the day after the game was oddly linked in several online reports to a Covid-19 case in the city of Harbin. On September 21, Extreme News ( 极目新闻), a "new mainstream media" (新型主流媒体) launched by the Hubei provincial CCP-run Hubei Daily Media Group (湖北日报传媒集团), ran a report with the headline: "Harbin Adds 1 Positive Case, Played Jubensha Three Days in a Row, Shopkeeper Says One Time Was for Three Hours."

While the positive Covid case in question, Harbin's first in more than seven months, visited quite a number of locations that became the center of the city government's concerns over possible infections, the link to jubensha seemed ominous in the reporting. Even an image of the jubensha establishment in question was shared with the news report, which was reposted by Sina News and other sites.

Screenshot of report on a Covid case in Harbin, focussing on the fact that the case spent three consecutive days playing jubensha at the establishment pictured above.

The odd association prompted questions from Shanghai's The Paper (澎湃), which asked in a headline on September 22: "Why Must We Be Concerned With a Covid Case Playing a Few Games of Jubensha?" (感染者玩几次剧本杀，有什么好关心的?). The commentary spoke out against the sensationalizing of the Harbin story around the jubensha detail, and against violations of the unfortunate victim's privacy and safety, as their personal information, including name and photograph, were shared online, subjecting them to ridicule. "Tomorrow if it's you who becomes the unfortunate victim of the virus, you too might receive the same sort of unjust treatment," the writer said.

The next day, however, it was The Paper sensationalizing jubensha. In a lengthy feature story republished by Sohu and others, the news outlet told the story of a mother who claimed her son had indulged too much in the role-playing game, prompting her to seek psychological intervention. The story provided no source attribution for this ostensible case, though it did offer quotes purporting to be from psychological experts, like this unnamed director of a psychology treatment unit who makes the questionable leap from jubensha to symptoms reportedly observed in patients:

"Indulging in such offline games, or getting too deeply involved in them, can affect your health, especially psychological problems. On average, our clinical psychology department sees patients with psychological disorders due to jubensha every month, and these patients are depressed, or anxious, or have psychiatric symptoms such as hallucinations."

Questioning State Media Psychology

Reported stories like this one, shared across social media, irked many netizens. Some, in the sleuthing spirit of jubensha, suspected a ploy by state media to use propaganda stories like these to distort public opinion on Jubensha. One user pointed to the absurdity of using so-called "psychological problems" as a justification in the media for greater control of entertainment by suggesting that work time should be more tightly restricted - considering that many people have psychological objections to going to work:

"So games easily lead to psychological problems, and so we must control them strictly. Jubensha leads to psychological problems, and so we must control jubensha strictly. Following celebrities leads to psychological problems and so we must clean up those enthusiastic fans. I think that since going from vacation time to work can cause psychological problems, we should look into restricting that."

Netizens on the Weibo platform respond to media reports on the ill effects of jubensha, highlighting the absurdity of suggestions the game causes "psychological problems."

Another user concurred with the above argument. "Yes, as soon as I go to work, I feel murderous, so how should we characterize that psychological problem?" they responded. "I support the strict prohibition of work."

In the comments under the news story from The Paper reposted at Sohu, users again followed to absurdity the argument that unfavorable affects justify prohibitions:

"Every year there are parents who leave their children in the car and suffocate them, suggesting that cars be outlawed. Every year, students commit suicide because they fail the college entrance exams, suggesting the abolition of college entrance exams is necessary. Every year there are wife-killers, suggesting that marriage be abolished."

The backlash against state media moralizing over jubensha and its supposed harmful effects prompted Xinhua News Agency to disable comments on its original jubensha post.

Comments are disabled on a Xinhua News Agency post about jubensha after internet users mobbed the post with comments.

Wholesome Alternatives?

Beyond the linking of jubensha with psychological problems, Chinese media have sought to contrast the game with alternative entertainment activities, suggesting these are more wholesome. On September 27, for example, a video posted by the National Business Daily ( 每日经济新闻), a daily newspaper published by the Chengdu Media Group, suggested China's Gen Z is gradually shifting its interests from offline entertainment activities like jubensha to group activities such as camping out in nature, which offer comfort and relaxation.

