# data[].attributes.headline
C5. One of the problems with existing pet toys is it gets wet and soaked with dog's saliva, inconvenient to clean up.

# data[].attributes.subject
C5. One of the problems with existing pet toys is it gets wet and soaked with dog's saliva, inconvenient to clean up.

# data[].attributes.body
" I own the basic stuff like body wash for her and some small chew toys. She really does not care for the chew toys that much, and I do not know why. "

It seems like chew toys can be optimized to make dogs more happy and interested in them.

# data[].attributes.body
" Sometimes I noticed that she would not finish her food even though I did not make any changes to it. I think it might be some sort of depression. It is really hard to tell. "

Food is a big source of comfort for some pets. There should be a way to for owners to sample different pet foods before buying a lot of one particular food.

# data[].attributes.body
" I tried to use this collar that helps relieve stress in dogs. Not sure it really works. I am also super nervous about what kind of effects anxiety has on dogs and it if can lead to other health problems. "

Stress relieving products tend to be popular with pet owners. They also wish there was a way to test their efficacy.

# data[].attributes.body
Leo can only use squeaky toys in the evening otherwise it bothers everyone

# data[].attributes.headline
Owner didn't seem particular about treats or pet care routine

# data[].attributes.subject
Owner didn't seem particular about treats or pet care routine

# data[].attributes.body
He listed routine materials and didn't care much/know much about brands. May imply getting job done is more necessary than how it's done.

# data[].attributes.body
" I just buy stuff that creates a challenge for her, because I can not tell if something is gonna make her extremely happy. "

Some owners really just want products that will keep their pets busy.

# data[].attributes.body
likes new toys he gets whenever he gets them

# data[].attributes.headline
A2. Pet products need to be durable to be good, dogs are aggressive and violent with toys at times.

# data[].attributes.subject
A2. Pet products need to be durable to be good, dogs are aggressive and violent with toys at times.

# data[].attributes.body
Dog owners buys a new toy almost ever other week because dog breaks the previous one.

# data[].attributes.body
Owner's parents have camera's to check on dog while at home in case she hurts herself or needs attention.

# data[].attributes.body
" Almost entirely petco, maybe Tj-Maxx"

A lot of pet owners will buy products for cheap that are quality from Tj-Maxx. It suggests that they are willing to pay different prices for really long lasting stuff.

# data[].attributes.body
" It does give bonding time which helps with separation anxiety but not that much."

Simple products such as pet shampoos can make some difference when alleviating separation anxiety.

# data[].attributes.body
"I make my own dog shampoo for her using a couple of different ingredients: some dish soap that is usable for dogs and some vinegar and some water. It works great. And it lets me spend more on products for her which makes her happy."

Some customers turn to products that they can DIY so that they can spend more on other products for their pet which they think matter more and would be a better investment.

# data[].attributes.headline
B3. Pet products (pet camera, photos) that are meant to help owners interact with pets at work seem to be effective -- not too time consuming to look at pet, and gives peace of mind.

# data[].attributes.subject
B3. Pet products (pet camera, photos) that are meant to help owners interact with pets at work seem to be effective -- not too time consuming to look at pet, and gives peace of mind.

# data[].attributes.headline
C6. Being the sole coretaker of the dog helped improve his relationship with the dog. Allows for a unique and special bond.

# data[].attributes.subject
C6. Being the sole coretaker of the dog helped improve his relationship with the dog. Allows for a unique and special bond.

# data[].attributes.headline
vet appointments are shared among the house

# data[].attributes.subject
vet appointments are shared among the house

# data[].attributes.body
everyone's busy and needs to help take baloo to vet equally

# data[].attributes.headline
B1. Got used to spending a lot of time with dog at home during WFH period. Now, misses dog since owner spends a lot less time with the dog.

# data[].attributes.subject
B1. Got used to spending a lot of time with dog at home during WFH period. Now, misses dog since owner spends a lot less time with the dog.

