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1996: Founding of Alienware (Entrepreneurship & Labor)

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1996: Founding of Alienware (Entrepreneurship & Labor)

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Alienware was founded in 1996 in Miami, Florida by Nelson Gonzalez and Alex Aguila. They were driven by a passion for building high-performance gaming PCs and catering to enthusiasts willing to pay for top quality.

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1997 – First Custom Gaming PCs Sold (Capital & Land)

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1997 – First Custom Gaming PCs Sold (Capital & Land)

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Alienware began taking orders and selling its custom-built, high-performance gaming computers directly to customers, marking the company's entry into the competitive PC market around around 3,000 - 4,000 USD.

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2002 – Expansion & Increased Production (Capital)

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2002 – Expansion & Increased Production (Capital)

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Alienware gained popularity, requiring expansion of production capacity. They opened a larger warehouse for assembling and shipping PCs. Factor: Capital – Purchased better manufacturing equipment to improve efficiency.

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2006 – Dell Acquires Alienware (Entrepreneurship & Capital)

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2006 – Dell Acquires Alienware (Entrepreneurship & Capital)

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Dell acquired Alienware in March 2006 for an undisclosed sum. While the exact dollar amount wasn't officially released, it's generally estimated to have been in the range of several hundred million dollars.

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2009 – Launch of Alienware M17x Laptop (Labor & Capital)

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2009 – Launch of Alienware M17x Laptop (Labor & Capital)

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The M17x was Alienware’s first high-performance gaming laptop under Dell. This product expanded Alienware’s market beyond desktops. Factor: Labor – Hired engineers and designers to develop the new laptop. Factor: Capital – Used Dell’s manufacturing capabilities to improve production.

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2014 – Alienware Steam Machine & Innovations (Entrepreneurship & Capital)

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2014 – Alienware Steam Machine & Innovations (Entrepreneurship & Capital)

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Partnered with Valve to release a SteamOS-based gaming console. Introduced innovations in compact gaming PCs, like the Alienware Alpha. Factor: Entrepreneurship – Entered the gaming console market to compete with PlayStation and Xbox. Factor: Capital – Invested in new gaming technology and partnerships.

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2020 – Alienware Expands with Cutting-Edge Gaming Tech (Capital & Labor)

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2020 – Alienware Expands with Cutting-Edge Gaming Tech (Capital & Labor)

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Released advanced gaming monitors, mechanical keyboards, and high-refresh-rate laptops. Introduced Cryo-Tech cooling technology to improve gaming performance. Factor: Capital – Invested in R&D to develop next-gen cooling solutions. Factor: Labor – Hired top engineers to refine gaming PC performance.

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Alienware products are widely available through Dell, Best Buy, Amazon, and Micro Center, and remains a prominent brand in the high-performance gaming PC market.