The video, which was shared across many prominent social media accounts, including that of Phoenix Weekly (凤凰周刊), clearly contrasted jubensha with the healthy socializing provided by camping.

Screenshots of a video posted by the National Business Daily in September, which reports that "more and more young people" are turning to camping instead of jubensha.

One user, however, gingerly poked a hole in this black-and-white contrast: "The vast majority of them are just playing jubensha outdoors," they said.

The moralizing about jubensha in the Chinese media of late has been encouraged by the larger wave of greater government regulation directed at the entertainment industry, which has focused on cyberspace and such trends as fandom culture and online gaming. Despite talk of the need to protect China's youth, these moves are primarily about ensuring that media and culture, including all manner of entertainment activities, align with China's mainstream values (主流价值) - the values, in other words, of the Chinese Communist Party.

As one commentary on a WeChat public account responding to the jubensha report from Xinhua said on September 22, violence and the supernatural have long been a part of Chinese traditional culture, and the lines are a matter of debate, with many differing views among parents.

To be honest, words like 'supernatural violence' may sound terrifying, but actually the lines are very blurred. In the eyes of some parents, even cartoons like "Boonie Bears" are full of violent elements. The so-called Four Classic Chinese Novels are full of fighting and killing. Is the Journey West not about the supernatural? Is "bear" such cartoons are full of violent elements, for example, the four famous novels familiar to the Chinese, it is a fight to kill. Journey to the West, is not considered spiritual, water marsh is not violent? Is Outlaws of the Marsh not violent? Of the four classical masterpieces that unite traditional Chinese culture, none can be said to pass muster in terms of suitability for young people in China.

The notion of "positive energy," said the commentary, should not be defined too narrowly, and the scripts of jubensha might serve to enrich people's perspectives and exercise their reasoning faculties. "Everything has its advantages and disadvantages," the author wrote. "Is killing with a stick really the best way to regulate?"

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Curbing China's Script Murder Craze - China Media Project

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In recent weeks, China has announced a series of measures to further regulate online entertainment, including a crackdown on so-called "fandom culture" and new curbs on online gaming. But a push in the state media last week against a popular role-playing game may suggest that momentum is building for action against offline activities too.

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Zhang, Y 2021, 'Script Kill: The Industry of "Game of Life"', Teller Report, 18 March, viewed 1 November 2021 <https://www.tellerreport.com/business/2021-03-18-%0A---script-kill--the-industry-of-%22game-of-life%22%0A--.Syb9poEeN_.html>

This article introduces what the Script Kill game is, the origin of Script Kill from and the rapid development of the Script Killing industry.

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Script Kill: The Industry of "Game of Life" 　　China News Weekly reporter/Zhao Yiwei 　　Published in the 988th issue of China News Weekly on March 22, 2020 　　In a 4-hour script killing, you can become an ancient prince, a spy of the Republic of China, a superpower who can travel through time and space or possess magic. You can be in a murder or event puzzle, and follow the investigation and reaso

Script Kill: The Industry of "Game of Life"

China News Weekly reporter/Zhao Yiwei

Published in the 988th issue of China News Weekly on March 22, 2020

In a 4-hour script killing, you can become an ancient prince, a spy of the Republic of China, a superpower who can travel through time and space or possess magic. You can be in a murder or event puzzle, and follow the investigation and reasoning. The mission line, experience different life experiences.

Script-killing games aimed at young people are becoming a soaring category in the offline social entertainment market.

This is a new cultural and creative product that originated from a real-life game in the UK. It provides audiences with an immersive experience through virtual story scenes such as text scripts, host guidance, and scene building.

Beginning in 2016, Script Killing started from a board game with scripted gameplay, and gradually iterated into a professional scripted game experience pavilion. The game context has also evolved from a single murderer and hunter to a diversified plot game, attracting A large number of young people who are tired of KTV and bars.

In the next 4 years, script kill and escape room gradually carried the banner of offline social games.

The epidemic has further accelerated the expansion of the script killing market.

Beginning in 2020, offline script-killing stores have increased dramatically. The number of stores nationwide has surged from 2,400 at the beginning of the year to 30,000 at the end of the year. The total number of players has exceeded 50 million, and the estimated market size has exceeded 10 billion yuan.