# data[].attributes.headline
A10. Fear of separation mainly comes when having to leave the dog for a time period greater than a day. If owner sees the dog daily, there is not much fear of separation for the owner.

# data[].attributes.subject
A10. Fear of separation mainly comes when having to leave the dog for a time period greater than a day. If owner sees the dog daily, there is not much fear of separation for the owner.

# data[].attributes.headline
anxiety is owner's number one concern for dog

# data[].attributes.subject
anxiety is owner's number one concern for dog

# data[].attributes.body
dog quickly gets nervous when people leave the house

# data[].attributes.body
he misses his dog a lot when he's at school

# data[].attributes.headline
A4. Photographs are good at reminding the owner of the dog and coping with feelings of missing the dog.

# data[].attributes.subject
A4. Photographs are good at reminding the owner of the dog and coping with feelings of missing the dog.

# data[].attributes.headline
A3. Having someone to take care of the dog when owner is away can relieve some of the worries of leaving the dog.

# data[].attributes.subject
A3. Having someone to take care of the dog when owner is away can relieve some of the worries of leaving the dog.

# data[].attributes.headline
Not worried about pandemic ending in terms of pet care

# data[].attributes.subject
Not worried about pandemic ending in terms of pet care

# data[].attributes.body
Owner believes Leo's routine will make it easy on family when she's gone since he can take care of himself in meantime

# data[].attributes.body
Owner, for example, went from seeing dog nearly all day in the pandemic to less than once a week now that she's back at school.

# data[].attributes.headline
Dog owner facetimes her family a lot more

# data[].attributes.subject
Dog owner facetimes her family a lot more

# data[].attributes.body
When she misses her dog, she can see her through facetime

# data[].attributes.body
" I did not buy anything new after I went back to the vet’s office to help with the separation anxiety. I think she will use it for a little bit and get bored of it quickly. "

Owners are concerned that their pets will get bored quickly from new products so that is why they may be hesitant to purchase them.

# data[].attributes.headline
Owner uses scratching and treats to welcome Leo

# data[].attributes.subject
Owner uses scratching and treats to welcome Leo

# data[].attributes.body
In observation, this is the first thing she does to show that she's there

# data[].attributes.body
" It would not help me as much. My mom calls me on FaceTime at work a lot and she will be holding her in the video. I don't think it is a good idea to buy a video just to see her at home. It will probably be too expensive, and my mom is with her at home"

Some pet owners do not find that have a pet cam at home will help relieve their pet's separation anxiety.

# data[].attributes.headline
C2. Thinks of dog as his best friend, especially since it was the only thing keeping him company during the pandemic.

# data[].attributes.subject
C2. Thinks of dog as his best friend, especially since it was the only thing keeping him company during the pandemic.

# data[].attributes.body
" It is very annoying sometimes, and I have some cleanliness concerns. I wish there was some way for her to automatically dry off after she comes out of the shower. "

Owners wish there was a way to allow their dog to come into the shower with them and not have cleanliness/ safety concerns and dry them off quickly afterwards.

# data[].attributes.headline
C4. Will not have as much time to play and interact with the dog once the dog is brought to office -- not enough space and fear of disturbing coworkers.

# data[].attributes.subject
C4. Will not have as much time to play and interact with the dog once the dog is brought to office -- not enough space and fear of disturbing coworkers.

# data[].attributes.body
" She even follows me to the shower now, and she tries to come in with me, and she gets super wet all the time and I or my mom have to spend time drying her off after I come back from work. "

Need a solution to help owner from taking up too much time in the shower with her dog. Also drying time takes up a lot of time and if they do not dry their dog it may get sick

# data[].attributes.headline
C8. Has had no previous issues with separation anxiety before. Seems to not be aware of the symptoms.

# data[].attributes.subject
C8. Has had no previous issues with separation anxiety before. Seems to not be aware of the symptoms.

# data[].attributes.body
" I think a video camera would solve a lot of my problems."

Says that being able to video chat with pet will help with things like communication. In general owners just want to be able to see their pet.

