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Red Bull Stratos - World Record Freefall

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1. What are some of the careers we talked about during our presentation?

2. When working at red bull do you get to go to any of the cool extreme sports events?

3. How do I take my first steps to getting involved with the company?

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Now selling around six billion cans of their energy drink every year since first going on sale 23 years ago, Red Bull are unquestionably a global giant of their industry.

Yet, for many, they are now better known for their two Formula One teams, three football clubs and endless string of extreme sports events.

The energy drink only hit the shelves in Austrian supermarkets in 1987, yet in barely two decades Red Bull has become a major player in the upper echelons of global sports beyond mere sponsorship.

They first hit on the idea of sports sponsorship as a marketing exercise during the 1990s. Initially, much of their activities were focused on the extreme sports sector, from cliff diving to BMXing, skiing, flying and skateboarding.

Notably, they were an early sponsor of Atlanta 1996 single scull gold medalist Xeno Muller, of Switzerland, but were a long way from impacting on mainstream sports.

Soon, though, the company sought to make an impact beyond just sponsorship and started their own events. These have spanned everything from the Red Bull Soap Box Race to the record-breaking Red Bull Stratos programme.

Austrian skydiver Felix Baumgartner broke three world records when jumping from a height of 24 miles in October 2012. That, however, has not proved by any stretch to be the pinnacle for Red Bull.

Founder Dietrich Mateschitz has also indulged his love of aircraft, partnering with pilot Sigi Angerer to build a fleet of planes in the 1980s before the network was officially incorporated as the Flying Bulls in 1999 who now perform acrobatic aeronautical displays across the world. Many aircraft and vehicles are now housed at Hangar 7 in Salzburg.

There has, naturally, been pushback from the sporting world about the speed at which Red Bull has become a serious operator.

While this is still fundamentally a branding exercise for a caffeinated drink, the scale and ambition of their goals has never been seen before in sports.

The football teams they own and sponsor - specifically the major three of New York Red Bulls, RB Leipzig and Red Bull Salzburg - have all been heavily criticised and targeted for protests over their commercialisation.

They have, however, achieved success. Both Salzburg, in Austria, and Leipzig, who climbed from the fifth division to the Bundesliga in Germany, are now Champions League regulars and have produced a string of world-class footballers such as Sadio Mane and Naby Keita.

David Rettenbacher, co-founder of phoenix club SV Austria Salzburg felt the original ethos had been stripped away completely when the initial purchase was completed in 2005. Red Bull are now only the club's principal sponsor to comply with UEFA rules.

Rettenbacher said: "At the beginning, we were pretty happy. We thought it was just a new kit sponsor. We had no idea they wanted to start a new club in the top flight.

"They changed the colours, the name, the badge - and started with the slogan: 'This is a new club, there is no history'.

'For all real fans, this was the final sign - this club has nothing to do with SV Austria Salzburg."

Still, the high-profile names keep signing up to the energy drink empire. There are, of course, financial benefits for these athletes - but there is also creative freedom to pursue goals and change perspectives.

In a reverse of the usual process, Liverpool starlet Trent Alexander-Arnold approached Red Bull with his own ideas for collaboration.

Neymar Jr, one of their most high-profile partners, is the headline name on Red Bull Neymar Jr's Fives. Mostly driven by the Brazilian, it is a new twist on the traditional five-a-side inspired by his desire to drive participation levels.

Aimed at players aged between 16-25, teams are allowed two 'veterans', while matches are 10 minutes long with each team losing one player when they concede a goal - meaning if they ship five it is game over.

Since its launch in 2015, the tournament has seen more than 400,000 players from 75 countries and six continents participate. Combining the star power of one of sport's most marketable stars and the financial clout of one of sport's most marketable brands has, unsurprisingly, been a huge success.

Building upon this success, Red Bull are keen on expanding its presence outside football. England rugby star Jack Nowell is also a partner, with plans to add more names to the roster.

Newly-crowned BBC Sports Personality of the Year Ben Stokes also embodies the image Red Bull wants to embrace.

There are also two Formula One teams in the roster; senior outfit Red Bull and feeder side Toro Rosso.

Formed in 2005, Red Bull Racing won four consecutive Drivers' Championships with Sebastian Vettell between 2010 and 2013. While they haven't won since, 22-year-old Max Verstappen is their bright hope to end that barren spell shortly.

In recent years, beyond mere marketing exercises, there has been great focus on pushing the boundaries of elite sport.

Based in an unassuming farmhouse on the edge of Salzburg is one of the world's leading sports facilities, built and redeveloped by Red Bull and available to any elite athlete.

The Athlete Performance Centre, on the outskirts of Salzburg, offers coaches, experts and medical stuff who work in the fields of strength and conditioning, physiotherapy, mental performance, nutrition, research and development and environmental consulting.

There are four physiotherapists on site, alongside facilities for complete physiological evaluations, 3D movements analysis, sleep consultations and emntal performance assessment.

Athletes, whether sponsored by Red Bull or not, can book in to receive support from a host of experts in their field.

Salzburg is also home to the Red Bull Academy, which nurtures young talents from the ages of eight to 18 in both football and ice hockey with the hope they will one day represent one of Red Bull's constituent teams.

Built in 2014 across 99.98 square metres, the facility features six outside pitches and one indoor football hall for the 200 football prospects who currently attend.