Not only offline, but during the Spring Festival this year, the head script-killing app "I am Mystery" ushered in an outbreak of users, and the server was on the verge of collapse, even overwhelming the limelight of the once social game overlord "Werewolf".

The script killed the fire and ignited a new wave of entrepreneurship.

With the rapid growth of offline stores, related script writers, distributors, decorators, and prop clothing dealers have followed up. The industry chain dedicated to script killing has begun to take shape, waiting for the continued expansion of the market.

"Nowadays, script killing has become a trend, but not everyone on the trend can make money." The person in charge of a well-known script killing chain brand told China News Weekly, "The current domestic script killing industry is still very young, and the industry threshold The competition is very disorderly. There are many cases of blindly opening stores and three-month bankruptcy. At this stage, you need to be cautious when you enter the industry. It is impossible to make a profit."

Script demand exploded

The first to perceive market changes is the writer of the script kill.

Since October last year, a script-killing author exchange group established by the group leader Wang Sansan has rapidly expanded from 0 to nearly 500 people, half of which are born in the 90s and one third are born in the 00s.

Wang Sansan told China News Weekly that most of these script writers were written online novels and self-media copywriters. There were also students and office workers who wrote part-time writers. Some early authors or authors who wrote representative works have already obtained them. Full-time signing, the income is much higher than that of ordinary authors.

The direct reason for the growth of the author community is the explosion of demand in the script-killing market.

Due to the plot characteristics of the script-killing game, players with a script usually only play it once. Even if it is a script with multiple branches and multiple endings, the probability of the player's second brush is very low.

Therefore, with the development of the script-killing industry, the market has increasingly strong demand for new scripts. It is far from enough to rely solely on the output of the former "handful" of script-killing authors.

According to the creation and distribution process of the script, the author usually creates a script and submits it to the editor or producer for evaluation and modification. Then the script maker organizes the test, gives feedback and revises, and the final version is printed and sold by the publisher.

In terms of revenue settlement, authors can get a share of 20%-50% of sales. The revenue of a specific script is determined by the script's level, author's reputation, and sales.

According to Wang Sansan, there are currently three types of script sales on the market: exclusive books (one city has only one authorized quota), city-limited books (one city has three authorized places), boxed books (unlimited authorized places, As long as you want to buy, you can buy it).

The quality requirements of the three kinds of scripts are different. The exclusive version is higher than the city limit version and higher than the boxed version, and the corresponding price is also different. Usually the boxed version is priced at about 500 yuan, the city limited version is about 2,000 yuan, and the exclusive version starts from 5,000. It ranges from yuan to 20,000 yuan.

Writing a script is not an easy task.

The 28-year-old script killer Jiang Yu has written for half a year, and there is only one script that has actually entered the market, and it was sent out through online platform submissions.

In reality, Jiangyu is an employee of a state-owned enterprise. After finishing his nine-to-five work every day, he will spare part of his spare time to write scripts. In addition to this published script, two other scripts are being put on hold and reworked.

"Script-killing writing particularly needs interest support, because the income is not expected, and the writing process is also very hard. It is very difficult for a newcomer to even write a boxed book. Even if a boxed book is written by a publisher, Except for very few popular scripts that can sell 1,000 copies, the sales of ordinary boxed scripts range from tens to hundreds, and there is no fixed income for authors." Jiang Yu calculated an account with China News Weekly. A boxed book sells for 500 yuan, and the author is divided into three as examples. The ordinary boxed book sells 200 copies and the sales volume is 100,000 yuan, and the author can get 30,000 yuan.

In fact, some people can make hundreds of thousands of writing a script, and most people can't make even 10,000 when writing a script. If there is no publisher willing to cooperate, the income of submissions to online platforms is also very low, on average 1,000. Yuan~2000 Yuan.

Even the script creation process that is not profitable is very hard. The most conventional six-person boxed version has at least 5000 words for each character script and at least 3000 words for design clues, plus the host's manual, etc. The total number of words created is at least 40,000 words.

In an ideal situation, if you create 2 to 3 hours a day, the first draft writing process is 3 to 4 weeks, and subsequent revisions and re-creation will also take 3 to 4 weeks. The final production cycle of a script is 3 to 4 months.