# data[].attributes.headline
C7. Being able to bring the dog to work can prevent some concerns and worries about transitioning from WFH to in person.

# data[].attributes.subject
C7. Being able to bring the dog to work can prevent some concerns and worries about transitioning from WFH to in person.

# data[].attributes.headline
Owner thinks she isn't doing enough to help dog with her sep anxiety

# data[].attributes.subject
Owner thinks she isn't doing enough to help dog with her sep anxiety

# data[].attributes.body
Doesn't know what to do, besides be there. Wants to be there for her all the time.

# data[].attributes.headline
C10. Having access to office facilities can alleviate some burden of having to purchase pet products for the pet, can use office supplies.

# data[].attributes.subject
C10. Having access to office facilities can alleviate some burden of having to purchase pet products for the pet, can use office supplies.

# data[].attributes.body
"Me: Are you allowed to bring your dog to work ?
Salima: No, but they may be changing the policy. "

A lot of employers are changing their policy when it comes to bringing pets from home. This may introduce a lot of opportunities to optimize the pet at work experience.

# data[].attributes.headline
C3. Now has to prepare to train dog to sit still and quietly in preparation of taking the dog to office. Maybe a product here could be helpful.

# data[].attributes.subject
C3. Now has to prepare to train dog to sit still and quietly in preparation of taking the dog to office. Maybe a product here could be helpful.

# data[].attributes.body
Owner is most worried about the cost to maintain Leo in the future

# data[].attributes.headline
Owner doesn't think video call is enough to make Leo feel less lonely

# data[].attributes.subject
Owner doesn't think video call is enough to make Leo feel less lonely

# data[].attributes.body
Leo doesn't recognize where voice is coming from, never looks at screen

# data[].attributes.headline
Owners consider buying toys to be a lot of work

# data[].attributes.subject
Owners consider buying toys to be a lot of work

# data[].attributes.body
Have to buy them every other week, it's hard to know when Leo broke his old ones

# data[].attributes.headline
B10. Owners are willing to spend a lot of money on pets, as long as its worth it and trustworthy.

# data[].attributes.subject
B10. Owners are willing to spend a lot of money on pets, as long as its worth it and trustworthy.

# data[].attributes.headline
At home, she spends almost all day with Leo

# data[].attributes.subject
At home, she spends almost all day with Leo

# data[].attributes.body
Leo just sits next to her while she does her normal routine. Doesn't actively play all the time.

# data[].attributes.headline
B8. One of the main drawbacks during WFH was the dog being disruptive during working hours and virtual meetings

# data[].attributes.subject
B8. One of the main drawbacks during WFH was the dog being disruptive during working hours and virtual meetings

# data[].attributes.body
" There is a picture of her on my phone but it is not really that special. I think having her at work would be too much for me, but I think Chloe would like it a lot. "

Some pet owners really do not want to bring in their pet to work even if given the opportunity. They might see it as something that is convenient for them. Suggests that there is still a very big opportunity for finding ways to solve separation anxiety.

# data[].attributes.headline
Thinks Dog will get lonely when she leaves

# data[].attributes.subject
Thinks Dog will get lonely when she leaves

# data[].attributes.body
Leo isn't used to anyone leaving for long period of time. Longest time is going to Walmart and leo cries then

# data[].attributes.headline
B7. Some dog owners are not aware of separation anxiety in dogs or do not view it as a potential issue

# data[].attributes.subject
B7. Some dog owners are not aware of separation anxiety in dogs or do not view it as a potential issue

# data[].attributes.headline
B6. Owner got the dog around the time when the pandemic started to keep company when isolating

# data[].attributes.subject
B6. Owner got the dog around the time when the pandemic started to keep company when isolating

# data[].attributes.headline
B4. Owner can worry about leaving dog alone for extended periods of time -- health issues, and if the house will be fine, etc.

# data[].attributes.subject
B4. Owner can worry about leaving dog alone for extended periods of time -- health issues, and if the house will be fine, etc.