There are a further 200 ice hockey players, who have access to a state-of-the-art gym constructed in 2018 for the 200 football alongside two ice rinks, a shooting area and two skate mills.

These players are attended to by a legion of administrative staff, physiotherapists, analysts and coaches throughout their time in the academy.

This, then, feels like the future. Having been an earlier driver of viral videos and adrenaline-fuelled sports action, Red Bull has now set its sights on transforming sports from a performance perspective.

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From Cliff Diving To Formula One and Football: How Red Bull Built A World-Class Sporting Empire

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Red Bull are keen to accommodate the ideas and ambitions of their athletes.

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Glassdoor ratings to benefits at red bull

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Glassdoor ratings to benefits at red bull

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What are some advantages to working at red bull?

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What are some advantages to working at red bull?

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1. Where are all of Red Bulls global locations?

2. When working for Red Bull are there a lot of opportunities for travel?

3. What are companies does Red Bull work with Globally

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Global Locations & Headquarters | Red Bull Jobs

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Explore Red Bull’s global presence with over 172 locations. Join our diverse team spanning 16,000+ people worldwide. Apply now at Red Bull Jobs!

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Learn about the surfing and traveling through New Zealand

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Learn about the surfing and traveling through New Zealand

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Surfers Donavon Frankenreiter, Benji Weatherley, Mark Occhilupo, Ozzie Wright, Pat O’Connell and Alex Gray embark on an adventure to New Zealand, travelling nearly 4,000km from from Auckland to Dunedin.

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© Dimitri Crusz / Red Bull Content Pool

A single good idea will launch innovators from the U.S. to the global stage as Red Bull Basement returns for 2024.

One idea is all it takes to enter Red Bull Basement, the global event that empowers a new generation of innovators to conceive, develop and launch their outstanding ideas, accelerated by AI technology. Each team that applies will be able to create their own business plan with the help of AI, and the national winners from the U.S. will be invited to an immersive World Final in Tokyo, Japan. The application window is open until October 27, 2024.

Today's innovators are driven by entrepreneurial ambitions and a purposeful desire to make a true impact. But it can be hard to know where to start. Participants with unique ideas can use Red Bull Basement to open personal growth opportunities from networking to collaboration and expert mentor workshops - holistically supporting their aim to innovate and disrupt the status quo with the help of the latest technology.

Numerous past participants have leveraged the skills learned and connections made at Red Bull Basement to help take their ideas to market, and in 2024, the event will be larger and more inclusive than ever.

Red Bull Basement 2021 winner, Brinlee Kidd, says "Red Bull Basement changed the course of my entire life from getting to travel outside of the country for the first time, meeting incredible student innovators from around the world to being exposed to new ideas I couldn't have possibly imagined."

How it works in 2024?

For the first time, the new wave of innovators will leverage AI to create a business plan, find opportunities, identify and prioritize potential growth areas, and enable their state-of-the-art ideas.

Phase 1 - Application: From August 1 through October 27, 2024, one- or two-member teams of students and innovators from the U.S. can visit the Red Bull Basement website www.redbullbasement.com, where the easy-to-use AI tool will help them to create and submit a one-page business plan as their application. A panel of hand-picked judges will select the top teams for the National Final held at MIT Media Labs in Cambridge, MA from November 15-17 in partnership with DoorDash, the official food delivery partner. The winner of the National Final will go on to represent the U.S. at December's Global Final.

Phase 2 - Development: From November 18 through December 1, 2024, the national-winning teams will unlock resources including the chance to work with mentors and experts as well as AI technology to detail their business plan and evolve their ideas toward readiness as a business start-up.

Phase 3 - Global Final: From December 2 through 5, 2024, the Global Final will bring together the finalists from over 40 countries for an immersive event in Tokyo, featuring workshops, a dedicated AI session, and networking with international entrepreneurs, visionaries and business leaders, culminating in the announcement of the global winner of Red Bull Basement 2024. The World Final winner will receive an MBA like no other; a 3-week hands-on experience in the Silicon Valley.

It's the perfect environment to build something that's never existed before and something beyond your wildest dreams

Brinlee Kidd, 2021 Red Bull Basement winner

"If you've ever wanted to make your mark on the world, but didn't know exactly how to do that, I'd 100% encourage you to apply for Red Bull Basement. It's the perfect environment to build something that's never existed before and something beyond your wildest dreams," said Kidd.

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Calling all innovators: Red Bull Basement is back

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A single good idea will launch innovators from the U.S. to the global stage as Red Bull Basement returns for 2024.

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1. What is the history of Red Bull Basement?

2. What kinds of ideas and projects can apply to Red Bull basement?

3. Who are the judges?

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Red Bull Basement 2021 Global Final - Final Pitch

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We’re looking for top-performing, ambitious interns to work with some of the world’s most innovative and exciting marketing, sales, and business specialists.

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1. What kind of jobs can these internships lead to in the future?

2. What type of extracurriculars and degrees do people typically have when applying?

3. What is the time commitment for a summer internship here?

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1. How many different kinds of extreme sports are filmed by Red Bull?

2. How do I become an extreme athlete with Red Bull?

3. Who are some of the athletes that are doing these crazy tricks?

4. Where can I watch these tricks in person?

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World First: Skydiver Hooks Onto a Plane In A Canyon! 🇺🇸