For novices or part-time authors, it is commonplace for submissions to be killed, repeated revisions and damages. The production cycle is as short as 2 to 3 months, and as long as one and a half years.

"Full-time scripts kill authors, none of them are not straight-haired writing." Shen Nian, a 26-year-old full-time author, told China News Weekly. At the fastest time, he spends more than 7 hours of intense writing a day and writes in a week. A script, even if the entire process goes through smoothly, it will take more than one month for the script to be released.

"Because the script killer circle is chaotic, and there is no special supervision, some writers specifically plagiarize the explosive books, destroying the ecology of the entire circle." Shen Nian said, "Change your personal name, change location, and directly copy the most energy-consuming The main storyline, tactics, and motives are copied out and sold by another publisher. This kind of script not only hurts the author's circle, but also hurts stores and players, and the cost of rights protection is high."

Expanding industrial chain

As a new industry that emerged against the trend during the epidemic, Script Kill not only ushered in its own market expansion, but also led to the development of sub-categories in some other industries.

Around the script-killing game, a series of specialized businesses such as creation, packaging, publicity and distribution, shop guidance, professional decoration, personnel training, and costume props have been derived.

"In the past six months, a large number of newly opened script-killing shops have rescued many small decoration companies." Gao Yun, a person in charge of a company specializing in script-killing decoration in Xi'an, told China News Weekly, "The decoration of script-killing shops is usually based on Type and theme. According to the type, it can be divided into real scene script kill and desktop script kill. A real-world theme room covers an area of ​​100-300 square meters, and a desktop theme room covers an area of ​​15-30 square meters. The decoration materials and decoration required for different themes The prices are different. The decoration cost per square meter ranges from 800 to 1,500 yuan. A medium-scale script kills a new store, and the initial decoration investment requires 200,000 to 400,000 yuan, which is much higher than the traditional board game bar."

Not only decoration, but if you want to create a scripted killing shop with an immersive experience, you also need to prepare corresponding costumes and props according to the theme to help players "get into the play" faster.

"In the past few years, many shops that supplied costumes to photo studios have begun to transform the supply of script-killing clothing." A Jiangsu company specializing in script-killing clothing supply told China News Weekly, "The most popular clothing in script-killing is mainly It is the ancient costume Hanfu, the cheongsam Chinese tunic suit of the Republic of China, and Japanese clothing. They have a great overlap with the costumes of the former photo studio, and the script killing shop has lower requirements for clothing, which is convenient for production. During the epidemic, many photo studios reduced the demand for clothing. Some style clothing suppliers' orders are also supported by scripts."

In addition to hardware service providers, training institutions that provide professionals for the rapidly growing script-killing industry have also emerged.

There is a consensus in the script-killing industry: the game experience of a script-killing largely depends on the on-site performance of DM (Dungeon Master).

In a script killing, the role of DMs is very important. They are not only the host, but also serve as directors, referees, notaries and other identities. They play a very important role in the organization and integrity of the game. They are the script Kill the connected characters in the key plot of the game.

In the actual market, the salary range of DM in first-tier cities is between 4000 and 8000 yuan/month, which is also the highest paid position under the category of script killing.

"DM is not so much a host, as it is a qualified process controller + competent actor," the head of a Shanghai script killing operation and DM training organization told China News Weekly. "Many script killings are based on For cost considerations, we only cultivate DMs based on experience in our own store. There is neither strict screening nor professional guidance. The final results may not be satisfactory. The DM's on-site play will determine the player experience of a game with a high probability. If the quality of the DM is not good It will also affect the reputation and retention of this store."

In addition, like all cultural content products, script kills that are still in the early stages of development are also facing the problem of rampant piracy.

"Currently, the main script purchase channels include publishers, platforms, and city exhibitions. The exclusive or city-limited books for pre-sales can generally only be snapped up at the exhibition." A person in charge of a script killing company in Beijing told China News "The Weekly", "The problem of piracy in the script killing industry has always existed, especially in small stores and new stores in lower-tier cities. In order to reduce the cost of buying pirated scripts, a boxed script with a regular price of 500 yuan may be able to buy pirated versions for 100 yuan. However. , The printing quality of pirated scripts and the texture of the props are very poor, which can be easily distinguished by experienced players. In addition, many of the scripts that kill players are born after 95. They have a strong sense of copyright. Shops that often use pirated versions will also be looked down upon by players, and will have a long-term reputation. Not good."