# data[].attributes.headline
A1. Pet dog provided a way to relieve stress and provide enjoyment during the pandemic

# data[].attributes.subject
A1. Pet dog provided a way to relieve stress and provide enjoyment during the pandemic

# data[].attributes.headline
Dog owner depended on dog emotionally a lot during pandemic

# data[].attributes.subject
Dog owner depended on dog emotionally a lot during pandemic

# data[].attributes.body
She said that dog was the only reason she could get through time spent home.

# data[].attributes.headline
owner locks door when he needs to do work

# data[].attributes.subject
owner locks door when he needs to do work

# data[].attributes.body
dog frequently scratches door wanting to come in when busy. No way to push him away without locking door

# data[].attributes.headline
A9. The things that the owner dislikes the least about pets is cleaning up after the pet, and if the pet disturbs them during work

# data[].attributes.subject
A9. The things that the owner dislikes the least about pets is cleaning up after the pet, and if the pet disturbs them during work

# data[].attributes.body
" Yea he has experienced separation anxiety. He has destroyed a pillow at home. "

Separation anxiety presents itself in different ways. This way suggests that there could be something to prevent the dog from ruining pillows while also reducing their separation anxiety

# data[].attributes.body
" She get really angry when I do not feed her on time after coming home from work. She will start barking and running around to me and my mom to feed her. Otherwise she is quiet. "
Separation anxiety is hard to detect. Some dogs may represent it by being very vocal others may be withdrawn.

# data[].attributes.body
" She loves treats and short walks to the dog park. Nothing else makes her as happy. "

Some dogs really need an activity to make them happy that involves going outside and being social.

# data[].attributes.headline
Dog doesn't socialize that much with other dogs

# data[].attributes.subject
Dog doesn't socialize that much with other dogs

# data[].attributes.body
Grew up in pandemic is used to people more

# data[].attributes.headline
Daisy(dog) doesn't like other dogs that much

# data[].attributes.subject
Daisy(dog) doesn't like other dogs that much

# data[].attributes.body
She has a low social battery and likes people much more as a result of the pandemic

# data[].attributes.body
" I think she is all the more willing to go out with me on really long hikes, and I see her getting more excited if we go out in the car. "

Suggests that some pets only become really happy when they are taken out for walks or any outdoor activity.

# data[].attributes.body
Leo plays will all toys and is always excited by new toys. Other things like price/durability are more important

# data[].attributes.body
Like playing indoors since this is what he is used to

# data[].attributes.body
Has fun with people, gets bored and sleeps when alone.

# data[].attributes.body
" No, I mean Chloe really likes to spend time next to me when I am at home. She would always sit on my lap while I am working. I think it has to do with her separation anxiety. She would also follow me to the kitchen or the bathroom. "

Some dogs just need physical touch in order to relieve their separation anxiety.

# data[].attributes.headline
B2. Dog feels the saddest when there is a lack of care -- eg. Not being fed or played with and the dog is hungry.

# data[].attributes.subject
B2. Dog feels the saddest when there is a lack of care -- eg. Not being fed or played with and the dog is hungry.

# data[].attributes.headline
dog often plays with toys by themselves or sleeps when everyone's gone

# data[].attributes.subject
dog often plays with toys by themselves or sleeps when everyone's gone

# data[].attributes.body
their energy levels are much higher with people

# data[].attributes.headline
A7. The dog seems to have the best time when playing with the owner. It is its favorite activity.

# data[].attributes.subject
A7. The dog seems to have the best time when playing with the owner. It is its favorite activity.

# data[].attributes.headline
A6. The dog is excited to see the owner when the owner comes back from work.

# data[].attributes.subject
A6. The dog is excited to see the owner when the owner comes back from work.

# data[].attributes.body
She is very anxious when people aren't in the house, and doesn't like doing things as much

# data[].attributes.body
This way, her family doesn't have to worry about when she'll go to the bathroom (after work) or eating.

