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Spartan Food Manufacturing is planning to expand its business into China's market

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the company decided to venture into the world’s largest consumer market, China. And after a year of export to different parts of China, sales of the product have been less than satisfactory. While sales volume in Hong Kong, which the manufacturer considers to be part of China, was satisfactory

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the culture variations between Singapore, China and Hong Kong

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the management is confused as to why the product is not a hit in china as it is a hit within the Chinese community in Singapore

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The product is especially popular with the local Chinese community and is fast becoming the community’s all-time favourite food for breakfast, lunch, dinner and supper

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why is the product not a hit in China but it is in Singapore and Hong Kong

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what can we do to improve the product or the advertisement for it

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The sales of the product has been less than satisfactory and in the northern part of china it has been unsatisfactory.
The management expected the product to do well in china as it did in singapore due to its huge chinese community

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- Spartan food manufacturing is planning to expand their business into the China market as they are the largest consumer market
- After a year of exports to different parts of China, they are less than satisfactory
- Sales volume in Hong Kong was much greater causing it to be satisfactory.

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what are some of the factors that contribute to the low sales and what are the possible ways we can improve or advertise the product to cater to the people

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The various multinational marketing strategies

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the reason for the difference in the culture of these three countries

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-What made the sales volume to be lower in China than in Hong Kong or Singapore which was a hit
- What consumers of Hong Kong liked about the product

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the different solution choices we have to solve the problem

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the consumer behaviour of the different countries

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- Cultural difference in Singapore, China and Hong Kong.
- Ways to improve the sale of product
- How multinational marketing strategy can be used in this case

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how can we improve the product so that it is catered according to the taste buds of the Chinese nationals

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the possible problems that resulted in the low sales

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does China have high acceptance for food from other races/countries or only chinese cuisine

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-what are the cultural differences that could affected the sales to become unsatisfactory
- what ways we can improve the sales
-which multinational marketing strategy should be applied

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how to market the product in China so that it attracts consumers