Difficult to make money

In less than a year, whether in first-tier cities such as Beijing, Shanghai, and Guangzhou, or in capital cities such as Guiyang, Xi'an, and Chengdu, the number of script-killing shops has doubled.

In the seemingly booming market, the first round of reshuffle has already begun.

"After the Spring Festival this year, the script killing shop ushered in the off-season, but the real script killing shop has a large area, high operating costs, low customer retention, and it is difficult to truly make a profit." Gu Yuan, the 28-year-old script killing shop owner, has already planned to make a profit. A script-killing shop in Shanghai's Huangpu District was transferred. He told China News Weekly, "The shop was originally opened because there was a well-run secret room in the same building. , The effect is not as expected."

In fact, Gu Yuan's script-killing shop has only been in operation for two months, including more than half a month's test phase. Since it is a real-time evidence-searching secret room, the investment in the preliminary decoration facilities is large, but the business situation is not Desirable.

Gu Yuan calculated an account. The rent for a room of 120 square meters is 15,000 yuan/month, the decoration equipment costs more than 200,000 yuan, and the staff cost is 6,000 yuan/month. Based on the unit price of 268 yuan/person, 7 people per day are calculated. It needs to operate at least 15 games per month to barely make a profit.

The reality is that the prime time for scripts to kill shops in first-tier cities is only every Saturday and Sunday. It is very difficult to get two games on midweek and working days, and it is almost impossible to achieve the opening goal.

The same front-line script to kill the big city Beijing also faces such a dilemma.

A Beijing script-killing shopkeeper told China News Weekly that the main consumer group of script-killing is 15-35 years old, accounting for about 90%, most of whom are students or office workers, and they don't have much free time in their spare time. Except for weekends and holidays, winter and summer vacations, most of the year is in the off-season.

During the summer vacation, one month's net profit can reach up to 40,000 yuan, but in the off-season, it is difficult to achieve monthly profit.

The same profit model is much easier in second- and third-tier cities.

In Guiyang, known as the "Script Capital", the rent of a script-killing shop in the same area is only 1/5 of Beijing's. Young people have a slower pace of life, more spare time, and higher disposable income. Good living soil.

"Except for weekends and holidays, rooms are often full during workdays, and monthly profitability under normal operations is not a big problem." A Guiyang script-killing shop owner told China News Weekly, "But now there are more and more new stores. The competition in the industry is getting fiercer, and some old stores' decoration facilities are too late to be transformed, and new stores are robbed of customers. A year ago, there were only three or five script-killing stores in one area in Guiyang, and now there are nearly 20 stores. Up."

"It is no exaggeration to say that new stores are opening every day, and stores are on the verge of closing every day. Although the industry is still in its infancy, the first round of reshuffle has already begun." China News Weekly stated, "Especially in the first-tier cities after the epidemic, the recovery of passenger flow is poor. Now some stores can't support it. We have contacted nearly 20 stores that want to transfer hosting. It is expected that in the future 1~ In 2 months, if the passenger flow cannot reach a high level, more stores with tight cash flow will close down."

China News Weekly, Issue 10, 2021

Statement: The publication of the "China News Weekly" manuscript is authorized in writing

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Script Kill: The Industry of "Game of Life" | tellerreport.com

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Script Kill: The Industry of "Game of Life" 　　China News Weekly reporter/Zhao Yiwei 　　Published in the 988th issue of China News Weekly on March 22, 2020 　　In a 4-hour script killing, you can become an ancient prince, a spy of the Republic of China, a superpower who can travel through time and space or possess magic.