# data[].attributes.headline
Dog is finding a hard time adjusting to less people

# data[].attributes.subject
Dog is finding a hard time adjusting to less people

# data[].attributes.body
Many members of family are both going back to work / school

# data[].attributes.headline
She says she finds her dog a little crazy when she sees her less frequently

# data[].attributes.subject
She says she finds her dog a little crazy when she sees her less frequently

# data[].attributes.body
Dog is high maintenance and has a lot of energy. Dog owner has to be there to constantly give her attention

# data[].attributes.body
"I wish the toys were more interactive. I wish I could use my voice in the toys to help initiate play time while I am gone."

Pet owners what more customizable toys to help them interact with their pets. Their voice is sometimes very calming for their pets.

# data[].attributes.headline
B9. A product that allows dog interactions virtually so the owner and dog doesn't feel too lonely is desirable

# data[].attributes.subject
B9. A product that allows dog interactions virtually so the owner and dog doesn't feel too lonely is desirable

# data[].attributes.body
" I wanted to get her this plate on amazon that makes it harder for her to eat her food and it is more engaging. I think it would be better while eating lunch instead of just spending the whole day at home doing nothing special. "

Pet owners are looking for products which they can really use to keep their pet engaged, and distracted from sitting around and feeling separation anxiety.

# data[].attributes.body
" I purchase them from Walmart and Target. I got her a very good bed from Marshalls for 30 dollars. It is very durable and machine washable. "

Looking for inexpensive durable products which also get the job done and are machine washable/easy to clean.

# data[].attributes.body
" I really want to buy her coat and something to make her happy while I am gone from work. I saw video on tik tok of a toy that had a lot of folds that keeps your dog search through all the folds"

looking for more interactive toys that are time consuming and involve a challenge.

# data[].attributes.body
" I just want something that will keep her entertained. I saw this thing on tik tok where a cat was pressing buttons to communicate with their sitter. They could press the button for food, play, and cuddle and it looked like the cat was really happy when she got what she pressed for. I think my dog would love that too and it would be really nice for when I am at home. "

This represents a golden opportunity that should also be tested in dogs if it does not already exist.

# data[].attributes.body
"Me: What would your ideal product look like?
Shanae: Just something I can put on her to help see how much anxiety she has. I also wish I could put her somewhere to make her entertained and communicate with her when I am not at work. "

Pet owners are just really concerned about knowing how much anxiety their pet has.

# data[].attributes.headline
C1. Does not know a lot about other pet products and the competitive advantages. There seems to be a lack of information in this market.

# data[].attributes.subject
C1. Does not know a lot about other pet products and the competitive advantages. There seems to be a lack of information in this market.

# data[].attributes.body
" It might help her I guess to hear my voice. I wish I could facetime her like I facetime any family member. It would be fun. Like if she had a collar or something on her that rings and she get a treat when she presses the button to talk to me. I think that would be really cool. "

Some owners do not need to be able to view their pets all the time. They just want to be able to contact them at any given time.

# data[].attributes.headline
A8. The dog seems to be the least happy when it is left alone and the owners are too busy. Human interaction seems to be a driving factor in the dog's happiness.

# data[].attributes.subject
A8. The dog seems to be the least happy when it is left alone and the owners are too busy. Human interaction seems to be a driving factor in the dog's happiness.

# data[].attributes.body
" I like my Burts and Bees Pet shampoo.  I like that it is super easy to use. It is clean and non toxic. I like the smell. I feel like it calms my dog."

Pet owners are looking for multiple opportunities to help their pets feel calm and benefit in other ways such as increase bonding.

# data[].attributes.body
does not value products at all, prefers in person/ outdoor interaction etc

# data[].attributes.body
not worried about separation, just general good products for the dog

# data[].attributes.body
looking for products to help **dog** with separation

# data[].attributes.body
looking for products to help owner with dog separation

# data[].attributes.body
Owners who's top priorities are cost/effort efficient products/things that help them manage their lifestyle