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No Rolls Barred YouTube Channel 2021, Let's Play DETECTIVE CLUB | Board Game Club, Youtube, 10 November, viewed 12 November 2021 <https://www.youtube.com/watch?v=gukAKNWVJ6Y>

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Let's Play DETECTIVE CLUB | Board Game Club

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FoodTribe Chanel 2019,

Visiting one of the best bars in the world - Bar High Five in Tokyo, Youtube, 29 December, viewed 9 November 2021 <https://www.youtube.com/watch?v=zQ1JyFagnls>

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Visiting one of the best bars in the world - Bar High Five in Tokyo

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KinoCheck International Channel 2020, The Best THRILLER Movies From The Past 10 Years (Trailers), Youtube, 1 May, viewed 9 November 2020 <https://www.youtube.com/watch?v=otwfRPuE6O8&t=96s>

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The Best THRILLER Movies From The Past 10 Years (Trailers)

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80 possible products to promote in a video (product, programme, course, service or event)

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80 possible products to promote in a video (product, programme, course, service or event)

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1. i phone 13 pro max 1TB
2. A renovated apartment
3. A pair of AirPods
4. A new hotpot restaurant on a train
5. Script Kill
6. Side effects of cosmetics
7. Mobile phones in school
8. Why should people get sufficient sleep?
9. History of China
10. Bubble tea
11. The culture of Beijing
12. A piano recital
13. Toothpaste
14. A candy bar
15. A book
16. Cleaning supplies
17. Clothing
18. Funeral services
18. Life insurance plans
19. The importance of smoking detectors
20. Why keep a fire extinguisher at home?
21. Electronic devices
22. An expensive vacuum cleaner
23. Beverages
24. A fashion magazine
25. Laundry detergent
26. Hanfu culture
27. A flower shop
28. A bed can do massage
29. Watches
30. Beautiful perfumes
31. Home daycare services
32. Car services
33. Education
34. Wonderful music performance
35. A wedding
36. Film festival
37. Spring Festival
38. Chrismas is coming
39. A fictional fashion show
40. Health care availability
41. The Concern of teenagers playing computer games
42. Bullying in schools
43. A cafe with cat
44. Global environmental issue
45. Ocean conservation
46. A fictional rap star
47. Hotel services
48. Consumer sevices
49. A guest speaker presentation
50. Sponsored sporting events
51. A fictional auction
52. Gala dinners
53. An interesting street parties
54. Exercise classes
55. A grand tasting event
56. A seminar half-day event
57. A warm sweater
58. A pillow that can make people fall asleep immediately
59. Art exhibition
60. An excellent computer game
61. An urgency meeting
62. Street dance club recruits new members
63. Werewolves of Miller's Hollow
64. Preparing for Mother's Day
65. Laptop
66. The Lantern Festival
67. Dragon Boat Festival
68. How do people celebrate the Mid-autumn Festival in China?
69. A good quality table
70. Services for children with disabilities
71. How to treat a seeing-eye dog
72. Programme for birthday party
73. Reasons for studying in Bachelor of film and television
74. How to prevent Covid-19?
75. The impact of the coronavirus on humans
76. A fictional music album
77. A beautiful garden
78. A cheap T-shirt
79. Beijing Hutong Culture
80. Exquisite tea set for sale

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This mind map helps me to generate new ideas in brainstorming sessions about my promoting object. I can clearly find the important point that I will focus on.

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I choose “Script Kill” to be my promoting object for this assignment. The reason I choose this object is that I like to play the Script Kill game very much, and I am also very interested in the Script Kill industry. Now I have opened my own Script Kill club in China and its name is Around the Clock Detective Club.

What is a Script Kill game?
At first, it was a game popular in European and American parties called Murder Mystery. Nowadays, it getting more and more popular in China and we usually call it Script Kill. Sessions of the Script Kill game usually in a group of 4-6 people, take place in specialist escape room-style venues and take over 4 hours. Players are engaged in a fictitious scenario (sometimes they need to wear costumes), and attempt to solve the mystery through interrogations and evidence gathering.

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My target audience is mainly young people aged 15-30 years old(1) and it becoming a soaring category in the offline social entertainment market. The audience would have interests in reasoning and problem solving, so they might read detective novels or watch a crux play. Therefore，Script Skill would be able to advertise in video websites/apps (e.g. Youtube) and social networking sites/apps (e.g. Wechat/Facebook/Instagram).

1. Jason, C 2014, Task 8: Audiences of Murder Mystery, Prezi, viewed 10 November 2021, <https://prezi.com/lfpgrmkhkb9f/task-8-audiences-of-murder-mystery/>